- Benchmark ASINB0DQ4NBVHQ
- MarketplaceUS
- Category ID511228
- Analyzed Products
- Keywordover door hooks, over door hanger, door hook rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.47estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，且已经进入明显的价格战区。 新品牌近一年只有6个，但新品里盈利率只有21.43%，整体新发布产品盈利率也只有24.32%，同时新产品利润率区间只有2.98%~21.77%，说明多数产品已经被低利润和激烈竞争压住了。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入。虽然用户预算500,000 CNY足够覆盖单个新品的前期启动，但市场本身已经进入明显的价格竞争区，且新品牌成功率偏低，不值得押注。
Early sourcing + logistics + marketing budget (USD)$1,303.63 - $5,992.91Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?81.08%New listing success rate (old brands):25.00%New listing success rate (new brands):21.43%Which new brands have these successful new listings?Which old brands have these successful new listings?...Alternatives- 免打孔强力挂钩（3M/可移除胶贴型）
- 门后伸缩衣帽架/落地式窄型挂架
- 吸盘式浴室挂钩/毛巾钩
- 衣柜门内侧自粘挂钩条
- 墙面可移除粘胶挂钩
- 门背收纳袋/门后置物袋（适合轻物件）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不该进：已经进入明显的价格战区，且正在走向过度拥挤。 新品牌在近一年已经出现大量涌入，2026年这一段里新上架产品里失败的数量明显高于成功，整体不是适合小商家或大品牌轻松切入的赛道。
New products with Highest revenueLeast investment in new productsMost investment in new productsVINHOLD
Recent Monthly Revenue (USD):$3,580.00(200pcs/month)B0FXF6SQYD (4.7/5 (155 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,019.00(100pcs/month)B0G1T1TZ5P (4.7/5 (153 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsOptish
Recent Monthly Revenue (USD):$9,990.00(500pcs/month)B0DG8HCNBH (4.5/5 (3717 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$4,000.00(200pcs/month)B0DG8FF7XH (4.5/5 (3673 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsBOF Creations
Recent Monthly Revenue (USD):-(-)B0GVN57GN9 (4.2/5 (87 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GVN3T1MG (4.2/5 (87 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H588JR51Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 木纹+黑色金属，外观更像家居装饰，差异明显
- |
- 可旋转挂钩和加长悬挂位，功能感更强
- |
- 适合注重颜值、门后收纳和静音保护的家庭用户
B0FM2FGJJH (4.4/5 (510 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 白色哑光双层14挂钩，结构和配色都更少见
- |
- 挂点更多，收纳容量明显高于普通门后挂钩
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- 更适合小户型、租房和高密度收纳需求
B0GVD8X5CJ (3.9/5 (35 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌盈利率不够强，且整体已经接近价格战环境。 新产品里只有25.68%落在20%以上利润区间，59.46%的新产品连利润率都没法稳定看清，真正能跑出来的只有少数几款，说明不是“新手友好”的市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DG8HCNBHOptish2024-11-21Yes$19.98500pcs$9990.015.49%$1547.46
B0G4CSRBFRWUIVIUT2025-11-28Yes$20.26300pcs$6078.024.23%$1472.7
B0F7XS5B7GWUIVIUT2025-05-08Yes$18.04500pcs$9020.015.94%$1437.79
B0H266HM8PWUIVIUT2026-05-18Yes$19.99200pcs$3998.022.36%$893.96B0FXF6SQYDVINHOLD2025-10-23Yes$17.9200pcs$3580.023.7%$848.46
B0FJHGR34FLYNK2025-07-22Yes$17.99200pcs$3598.022.25%$800.56
B0DPLDN3BXLYNK2024-12-04Yes$17.99200pcs$3598.020.76%$746.95B0DG8FF7XHOptish2024-11-21Yes$20.0200pcs$4000.016.1%$644.0
B0G4CVSMQFWUIVIUT2025-11-28Yes$20.04100pcs$2004.026.3%$527.06
B0F82Y9JKMWUIVIUT2025-05-09Yes$22.09100pcs$2209.021.43%$473.39B0GVD8X5CJConsumest2026-06-15Yes$24.75100pcs$2475.019.08%$472.23B0DQ4NBVHQTOMIR2025-02-19Yes$19.11100pcs$1911.021.4%$408.96B0G1T1TZ5PVINHOLD2025-11-11Yes$20.19100pcs$2019.019.71%$397.95
B0GD7BK73KBAKON2025-12-30Yes$12.85200pcs$2570.012.21%$313.8
B0GSVFDH28niffgaff2026-03-17Yes$14.31100pcs$1431.021.78%$311.68
B0GHDX4TM1WUIVIUT2026-01-17Yes$22.0550pcs$1102.527.96%$308.26
B0FHJ239L5FYY2025-07-20Yes$15.94100pcs$1594.017.17%$273.69
B0G4CWG7SWWUIVIUT2025-11-28Yes$20.0750pcs$1003.526.45%$265.43
B0G48JPWYYWUIVIUT2025-11-27Yes$20.0550pcs$1002.526.04%$261.06
B0D86SJ9GVAzmoncy2024-06-27Yes$15.84100pcs$1584.016.38%$259.46Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4CSRBFRWUIVIUT2025-11-28Yes$20.26300pcs$6078.024.23%$1472.7B0H266HM8PWUIVIUT2026-05-18Yes$19.99200pcs$3998.022.36%$893.96B0FXF6SQYDVINHOLD2025-10-23Yes$17.9200pcs$3580.023.7%$848.46B0G4CVSMQFWUIVIUT2025-11-28Yes$20.04100pcs$2004.026.3%$527.06B0GVD8X5CJConsumest2026-06-15Yes$24.75100pcs$2475.019.08%$472.23B0G1T1TZ5PVINHOLD2025-11-11Yes$20.19100pcs$2019.019.71%$397.95B0GD7BK73KBAKON2025-12-30Yes$12.85200pcs$2570.012.21%$313.8B0GSVFDH28niffgaff2026-03-17Yes$14.31100pcs$1431.021.78%$311.68B0GHDX4TM1WUIVIUT2026-01-17Yes$22.0550pcs$1102.527.96%$308.26B0G4CWG7SWWUIVIUT2025-11-28Yes$20.0750pcs$1003.526.45%$265.43B0G48JPWYYWUIVIUT2025-11-27Yes$20.0550pcs$1002.526.04%$261.06
B0GWJV78PXCENHANG2026-04-08Yes$12.7100pcs$1270.019.06%$242.07
B0GT7NKK56FYY2026-04-06Yes$16.12100pcs$1612.012.36%$199.25
B0G4MCFNDLWLCSNG2025-12-01Yes$18.0350pcs$901.520.22%$182.29
B0GD79MLS3BAKON2025-12-30Yes$12.84100pcs$1284.011.84%$152.03
B0GTSMMG9MFYY2026-04-28Yes$11.0450pcs$552.012.08%$66.69
B0GTS4FJCHFYY2026-04-28Yes$10.9550pcs$547.511.82%$64.72B0FM2FGJJHTOPIA HANGER2025-08-12Yes$9.8650pcs$493.011.49%$56.65#New Product Success Rates
Listing不建议进入，这个市场已经明显过热。 新品整体盈利率只有24.32%，但未盈利新品占75.34%；更关键的是，新品牌新品仅21.43%盈利、78.57%不盈利，说明新入场者大多在亏钱，已经不是适合小卖家试错的环境。
证据很直接：市场里真正能跑出来的新品，主要靠老品牌/老Listing改款，而不是纯新品牌原创打法。老品牌新品盈利率25.00%，新品牌更差，且成功案例高度集中在少数既有玩家：Optish 的旧款 B0DG8FF7XH 月销500、营收约999,000；VINHOLD 两个新品 B0FXF6SQYD、B0G1T1TZ5P 分别月销200和100，但 VINHOLD 另一个新品 B0H4FMKNXP 已失败。更危险的是，失败样本里大量品牌出现多款新品同时亏损，像 FYY、BAKON、BOF Creations、niffgaff 等都在负向列表里占比高，说明竞争不是“有人赢、有人输”，而是多数人在被价格和投放挤压。另一个明显信号是，2025到2026新品发布量快速增加，但盈利没有同步放大，反而出现更多亏损新品，属于典型的加速拥挤期。按你的规则，这已经接近价格战市场，不是健康增长市场。
对小卖家来说，能算“真实成功”的只有少数：VINHOLD 的 B0FXF6SQYD、B0G1T1TZ5P 都是新品且评论分别只有155和153，勉强可视作正常成功；CENHANG 的 B0GWJV78PX 也是新品牌成功样本。但这类成功都依赖明显改款和更高投入：例如 VINHOLD 的成功款有 17.9 和 20.19 美元定价、23.7% 和 19.71% 利润率，还要承担首期约1304到5993美元的上新预算；而像 Consumest 的 B0GVD8X5CJ 虽然新品成功，但它的品牌样本显示已经在做更高规格配置，成功不是低成本就能复制。结论很明确：大品牌还“有可能”靠资金和品牌势能切入，但小卖家不适合现在进场；若硬要做，必须准备强差异化、较高预算和长期投放，不能按普通上新思路进入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
WUIVIUTBAKONFYYVINHOLDOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BAKONFYYOther#Success Rate by Entry Time
Listing这个市场不适合现在进入，结论很直接：已经进入高压竞争区，而且对小品牌和大品牌都不友好。 近一年新品牌里，盈利新品牌只占21.43%，但非盈利新品牌占78.57%；更关键的是，2026年新增节奏明显加快，4月出现10个新上架、6月又有8个新上架，同时大量新产品落在低利润或亏损区间，说明这是在往更激烈的价格战走，不是变宽松。
证据很硬：新上架产品的整体盈利率只有24.32%，单个新上架的建议启动预算约1303.63–5992.91美元，但市场利润率范围只有2.98%–21.77%，其中低于10%的产品很多，已经接近价格战区。 2025年到2026年，新上架里非盈利的数量持续高于盈利：2025年有18个盈利对18个亏损，2026年则是7个盈利对26个亏损，最近月份甚至出现4个盈利对9个亏损、8个盈利对10个亏损这类更差结构，说明最近趋势是“越来越难做”。老品牌占据了大头，且它们的新产品成功率/失败率都不漂亮，盈利新发布主要来自VINHOLD、CENHANG、BAKON、WLCSNG、WUIVIUT、FYY这些更像中大玩家的品牌；而真正可当作小商家参考的只有VINHOLD和CENHANG这类新品牌中的少量成功款，数量太少，不能说明市场对小商家友好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 3 4 6 0 0 18 2026 0 0 7 5 3 0 0 26 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 1 0 0 0 3 2025/9 0 0 0 0 0 0 0 4 2025/10 0 0 0 0 1 0 0 0 2025/11 0 2 1 1 4 0 0 9 2025/12 0 0 2 2 1 0 0 2 2026/1 0 0 0 0 1 0 0 2 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 5 0 1 0 0 4 2026/4 0 0 1 4 0 0 0 9 2026/5 0 0 0 0 1 0 0 1 2026/6 0 0 1 1 0 0 0 7 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesOptish Over The Door Hooks, Door Hanger Hooks for Hanging, Over The Door Towel Racks for Bathroom, Coat Rack Door Towel Hanger Towel Hooks (2Pack, Black)
This listing is deemed profitablePrice (USD)$20.00Released TypeOld Release (2024-11-21)Brand is an old entry in this marketSize and Weight41.2 x 9.9 x 4.7 cm, 610.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色哑光外观，偏通用但比普通白色款更适合现代浴室/卧室风格, 7.1英寸加长挂臂，12个挂点，属于更偏高承重、易够取的门后挂架结构Key Buying Motive
加长挂臂便于高处取挂，背部海绵缓冲可降噪防刮，单件提供12个挂点Target Customers
适合需要门后集中收纳、且希望避免打孔、同时对门体保护和静音有要求的租房用户/小户型家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,000.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight12.90% / 16.10%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-2.01% / 1.19%Peak / Non PeakSales & BSR Performance
TOPIA HANGERB0FM2FGJJH (4.4/5 (510 Reviews))TOPIA HANGER Over The Door Hooks for Hanging, Towel Hooks Towel Racks for Bathroom, Coat Hooks Coat Rack Over The Door Organizer Hanging, Wooden Door Hangers for Coat Towel Hat Purse CT71B
This listing is deemed profitablePrice (USD)$9.86Released TypeNew Upgraded Version on Old ASIN (2025-08-12)Brand is an old entry in this marketSize and Weight37.3 x 9.6 x 1.8 cm, 209.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
木纹+黑色金属的组合，比常见纯黑/纯金属款更有家居感, 木质横杆搭配可旋转圆头挂钩，整体更像家居装饰型门后挂架Key Buying Motive
可旋转挂钩 + 7.1英寸加长悬挂位，兼顾不同物品高度与更易取放Target Customers
重视门板保护、静音使用，同时希望门后收纳更有装饰感的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$493.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight8.34% / 11.49%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-2.02% / 1.13%Peak / Non PeakSales & BSR Performance
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