- Benchmark ASINB0GZ7GR7JY
- MarketplaceUS
- Category ID1069198
- Analyzed Products
- Keywordunder desk foot rest, desk foot stool, ergonomic foot rest
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥20.00estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经进入明显的价格战和高拥挤状态。 新品牌里真正能跑通的只有少数，且多数新品利润已经压到10%上下，用户50万人民币虽然足够启动单个ASIN，但不足以建立长期优势，更不值得小商家硬闯。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：不建议进入。 这个市场已经明显偏向低利润、强竞争，用户50万人民币虽然能覆盖少数新ASIN的前期投入，但不足以应对后续的研发、品牌和认证成本；更关键的是，新品牌新品成功率太低，进入后大概率会被价格战和失败样本吞掉。
预算角度看，能做“起步”，但做不到“稳赢”。 数据里能看到的少数新品牌成功款包括 ComfyInLove 的 B0FM7M7XFS（42.99美元，毛利率19.43%，月销100，月收入42.99万）和 B0FM7PT5DS（35.89美元，毛利率13.33%，月销1000，月收入358.9万）；COZYDOU 的 B0GZ7GR7JY 预算2865.84美元，售价33.34美元，毛利率17.3%，月销100，月收入33.34万，但同品牌另一款 B0GZ7K34XK 直接失败。相比之下，SCFOAMZAI 的 B0G4PVSTJ1 只有3.79%毛利，基本属于亏损边缘。整体来看，新品牌新品盈利率只有21.43%，非盈利率高达64.29%；旧品牌新上架产品的非盈利率更高，达到91.67%，说明这不是一个靠“多花点钱”就能轻松跑通的市场。
Early sourcing + logistics + marketing budget (USD)$2,865.84 - $11,439.85Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?46.15%New listing success rate (old brands):8.33%New listing success rate (new brands):21.43%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 可调高的堆叠收纳箱/储物凳：既能当脚踏，也能兼作收纳和临时座椅，通常比专门脚踏更便宜、用途更广。
- 小型踏脚凳（塑料或木质家用凳）：在办公桌下直接当脚垫使用，价格低、购买渠道多，替代性强。
- 厚书本/文件箱组合垫高：用现成的书籍、纸箱、文件收纳盒临时垫脚，几乎零成本，适合短期试用或临时工位。
- 可折叠迷你脚凳：比专业人体工学脚踏更轻便，收纳方便，适合共享办公、租房或临时办公场景。
- 带脚轮办公椅自带脚踏搭配：如果用户本来就有可调椅，稍微调整座椅高度和脚轮位置，往往能达到类似舒适度，且无需额外购买专用脚踏。
- 床边/沙发用腰靠枕或靠垫：当用户主要诉求是缓解腿部悬空和放松，下肢支撑枕头可用家中现成物替代，获取成本低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场目前不适合进入，结论是偏饱和且有明显价格战风险。 过去一年新品牌进场并不多，但已经出现了“新品牌里只有21.43%新发布产品赚钱、78.57%不赚钱”的结果；同时近几个月新发布里亏损/失败数量持续高于盈利，说明不是单纯机会市场，而是一个需要强资源和强打法才能活下来的市场。
证据上，老品牌占据了绝大部分新发布中的失败样本，说明行业里真正能站稳的多是资源更强的玩家。老品牌 OpyTikar 的新产品 B0G4L9M4TN 是少数赚钱案例，利润率 22.0%，月销约 200、月营收约 $6,898；但它属于老品牌，不该作为小商家参考。真正能给小商家参考的新品牌只有 ComfyInLove：B0FM7M7XFS，售价 $42.99，利润率 19.4%，月销约 100，月营收约 $4,299，前期投入约 $6,448.50；同品牌另一款 B0FM7PT5DS 利润率 13.3%，月销约 1,000，月营收约 $35,890。它们的共同点很明确：做的是同一细分、三档调节、记忆点强、价格不算低，而且需要不低的启动资金。反面样本更有代表性：SCFOAMZAI 的 B0G4PVSTJ1 利润率只有 3.79%，COZYDOU 的 B0GZ7K34XK 直接失败，尽管其成功款 B0GZ7GR7JY 有 17.3% 利润率，但失败款说明同品牌也没有稳定复制能力；另外大量老牌新上架非盈利，近月趋势明显偏弱，越做越像靠堆新品和投放硬顶，而不是自然增量。
如果一定要看标杆：大品牌该抄 OpyTikar/B0G4L9M4TN 的定位和规格，小商家只该抄 ComfyInLove/B0FM7M7XFS 的轻量创新和中高价位打法，但不要碰低利润、低价、宽泛功能款。 大品牌可承受的门槛更高，但这市场里也没有体现出足够宽的利润空间去支撑大规模扩张；小商家虽然存在少数真实成功案例，但成功率太低，且失败样本里不乏 3%~9% 的低利润和几乎无销量产品。结论很直接：不要进入。
New products with Highest revenueComfyInLove
Recent Monthly Revenue (USD):$35,890.00(1000pcs/month)B0FM7PT5DS (4.6/5 (109 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,299.00(100pcs/month)B0FM7M7XFS (4.6/5 (109 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsBlissTrends
Recent Monthly Revenue (USD):$81,870.00(3000pcs/month)B0BFQX3YFY (4.4/5 (9028 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$6,898.00(200pcs/month)B0D1K9R82T (4.4/5 (9028 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,508.00(200pcs/month)B0BFQYC7ZV (4.4/5 (9010 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsCOZYDOU
Recent Monthly Revenue (USD):$3,334.00(100pcs/month)B0GZ7GR7JY (4.4/5 (30 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsSCFOAMZAI
Recent Monthly Revenue (USD):-(-)B0G4PVSTJ1 (4.5/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 鹅卵石按摩面，外观更有记忆点
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- 灰色低调百搭，适合办公桌下展示
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- 记忆棉支撑+可拆洗外罩，兼顾舒适和清洁
B0GZ7GR7JY (4.4/5 (30 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色绒面+三层方块造型，和普通脚踏差异大
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- 三档高度可调，功能更直观
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- 暖脚口袋设计，适合怕冷人群，图片更容易吸睛
B0G4PVSTJ1 (4.5/5 (19 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显偏向价格战和过度拥挤。 新产品里只有23.08%能达到10%以上利润，76.92%落在“其他/未验证”里，而已知利润分布里还有7.69%是亏损、11.54%低于10%，说明新品要想活下来，必须靠差异化或强投放，不是普通小商家能轻松做的。
新品牌并没有形成健康的成功样本，反而带出明显的“高投放/强营销”信号。 新品牌新上架产品里，盈利率只有21.43%，非盈利率却高达64.29%；而老品牌新上架产品的盈利率只有8.33%，非盈利率却达到91.67%。真正跑出来的新品集中在少数品牌和少数ASIN：ComfyInLove 的 B0FM7PT5DS 月销1000、月利润4784.14美元，B0FM7M7XFS 月利润835.3美元；COZYDOU 的 B0GZ7GR7JY 月利润576.79美元；OpyTikar 的 B0G4L9M4TN 需要约11439.85美元总预算、月利润488.68美元。反过来，COMFelicify 10个产品里0个盈利，说明这个市场不是“谁来都能赚”，而是“要么有强品牌/强投放，要么被卷死”。
小商家不适合进场；如果硬进，基本要走高预算+强营销+强差异化，接近掠夺式打法。 进入门槛不是低价，而是至少要能复制这些赢家的功能差异：三档可调、可拆叠、多场景使用，或者像 B0GZ7GR7JY 这种鹅卵石按摩面+可拆洗外罩的差异化。用户预算50万人民币看起来够做单个SKU，但这只够前期上架和投放，不包含研发、品牌和认证的长期成本；而市场里多数失败款利润都在10%以下，甚至直接亏损，说明这是一个不适合普通小商家进入的市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BFQX3YFYBlissTrends2022-11-23Yes$27.293000pcs$81870.021.7%$17765.79B0FM7PT5DSComfyInLove2025-12-19Yes$35.891000pcs$35890.013.33%$4784.14
B0C2KLLJPDStepLively2023-06-21Yes$21.88900pcs$19692.013.91%$2739.16B0D1K9R82TBlissTrends2024-05-27Yes$34.49200pcs$6898.023.18%$1598.96B0BFQYC7ZVBlissTrends2022-11-24Yes$27.54200pcs$5508.021.95%$1209.01
B0B7HZNMPZCushZone2022-09-12Yes$21.32400pcs$8528.013.63%$1162.37
B0FFTJD4MGOpyTikar2025-07-31Yes$39.99200pcs$7998.012.7%$1015.75
B0BWTPX2K6BlissTrends2023-04-17Yes$38.46100pcs$3846.024.49%$941.89B0FM7M7XFSComfyInLove2025-12-09Yes$42.99100pcs$4299.019.43%$835.3
B0DK4L3FG4TranquilRelax2024-12-07Yes$39.76100pcs$3976.020.73%$824.23
B0BHQWY58WBlissTrends2022-11-24Yes$28.54100pcs$2854.022.91%$653.86B0GZ7GR7JYCOZYDOU2026-06-12Yes$33.34100pcs$3334.017.3%$576.79
B0DK4L99F8TranquilRelax2024-12-07Yes$33.16100pcs$3316.015.84%$525.26
B0G4L9M4TNOpyTikar2025-12-01Yes$39.99100pcs$3999.012.22%$488.68
B0DK4L155JTranquilRelax2024-12-07Yes$26.07100pcs$2607.013.7%$357.16
B0BWTQ9KVVBlissTrends2023-04-17Yes$34.6250pcs$1731.017.42%$301.55
B0C2KL4B1HStepLively2023-06-28Yes$28.3550pcs$1417.519.99%$283.36
B0C2KKLNXTStepLively2023-06-28Yes$32.0250pcs$1601.016.79%$268.81
B0FLDCHJYROpuvidity2025-08-07Yes$35.4450pcs$1772.012.19%$216.01
B0FDG2XLJ5TranquilRelax2024-07-24Yes$26.0750pcs$1303.512.65%$164.9Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FM7PT5DSComfyInLove2025-12-19Yes$35.891000pcs$35890.013.33%$4784.14B0FM7M7XFSComfyInLove2025-12-09Yes$42.99100pcs$4299.019.43%$835.3B0GZ7GR7JYCOZYDOU2026-06-12Yes$33.34100pcs$3334.017.3%$576.79B0G4L9M4TNOpyTikar2025-12-01Yes$39.99100pcs$3999.012.22%$488.68#New Product Success Rates
Listing这个市场不适合进入，原因很明确：新品牌成功率只有25.00%（3/12），但真正可复制的低成本新品牌案例几乎没有，且旧品牌仍然占据高利润样本，说明门槛高、竞争强。 市场不是全面爆炸式扩张，但已经明显进入高竞争状态；如果按你要求的标准看，这里既不是安全的蓝海，也不是适合小品牌硬闯的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
OpyTikarComfyInLoveCOZYDOUNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
COMFelicifyOpuvidityOther#Success Rate by Entry Time
Listing这个市场现在不值得进场，结论很明确：已进入明显的拥挤和价格战区。 近两年新品牌持续涌入，但真正稳定赚钱的只剩少数；最近一批新品牌的成功率明显偏低，而且多个新上架产品的利润率已经跌到10%以内，说明竞争正在加速恶化，不是变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 3 0 0 0 3 2026 0 0 0 1 0 0 0 17 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 2 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 3 0 0 0 3 2026/1 0 0 0 0 0 0 0 7 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 1 0 0 0 3 2026/7 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesComfyInLoveB0FM7M7XFS (4.6/5 (109 Reviews))ComfyInLove Foot Rest for Under Desk with 3 Heights, Foot Stool, Black
This listing is deemed profitablePrice (USD)$42.99Released TypeNew Release (2025-12-09)Brand is a new entry in this marketSize and Weight34.1 x 19.2 x 18.2 cm, 1660.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色基础款，配色不突出，主要靠功能差异而非颜色吸引, 三层可调高度的方块式堆叠结构，区别于常见单层海绵脚垫Key Buying Motive
支持3档高度切换，并且可拆叠使用，兼顾脚踏、脚垫和腿托场景Target Customers
适合需要长时间久坐、希望一款产品同时覆盖办公、居家休息和抬腿放松的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,299.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight13.41% / 19.43%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.17% / -3.16%Peak / Non PeakSales & BSR Performance
ComfyInLoveB0FM7PT5DS (4.6/5 (109 Reviews))ComfyInLove Foot Rest for Under Desk with 3 Heights, Foot Stool, Dark Grey
This listing is deemed profitablePrice (USD)$35.89Released TypeNew Release (2025-12-19)Brand is a new entry in this marketSize and Weight32.5 x 19.1 x 19.0 cm, 1619.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
深灰色，偏中性百搭，适合办公场景, 三层可调高度的块状堆叠结构，外观更像可拆叠的软泡棉脚凳Key Buying Motive
3档高度可调，兼顾办公、居家和休息场景Target Customers
久坐办公、需要脚部抬高缓解疲劳的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$35,890.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight6.18% / 13.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-20.60% / -13.45%Peak / Non PeakSales & BSR Performance
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