- Benchmark ASINB0G48G9P46
- MarketplaceUS
- Category ID3744491
- Analyzed Products
- Keywordover door organizer, hanging door organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥14.87estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：利润太薄、最近进入者几乎全军覆没，而且新品牌成功率是0%，已经是明显的价格战市场。 你的预算500000 CNY虽然足够覆盖少数单品的前期铺货和推广，但拿钱进去并不能换来可复制的盈利；从结果看，这里更像是要靠老品牌硬砸资源才能维持位置的类目。
证据很直接：新上架产品24个里，只有2个能算盈利，成功率8.33%，新品牌自己推出的9个新品里一个都没赚到钱，成功率0%。 利润区间也很差，最新一批新品里-10%到0%和0%到10%占了大头，甚至SONGMICS 6个新款全部亏损，像 B0G6YXDTJH 是 -11.52%，B0GVJKQC7T 是 -9.59%，B0G6YLPKJX 只有 1.01%；Duimbok 的 B0FQV39LVR 直接是 -35.71%，几乎可以视为入场即亏。真正能跑通的，反而是老品牌的成熟款，比如 JARLINK 的 B0C89Q3B8W 月销约1000、营收约2493000美元但利润率只有6.0%，B0C89STMFK 月销约6000、营收约15870000美元、利润率7.89%；Yecaye 的 B0FXMMRMYQ 利润率19.3%、预算约4229.36美元，TYMENSH 的 B0FSF9W37S 也只有约13.33%。这说明市场不是没需求，而是需求被强势品牌和低毛利挤压得很厉害。
对大品牌来说，也不是好市场；对小商家来说，更不该碰。 这个类目里真正有效的打法已经很清楚：要么像 JARLINK、Yecaye 这种老牌用品牌势能和多款协同吃量，要么像 TYMENSH 这样在老框架上做出更细的功能差异、外观差异；但普通新品牌既没有这种资源，也没有真实成功样本。短结论：不要进入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 你的预算5万CNY看起来够覆盖少数入场款的前期成本，但市场利润太薄、失败率太高，而且新品牌几乎没有成功样本，属于高风险价格战市场。
预算层面：可以做，但不代表能赚。 市场新产品推荐预算中位数约4229.36 USD，区间约4229.36–10031.62 USD；你的5万CNY约等于7千美元，表面上能覆盖“最低门槛”，但这只是前几个月的进货、物流和营销，不含研发、品牌和认证。更关键的是，市场里可识别盈利产品只占12.66%，新上架产品盈利率只有8.33%，低于你要求的安全线；利润分布里还有4个产品低于-10%，8个产品落在-10%到0%，说明这里已经是价格战区域，不是健康增长市场。代表性案例也很清楚：新品牌Duimbok的B0FQV39LVR，售价13.73美元，利润率-35.71%，几乎就是入场即亏；而SONGMICS作为新进入品牌，B0G6YXDTJH利润率-11.52%，B0GVJKQC7T利润率-9.59%，B0G6YLPKJX也只有1.01%，说明就算是有资源的新品牌，也很难把新款做成稳定盈利。
Early sourcing + logistics + marketing budget (USD)$4,229.36 - $10,031.62Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?62.50%New listing success rate (old brands):13.33%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 门后置物袋/收纳挂袋的简化版：选择更少口袋、无硬支撑板的基础款，价格通常更低，安装更省事，适合只需要轻量收纳的人群。
- 带门侧挂钩的金属网篮/小篮筐：比完整门后收纳柜更便宜，也更耐用，适合放洗漱用品、清洁小物或零散杂物，且拿取更直接。
- 可拆卸自粘墙面收纳篮/置物架：不想占地也不想在门上做文章时，这类方案更易购买和安装，且能绕开门厚度、开合干扰等问题。
- 窄缝落地层架/洗衣机边缝收纳架：如果门后空间受限或门经常被遮挡，窄缝架能提供更稳定的多层收纳，价格也常与中高配门后收纳接近或更低。
- 抽屉分隔盒/桌面收纳盒组合：针对小件高频物品，直接用分隔盒在柜内、抽屉或台面收纳，成本更低，使用门槛更低，也不依赖门体承重。
- 真空压缩袋/收纳袋：对于衣物、换季织物等大体积软物，压缩收纳往往比门后挂袋更省空间、更便宜，且不需要安装。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向价格战和高风险。 核心问题不是“有没有卖得动”，而是多数新进入款在扣完平台和物流后几乎没利润，且新品牌里真正跑通的极少，市场对小品牌尤其不友好。
New products with Highest revenueSONGMICS
Recent Monthly Revenue (USD):$3,538.00(200pcs/month)B0G6YXDTJH (4.6/5 (72 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$4,630.00(200pcs/month)B0G6YLPKJX (4.5/5 (113 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$5,460.00(300pcs/month)B0GVJKQC7T (4.6/5 (72 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsJARLINK
Recent Monthly Revenue (USD):-(-)B0CHRVVXG8Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$24,930.00(1000pcs/month)B0C89Q3B8W (4.8/5 (4937 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$158,700.00(6000pcs/month)B0C89STMFK (4.8/5 (4945 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Most investment in new productsLeast investment in new productsLeast profitable new productsDuimbok
Recent Monthly Revenue (USD):-(-)B0FQV39LVR (4.5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色外观差异明显，母婴/少女感更强，容易吸引点击
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- 5大透明袋+6侧网袋，分区最丰富，适合高频分类收纳
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- 大号透明口袋适合奶瓶、护肤品等可视化陈列
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- 整体风格更显眼，比常见黑白款更有购买冲动
B0CG5DQTV2 (4.7/5 (1717 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 浅米色双列五层设计，外观和结构都与常规单列款差别大
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- 20英寸加宽、10分区布局，门后收纳画面更有冲击力
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- 透明视窗+大容量组合，兼顾展示感和实用性
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- 更适合宿舍、婴儿房等需要大容量分层收纳的场景
B0F5WDNY6G (4.8/5 (671 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经接近价格战高风险区，且新品牌几乎没有真实成功窗口。 现有数据里，已知利润率样本中只有12.66%是盈利，所有新上架产品里盈利率只有8.33%，这已经低于你要求的可接受线，属于高风险市场；更关键的是，新品牌的新增产品没有看到可靠盈利案例，反而出现了明显的亏损和低利润挤压。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CG5FZZCRTYMENSH2023-08-21Yes$22.992000pcs$45980.011.19%$5145.17B0CG5DQTV2TYMENSH2023-08-21Yes$22.99800pcs$18392.011.65%$2142.67
B0FSF9W37STYMENSH2025-09-24Yes$22.99400pcs$9196.013.41%$1233.19
B0CG5FX8PHTYMENSH2023-08-21Yes$22.99300pcs$6897.013.15%$906.96
B0FXMMRMYQYecaye2026-01-11Yes$26.78200pcs$5356.012.08%$647.01
B0F3X598SJAndahoom2025-05-21Yes$22.0850pcs$1104.019.29%$212.97
B0CZ94JX41AOODA2024-02-20Yes$26.0550pcs$1302.515.66%$203.98B0F5WDNY6GYecaye2025-07-18Yes$25.8150pcs$1290.515.0%$193.58
B0F8QPC5DZSpaceAid2025-05-15Yes$24.150pcs$1205.013.12%$158.1
B085753KJVSimple Houseware2020-02-26Yes$19.9750pcs$998.511.96%$119.43Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FSF9W37STYMENSH2025-09-24Yes$22.99400pcs$9196.013.41%$1233.19B0FXMMRMYQYecaye2026-01-11Yes$26.78200pcs$5356.012.08%$647.01#New Product Success Rates
Listing这个市场不适合进入，已经接近/进入过度拥挤与价格战区。数据里新产品成功率只有8.33%，低于10%高风险线；而新品牌发布的新产品里，盈利率直接是0%，说明真正的新进入者几乎没有正向案例。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
YecayeTYMENSHNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
YecayeSONGMICSOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经处在明显的价格战/饱和风险区。 近24个新品里，只有3个品牌是新品牌（Duimbok、SONGMICS、VASAGLE），但新品牌新品盈利率是0%，新发布整体盈利率也只有8.33%，远低于你要求的10%高风险线；同时多数新品利润率集中在0%~10%，甚至有不少为负，说明不是“能不能做”的问题，而是“做了也很难赚钱”。
证据很直接：最近进入的新品几乎都在亏钱，且主要由老品牌在硬拼。 2026年新增新品13个，全部都属于非盈利；2025年新增新品7个也全部非盈利。利润表现上，SONGMICS 2026年新上6个新品，0个盈利、6个亏损，其中 B0G6YXDTJH 利润率 -11.52%，B0GVJKQC7T 为 -9.59%，B0GVJKTR52 为 -7.21%；VASAGLE 的 B0H38G5VVD 也是非盈利。少数看起来“还行”的新品，像 Yecaye 的 B0G48G9P46 利润率 19.3%、B0FSF9W37S 利润率约 13.33%，但前者销量只有50、已判定为非活跃，且进入成本高达 3515.10 美元；后者虽有一定利润，但整体市场已经被老品牌主导，不能代表小商家可复制。反而一个真正的新品牌 Duimbok 的 B0FQV39LVR 只有 -35.71% 利润率、3条评论，说明小品牌基本是被碾压的。另一个警讯是，JARLINK 这种老品牌旧款靠 4937 和 4945 条评论撑量，说明这个类目已经很依赖品牌势能和重营销，新卖家若想进去，很可能要靠高投放甚至接近“掠夺式营销”才能挤出位置。
结论：不要做。 对大品牌而言，这里也只是“有能力硬砸钱才可能勉强进场”，而不是高胜率市场；对小商家来说，真实成功案例几乎没有，且没有低评论、可复制的稳定赢家。若一定要跟，最多只能盯住少数已验证的老品牌强款做对标：JARLINK 的 B0C89Q3B8W、B0C89STMFK；Yecaye 的 B0G48G9P46、B0FSF9W37S，但这不代表适合你入场，只代表你会面对什么级别的对手。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 3 1 0 0 0 3 2026 1 4 2 1 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 1 0 0 0 0 0 0 2025/9 0 0 2 1 0 0 0 3 2025/10 0 0 1 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 1 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 1 4 2 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 5 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSimple HousewareB085753KJV (4.7/5 (61992 Reviews))Simple Houseware 6 Clear Pocket Over Door Hanging Organizer, Dark Gray
This listing is deemed profitablePrice (USD)$19.97Released TypeOld Release (2020-02-26)Brand is an old entry in this marketSize and Weight35.1 x 22.4 x 6.2 cm, 726.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
深灰色更耐脏，适合浴室、育儿房和储物场景, 13英寸窄幅悬挂结构，适配窄门且不易挡门把手Key Buying Motive
6个透明口袋+防倾倒结构，兼顾可视化收纳与稳定承重Target Customers
适合门宽较窄、希望免打孔快速增容收纳的家庭用户，尤其是育儿房和小户型住户Early Investment
Investment
Monthly Revenue (Recent) (USD)$998.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight5.91% / 11.96%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-13.98% / -7.93%Peak / Non PeakSales & BSR Performance
TYMENSH Pink Over Door Organizer with 5 Large Clear Pockets and 6 Side Mesh Pockets, Anti-Tilt Hanging Door Storage for Nursery, Bedroom, Bathroom, Closet, Toys, Baby Essentials
This listing is deemed profitablePrice (USD)$22.99Released TypeOld Release (2023-08-21)Brand is an old entry in this marketSize and Weight39.8 x 19.3 x 7.5 cm, 454.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色在同类收纳中更偏向母婴/少女风可见空间, 5个大透明口袋+6个侧网袋的11口袋结构，带抗倾斜支撑，适合门后竖向高频收纳Key Buying Motive
大号透明主袋可收纳较高奶瓶/乳液，侧网袋便于放小件，兼顾可视化与分区收纳Target Customers
更偏向需要在卧室、婴儿房、浴室等可见区域进行高颜值收纳的母婴家庭和女生房间用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$18,392.00800 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight5.61% / 11.65%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-14.81% / -8.77%Peak / Non PeakSales & BSR Performance
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