- Benchmark ASINB0F5PTHCKN
- MarketplaceUS
- Category ID16228316011
- Analyzed Products
- Keywordskin care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥7.64estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的高风险价格战市场。新品牌里只有 Deepcolorpy 这一单成功，7 个新品牌新发产品成功率只有 14.29%，而且最近新上架的大多数都没过盈利线；对小商家来说，靠正常打法几乎没有胜算，对大品牌来说也只是勉强有机会，但必须带着明确差异化和更重投入才可能切入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入。 500,000 CNY 只能覆盖少数单品前期投入，但市场里新品牌新上架的成功率极低，已经接近价格战和高风险区；如果你是小品牌，不该进。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):14.29%Which new brands have these successful new listings?Alternatives- 刮痧板/面部刮痧石：通常价格更低，使用方法更直观，适合想要简单做面部按摩和放松的人。
- 滚轮按摩器（如玉石/金属脸部滚轮）：入门门槛低、便于日常使用，替代面部刷进行轻柔按摩和消肿。
- 硅胶洁面刷头/洁面按摩头：如果用户主要目的是清洁与轻度按摩，这类产品往往更容易买到，且可直接搭配洗面奶使用。
- 双手徒手淋巴按摩教程：几乎零成本，只需跟随视频或图文教程即可完成，适合预算敏感或不想额外购买工具的用户。
- 冷敷工具（冷藏勺、冰滚轮、冷敷眼罩）：对晨起浮肿和舒缓面部更直接，价格通常更低，也更容易坚持。
- 电动迷你按摩器/基础振动美容仪：如果用户想要比手动刷更省力的体验，入门款电动产品是可替代方案，但通常要看预算。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向价格战和低成功率，且新品牌里没有形成可复制的稳定盈利模型。 你现在的预算 500,000 CNY 远高于单个 ASIN 的早期投入门槛，但钱不是问题，问题是市场里真正能跑通的样本太少，而且多数新入场产品都没过盈利线。
New products with Highest revenueVELUNEA
Recent Monthly Revenue (USD):$1,914.00(300pcs/month)B0H1NPQ712 (4.9/5 (44 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsGloréBrochas
Recent Monthly Revenue (USD):$11,466.00(900pcs/month)B0F5PTHCKN (4.7/5 (396 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsLeast profitable new productsSilksway Gallery
Recent Monthly Revenue (USD):-(-)B0GXDT8HP2 (4.5/5 (21 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 75MM超大椭圆刷头，和普通面部刷差异明显
- |
- 粉金/玫瑰金配色，图片识别度高
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- 主打全身自助美黑与快速大面积上妆
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- 适合追求效率的美妆/身体妆用户
B0F5PTHCKN (4.7/5 (396 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 弧形刷身更贴合脸颊、下颌线和眼周
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- 主打淋巴引流+轮廓护理，功能更细分
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- 混合配色与礼盒感更强，适合送礼
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- 与常见单一面部刷相比外观和用途更有区别
B0FYFHDZC1 (4.3/5 (70 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：利润率和成功率都偏低，且新品牌几乎没有真实胜出样本，属于高风险低回报的竞争环境。 在你50万人民币预算内，能覆盖前期铺货与投放，但从现有数据看，进入后大概率会陷入低毛利甚至亏损，尤其是小商家没有明显胜算。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F5PTHCKNGloréBrochas2024-07-18Yes$12.74900pcs$11466.020.5%$2350.53B0FYFHDZC1Deepcolorpy2025-11-13Yes$11.9950pcs$599.514.64%$87.77Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FYFHDZC1Deepcolorpy2025-11-13Yes$11.9950pcs$599.514.64%$87.77#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战/低利润区，不适合大品牌或小品牌现在下场。 关键原因很直接：新品牌几乎全军覆没，新品成功率只有14.29%，而且最近一批新发产品里5个全失败；真正能赚钱的只有1个新品牌案例，远远不足以证明这是一个可复制的机会。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
DeepcolorpyNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Silksway GalleryVELUNEAsoptreedxHubaltuyeHuggovaKIVMTAR#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入价格战/高风险区，不适合大品牌也不适合小商家。 近期新品牌几乎全军覆没：7个新品牌新发布里，只有Deepcolorpy 1个成功，成功率14.29%；其余6个全部失败，失败率85.71%。更关键的是，最近一年新进入的品牌数量没有形成健康扩张，反而在2026年集中出现多家新品牌却大多亏损，说明竞争在加剧而不是变好做。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 1 2026 0 1 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 1 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 1 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesGloréBrochasB0F5PTHCKN (4.7/5 (396 Reviews))Extra Large Self Tanner Brush, 75MM Kabuki Body Brush for Self Tanning
This listing is deemed profitablePrice (USD)$12.74Released TypeOld Release (2024-07-18)Brand is an old entry in this marketSize and Weight7.2 x 6.7 x 4.5 cm, 82.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉金/玫瑰金底座搭配深色超大刷头，视觉识别度较高, 75MM超大椭圆刷头，明显区别于常见小型面部轮廓刷Key Buying Motive
超宽75MM刷头，主打全身快速涂抹与无条痕自助美黑Target Customers
需要快速完成全身自助美黑、身体底妆或大面积均匀上妆的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,466.00900 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight18.32% / 20.50%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.18% / 17.35%Peak / Non PeakSales & BSR Performance
DeepcolorpyB0FYFHDZC1 (4.3/5 (70 Reviews))Dry Lymphatic Contour Face Brush for Lymphatic Drainage, 2 Packs Soft Facial Brushes Curved Design Tool Drainage Massager for Face Chin Sculpting Lifting Skin Care Gift for Women and Girls (Mix)
This listing is deemed profitablePrice (USD)$11.99Released TypeNew Release (2025-11-13)Brand is a new entry in this marketSize and Weight15.3 x 10.1 x 4.0 cm, 168.00gProfitable Factors
Distinct functions and featuresDesign & Appearance
混合配色包装更偏礼品属性, 弧形贴合脸颊、下颌线和眼周的轮廓刷造型，便于精准淋巴刷拂Key Buying Motive
主打淋巴引流+面部轮廓刷两用，强调眼周、下颌线和消肿提拉场景Target Customers
面部浮肿、晨起消肿、日常居家自我护理人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$599.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight11.59% / 14.64%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.74% / 7.79%Peak / Non PeakSales & BSR Performance