- Benchmark ASINB0FMXY2CH8
- MarketplaceUS
- Category ID511228
- Analyzed Products
- Keywordover the door organizer, over door storage organizer, door hanger basket, over the door basket organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥16.61estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是低利润、强竞争的价格战区。 目前只有14.71%的新上架产品能做到有活跃销量且达到可接受利润，新品牌新品成功率也只有13.33%，而且最近一年的新品里，84.38%都不赚钱，说明竞争不是在变好，而是在继续恶化。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这条市场不值得进。 用户预算500,000 CNY足够覆盖单个新品的早期启动成本，但市场利润太薄、失败率太高，已经是明显的价格战区，不适合大品牌或小商家贸然进入。
证据很清楚：市场整体只有14.71%产品可盈利，新增产品可盈利率也只有14.71%；新品牌新品可盈利率13.33%，但新品牌新品不可盈利率高达80%，老品牌新品不可盈利率也有78.95%。 这说明不是“谁来都能赚”，而是绝大多数新品都在亏。当前新品推荐启动预算中位数约104,230.755 USD（约76万CNY），上限约205,079.12 USD（约150万CNY）；用户500,000 CNY只能勉强碰到最低门槛的一部分，还没算研发、品牌、认证等长期成本，所以资金并不宽裕。可参考的成功样本里，WLCSNG 的 B0GXW3H1K5，售价16.97美元，利润率20.81%，月销200、月收入339,400；Kaiferty 的 B0G11K2HXM，售价36.15美元，利润率15.1%，月销100、月收入361,500，但它是老品牌新款，不应当作为小商家模板。真正的小商家正例几乎没有，NewTalent 的 B0GC6BCGRZ 虽然只花了约1,042.31 USD 启动，但利润率只有4.37%，属于失败样本，不该跟。
市场还在走向更残酷的筛选，而不是更容易赚钱。 你能看到赢家主要靠“差异化功能+外观”硬挤出来：B0DHXFWVP7（HapiRm）靠双篮筐+9挂钩、粉色外观；B0FPLVQ9Z8（Consumest）靠三层复合结构和金色外观；B0GXW3H1K5（WLCSNG）靠100磅承重、防刮、防锈和白色极简。相反，常见款如 Dseap 的 B0D9WHHN26、Kaiferty 的 B0DXPZZDYC 都是低利润或失败。如果要给大品牌找对标，只能看 WLCSNG B0GXW3H1K5 和 Kaiferty B0G11K2HXM 这种高利润新款；如果是小商家，基本没有值得抄的真·小商家成功案例。 结论：不要进场。
Early sourcing + logistics + marketing budget (USD)$1,042.31 - $2,050.79Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?55.88%New listing success rate (old brands):15.79%New listing success rate (new brands):13.33%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 门后挂钩/多钩挂架：更便宜、安装更简单，不需要篮筐结构，适合只想临时挂毛巾、衣物、包的人。
- 真空吸盘挂篮/挂钩：无需占用门背空间，适合租房或不想被门厚限制的人；在瓷砖、玻璃等平整表面上更容易使用。
- 免打孔墙面粘贴置物篮：成本通常更低，视觉更整洁，适合浴室、厨房等平面墙体可用的场景。
- 门后单层收纳袋/布艺收纳袋：重量更轻、价格更低，适合收纳轻小物品，且对门厚和门缝要求更宽松。
- 抽屉式桌面收纳盒/塑料收纳筐：不依赖门体条件，开箱即用，适合想要快速整理零散物件但不想测量门厚的人。
- 窄缝落地置物架：虽然占地一点点，但不受门型限制，适合门后空间不稳定、门会频繁开关或装饰门无法承重的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显进入价格战区，且对新品牌非常不友好。 现有数据里，整体可盈利产品只有14.71%，新品牌新品可盈利率也是14.71%，而新品牌新品不可盈利率高达80%；更关键的是，2025到2026年的新品里，不赚钱的数量明显压过赚钱的数量，市场不是在放大机会，而是在加剧内卷。
New products with Highest revenueWLCSNG
Recent Monthly Revenue (USD):$3,394.00(200pcs/month)B0GXW3H1K5 (4.4/5 (48 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsKaiferty
Recent Monthly Revenue (USD):$3,615.00(100pcs/month)B0G11K2HXM (4.6/5 (2196 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsMost investment in new productsNewTalent
Recent Monthly Revenue (USD):$799.50(50pcs/month)B0GC6BCGRZ (4.7/5 (94 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsLuxDuo
Looks like this brand has no product that is significant nonprofitable#Differentiations
Unique productsCommon productsDifferentiation:- 粉色外观更少见，视觉吸引力强
- |
- 双篮筐+9挂钩，功能组合更突出
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- 偏少女风/家居装饰感，容易被点击
B0DHXFWVP7 (4.8/5 (24 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 金色外观辨识度高，装饰感强
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- 2篮筐+9挂钩，结构差异明显
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- 更适合追求颜值和收纳一体的用户
B0FPLVQ9Z8 (4.6/5 (1651 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很直接：低利润产品占比高、近期开新品牌不少，但真正能赚钱的新品太少，整体已经接近价格战环境。 从数据看，已识别利润的新品里，低于10%利润的占到五成左右，而20%以上的只剩很小一部分；再加上近一年新进品牌集中冒头但多数新品都没跑出利润，说明这里不是靠普通上新就能赢的市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GXW3H1K5WLCSNG2026-04-20Yes$16.97200pcs$3394.020.81%$706.3B0G11K2HXMKaiferty2025-11-23Yes$36.15100pcs$3615.015.1%$545.87
B0G4CX1XHMWUIVIUT2025-11-28Yes$20.06100pcs$2006.026.12%$523.97
B0FJLMYF9DConsumest2025-08-27Yes$30.46100pcs$3046.012.76%$388.67
B0DHRC3NR9Consumest2024-09-23Yes$29.2350pcs$1461.518.36%$268.34B0FPLVQ9Z8Consumest2025-12-30Yes$29.9950pcs$1499.517.25%$258.67B0DHXFWVP7HapiRm2024-09-25Yes$25.9850pcs$1299.018.21%$236.55
B0DYJWF7VJTOPIA HANGER2025-02-26Yes$18.3950pcs$919.520.18%$185.56
B07SR1V3W1Dseap2019-06-05Yes$19.9950pcs$999.513.84%$138.34
B0DHR9S3TJConsumest2024-09-23Yes$21.1250pcs$1056.011.94%$126.09Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GXW3H1K5WLCSNG2026-04-20Yes$16.97200pcs$3394.020.81%$706.3B0G11K2HXMKaiferty2025-11-23Yes$36.15100pcs$3615.015.1%$545.87B0G4CX1XHMWUIVIUT2025-11-28Yes$20.06100pcs$2006.026.12%$523.97B0FJLMYF9DConsumest2025-08-27Yes$30.46100pcs$3046.012.76%$388.67B0FPLVQ9Z8Consumest2025-12-30Yes$29.9950pcs$1499.517.25%$258.67#New Product Success Rates
Listing这个市场不适合进入。新品牌成功率只有14.29%，看起来不算极低，但实际可复制的“真成功”只有 WLCSNG 和 WUIVIUT 两个新品牌，而且它们都靠差异化功能与外观拿下结果；与此同时，2026 年新品失败 14 个、成功只有 1 个，说明市场已经明显往高竞争和价格挤压走了。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
WUIVIUTKaifertyConsumestWLCSNGNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CEHIFIASWTYMIKIConsumestBAKONOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入过度拥挤和价格战区。 近端新品牌成功率只有14.71%，但新品牌新上架里有85.71%失败；更糟的是，最新一批新品牌几乎全部落在“不赚钱”区，说明竞争正在变难，不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 4 3 1 0 0 8 2026 0 2 0 0 1 0 0 15 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 1 0 0 0 0 2025/9 0 0 1 0 0 0 0 4 2025/10 0 0 1 0 0 0 0 0 2025/11 0 0 1 1 1 0 0 3 2025/12 0 0 1 1 0 0 0 1 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 1 0 0 2 2026/5 0 2 0 0 0 0 0 6 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHapiRm Over The Door Hanger with Coat Hooks and 2 Baskets, Rustproof & Waterproof Pink Over The Door Hooks, Storage Organizer for Hats, Bathroom, Kitchen, Bedroom - Pink
This listing is deemed profitablePrice (USD)$25.98Released TypeOld Release (2024-09-25)Brand is an old entry in this marketSize and Weight39.0 x 12.4 x 8.9 cm, 590.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色款在同类门挂收纳中较少见，能吸引偏好少女风/家居装饰感的用户, 双篮筐+9个挂钩的一体式门后收纳结构，比常见纯挂钩或单篮筐款更强, 24英寸长度的纵向收纳布局，适合在门后同时收纳小物和悬挂物品Key Buying Motive
同时提供2个篮筐和9个挂钩，兼顾收纳与悬挂两种需求Target Customers
更适合需要门后增加分层收纳、且偏好粉色家居风格的厨房/浴室/卧室用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,299.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight14.09% / 18.21%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.60% / 4.71%Peak / Non PeakSales & BSR Performance
ConsumestB0FJLMYF9D (4.6/5 (1651 Reviews))Consumest Over The Door Hooks Organizer - 4 Tier Door Coat Rack with 3 Baskets & 12 Hooks, Stainless Steel Towel Hanger for Bedroom, Bathroom, Living Room, White
This listing is deemed profitablePrice (USD)$30.46Released TypeNew Release (2025-08-27)Brand is an old entry in this marketSize and Weight34.5 x 14.2 x 12.6 cm, 1610.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色款，偏向更干净、家居融合度更高的视觉风格, 4层结构+3个篮筐+12个挂钩的复合收纳形态，和常见单纯挂钩款相比更像“门后收纳站”Key Buying Motive
篮筐间距可调，且支持多场景收纳，兼顾小物篮收纳与挂放收纳Target Customers
适合租房、宿舍、空间紧张的小户型家庭，尤其是需要门后同时收纳洗浴用品和衣物配件的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,046.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight7.51% / 12.76%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-18.34% / -13.08%Peak / Non PeakSales & BSR Performance
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