- Benchmark ASINB0DG8FF7XH
- MarketplaceUS
- Category ID511228
- Analyzed Products
- Keywordover door towel hooks, door towel hanger
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥12.00estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格竞争区，而且新品牌成功率不够强，继续加码只会陷入更激烈的内卷。虽然用户预算50万CNY能覆盖单个新品前期启动，但市场里真正能跑通的不是“低成本简单复制”，而是要做出功能和外观差异；对小商家来说，门槛已经偏高，对大品牌也只是“有条件可进”，不是好赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场对新卖家已经接近价格战区。 用户预算50万CNY虽然能覆盖少数新ASIN的前期打样、备货和投放，但从样本看，真正能跑通的新品占比只有36.96%，整体可盈利产品也只有25.19%；更关键的是，市场里大量新品利润已经被压到10%上下，属于高风险低回报结构。
Early sourcing + logistics + marketing budget (USD)$5,100.56 - $5,344.90Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?47.82%New listing success rate (old brands):50.00%New listing success rate (new brands):25.00%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 免打孔粘贴式毛巾挂钩/挂架：比门背挂钩更便宜，安装更简单，适合出租屋、瓷砖或玻璃表面，适合不想占用门缝的人群。
- 浴室门后挂袋/挂帘式收纳器：可同时收纳毛巾、浴袍和洗漱小物，利用门后垂直空间，通常比金属门挂更便宜。
- 强力吸盘式毛巾挂钩：适合玻璃、光滑瓷砖和镜面，安装和移动都更灵活，是不想购买门背金属件时的低门槛替代。
- 毛巾杆胶贴替换方案：若用户只需要挂一两条毛巾，单根胶贴毛巾杆通常更直观、成本更低，也更容易与浴室风格融合。
- 可折叠/可移除门后收纳钩条：相比固定式多钩门挂，结构更轻、价格常更低，适合临时租住或频繁换房场景。
- 壁挂式单钩/双钩小件：如果用户并不需要跨门安装，直接用小型壁挂钩即可满足毛巾和浴袍悬挂需求，采购更灵活、单价更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不该进，已经进入明显的价格战/饱和区。 近期开出大量新品牌，新品里非盈利占多数，而且新入局品牌的可复制成功案例极少；对大品牌和小商家都不是好市场。
New products with Highest revenueLeast investment in new productsConsumest
Recent Monthly Revenue (USD):$2,475.00(100pcs/month)B0GVD8X5CJ (3.9/5 (35 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsOptish
Recent Monthly Revenue (USD):$9,990.00(500pcs/month)B0DG8HCNBH (4.5/5 (3717 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$4,000.00(200pcs/month)B0DG8FF7XH (4.5/5 (3673 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsFYY
Recent Monthly Revenue (USD):$552.00(50pcs/month)B0GTSMMG9M (4.5/5 (61 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$547.50(50pcs/month)B0GTS4FJCH (4.5/5 (61 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsCENHANG
Recent Monthly Revenue (USD):-(-)B0H847TVG9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 浅棕色双端门挂设计，外观和常见纯金属款差异明显
- |
- 双端/U形兼容不同门厚，功能更通用
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- 附带防刮贴和防滑帽，更适合租房与多房间使用
B0H4FB18BF (4.6/5 (135 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 白色哑光外观，家居融合感强，和黑/银金属款区别大
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- 2层14钩结构更像小型门后置物架，收纳存在感强
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- 免打孔、承重高，适合浴室和卧室集中收纳
B0GVD8X5CJ (3.9/5 (35 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，核心结论是：已接近价格战/拥挤竞争，新品牌成功空间偏小。 现有数据里，可识别利润的商品只有25.19%是赚钱的，而新上架商品的盈利率也只有36.96%，说明新进入者并不轻松；更关键的是，低利润带很多，0%~10%利润的新产品只占13.04%，但10%~30%才是主要可活区，想靠低价硬拼很危险。 你的单个ASIN预算500000 CNY，按市场新产品建议启动资金约5100~5345 USD，资金本身够，但这不是问题，真正的问题是这类市场更像老品牌和强运营品牌的地盘，不是小商家友好型赛道。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DG8HCNBHOptish2024-11-21Yes$19.98500pcs$9990.015.49%$1547.46
B0G4CSRBFRWUIVIUT2025-11-28Yes$20.26300pcs$6078.024.23%$1472.7
B0F7XS5B7GWUIVIUT2025-05-08Yes$18.04500pcs$9020.015.94%$1437.79
B0GH6CM474VINHOLD2026-01-16Yes$20.02200pcs$4004.026.66%$1067.47
B0FDZCZCTQVINHOLD2025-06-21Yes$23.3200pcs$4660.022.89%$1066.68
B0FXF6SQYDVINHOLD2025-10-23Yes$17.9200pcs$3580.023.7%$848.46B0DG8FF7XHOptish2024-11-21Yes$20.0200pcs$4000.016.1%$644.0B0DNCXW3J9Mars-Rock2025-01-16Yes$9.83500pcs$4915.012.15%$597.18
B07SJDDSJNWEBI2019-05-31Yes$18.16300pcs$5448.010.27%$559.51
B0GZM7FYW8VINHOLD2026-05-06Yes$20.08100pcs$2008.026.81%$538.35
B0G4CVSMQFWUIVIUT2025-11-28Yes$20.04100pcs$2004.026.3%$527.06
B0G4CX1XHMWUIVIUT2025-11-28Yes$20.06100pcs$2006.026.12%$523.97
B0GMN7GPNVVINHOLD2026-02-10Yes$19.77100pcs$1977.026.02%$514.42B0GVD8X5CJConsumest2026-06-15Yes$24.75100pcs$2475.019.08%$472.23
B0GMCMJN8XYinsiskyer2026-02-08Yes$9.83300pcs$2949.013.6%$401.07
B0G1T1TZ5PVINHOLD2025-11-11Yes$20.19100pcs$2019.019.71%$397.95
B0GD7BK73KBAKON2025-12-30Yes$12.85200pcs$2570.012.21%$313.8
B0GHDX4TM1WUIVIUT2026-01-17Yes$22.0550pcs$1102.527.96%$308.26
B0G48JPWYYWUIVIUT2025-11-27Yes$20.0550pcs$1002.526.04%$261.06
B0D86SJ9GVAzmoncy2024-06-27Yes$15.84100pcs$1584.016.38%$259.46Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4CSRBFRWUIVIUT2025-11-28Yes$20.26300pcs$6078.024.23%$1472.7B0GH6CM474VINHOLD2026-01-16Yes$20.02200pcs$4004.026.66%$1067.47B0FXF6SQYDVINHOLD2025-10-23Yes$17.9200pcs$3580.023.7%$848.46B0GZM7FYW8VINHOLD2026-05-06Yes$20.08100pcs$2008.026.81%$538.35B0G4CVSMQFWUIVIUT2025-11-28Yes$20.04100pcs$2004.026.3%$527.06B0G4CX1XHMWUIVIUT2025-11-28Yes$20.06100pcs$2006.026.12%$523.97B0GMN7GPNVVINHOLD2026-02-10Yes$19.77100pcs$1977.026.02%$514.42B0GVD8X5CJConsumest2026-06-15Yes$24.75100pcs$2475.019.08%$472.23B0GMCMJN8XYinsiskyer2026-02-08Yes$9.83300pcs$2949.013.6%$401.07B0G1T1TZ5PVINHOLD2025-11-11Yes$20.19100pcs$2019.019.71%$397.95B0GD7BK73KBAKON2025-12-30Yes$12.85200pcs$2570.012.21%$313.8B0GHDX4TM1WUIVIUT2026-01-17Yes$22.0550pcs$1102.527.96%$308.26B0G48JPWYYWUIVIUT2025-11-27Yes$20.0550pcs$1002.526.04%$261.06
B0GD79MLS3BAKON2025-12-30Yes$12.84100pcs$1284.011.84%$152.03B0GTSMMG9MFYY2026-04-28Yes$11.0450pcs$552.012.08%$66.69B0GTS4FJCHFYY2026-04-28Yes$10.9550pcs$547.511.82%$64.72
B0FM2FGJJHTOPIA HANGER2025-08-12Yes$9.8650pcs$493.011.49%$56.65#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经接近价格战区，且对新品牌不友好。 现在的可见新品牌成功率只有26.09%，而新上架产品总体成功率也只有36.96%；更关键的是，失败样本多、低利润样本占比高，说明不是“有机会”，而是“要拼命内卷才能活”。
证据上，旧品牌仍在主导赚钱机会，新品牌能跑出来的几乎都不是靠纯创新，而是靠在旧爆款上做小改款。 旧品牌里 WUIVIUT 成功率85.71%，VINHOLD 66.67%，它们的赚钱款分别集中在 B0G4CSRBFR、B0G4CVSMQF、B0G4CX1XHM、B0GH6CM474、B0FXF6SQYD、B0GZM7FYW8 这些 ASIN 上，单款月收入大多在 1,000~6,000 美元区间；反过来，BAKON 作为新品牌成功率只有28.57%，FYY 只有33.33%，而 FYY 还已经投入约 5,344.90 美元做 6 个产品，说明新品牌要想跑通，不只是你现在的单 ASIN 预算问题，而是后续还要持续砸钱做改款、测试和投放。对小商家来说，真正像样的成功案例只有 B0GD79MLS3、B0GD7BK73K、B0GMCMJN8X、B0GTS4FJCH 这类新品牌款，但它们也不是“低成本纯原创”，而是围绕旧款做功能和外观微差异，起步价格大多在 9.83~12.85 美元，依赖的是更低价+功能微差异，而不是品牌溢价。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
WUIVIUTFYYBAKONVINHOLDOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FYYBAKONVINHOLDConsumestOther#Success Rate by Entry Time
Listing这个市场不值得进入：已经进入明显的价格战区，且新品牌成功率远低于失败率。 近一年新品里，能跑出利润的只有36.96%，但新品牌新品中真正盈利的只有26.09%（6个成功、17个失败），而且最近几个月失败明显加速，说明竞争正在变得更难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 2 4 5 0 0 7 2026 0 0 4 4 4 0 0 14 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 1 1 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 1 0 0 0 2025/11 0 2 0 1 4 0 0 4 2025/12 0 0 1 2 0 0 0 1 2026/1 0 0 1 0 2 0 0 2 2026/2 0 0 0 1 1 0 0 2 2026/3 0 0 1 0 0 0 0 1 2026/4 0 0 1 2 0 0 0 1 2026/5 0 0 0 0 1 0 0 0 2026/6 0 0 1 1 0 0 0 6 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMars-RockB0DNCXW3J9 (4.6/5 (6704 Reviews))Single Extra Long Over Door Steel Hooks 4 Pack Fit 1-3/8" Door 14.2" White
This listing is deemed profitablePrice (USD)$9.83Released TypeOld Release (2025-01-16)Brand is an old entry in this marketSize and Weight37.6 x 21.6 x 1.8 cm, 71.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色简洁款，偏中性家居风格, 14.2英寸超长单钩结构，且每个挂钩可独立滑动调整间距Key Buying Motive
单钩可自由拉开，适合大件毛巾/衣物避免拥挤；细钢结构兼顾承重与关门顺畅Target Customers
适合门后空间有限、又需要灵活间距来挂浴巾、浴袍、厚外套的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,915.00500 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight7.67% / 12.15%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-4.45% / 0.03%Peak / Non PeakSales & BSR Performance
TOPIA HANGERB0FM2FGJJH (4.4/5 (510 Reviews))TOPIA HANGER Over The Door Hooks for Hanging, Towel Hooks Towel Racks for Bathroom, Coat Hooks Coat Rack Over The Door Organizer Hanging, Wooden Door Hangers for Coat Towel Hat Purse CT71B
This listing is deemed profitablePrice (USD)$9.86Released TypeNew Upgraded Version on Old ASIN (2025-08-12)Brand is an old entry in this marketSize and Weight37.3 x 9.6 x 1.8 cm, 209.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
木质与黑色金属组合，偏家居装饰感，区别于常见纯金属款, 带木质横条、可旋转折叠挂钩和顶部球形防刮设计，外观更像装饰型门挂架Key Buying Motive
可旋转并可折叠的挂钩，兼顾收纳灵活性与关门安全性Target Customers
偏好兼顾浴室/卧室收纳与家居美观、且希望减少门板刮伤和噪音的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$493.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight8.34% / 11.49%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-2.02% / 1.13%Peak / Non PeakSales & BSR Performance
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