- Benchmark ASINB0DG8FF7XH
- MarketplaceUS
- Category ID511228
- Analyzed Products
- Keywordover door hooks, door hanger hooks, door towel hooks
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥12.00estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入：它已经接近价格战区，新品牌想靠普通打法切入，胜率太低。现有数据里，新上架产品只有25.00%盈利，75.00%不盈利；而新品牌里真正跑出来的只有FYY，PMMASTO则是0%盈利，说明不是“有机会就能做”，而是要靠明显差异化和持续投放硬顶。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经是高竞争、接近价格战的环境。 用户预算 50万 CNY 表面上能覆盖部分单个 ASIN 的前期启动，但对真正能站稳的产品来说偏紧；市场里可验证的盈利样本不多，且新品牌成功率明显低，想靠低预算硬闯风险很高。
从证据看，市场里有明确的盈利，但不是“人人可做”的那种。整体可识别盈利产品比例只有 24.74%，新上架产品里只有 25.00% 盈利；反过来看，新品牌新发布产品不盈利比例高达 82.35%，老品牌新发布产品不盈利比例也有 70.37%，说明这个市场不是蓝海，更多是靠品牌力、差异化和持续投放硬拼出来的。更关键的是，FYY 这种新品牌虽然有 3 个盈利品、13 个亏损品，整体盈利率 18.75%，但它的盈利款都很薄：B0GT7NKK56 利润率 12.36%，B0GTSMMG9M 12.08%，B0GTS4FJCH 11.82%；亏损款里 B0GSPG5GZJ 只有 3.02%，B0H4FB18BF 11.10%，B0GVH7MZCL 14.46%，说明只要定价、重量或运费稍差一点就直接掉进亏损区。与此同时，Optish 作为老品牌，2 个盈利、6 个亏损，盈利率 25.00%，但其盈利款 B0DG8HCNBH、B0DG8FF7XH 都有 3673–3717 条评论，明显是成熟品牌在吃规模，不适合作为小商家对标；而 PMMASTO 只有 1 个新品且不盈利，说明新小品牌进场失败非常快。好的一面是，真正能做出差异化的赢家都不是纯同质化：比如 niffgaff 的 B0GSVFDH28 通过金色外观、可加装支撑垫、80 磅承重做出差异，月销约 100、月收入 14.31 万；WUIVIUT 的 B0F837DT7W、B0G4CSRBFR 也靠防滑、降噪、门体保护卖得好。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?61.36%New listing success rate (old brands):29.63%New listing success rate (new brands):17.65%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 自粘式墙面挂钩/粘胶钩：通常更便宜、安装更直观，适合挂轻中量毛巾、浴袍或小包；对“临时收纳”场景的替代性很强。
- 真空吸盘挂钩/吸盘毛巾钩：无需打孔、可反复调整位置，尤其适合瓷砖、玻璃、淋浴区；如果用户主要是浴室毛巾收纳，这是更容易上手的替代方案。
- 门背式收纳衣架/门背置物架：如果用户想要的不只是单个挂钩，而是同时收纳多件衣物、帽子或包，这类产品往往更省事，且单位收纳能力更高。
- 带胶背板的壁挂式单钩/排钩：比门上挂钩更通用，适合租房但又不想占用门体空间的用户；价格通常也比较低，安装路径更简单。
- 可移动立式落地衣帽架：虽然不是最省空间，但对“门厚不兼容、门会碰撞、门后空间被占用”的用户是更稳妥的替代；无需担心门缝尺寸和关门干涉。
- 抽屉/柜门内侧小挂钩：适合浴室、厨房或卧室中放小毛巾、清洁布、围裙等轻物，成本很低，且不影响门的外观和开合。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，属于明显的价格战/同质化市场，新品牌胜率低，不建议继续。 现有数据里，可盈利产品只占24.74%，新发布产品的可盈利率也只有25.00%，而且样本里大量失败款都集中在“门后挂钩”这种高度标准化形态，说明不是靠简单改色或小改款就能赚钱。
Least investment in new productsNew products with Highest revenueMost investment in new productsFYY
Recent Monthly Revenue (USD):$1,612.00(100pcs/month)B0GT7NKK56 (4.6/5 (293 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$552.00(50pcs/month)B0GTSMMG9M (4.5/5 (61 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$547.50(50pcs/month)B0GTS4FJCH (4.5/5 (61 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsOptish
Recent Monthly Revenue (USD):$9,990.00(500pcs/month)B0DG8HCNBH (4.5/5 (3717 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$4,000.00(200pcs/month)B0DG8FF7XH (4.5/5 (3673 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsPMMASTO
Recent Monthly Revenue (USD):-(-)B0GCJKCHTYBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 金色外观最醒目，和常见黑/银色门挂钩区分明显
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- 4个独立挂钩，功能形态更直观，适合看图下单
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- 极简细杆+弯钩造型，视觉轻巧，容易吸引家居收纳用户
B0GSVFDH28 (4.6/5 (1104 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 一体式4钩结构，与单钩/双钩款差异最大
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- 黑色哑光+窄型高承重外观，风格更强烈
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- 更像完整门后置物架，图片里功能感更明显，易点击
B0F837DT7W (4.6/5 (382 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入，属于明显的低利润竞争区，不建议大品牌或小商家继续投。 关键问题不是有没有销量，而是新入局品牌里真正能赚钱的比例太低，而且多数新产品利润都卡在10%以下，已经接近价格战区。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DG8HCNBHOptish2024-11-21Yes$19.98500pcs$9990.015.49%$1547.46
B0G4CSRBFRWUIVIUT2025-11-28Yes$20.26300pcs$6078.024.23%$1472.7
B0F7XS5B7GWUIVIUT2025-05-08Yes$18.04500pcs$9020.015.94%$1437.79
B0F8VFGBNYBAKON2025-05-16Yes$20.91200pcs$4182.027.67%$1157.16
B0FJHGR34FLYNK2025-07-22Yes$17.99200pcs$3598.022.25%$800.56B0F837DT7WWUIVIUT2025-05-09Yes$20.04200pcs$4008.019.39%$777.16
B0DPLDN3BXLYNK2024-12-04Yes$17.99200pcs$3598.020.76%$746.95B0DG8FF7XHOptish2024-11-21Yes$20.0200pcs$4000.016.1%$644.0B0DNCXW3J9Mars-Rock2025-01-16Yes$9.83500pcs$4915.012.15%$597.18
B0G4CVSMQFWUIVIUT2025-11-28Yes$20.04100pcs$2004.026.3%$527.06
B0G4CX1XHMWUIVIUT2025-11-28Yes$20.06100pcs$2006.026.12%$523.97
B0F82Y9JKMWUIVIUT2025-05-09Yes$22.09100pcs$2209.021.43%$473.39
B0GD7BK73KBAKON2025-12-30Yes$12.85200pcs$2570.012.21%$313.8B0GSVFDH28niffgaff2026-03-17Yes$14.31100pcs$1431.021.78%$311.68
B0G4CWG7SWWUIVIUT2025-11-28Yes$20.0750pcs$1003.526.45%$265.43
B0G48JPWYYWUIVIUT2025-11-27Yes$20.0550pcs$1002.526.04%$261.06
B0D86SJ9GVAzmoncy2024-06-27Yes$15.84100pcs$1584.016.38%$259.46
B0DP8W6N82niffgaff2024-11-29Yes$13.39100pcs$1339.018.07%$241.96
B0DNJ8DVYWMars-Rock2025-02-20Yes$8.91200pcs$1782.012.19%$217.23B0GT7NKK56FYY2026-04-06Yes$16.12100pcs$1612.012.36%$199.25Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4CSRBFRWUIVIUT2025-11-28Yes$20.26300pcs$6078.024.23%$1472.7B0G4CVSMQFWUIVIUT2025-11-28Yes$20.04100pcs$2004.026.3%$527.06B0G4CX1XHMWUIVIUT2025-11-28Yes$20.06100pcs$2006.026.12%$523.97B0GD7BK73KBAKON2025-12-30Yes$12.85200pcs$2570.012.21%$313.8B0GSVFDH28niffgaff2026-03-17Yes$14.31100pcs$1431.021.78%$311.68B0G4CWG7SWWUIVIUT2025-11-28Yes$20.0750pcs$1003.526.45%$265.43B0G48JPWYYWUIVIUT2025-11-27Yes$20.0550pcs$1002.526.04%$261.06B0GT7NKK56FYY2026-04-06Yes$16.12100pcs$1612.012.36%$199.25
B0GD79MLS3BAKON2025-12-30Yes$12.84100pcs$1284.011.84%$152.03B0GTSMMG9MFYY2026-04-28Yes$11.0450pcs$552.012.08%$66.69B0GTS4FJCHFYY2026-04-28Yes$10.9550pcs$547.511.82%$64.72#New Product Success Rates
Listing这个市场不适合现在进入，已经明显进入价格战/高竞争状态。 新品成功率只有25.00%，但这并不代表机会大；真正能看见的新品里，75.00%是失败的，而且老品牌新品成功率更高（29.63%）说明门槛主要被老玩家拿走了，新品牌并没有形成稳定突破。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
WUIVIUTFYYBAKONOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
niffgaffFYYBAKONOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向过度拥挤，而且近期是新进入者在快速失败。 2025到2026年，新品牌新上架里只有25.00%跑出盈利，75.00%没有跑出来；更关键的是，最新一段时间新增了很多品牌在打价格和流量战，但盈利并没有跟上，属于典型的越进越难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 3 2 5 0 0 4 2026 0 1 5 3 1 0 0 19 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 1 1 0 5 0 0 1 2025/12 0 0 2 2 0 0 0 2 2026/1 0 1 1 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 2 0 1 0 0 5 2026/4 0 0 2 3 0 0 0 7 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 4 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesWUIVIUT Door Towel Rack, Wooden Door Metal Hook, Heavy-Duty Storage Clothes Hanger, Outerwear Backpack (4 Hook, Fits 1-3/4'' Thick)
This listing is deemed profitablePrice (USD)$20.04Released TypeOld Release (2025-05-09)Brand is an old entry in this marketSize and Weight34.3 x 10.0 x 5.7 cm, 481.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色哑光金属，偏现代简洁风, 4钩一体式门后挂架，结构更像窄型高承重悬挂架Key Buying Motive
强调适配无框金属/木门且带海绵垫防晃降噪Target Customers
更适合对门体保护、静音和免打孔安装有要求的公寓租客/浴室用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,008.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.22% / 19.39%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.49% / 7.66%Peak / Non PeakSales & BSR Performance
WUIVIUT Heavy Duty Over The Door Hooks, Easy Install Door Holder for Coats, Stainless Steel Hanger Hook for Bedroom, Office, Towel (White, L Shape 2 Pack, Fits 1-3/4'' Thick)
This listing is deemed profitablePrice (USD)$20.05Released TypeNew Release (2025-11-27)Brand is an old entry in this marketSize and Weight22.0 x 6.0 x 4.7 cm, 281.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
白色+黑色点缀的极简配色，在同类金属门后挂钩中更偏家居感。, L形单钩结构，带厚海绵防护垫，整体更强调贴门稳定和防刮噪。Key Buying Motive
针对无框门的防刮静音设计，强调免打孔且适配特定门厚。Target Customers
适合租房、宿舍、小户型，以及对门体保护和静音更敏感的用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,002.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight24.11% / 26.04%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight17.26% / 19.19%Peak / Non PeakSales & BSR Performance
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