TOYIEW Picture Hanging kit, 350pcs Hanging Hardware with Heavy Duty Picture Hangers Hooks, Wire, Nails, D Rings, Photo Sawtooth Hangers, Ring Hooks, Wall Art Frame Hanging Kit, Supports Up to 100lbs
Picture Hangers - 产品分析报告
  • Benchmark ASIN
    B0D5GF8NX8
  • Marketplace
    US
  • Category ID
    511352
  • Analyzed Products
  • Keyword
    picture hanging kit, frame hanging kit, heavy duty picture hangers
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    ¥9.59estimated
  • Data Date
    2026-08-10
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Medium
Moderate Risk Due to Price Competition
Newly Released Counts (All Brands)
23
New Brand (4)
Old Brand (19)
Success rate (all brands)
17.39%
New Brand (0.00%)
Old Brand (21.05%)
Most products net profit margin range
2.22% - 18.21%
Listing

Report summary from Keble AI Agent: Listing

结论很明确:这个市场不值得进入,已经是低利润、强价格战、接近过度拥挤的市场。 你的50万人民币预算“够上架”,但不够证明长期能赢;对小品牌尤其不友好,除非接受高强度投放和激进打法,否则不要进。

Recommended Products Features Direction
B0FLCT2YQ5
Why do customers choose it?
  • 古铜色/黄铜感表面,在同类黑色或银色挂钩里有一定视觉区分。
  • 69件套的多规格组合,并附带迷你水平仪和4卷挂线,属于常见公版方案的轻微差异化。
  • 主打重型承重、易安装、墙面小损伤,功能上与同类图片挂钩套装高度重叠。
  • 更偏向需要古典/复古外观搭配的家庭装饰、画框安装和租房轻装修用户。
  • Sales
    Avg. price: $9.69|Latest price: $9.99|Approx. recent monthly revenue: $969.00 (100 pcs)|Net profit margin: 8.37%
    B0DCBDZCQ7
    Why do customers choose it?
  • 黑色、金色、银色混装,颜色组合较常见
  • 353件多规格混装收纳盒,包含7种常见挂件/螺丝组合
  • 主打多规格大容量套装,并附带水平仪与收纳盒,偏向一次性配齐
  • 需要一次购买多种挂画/相框小配件的家庭DIY用户
  • Sales
    Avg. price: $9.22|Latest price: $8.99|Approx. recent monthly revenue: $461.00 (50 pcs)|Net profit margin: -0.86%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    4 new brands33 old brands
    4 brands have new listings9 brands have new listings
    4 new listings19 new listings
    0 succeeded
    4 succeeded
    4 failed
    13 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    ...
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      结论很明确:不建议进入,这个市场已经偏向价格战,且对新卖家并不友好。 你的50万人民币预算当然“够进场”,但这只是够覆盖前几个月的供货、物流和投放,不足以证明能长期打赢;按当前数据看,真正能跑通的新品门槛不低,盲目跟进风险很高。

      预算上你是够的,但市场质量不够。 这类新上架产品的推荐起步预算大约是76,435美元,常见区间到1,579,045美元,中位数约781,065.63美元;折算后你的50万人民币只能算能做“入场试水”,离稳定放量还有差距。市场整体盈利产品占比只有13.33%,新品盈利率17.39%,但新增品牌的新发布产品里,已观察到盈利为0,非盈利为100%,这说明新品牌进来后很难直接做成。更关键的是,利润区间下限大约只有2.22%,上限也只有18.21%,而盈利门槛本身是10%,这就是典型的低毛利、强竞争环境。品牌样本里,OIIKI 作为新品牌,1个新品直接亏损;KURUI 作为老品牌,13个产品里13个都是亏损样本,老品牌新发产品同样表现差,说明这不是“谁更会做”就能轻松赚钱的市场,而是整体承压。

      真正能参考的不是老品牌堆量,而是少数靠差异化和低价跑出来的新品。 可作为大预算对标的是 UEHENUE 的 B0GG4G39VD,约985美元价格、790条评论、月销1000、月营收约985,000,属于有明确销量支撑的成功款;同品牌的 B0GXTBTYQK 也能做到约290,400月营收,证明它靠的是“通用功能+更完整组合+低价”。但对小商家来说,能参考的“真小卖家成功案例”几乎没有,现有盈利样本多数是已成体系的品牌或旧品牌打法,不应算小商家成功模板;而且大量非盈利样本集中在 KURUI、OIIKI、AENTGIU、unlumm 等新旧品牌上,说明如果没有更强投放、供应链和品牌能力,很难复制。短结论:可以付得起,但不值得进;这是一个低利润、偏饱和、对新品牌不友好的市场。

      Early sourcing + logistics + marketing budget (USD)
      $764.35 - $15,790.45
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      82.60%
      New listing success rate (old brands):
      21.05%
      New listing success rate (new brands):
      0.00%
      Which old brands have these successful new listings?
      Alternatives
      1. 无痕挂钩/免钉挂钩:比整套挂画五金更便宜,安装更快,适合轻中小型相框和临时布置,用户常会用它替代“买一套挂画工具包”。
      2. 可调节相框支架条/背板支撑片:如果相框本身不重,直接改用背板支撑或可调支撑件,省去购买多种尺寸挂件与螺丝,成本通常更低。
      3. 预装D环或锯齿挂片的成品相框:用户如果还没买框,直接选带挂件的相框往往更省事,避免单独购买安装工具包。
      4. 挂画胶条/可移除粘贴挂条:对租房、轻量画框、短期陈列更友好,几乎不需要工具,使用门槛低于重型挂画套装。
      5. 单件式通用相框挂钩:相比成套购买,很多用户只需要几枚挂钩;买少量通用件更便宜,也更符合低频需求。
      6. 小型墙面钉/图片钉:对于轻薄画框,最基础的钉类方案通常价格最低、获取最容易,能替代重型挂画套装中的一部分场景。
      7. 可重复使用的魔术贴式挂画点:在不想打孔、且负重要求不高时,可作为更易用的替代方案,特别适合临时装饰。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      结论很明确:这个市场不值得进入,属于价格战高风险市场,且已经接近/落入过度拥挤状态。 新品牌几乎没有成功样本;现有能打的产品也大多依赖老品牌资源,新入场要想活下来,通常得靠更高投入甚至偏激进打法,但这仍然不是好市场。

      OIIKI
      Least investment in new productsNew products with Highest revenueMost investment in new products
      OIIKI 4 Packs Heavy Duty Picture Hanger Kits, 4pcs 100 lbs Photo Hangers Hooks with 12pcs Nails, Mirror Picture Painting Clock Hanging Hardware Tools for Wooden Dry Walls- Gold
      Recent Monthly Revenue (USD):-(-)
      B0FWBMD8W1 (5/5 (1 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      KURUI
      Old brand with the most profitable new products
      385Pcs Picture Hangers
      Recent Monthly Revenue (USD):-(-)
      B0DZXBW3RPBrand is an old entry in this market
      Old ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
      Picture Hanging Hooks
      Recent Monthly Revenue (USD):-(-)
      B0GQZFC6QQBrand is an old entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      303Pcs Picture Hanging Kit
      Recent Monthly Revenue (USD):-(-)
      B0CRKKRKQ1Brand is an old entry in this market
      Old ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
    • #Differentiations

      Unique productsCommon products
      KURUI Bronze Picture Hanging Kit, Heavy Duty Wall Hangers Set with Brass Hooks, Nails, Wire and Mini Level, Assorted Sizes, for Frames, Posters, Art, Canvas, Home Decor, 69 Pcs
      Differentiation:
      1. 古铜色外观,与常见黑色/银色产品区分明显
      2. 套装内容丰富,69件装更像“一次配齐”
      3. 适合复古/家居装饰场景,图片更有质感
      B0FLCT2YQ5 (4.6/5 (3404 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
      maierke 353PCS Picture Hanging Kit,Picture Hangers Heavy Duty Picture Hanging Hooks with Screws,Picture Frame Hooks Heavy Duty Picture Framing Supplies Kit for Picture Hanging(7 Types)
      Differentiation:
      1. 7种混装、353件大套装,视觉上最丰富
      2. 黑金银混色,和单色挂钩产品差异大
      3. 适合一次买齐多种挂画配件的DIY用户
      B0DCBDZCQ7 (4.6/5 (158 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这个市场不值得进入,已经进入价格战/饱和区。 目前可识别的盈利产品只有13.33%,新上架产品盈利率也只有17.39%,而新产品里0~10%利润的占比高达34.78%,再加上近几个月新品牌/新产品持续增加但多数亏损,说明现在进场很容易被低利润和持续降价吞噬。

      Profitability difficulty
      Moderate Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B08937GNKR
      B08937GNKR
      FUZANWJ
      2020-05-23
      Yes
      $13.36
      4000pcs
      $53440.0
      15.4%
      $8229.76
      B0GG4G39VD
      B0GG4G39VD
      UEHENUE
      2026-01-12
      Yes
      $9.85
      1000pcs
      $9850.0
      11.53%
      $1135.71
      B08NSLNTFX
      B08NSLNTFX
      LuckyBeeBo
      2020-11-18
      Yes
      $13.87
      500pcs
      $6935.0
      15.15%
      $1050.66
      B0FD9TXG6L
      B0FD9TXG6L
      FURHUA
      2019-07-12
      Yes
      $10.15
      300pcs
      $3045.0
      17.46%
      $531.66
      B0FLDGQC8K
      B0FLDGQC8K
      Uniclife
      2025-08-06
      Yes
      $8.99
      500pcs
      $4495.0
      10.0%
      $449.5
      B0H2WMHHMC
      B0H2WMHHMC
      LZC
      2026-05-25
      Yes
      $15.99
      100pcs
      $1599.0
      27.1%
      $433.33
      B0FJWXGFC7
      B0FJWXGFC7
      LZC
      2025-07-25
      Yes
      $9.99
      200pcs
      $1998.0
      19.97%
      $399.01
      B0GXTBTYQK
      B0GXTBTYQK
      UEHENUE
      2026-04-19
      Yes
      $9.68
      300pcs
      $2904.0
      10.82%
      $314.22
      B0CT8BMFDM
      B0CT8BMFDM
      Mxxipp
      2024-01-25
      Yes
      $11.76
      100pcs
      $1176.0
      22.23%
      $261.43
      B0DB1TL2XL
      B0DB1TL2XL
      COVITKAN
      2024-07-24
      Yes
      $12.99
      100pcs
      $1299.0
      18.49%
      $240.19
      B08S3XBTJR
      B08S3XBTJR
      Adiyer
      2021-01-05
      Yes
      $9.99
      100pcs
      $999.0
      17.29%
      $172.73
      B0FJR3SC7D
      B0FJR3SC7D
      Stalishare
      2025-07-23
      Yes
      $8.58
      100pcs
      $858.0
      14.15%
      $121.41
      B0CL6TG82W
      B0CL6TG82W
      MAPVOLUT
      2023-10-17
      Yes
      $9.99
      50pcs
      $499.5
      17.28%
      $86.32
      B0FHK1NSGV
      B0FHK1NSGV
      COMFRTX
      2025-09-01
      Yes
      $11.9
      50pcs
      $595.0
      13.91%
      $82.77

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0GG4G39VD
      B0GG4G39VD
      UEHENUE
      2026-01-12
      Yes
      $9.85
      1000pcs
      $9850.0
      11.53%
      $1135.71
      B0H2WMHHMC
      B0H2WMHHMC
      LZC
      2026-05-25
      Yes
      $15.99
      100pcs
      $1599.0
      27.1%
      $433.33
      B0GXTBTYQK
      B0GXTBTYQK
      UEHENUE
      2026-04-19
      Yes
      $9.68
      300pcs
      $2904.0
      10.82%
      $314.22
      B0FHK1NSGV
      B0FHK1NSGV
      COMFRTX
      2025-09-01
      Yes
      $11.9
      50pcs
      $595.0
      13.91%
      $82.77
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不值得进入,且已接近/进入过度拥挤状态。 关键信号非常一致:总体可判定的利润率只有13.33%,新产品里只有17.39%赚钱,而新品牌样本里4个新品牌发布的新品全军覆没,说明新进入者几乎没有自然机会。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      COMFRTX
      LZC
      UEHENUE

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      COMFRTX
      KURUI
      (ApeBest)
      Other
    • #Success Rate by Entry Time

      Listing

      这个市场不值得进入:新品牌几乎没有成功样本,利润率整体偏低,而且最近的新品利润表现明显走弱,已经进入高竞争的价格战区。 你如果是小品牌,胜率非常低;如果是大品牌,也只能靠更高预算、品牌力和更重的投放去硬打,不是好市场。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500210006
      202600421007
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/800000001
      2025/900010000
      2025/1000000002
      2025/1100200001
      2025/1200000002
      2026/100310000
      2026/200000000
      2026/300100001
      2026/400010000
      2026/500001001
      2026/600000002
      2026/700000003
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      COMFRTX 100 Pack 2 Sizes Sawtooth Picture Hangers, Small & Heavy Duty
      Price (USD)
      $11.90
      Released Type
      New Release (2025-09-01)
      Brand is an old entry in this market
      Size and Weight
      20.1 x 17.8 x 1.9 cm, 336.00g

      Profitable Factors

      Based on old ASIN

      Design & Appearance

      双规格同款锯齿挂片组合,兼顾小框与重型框需求

      Key Buying Motive

      50个小号+50个重型锯齿挂片,覆盖轻重不同承重场景,安装方式简单

      Target Customers

      需要用一套配件同时处理相框、画板、镜子等不同重量悬挂需求的家庭/办公用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $595.00
      50 sold in the past 30 days · as of 2026年8月

      Net Profit Margin

      Sea Freight
      11.17% / 13.91%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -2.63% / 0.11%
      Peak / Non Peak

      Sales & BSR Performance

      251Pcs Picture Hanging Kit, Dual-Size Heavy Duty Picture Hanging Hardware
      Price (USD)
      $9.85
      Released Type
      New Release (2026-01-12)
      Brand is an old entry in this market
      Size and Weight
      15.0 x 10.9 x 1.6 cm, 220.00g

      Profitable Factors

      Based on old ASINLow pricing strategy

      Design & Appearance

      透明收纳盒搭配金属件,整体偏通用工具风格,颜色本身无明显差异化, 251件双规格组合装,包含齿形挂片、D环、螺丝和钢丝,且采用分格收纳盒

      Key Buying Motive

      一套覆盖两种挂法与多规格承重,适合不同尺寸相框和轻重物品

      Target Customers

      需要低预算一次性购齐相框/画框/照片墙五金的家庭用户、DIY装饰用户与小型装修卖家

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $9,850.00
      1000 sold in the past 30 days · as of 2026年8月

      Net Profit Margin

      Sea Freight
      9.04% / 11.53%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -1.88% / 0.61%
      Peak / Non Peak

      Sales & BSR Performance

      Loading samples... 50%
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