
这个市场不适合中小品牌进入,也不适合没有强品牌力的大品牌硬冲。 现在已经进入明显拥挤阶段:新品牌有13个、老品牌有17个,且近一批新上架里只有50.00%赚钱;更关键的是,后面新入场的品牌越来越多落到亏损或无销量,说明竞争在加剧,不是变宽松。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经偏拥挤,而且中小品牌很难打赢。 用户预算只有100000 CNY,而新产品入场参考预算中位数约21322 USD(约15万+ CNY),最低也要4889 USD(约3.5万 CNY);看似够做单个ASIN的前期启动,但对像Ipflin这类新品牌的可复制成功案例,真实门槛还包含品牌、创新和认证成本,预算并不宽裕。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经明显饱和,而且新品牌成功率太低,价格战和高强度营销都在抬高风险。 以当前数据看,老品牌仍在吃掉大部分成功机会;小品牌不是没有机会,但必须靠明显差异化,否则很难跑通。
这个市场可进入,但只适合大品牌或有明显差异化的新品牌;对小商家来说不适合直接硬冲。 价格战已经很明显,虽然整体盈利率不差,但新品牌真正赚钱的门槛不低,必须靠产品差异和更强的营销,而不是普通同质化款。
证据很清楚:全市场可识别盈利率77.63%,新上架产品盈利率50.00%,但新产品里30%~40%利润段占65.62%,40%以上只有12.50%;低于10%的产品几乎没有,这说明不是“低价乱战”,而是“中高利润但竞争很硬”的市场。 用户预算10万人民币(约1.4万美元)虽然高于新产品预算中位数21322.21美元,但明显低于市场新产品预算上限81152.08美元;这意味着你可以做入场,但只能做中低预算版本,不能复制高投入打法。真正能赚钱的新品牌里,Antaha 的 B0GBXGJF7H 和 JASKLEV 的 B0HF7VT7YV 都是新品牌盈利案例,但它们依赖明显功能差异和更高定价;而失败的新品牌如 Topwest 的 B0GWX23FRF、GJOSYOI 的 B0HC6MGLJ6、ZUZEE 的 B0HF4TXRN8 都是同质化外形+功能堆叠,卖不动。老品牌方面,Fanttik 7个产品全部盈利,AstroAI 也有 83.33% 成功率,说明这个类目被老品牌和强品牌主导;SERVOMASTER 则 3个产品全部亏损,说明不是所有老牌都能赢,差异化不够一样会死。
结论:大品牌可以进,但必须跟 Fanttik、AstroAI、ETENWOLF、OlarHike、QYQBOON 这类品牌学“功能差异+品牌力”;小商家如果不能做出明确功能升级、外观识别和营销投入,就不要进。 重点参考 ASIN 是 B0HF7VT7YV、B0GBXGJF7H、B0GYS9WL5K、B0FRRQGFKR、B0GSFCZFW1;不建议模仿 B0GWX23FRF、B0HC6MGLJ6、B0HF4TXRN8 这种同质化失败款。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 300pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CS3B7MD8 | AstroAI | 2024-05-28 | Yes | $36.86 | 40000pcs | $1474400.0 | 39.25% | $578702.0 |
![]() | B094DMH7ZM | Airmoto | 2021-05-07 | Yes | $68.66 | 7000pcs | $480620.0 | 47.05% | $226131.71 |
![]() | B0FMK9DSSV | OlarHike | 2025-08-15 | Yes | $91.29 | 4000pcs | $365160.0 | 39.62% | $144676.4 |
![]() | B0CGLTPKBZ | ETENWOLF | 2023-08-25 | Yes | $127.37 | 3000pcs | $382110.0 | 37.71% | $144093.69 |
![]() | B0FDWW6KBG | Lamicall | 2025-08-01 | Yes | $38.66 | 6000pcs | $231960.0 | 36.97% | $85755.62 |
![]() | B0GYYKWSHY | DEWALT | 2025-06-30 | Yes | $92.51 | 2000pcs | $185020.0 | 42.41% | $78466.99 |
![]() | B0GGGTLJ9F | AstroAI | 2025-11-13 | Yes | $59.45 | 3000pcs | $178350.0 | 35.76% | $63777.96 |
![]() | B0H1NXKCZ1 | Ipflin | 2026-05-13 | Yes | $53.52 | 3000pcs | $160560.0 | 36.52% | $58636.52 |
![]() | B0FHK5K3Y1 | NOCO | 2025-07-15 | Yes | $69.55 | 2000pcs | $139100.0 | 40.25% | $55987.75 |
![]() | B0C6GS6JR3 | ROCGORLD | 2023-07-20 | Yes | $29.76 | 7000pcs | $208320.0 | 24.5% | $51038.4 |
![]() | B0948WY5YX | AstroAI | 2021-10-24 | Yes | $63.62 | 2000pcs | $127240.0 | 39.33% | $50043.5 |
![]() | B07CTGM2LD | AVID POWER | 2018-04-28 | Yes | $62.87 | 2000pcs | $125740.0 | 36.42% | $45794.51 |
![]() | B0DFCJFQRS | ETENWOLF | 2024-08-27 | Yes | $126.89 | 900pcs | $114201.0 | 37.91% | $43293.6 |
![]() | B0DLGLFJDF | AstroAI | 2025-10-10 | Yes | $34.01 | 3000pcs | $102030.0 | 35.71% | $36434.92 |
![]() | B004BAWUHG | CRAFTSMAN | 2024-05-29 | Yes | $36.92 | 3000pcs | $110760.0 | 32.86% | $36395.74 |
![]() | B0DKJK869T | AstroAI | 2025-01-01 | Yes | $33.09 | 3000pcs | $99270.0 | 35.94% | $35677.64 |
![]() | B0BYSJVD3F | KeenPower | 2023-03-17 | Yes | $56.59 | 2000pcs | $113180.0 | 31.0% | $35085.8 |
![]() | B0CGLR3HR4 | ETENWOLF | 2023-08-25 | Yes | $126.89 | 600pcs | $76134.0 | 37.83% | $28801.5 |
![]() | B0FRRQGFKR | ETENWOLF | 2026-01-25 | Yes | $40.2 | 2000pcs | $80400.0 | 34.18% | $27480.72 |
![]() | B0DSZSZC76 | Fanttik | 2025-01-14 | Yes | $70.45 | 1000pcs | $70450.0 | 36.28% | $25559.26 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GGGTLJ9F | AstroAI | 2025-11-13 | Yes | $59.45 | 3000pcs | $178350.0 | 35.76% | $63777.96 |
![]() | B0H1NXKCZ1 | Ipflin | 2026-05-13 | Yes | $53.52 | 3000pcs | $160560.0 | 36.52% | $58636.52 |
![]() | B0FRRQGFKR | ETENWOLF | 2026-01-25 | Yes | $40.2 | 2000pcs | $80400.0 | 34.18% | $27480.72 |
![]() | B0FT6VL4N9 | CRAFTSMAN | 2025-10-17 | Yes | $40.49 | 2000pcs | $80980.0 | 28.64% | $23192.68 |
![]() | B0GSFCZFW1 | Fanttik | 2026-03-13 | Yes | $70.29 | 400pcs | $28116.0 | 36.36% | $10222.98 |
![]() | B0GBXGJF7H | Antaha | 2025-12-22 | Yes | $33.36 | 800pcs | $26688.0 | 28.91% | $7715.51 |
![]() | B0GS9V9Q6T | OlarHike | 2026-03-12 | Yes | $25.84 | 1000pcs | $25840.0 | 29.51% | $7625.39 |
![]() | B0G244ZVBH | QYQBOON | 2025-11-13 | Yes | $16.84 | 3000pcs | $50520.0 | 14.69% | $7421.39 |
![]() | B0FRR6FD4J | ETENWOLF | 2026-05-03 | Yes | $39.83 | 500pcs | $19915.0 | 33.76% | $6723.31 |
![]() | B0HF7VT7YV | JASKLEV | 2026-08-27 | Yes | $61.87 | 300pcs | $18561.0 | 35.53% | $6594.73 |
![]() | B0GSFM5GMV | Fanttik | 2026-03-13 | Yes | $70.31 | 200pcs | $14062.0 | 36.35% | $5111.54 |
![]() | B0GYS9WL5K | Hafuloky | 2026-04-01 | Yes | $55.34 | 200pcs | $11068.0 | 39.13% | $4330.91 |
![]() | B0GS9ZX4F9 | OlarHike | 2026-03-12 | Yes | $23.41 | 400pcs | $9364.0 | 27.07% | $2534.84 |
![]() | B0GS9YCMDB | OlarHike | 2026-03-12 | Yes | $31.24 | 200pcs | $6248.0 | 28.6% | $1786.93 |
![]() | B0F2HSH61Z | AstroAI | 2025-11-14 | Yes | $61.36 | 50pcs | $3068.0 | 36.37% | $1115.84 |
![]() | B0GS9QWCZD | OlarHike | 2026-03-12 | Yes | $28.91 | 100pcs | $2891.0 | 31.76% | $918.19 |
这个市场可以直接判定为不值得进入:它已经进入高竞争、明显价格战状态,新品牌不是没有机会,而是只能靠高预算、强差异化和激进投放硬挤进去。 对小品牌来说,只有少数真正成功案例,且多数新品牌新品表现是失败的;对大品牌来说,虽然能靠品牌力拿到结果,但门槛高、成本重,回报并不稳。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入,原因不是“有机会”,而是已经进入明显的价格战和拥挤阶段。 近一年新品牌表现并不稳定,最新月份里新品牌新产品里约60%不赚钱;同时 2026 年新释放产品里,9 个不盈利、11 个盈利、还有 6 个利润状态不明,最近越往后越多产品落到“卖不动/不赚钱”一侧,说明竞争在加剧。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 300 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 2 | 2 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 3 | 8 | 0 | 15 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 300 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/10 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 3 | 3 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 4 |
| 2026/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |