- Benchmark ASINB0F5PTHCKN
- MarketplaceUS
- Category ID16228316011
- Analyzed Products
- Keywordmakeup organizer, skin care organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥7.64estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场现在不该进。 目前没有任何新品牌的有效成功样本，能赚钱的只有老品牌 GloréBrochas 的成熟款 B0F5PTHCKN，说明市场不是“新手可复制”的状态，而是被既有玩家用差异化功能和外观占住了。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入。 现有样本里只有1个可判断盈利、1个可判断亏损，盈利率50%看起来不差，但新入场样本的盈利结果为空，说明新品牌想靠正常打法切入几乎没有可验证成功案例；同时，当前能看到的唯一成功产品已经由老品牌GloréBrochas占住，而且它靠的是明显差异化的75MM超大刷头和外观设计，不是低成本跟卖。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
Alternatives- 化妆海绵/粉扑：比专用大号身体刷更便宜，适合局部遮瑕、粉底和修容，入门门槛低。
- 一次性化妆棉/棉片：适合涂抹卸妆水、爽肤水或少量身体底妆，成本更低，购买更方便。
- 手指直接涂抹：对于身体乳、局部润色、简易打底等场景最省钱，也不需要额外清洗工具。
- 小号散粉刷/腮红刷：很多人家里已有，临时可替代部分身体上妆或均匀推开的需求，复用性高。
- 硅胶底妆刷：价格通常不高，清洗更简单，适合不想频繁清洁刷毛的人群。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，属于明显的价格战/低质量竞争环境，小品牌不要进，大品牌也没有足够的安全边际。 目前样本里只有 1 个能赚钱的产品、1 个亏损产品，盈利率 50% 但新上架产品的盈利率为 0%，说明真正能跑通的新增机会几乎没有；同时市场利润分布里只有 1 个产品落在 20%~30% 区间，其他都不成气候，市场更像是少数老品强撑、其余新品难起量的状态。
证据很直接：GloréBrochas 的成功款 B0F5PTHCKN 才是该类目可复制的唯一正样本。 这个 ASIN 售价 $12.74，月销 900 件，月营收约 $11,466，利润率 20.5%，产品卖点是 75MM 超大椭圆刷头、玫瑰金礼品感外观、主打快速全身自晒/身体上妆；而同品牌失败款 B0FK51CKWP 走的是同样的大刷头+自晒定位，但已处于无销量状态，说明这个市场不是“做出来就能卖”，而是需要更强的差异化和流量控制。该品牌属于老品牌成功案例，不能拿来当小品牌模板；对小品牌来说，只有“真实成功”的门槛已经非常高，而且当前样本里没有任何新品牌新上架盈利案例可供模仿。
结论：大品牌可参考 GloréBrochas 的功能+外观双差异路线，但要准备至少接近该级别的持续投放和品牌资源；小品牌不要进。 你的预算是 500,000 CNY，表面上够做单个 ASIN，但这类产品的风险不在首发，而在后续品牌、投放和持续迭代；现在没有看到新品牌新上架的成功率支撑，也没有看到健康的新品牌案例，反而是“新产品盈利率 0%”和失败款存在，说明进入后大概率会卷进低毛利竞争。短结论：不要进入；若一定要做，只能把 B0F5PTHCKN 作为功能与视觉参考，避开 B0FK51CKWP 这种同质化路线。
Old brand with the most profitable new productsGloréBrochas
Recent Monthly Revenue (USD):$11,466.00(900pcs/month)B0F5PTHCKN (4.7/5 (396 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0F5PTHCKN (4.7/5 (396 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FK51CKWPBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论是偏高风险且不建议新卖家现在切入。 目前能看到的样本里，只有1个品牌 GloréBrochas、2个ASIN，利润分布只有50%在20%~30%，另外50%是不可识别结果；真正能证明“新品牌可复制成功”的数据几乎没有，反而更像是一个依赖老品牌改款和差异化功能的细分盘。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F5PTHCKNGloréBrochas2024-07-18Yes$12.74900pcs$11466.020.5%$2350.53No profitable product data available for new products#New Product Success Rates
Listing这不是适合进入的市场：它已经被老品牌把位，且新品牌几乎没有真正的成功样本。 当前只覆盖到1个老品牌 GloréBrochas，1个样本盈利、1个样本不盈利；盈利款 B0F5PTHCKN 的利润率约20.5%，月销900、月收入约11,466美元，但它是基于旧ASIN做功能和外观差异化的老品牌产品，不是新品牌能轻松复制的机会。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这个市场不适合进入，而且已经偏向单一老品牌主导的高门槛市场。 目前没有任何新品牌、新发布产品的有效成功样本，能盈利的只有老品牌 GloréBrochas 的一个成熟款 B0F5PTHCKN；这意味着新卖家几乎看不到可复制的低成本成功路径，小卖家尤其不该进场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesGloréBrochasB0F5PTHCKN (4.7/5 (396 Reviews))Extra Large Self Tanner Brush, 75MM Kabuki Body Brush for Self Tanning
This listing is deemed profitablePrice (USD)$12.74Released TypeOld Release (2024-07-18)Brand is an old entry in this marketSize and Weight7.2 x 6.7 x 4.5 cm, 82.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
玫瑰金/粉色系外观，礼品感更强, 75MM超大椭圆刷头，覆盖面积明显大于常规身体刷Key Buying Motive
超宽75MM刷头，能更快完成大面积身体上妆与自晒Target Customers
追求快速全身上妆、自晒和补妆效率的美妆用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,466.00900 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight18.32% / 20.50%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.18% / 17.35%Peak / Non PeakSales & BSR Performance