Kinder-Yogamatte aus TPE, 150x61x0,6 cm, 6 mm dick, rutschfest, schalldämmend, Cartoon-Tiermotiv, für Ballett und Tanz (Rosa Bär, 150 * 61 * 0.8cm)
瑜伽垫 - 产品分析报告
  • Benchmark ASIN
    B0GXFPYLV6
  • Marketplace
    DE
  • Category ID
    456931031
  • Analyzed Products
  • Keyword
    Yogamatte
  • Price Range
    €30.00–€43.00
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    300
  • Est. Purchasing Cost
    Owner only
  • Data Date
    2026-09-10
  • Your Budget (for new listing) (CNY)
    ¥100,000.00
Profitability Difficulty
Low
High Risk Due to Price Competition
Newly Released Counts (All Brands)
6
New Brand (1)
Old Brand (5)
Success rate (all brands)
0.00%
New Brand (0.00%)
Old Brand (0.00%)
Most products net profit margin range
Owner only

Report summary from Keble AI Agent: Listing

Visible to the report owner only

Recommended Products Features Direction
B0GH6FZS2S
Why do customers choose it?
  • 原木色雕花表面搭配青绿色底面,视觉辨识度明显高于常规纯色瑜伽垫
  • 大面积曼陀罗雕刻图案与卷带收纳展示,外观更偏礼品化与装饰风
  • 附带收纳背带与水壶套式便携配件,强调外出携带场景
  • 重视瑜伽垫颜值、礼品属性与外出便携收纳的女性瑜伽用户
  • Sales
    Avg. price: €35,25|Latest price: €34,70|Approx. recent monthly revenue: - (- pcs)|Visible to the report owner only
    B0FH22X93W
    Why do customers choose it?
  • 蓝绿色曼陀罗印花配色,更偏家居装饰风格
  • 大面积曼陀罗图案瑜伽垫外观,明显区别于市场主流纯色简约款
  • 重视瑜伽垫颜值与冥想氛围、偏好波西米亚装饰风格的用户
  • Sales
    Avg. price: €53,12|Latest price: €39,98|Approx. recent monthly revenue: - (- pcs)|Visible to the report owner only

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    1 new brands5 old brands
    1 brands have new listings2 brands have new listings
    1 new listings5 new listings
    0 succeeded
    0 succeeded
    1 failed
    5 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    Old Brands
    ...

      How much did others invest?

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    • #Budget Requirement

      Visible to the report owner only

      Early sourcing + logistics + marketing budget (EUR)
      N/A
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      83.33%
      New listing success rate (old brands):
      0.00%
      New listing success rate (new brands):
      0.00%
      Alternatives
      1. 可折叠旅行瑜伽垫/超薄便携瑜伽垫:对不想购买标准厚瑜伽垫的用户,这类产品更便宜、更容易收纳,尤其适合德国市场中通勤去健身房、旅行或在工作室短时使用的人群,会分流一部分对常规瑜伽垫的需求。
      2. 瑜伽铺巾(Yoga Towel)+ 健身房/工作室公用垫:这是比自购瑜伽垫更轻资产的替代方案。很多用户并非拒绝练瑜伽,而是不想承担垫子的清洁、收纳和携带成本,铺巾更便宜、可机洗,也更适合高温瑜伽和共享场景。
      3. 家用健身垫/普拉提垫/训练垫:对很多消费者来说,需求本质不是“瑜伽”而是“地面锻炼缓冲”。因此更厚的通用训练垫会替代瑜伽垫,尤其是做普拉提、拉伸、核心训练、康复训练的人群。这类产品常被认为用途更广,降低了专门购买瑜伽垫的必要性。
      4. 拼接地垫(EVA foam tiles):对于主要在家锻炼、且有固定空间的用户,拼接地垫是一种更长期、更高覆盖面积的替代方案。相比单张瑜伽垫,它更适合家庭健身角、儿童活动区和多成员共用场景,会替代部分家用瑜伽垫购买需求。
      5. 地毯/软地面直练方案在内容平台带动下的‘无垫化’训练:部分初级用户会直接在家中地毯、地板加毛巾上跟练 YouTube/APP 课程,而不是先购买瑜伽垫。这里真正的替代物不是某个硬件,而是低门槛数字健身内容+现有家居表面,属于更易获得且零额外采购成本的替代路径。
      6. 健身房、瑜伽馆、公司 wellness 空间的共享垫服务:对低频练习者来说,共享使用比自购更有吸引力。尤其在城市用户中,如果线下场馆稳定提供器材,自购瑜伽垫的必要性会下降,这是一种‘服务替代商品’的战略风险。
      7. 防滑袜/瑜伽手套等轻装备组合:对不做大量地面支撑动作、或只参加轻量伸展/冥想课程的用户,一些人会选择用防滑袜等轻装备替代整张瑜伽垫。这类方案单价更低、携带更方便,虽然不能完全覆盖全部场景,但会替代入门级购买决策。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Visible to the report owner only

      Vemesala
      Most investment in new productsNew products with Highest revenueLeast investment in new products
      Kinder-Yogamatte aus TPE, 150x61x0,6 cm, 6 mm dick, rutschfest, schalldämmend, Cartoon-Tiermotiv, für Ballett und Tanz (Rosa Bär, 150 * 61 * 0.8cm)
      Recent Monthly Revenue (EUR):-(-)
      B0GXFPYLV6 (5/5 (1 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 300 MOQ
      Lotuscrafts
      Old brand with the most profitable new products
      LOTUSCRAFTS® Yoga Matte 5 mm dick, universell einsetzbar als Yogamatte, Sportmatte, Gymnastikmatte, Fitnessmatte, Yogamatte Rutschfest, Yoga Mat, Matte Sport, Trainingsmatte, Yogamatten, Pilates Matte
      Recent Monthly Revenue (EUR):€1.998,00(50pcs/month)
      B00LFLX3NO (4.4/5 (3614 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed unprofitable
      LOTUSCRAFTS® Yoga Matte 5 mm dick, universell einsetzbar als Yogamatte, Sportmatte, Gymnastikmatte, Fitnessmatte, Yogamatte Rutschfest, Yoga Mat, Matte Sport, Trainingsmatte, Yogamatten, Pilates Matte
      Recent Monthly Revenue (EUR):€3.999,00(100pcs/month)
      B00LFLWX1M (4.4/5 (3614 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed unprofitable
      LOTUSCRAFTS® Yoga Matte 5 mm dick, universell einsetzbar als Yogamatte, Sportmatte, Gymnastikmatte, Fitnessmatte, Yogamatte Rutschfest, Yoga Mat, Matte Sport, Trainingsmatte, Yogamatten, Pilates Matte
      Recent Monthly Revenue (EUR):€3.999,00(100pcs/month)
      B00LNCKLSA (4.4/5 (3615 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed unprofitable
    • #Differentiations

      Visible to the report owner only

      Unique productsCommon products
      Kork-Yogamatte, rutschfest, einzigartiges Design, natürlicher Kork, TPE-Material, Fitness-Trainingsmatte mit Tragetasche und Gurt, für Zuhause, Pilates, Aerobic Fitnessstudio und Workout(Dunkelgrün-1
      Differentiation:
      Visible to the report owner only
      B0GH6FZS2S (4.5/5 (916 Reviews))Brand is an old entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 300 MOQ
      HAPBEAR Yogamatte XXL 183×91 cm – Rutschfeste Yoga Matte Groß, Gymnastikmatte & Sportmatte, 6 mm Fitnessmatte mit Wildleder-Oberfläche & TPE-Schicht für Pilates, Training & Workouts
      Differentiation:
      Visible to the report owner only
      B0FH22X93W (4.4/5 (1395 Reviews))Brand is an old entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 300 MOQ
    • What net profit margin are others making?

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    • #Net Profit Margins: All vs New

      Visible to the report owner only

      Profitability difficulty
      Visible to the report owner only
      Visible to the report owner only
    • #Top Products by Net Profit Margin

      Visible to the report owner only

      Visible to the report owner only
      Visible to the report owner only
    • Is this a good time to enter the market?

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    • #New Product Success Rates

      Visible to the report owner only

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable
      No data available

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      HAPBEAR
      Haninj
      Vemesala
    • #Success Rate by Entry Time

      Visible to the report owner only

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Visible to the report owner only
    • What factors contribute to success or failure?

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    • #Case Study

      Visible to the report owner only

      Success Cases
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