- Benchmark ASINB0FMXY2CH8
- MarketplaceUS
- Category ID511228
- Analyzed Products
- Keywordover door hooks, door hanger rack, coat hook rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥16.61estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经处在饱和+价格战状态。 新品牌只有4个，但新发布产品有55个，近似同质化的门后挂架/门后收纳已经被老品牌占住，新品整体盈利率只有23.64%，而且新产品利润区间只剩8.15%~23.95%，低于10%的产品不少，说明不是“能不能卖”，而是“卖了也很难赚钱”。
证据也很直接：市场在变得更卷，而不是更好做。 2025年新产品还勉强有一些盈利样本，但到2026年，不盈利样本激增，年度层面2026年的非盈利样本达到25个，盈利只剩3个；按月份看，最新一批里大量产品都落在“其他/未达标”，只有少数靠差异化活下来。典型成功样本是旧品牌的改款：WUIVIUT 的 B0G4CSRBFR、B0G4CVSMQF、B0G4CWG7SW 都靠低价+防刮静音+门体保护拿到利润，Kaiferty 的 B0G11K2HXM 靠4层篮筐+55磅承重做出功能差异，LYNK 的 B0GQCJ5HJ1 靠14钩三层错位布局做高容量；反过来，Thrivinest 的 B0GF679NPB、B0GF6QRHJW、B0GX5XQ2B2 全部不赚钱，CEHIFIA 的 B0GTP1GJMB 也亏损。HUFEEOH 是少数新品牌成功案例，B0G8DTV8JB 和 B0G9GCJSSP 的利润率分别是23.24%和22.44%，但样本只有2个，不能代表新品牌普遍可复制。
对你两种身份都不友好。 大品牌如果要进，必须准备和旧品牌同级的功能改款、品牌投放和较高预算，且要接受先期投入不等于长期盈利；小商家虽然你的500,000 CNY足够覆盖单个ASIN的起步预算，但这个市场里真正能站住脚的“小商家成功案例”极少，且要做到明显差异化，否则就会被价格压缩和投放成本吞掉。短结论：不要进入；如果硬做，只能押注“强功能差异+外观差异+更高承重/更精准细分场景”，但这已经不是低风险机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing证据很清楚：起步资金门槛并不低，但真正的问题不是你买不买得起，而是进场后很难赚钱。 新品推荐预算中位数约2,050.79 USD，最低约933.90 USD，最高约7,983.15 USD；你的500,000 CNY远高于单个ASIN起步需求，所以“能不能开店”答案是YES，但“能不能做成”答案是NO。HUFEEOH 作为新品牌，两款新品 B0G9GCJSSP 和 B0G8DTV8JB 都盈利，利润率分别是22.44%和23.24%，但这是极少数成功样本，品牌整体并不能证明市场对新品牌友好；反过来，Thrivinest 的新品 B0GF679NPB、B0GF6QRHJW、B0GX5XQ2B2 全部不盈利，CEHIFIA 的新品 B0GTP1GJMB 也是亏损，说明新品牌失败率非常高。
Early sourcing + logistics + marketing budget (USD)$933.90 - $7,983.15Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?87.27%New listing success rate (old brands):22.92%New listing success rate (new brands):28.57%Which new brands have these successful new listings?Which old brands have these successful new listings?...Alternatives- 免打孔墙面挂钩/粘贴式强力挂钩：只需几元到十几元，安装最简单，适合临时挂包、帽子、毛巾等；虽然承重和收纳层级不如门后架，但对“只想挂几件东西”的用户更省钱、更快上手。
- 门背式简易挂条（单排挂钩条/挂衣条）：比多层门后收纳架便宜很多，仍然利用门后空间；适合放外套、浴巾、围巾等，复杂度和占用门缝要求更低。
- 伸缩杆+挂钩组合：用一根低成本伸缩杆横向架在柜内或门内，再配 S 钩/小挂钩使用；对没有合适门型或不想买整套门后架的人更灵活。
- 衣柜内挂钩板/叠挂式衣架：挂在衣柜杆上即可增加悬挂位，不占门后空间，通常价格更低；适合宿舍、租房、儿童衣物等轻量需求。
- 立式落地简易衣帽架：如果门厚不合适或担心门被刮，落地款更直接；常见低价款可放门口，使用门槛低，但更占地。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：已经明显进入价格战/饱和区，新品牌成功率低，小品牌更不该硬冲。 现有样本里，新品牌新上架产品盈利率只有 28.57%，亏损/未达标率高达 71.43%；整体新产品利润带主要集中在 0%~30%，其中低于10%的占比不小，说明靠普通跟款很难赚到钱。 第二个关键点是：老品牌占新产品的比例高达 87.27%，这说明新机会被老品牌强势占位；同时老品牌新上架产品里未达标比例也有 77.08%，市场不是“随便上新就能赢”，而是只有少数做出明确差异化的产品才活得下来。
New products with Highest revenueHUFEEOH
Recent Monthly Revenue (USD):$3,408.00(200pcs/month)B0G9GCJSSP (4.7/5 (135 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$902.50(50pcs/month)B0G8DTV8JB (4.7/5 (136 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsKuhome
Recent Monthly Revenue (USD):$1,399.00(100pcs/month)B0BDM2PTMC (4.6/5 (16149 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsThrivinest
Recent Monthly Revenue (USD):-(-)B0GF679NPB (4/5 (37 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GX5XQ2B2Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,035.50(50pcs/month)B0GF6QRHJW (4/5 (37 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsCEHIFIA
Recent Monthly Revenue (USD):-(-)B0GTP1GJMB (4.8/5 (61 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 金色外观更有装饰感，和常见黑白银款区分明显
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- 三层收纳架+双网篮+9挂钩，形态最不一样
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- 更像“收纳架+挂钩”组合，视觉信息更丰富，容易吸引点击
B0FPLVQ9Z8 (4.6/5 (1651 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 金色单排4挂钩，极简轻巧，和带篮筐款差异大
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- 免打孔、4件套形式，使用场景直观，容易被快速识别
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- 更适合想要门后整洁统一、偏家居装饰感的用户
B0GSVFDH28 (4.6/5 (1104 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：新品牌已经过多，利润又被压到低位，典型的价格战+接近饱和市场。 现有数据里，新品牌只有4个，但新发布产品一共55个，且新发布可确认盈利率只有23.64%，更关键的是新产品可见利润区间只有8.15%~23.95%，其中低于10%的占比不少，说明想赚钱并不容易。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D94YXWSBLYNK2024-07-13Yes$25.991000pcs$25990.024.84%$6455.92
B0FJH871B5LYNK2025-07-30Yes$25.99500pcs$12995.024.37%$3166.89
B0DG8HCNBHOptish2024-11-21Yes$19.98500pcs$9990.015.49%$1547.46
B0G4CSRBFRWUIVIUT2025-11-28Yes$20.26300pcs$6078.024.23%$1472.7
B0F7XS5B7GWUIVIUT2025-05-08Yes$18.04500pcs$9020.015.94%$1437.79
B0GQCJ5HJ1LYNK2026-02-26Yes$32.99100pcs$3299.029.53%$974.2
B0FJHGR34FLYNK2025-07-22Yes$17.99200pcs$3598.022.25%$800.56
B0F837DT7WWUIVIUT2025-05-09Yes$20.04200pcs$4008.019.39%$777.16B0G9GCJSSPHUFEEOH2025-12-20Yes$17.04200pcs$3408.022.44%$764.76
B0DPLDN3BXLYNK2024-12-04Yes$17.99200pcs$3598.020.76%$746.95B0DG8FF7XHOptish2024-11-21Yes$20.0200pcs$4000.016.1%$644.0B0DNCXW3J9Mars-Rock2025-01-16Yes$9.83500pcs$4915.012.15%$597.18
B0FJGL8M9NLYNK2025-07-22Yes$22.99100pcs$2299.025.27%$580.96
B07SJDDSJNWEBI2019-05-31Yes$18.16300pcs$5448.010.27%$559.51
B0G11K2HXMKaiferty2025-11-23Yes$36.15100pcs$3615.015.1%$545.87
B0G4CVSMQFWUIVIUT2025-11-28Yes$20.04100pcs$2004.026.3%$527.06
B0F82Y9JKMWUIVIUT2025-05-09Yes$22.09100pcs$2209.021.43%$473.39
B0H266HM8PWUIVIUT2026-05-18Yes$19.99100pcs$1999.022.36%$446.98
B0DQ4NBVHQTOMIR2025-02-19Yes$19.11100pcs$1911.021.4%$408.96
B0FJLMYF9DConsumest2025-08-27Yes$30.46100pcs$3046.012.76%$388.67Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4CSRBFRWUIVIUT2025-11-28Yes$20.26300pcs$6078.024.23%$1472.7B0GQCJ5HJ1LYNK2026-02-26Yes$32.99100pcs$3299.029.53%$974.2B0G9GCJSSPHUFEEOH2025-12-20Yes$17.04200pcs$3408.022.44%$764.76B0G11K2HXMKaiferty2025-11-23Yes$36.15100pcs$3615.015.1%$545.87B0G4CVSMQFWUIVIUT2025-11-28Yes$20.04100pcs$2004.026.3%$527.06B0H266HM8PWUIVIUT2026-05-18Yes$19.99100pcs$1999.022.36%$446.98B0FJLMYF9DConsumest2025-08-27Yes$30.46100pcs$3046.012.76%$388.67
B0GD7BK73KBAKON2025-12-30Yes$12.85200pcs$2570.012.21%$313.8B0GSVFDH28niffgaff2026-03-17Yes$14.31100pcs$1431.021.78%$311.68
B0G4CWG7SWWUIVIUT2025-11-28Yes$20.0750pcs$1003.526.45%$265.43
B0G48JPWYYWUIVIUT2025-11-27Yes$20.0550pcs$1002.526.04%$261.06B0FPLVQ9Z8Consumest2025-12-30Yes$29.9950pcs$1499.517.25%$258.67B0G8DTV8JBHUFEEOH2025-12-18Yes$18.0550pcs$902.523.24%$209.75#New Product Success Rates
Listing这个市场不适合进入：新产品成功率只有23.64%，但非盈利新产品占76.36%，而且近几个月发布量明显上升，竞争正在加速。 对大品牌来说，虽然有能力砸预算，但这个赛道已经进入高压竞争；对小商家来说，合法突围空间很小，几乎只能靠极强差异化，否则就是被价格战和投放成本吞没。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ConsumestHUFEEOHWUIVIUTOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
PeasulinBAKONFYYOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向饱和，且近期竞争在加速恶化。 2026 年新增新品牌相关释放明显放量，但新品牌真正盈利的比例只有 28.57%，而不盈利占 71.43%；按年度看，2025 年有 25 个盈利样本对 11 个不盈利样本，但 2026 年不盈利样本飙到 25 个，盈利只剩 3 个，说明后进者越来越难赚钱，市场正在变成更激烈的价格战。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 3 4 6 0 0 11 2026 0 0 2 0 3 0 0 25 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 1 0 0 0 3 2025/9 0 0 0 0 0 0 0 3 2025/10 0 0 1 0 0 0 0 0 2025/11 0 1 2 1 4 0 0 3 2025/12 0 0 0 2 2 0 0 2 2026/1 0 0 1 0 0 0 0 9 2026/2 0 0 0 0 1 0 0 1 2026/3 0 0 0 0 1 0 0 2 2026/4 0 0 1 0 0 0 0 6 2026/5 0 0 0 0 1 0 0 2 2026/6 0 0 0 0 0 0 0 5 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesOver the Door Hooks Long with 6 Hooks, Behind the Door Towel Racks for Bathroom, Door Purse Bag Coat Robe Hanger, Hat Clothes Hanging Organizer with Non-Slip Pads & Suction Cups, 28.3 Inches, Black
This listing is deemed profitablePrice (USD)$19.11Released TypeOld Release (2025-02-19)Brand is an old entry in this marketSize and Weight27.8 x 11.2 x 2.6 cm, 422.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色细长款，整体更简洁，适合偏现代家居风格, 28.3英寸加长单排6钩结构，明显长于常见11-17英寸款式Key Buying Motive
加长到28.3英寸，降低拿取高度门槛，适合家庭不同身高成员Target Customers
需要在门后低成本增加纵向收纳、且更看重取用高度与简洁外观的租房家庭/卧室用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,911.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight19.15% / 21.40%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight8.36% / 10.60%Peak / Non PeakSales & BSR Performance
LYNK Professional® Home™ Over the Door Hooks - 5 Hook – Over the Door Coat Rack - Over the Door Hanger - Hanging Towels or Clothes - Bathroom, Bedroom, Laundry Room - Lifetime Ltd. Warranty, White
This listing is deemed profitablePrice (USD)$17.99Released TypeOld Release (2025-07-22)Brand is an old entry in this marketSize and Weight32.5 x 8.7 x 6.4 cm, 204.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
白色款更容易与浴室、卧室和洗衣房浅色门体搭配, 5个加大挂钩采用错位单层布局，便于提高可取放性和门后空间利用率Key Buying Motive
5个超大错位挂钩，兼顾容量与取放便利；软泡棉护门；终身有限保修，强调耐用性与售后信心Target Customers
适合租房用户、宿舍人群以及需要在卧室/浴室/洗衣房快速增加门后收纳的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,598.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight18.91% / 22.25%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.71% / 14.05%Peak / Non PeakSales & BSR Performance
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