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![磁性积木 - 产品分析报告 [B0DSPNCG55 · DE]](https://m.media-amazon.com/images/I/91EXuMrzhSL._AC_SL1500_.jpg)
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Green = success · Red = failure · Bar length = share of new ASINs in that cohort · New brands are on the left; old brands are on the right
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@SSAWER @MAGFORMERS @Lnxquizzic
@Flouco @GobiDex @FlYHIGH @FNJO @Kryzomat @LFZXKJKJ
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Differentiation: Visible to the report owner only
从新品表现看,市场并没有停止接受新进入者,因为近期仍有很多竞品家族进入,且也能看到部分较新的款式较快获得动销与评价。但如果把标准提高到已证实成功,当前样本还没有给出足够正面的验证;失败样本已经出现,而大量其余样本仍未定论。因此,更准确的理解是,新品并非没有机会,只是成功证据还不够扎实。
盈利产品的比例是多少
不同品牌拥有的所有不盈利的新品的比例是多少
从进入时机看,现在更像是可以观察式进入,而不是可以高确定性重投入的窗口。市场近期持续有新家族进入,说明时机没有关闭;但盈利与成功的正向证据仍不充分,意味着此时进入更适合把重点放在小步验证,而不是直接把市场理解为成熟、清晰、回报稳定的赛道。
Y轴是产品数量。X轴是时间段。每个时间段有2列,每列代表一种产品发布类型。列的顺序如下:新品, 在老品上发布新Sku
Y轴是产品数量。X轴是时间段。每个时间段有2列,每列代表一种产品发布类型。列的顺序如下:新品, 在老品上发布新Sku