- Benchmark ASINB0FMXY2CH8
- MarketplaceUS
- Category ID511228
- Analyzed Products
- Keywordover door hooks, over door coat rack, door hanger organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥16.61estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且已经接近价格战环境；对小卖家和跨品类大品牌都不是好机会。新品牌只有6个，但新品牌新发品里真正赚钱的只有1个，成功率仅7.14%，远低于可接受水平；整体新发品盈利率也只有25.00%，说明多数新品一上来就被利润压住了。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 用户预算50万人民币，表面上足够覆盖单个新品的前期投入，但这个品类已经进入明显的价格战区，新的盈利空间太薄，且新品牌成功率偏低，继续加码只会把钱花在拉销量和防守竞争上。
证据很清楚：市场盈利率只有27.61%，新品盈利率只有25.00%，而新品利润中位数只在3.06%~23.07%之间，说明大多数新品根本没有稳定利润垫。 具体到代表案例，CEHIFIA 5个新品全部不盈利，像B0GTNJXZXN只有3.96%利润率，B0GTNXGVJ6是-1.41%，B0GTNYT6QX还没有形成有效销售；RFOUO 3个新品也全部不盈利，B0GX7L6R5R是-2.01%，B0GX74TQ95只有0.77%。这类新品牌并没有跑通“低预算高回报”的路径，反而更像是被成本和竞争压住了。
Early sourcing + logistics + marketing budget (USD)$1,033.70 - $3,995.60Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?82.50%New listing success rate (old brands):28.79%New listing success rate (new brands):7.14%Which new brands have these successful new listings?Which old brands have these successful new listings?...Alternatives- 免打孔墙面粘贴式挂钩/强力粘钩：成本更低、安装更快，适合轻中量物品；对门厚度和门缝完全不敏感，租房场景更容易接受。
- 门后吸盘/可调节挂带式收纳：比金属门挂更轻、更便宜，且不容易刮门或影响关门；适合毛巾、轻便包袋、浴室小物。
- 家具侧边/衣柜侧板挂架：利用床边、衣柜侧面或桌边空位，避免占用门体；对于门缝不匹配、门型特殊的用户是更省心的替代。
- 可移动落地衣帽架/简易置物架：虽然占地，但不受门厚限制、无需安装，适合临时使用或不想处理门体兼容性的用户。
- 磁吸式挂钩/磁吸收纳条（适用于金属门或金属柜）：安装最省事，重复使用灵活；在宿舍、办公室等场景下是更低成本的替代方案。
- 简易门内侧收纳袋/门背袋：如果用户主要是收纳小件、洗漱用品或杂物，门背袋比多层门挂更便宜且更轻便，取放也更直观。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向价格战，而且新品牌成功率很差。 你这 50 万 CNY 的预算虽然足够覆盖单个 ASIN 的早期投入，但在这里并不等于有机会，因为市场里新品牌新发品盈利率只有 7.14%，而新品牌新发品不盈利率高达 92.86%；整体可识别利润产品只有 27.61%，新发品里只有 25.00% 能盈利，说明不是一个给新卖家留空间的市场。
Least investment in new productsNew products with Highest revenueCEHIFIA
Recent Monthly Revenue (USD):-(-)B0GTNJXZXN (4.8/5 (61 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GTNXGVJ6 (4.8/5 (61 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GTNYT6QXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsKuhome
Recent Monthly Revenue (USD):$1,399.00(100pcs/month)B0BDM2PTMC (4.6/5 (16149 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,399.00(100pcs/month)B0BDRZ3RC9 (4.6/5 (16213 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsNewTalent
Recent Monthly Revenue (USD):$799.50(50pcs/month)B0GC6BCGRZ (4.7/5 (94 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsRFOUO
Recent Monthly Revenue (USD):-(-)B0GX7L6R5R (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GX74TQ95 (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H4V9RMKHBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 金色外观，和常见黑白款差异明显
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- 3层+双网篮+9挂钩，功能组合更独特
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- 适合浴室小件、饰品和毛巾的集中收纳
B0FPLVQ9Z8 (4.6/5 (1651 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 木纹+黑色搭配，家居感强，辨识度高
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- 可旋转挂钩，外形与用法都不同于常规款
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- 2件装，适合门后分区收纳，吸引力强
B0FM25HJ29 (4.4/5 (509 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论非常明确：新品利润率整体偏低，且新品牌成功率只有25%，说明这里已经接近价格战环境，不是适合新卖家的市场。 但市场还没到“完全被老品牌垄断”的程度，因为仍有少数新品能做到20%~30%利润，关键不在低价硬拼，而在功能差异化；如果你没有明确创新和更高预算，这个市场不要进。
从数据看，已识别利润率中，0%~10%只有24.39%，10%~20%有25.00%，20%~30%有18.90%，而不赚钱或接近不赚钱的产品合计占到30.52%左右；新品里能盈利的只有25.00%，非盈利新品达到75.00%，说明新品成功面很窄。更关键的是，新品牌新品里有典型失败样本：CEHIFIA 的 B0GTNJXZXN、B0GTNR1Z4N、B0GTNH556Y、B0GTNXGVJ6、B0GTNYT6QX 全部亏损，品牌新产品盈利率为0%；RFOUO 的 B0GX7L6R5R、B0GX74TQ95、B0H4V9RMKH 也是0%盈利，且没有收入，属于明显失败案例。反过来，能赚钱的新产品大多不是靠“普通同质化款”，而是靠差异化设计，例如 Consumest 的 B0FPLVQ9Z8，售价约$29.99，月收入约$149,950，预算约$7,983，靠三层结构、双网篮和外观差异赚钱；VINHOLD 的 B0FXF6SQYD 和 WUIVIUT 的 B0G4CSRBFR 也都是20%+利润的新产品。与此同时，老品牌更强，像 Kuhome 的 B0BDM2PTMC 和 B0BDRZ3RC9 两个老品仍能维持11.28%和12.07%利润，并且品牌月收入约$5,603,150，显示老品牌凭规模和品牌力更稳。
对小企业来说，能活下来的真实案例非常少，且都不是“低价模仿”，而是要做差异化、接受更高启动预算：例如 B0FPLVQ9Z8 需要约$7,983预算，B0G4CSRBFR 约$1,472月利润对应的是新品高利润段，但它属于较强营销/设计打法；B0GC6BCGRZ 虽然是新品牌新品且售价$15.99、预算约$1,042，但利润率只有4.37%，说明即使白帽上新也很难赚钱。更重要的是，市场里有“高评分但实际不赚钱”的产品很多，比如 B0GTNR1Z4N、B0G2QSCFZX、B0GTNH556Y、B0FGPLRCQ7 都是负利润或接近0利润，这说明价格压力已经很重；再加上部分高销量老品如 Kuhome 的 B08NJ5YHB4 虽然月销4000，但利润率仍是-0.27%，说明单纯靠销量并不能解决利润问题。结论：别进这个市场；如果硬要做，只能走高差异化+更高预算路线，小卖家不适合，能成功的样本太少且不属于普通复制型产品。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D94YXWSBLYNK2024-07-13Yes$25.991000pcs$25990.024.84%$6455.92
B0FJH871B5LYNK2025-07-30Yes$25.99500pcs$12995.024.37%$3166.89
B0DG8HCNBHOptish2024-11-21Yes$19.98500pcs$9990.015.49%$1547.46
B0G4CSRBFRWUIVIUT2025-11-28Yes$20.26300pcs$6078.024.23%$1472.7
B0F7XS5B7GWUIVIUT2025-05-08Yes$18.04500pcs$9020.015.94%$1437.79
B0GH6CM474VINHOLD2026-01-16Yes$20.02200pcs$4004.026.66%$1067.47
B0FDZCZCTQVINHOLD2025-06-21Yes$23.3200pcs$4660.022.89%$1066.68
B0GQCJ5HJ1LYNK2026-02-26Yes$32.99100pcs$3299.029.53%$974.2
B0FXF6SQYDVINHOLD2025-10-23Yes$17.9200pcs$3580.023.7%$848.46
B0FJHGR34FLYNK2025-07-22Yes$17.99200pcs$3598.022.25%$800.56
B0DPLDN3BXLYNK2024-12-04Yes$17.99200pcs$3598.020.76%$746.95
B0GXVWJXSMWLCSNG2026-04-20Yes$16.83200pcs$3366.020.69%$696.43B0DG8FF7XHOptish2024-11-21Yes$20.0200pcs$4000.016.1%$644.0B0DNCXW3J9Mars-Rock2025-01-16Yes$9.83500pcs$4915.012.15%$597.18
B0FJGL8M9NLYNK2025-07-22Yes$22.99100pcs$2299.025.27%$580.96
B0G11K2HXMKaiferty2025-11-23Yes$36.15100pcs$3615.015.1%$545.87
B0GZM7FYW8VINHOLD2026-05-06Yes$20.08100pcs$2008.026.81%$538.35
B0G4CVSMQFWUIVIUT2025-11-28Yes$20.04100pcs$2004.026.3%$527.06
B0GMN7GPNVVINHOLD2026-02-10Yes$19.77100pcs$1977.026.02%$514.42
B0F82Y9JKMWUIVIUT2025-05-09Yes$22.09100pcs$2209.021.43%$473.39Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4CSRBFRWUIVIUT2025-11-28Yes$20.26300pcs$6078.024.23%$1472.7B0GH6CM474VINHOLD2026-01-16Yes$20.02200pcs$4004.026.66%$1067.47B0GQCJ5HJ1LYNK2026-02-26Yes$32.99100pcs$3299.029.53%$974.2B0FXF6SQYDVINHOLD2025-10-23Yes$17.9200pcs$3580.023.7%$848.46B0GXVWJXSMWLCSNG2026-04-20Yes$16.83200pcs$3366.020.69%$696.43B0G11K2HXMKaiferty2025-11-23Yes$36.15100pcs$3615.015.1%$545.87B0GZM7FYW8VINHOLD2026-05-06Yes$20.08100pcs$2008.026.81%$538.35B0G4CVSMQFWUIVIUT2025-11-28Yes$20.04100pcs$2004.026.3%$527.06B0GMN7GPNVVINHOLD2026-02-10Yes$19.77100pcs$1977.026.02%$514.42
B0GVD8X5CJConsumest2026-06-15Yes$24.75100pcs$2475.019.08%$472.23
B0H266HM8PWUIVIUT2026-05-18Yes$19.99100pcs$1999.022.36%$446.98
B0G1T1TZ5PVINHOLD2025-11-11Yes$20.19100pcs$2019.019.71%$397.95
B0FJLMYF9DConsumest2025-08-27Yes$30.46100pcs$3046.012.76%$388.67
B0GD7BK73KBAKON2025-12-30Yes$12.85200pcs$2570.012.21%$313.8
B0GSVFDH28niffgaff2026-03-17Yes$14.31100pcs$1431.021.78%$311.68
B0G4CWG7SWWUIVIUT2025-11-28Yes$20.0750pcs$1003.526.45%$265.43
B0G48JPWYYWUIVIUT2025-11-27Yes$20.0550pcs$1002.526.04%$261.06B0FPLVQ9Z8Consumest2025-12-30Yes$29.9950pcs$1499.517.25%$258.67
B0G8DTV8JBHUFEEOH2025-12-18Yes$18.0550pcs$902.523.24%$209.75
B0GT7NKK56FYY2026-04-06Yes$16.12100pcs$1612.012.36%$199.25#New Product Success Rates
Listing这个市场不值得进入，已经是高竞争、接近价格战的市场。 新品整体盈利率只有25.00%，而新品牌新品盈利率更低，只有7.14%，对应13个新品牌新品里只有1个赚钱；同时新品牌失败占92.86%，说明真正的新进入者几乎站不住。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
VINHOLDConsumestWUIVIUTOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BAKONFYYOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入过热和价格战区。 近一年新品牌/新进入者持续增加，但盈利表现快速恶化：2025年新上架产品里只有25.00%盈利，到了2026年新品牌新产品成功率只剩7.14%，而全年可识别盈利产品占比也只有27.61%，说明竞争在加剧、赚钱在变难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 3 5 6 0 0 15 2026 0 2 2 2 7 0 0 37 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 1 0 0 0 3 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 1 0 1 0 0 0 2025/11 0 1 1 2 4 0 0 8 2025/12 0 0 1 2 1 0 0 2 2026/1 0 0 0 0 1 0 0 3 2026/2 0 0 0 0 2 0 0 1 2026/3 0 0 0 0 1 0 0 6 2026/4 0 0 1 1 1 0 0 11 2026/5 0 2 0 0 2 0 0 4 2026/6 0 0 1 1 0 0 0 11 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesLYNK Professional® Home™ Over the Door Hooks - 5 Hook – Over the Door Coat Rack - Over the Door Hanger - Hanging Towels or Clothes - Bathroom, Bedroom, Laundry Room - Lifetime Ltd. Warranty, White
This listing is deemed profitablePrice (USD)$17.99Released TypeOld Release (2025-07-22)Brand is an old entry in this marketSize and Weight32.5 x 8.7 x 6.4 cm, 204.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
白色简洁款，更偏家居百搭风格, 单层5钩错位布局，强调挂取顺手和门后空间利用Key Buying Motive
五个加大错位挂钩，兼顾容量与拿取便利；带泡棉防护并用终身有限保修强化信任Target Customers
适合需要低成本快速扩容门后收纳的租房用户、卧室/浴室/洗衣房轻量整理人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,598.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight18.91% / 22.25%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.71% / 14.05%Peak / Non PeakSales & BSR Performance
ConsumestB0FJLMYF9D (4.6/5 (1651 Reviews))Consumest Over The Door Hooks Organizer - 4 Tier Door Coat Rack with 3 Baskets & 12 Hooks, Stainless Steel Towel Hanger for Bedroom, Bathroom, Living Room, White
This listing is deemed profitablePrice (USD)$30.46Released TypeNew Release (2025-08-27)Brand is an old entry in this marketSize and Weight34.5 x 14.2 x 12.6 cm, 1610.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
白色外观，相比常见黑色/银色款更偏家居融合风格, 4层结构 + 3个网篮 + 12个挂钩，属于复合式门后收纳架，不是普通单排挂钩, 可调节篮层间距，适合不同高度物品Key Buying Motive
篮层间距可调，兼顾大件与小件收纳；网篮防掉落，适合浴室和儿童房Target Customers
适合租房人群、宿舍学生、以及需要门后立体收纳的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,046.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight7.51% / 12.76%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-18.34% / -13.08%Peak / Non PeakSales & BSR Performance
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