- Benchmark ASINB0GT4645J1
- MarketplaceUS
- Category ID13861693011
- Analyzed Products
- Keywordskin care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥8.38estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战市场，而且新品牌成功率为0%。 现有数据没有给出任何可复制的正向新品牌案例，反而显示新进品牌一进入就亏损，说明不是“预算够不够”的问题，而是“进场后大概率也赚不到钱”。
证据很直接：新品牌只有2个，CozyWeave 和 Rcemlip，新增新品成功率 0.00%，两者的新产品全部亏损；近端月度和年度利润分布也都指向同一结论，最新新增里只有 1 个落在 -10% 以下，另 1 个在 0% 以下，没有任何新产品达到 15% 以上的可接受利润线。 这已经是价格战区，不是健康竞争区。Rcemlip 的 B0GT4645J1 价格 13.96 美元，月销约 200 件，月收入约 2792 美元，但利润率是 -10.45%；CozyWeave 的 B0GH673CTG 直接处于无有效盈利状态。老品牌里，Cq acrylic 的 B095M4K372 和 B095M5KFK5 也分别是 -14.81% 和 -12.46%，说明连老玩家都没有把利润做出来，市场整体被成本和价格压住了。样本里还能看到大量 2000+ reviews 的老产品，明显是强势老品牌盘踞，不适合小品牌硬冲；而 200~300 reviews 的产品也已经接近“靠激进打法维持”的区间，进一步印证竞争偏激烈。
- 大品牌进入：不建议。 Cq acrylic 这类老品牌已有多款在售产品，但代表性产品仍亏损，说明即使有品牌和流量优势，也只是守盘而不是高盈利扩张。
- 小品牌进入：不建议。 目前没有任何 <300 reviews 的真实成功案例，CozyWeave 和 Rcemlip 都失败了；若硬进，大概率需要偏激进的营销打法才能抢到量，但这不构成健康机会。
- 预算现实：用户 500000 CNY 表面上够做单个 ASIN 的前期启动，但这类市场不是资金门槛，而是利润门槛；按当前数据，投入后更像在买亏损。
结论：不要进入。 市场已明显偏向低利润价格战，且新品牌无成功样本；不论大品牌还是小品牌，这里都不是好机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经很差，属于明显的价格战环境，且新品牌成功率为0%。 用户预算500,000 CNY 对单个ASIN的前期启动资金通常是够的，但市场不是“钱够不够”的问题，而是“投进去大概率也难盈利”的问题。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 普通无盖旋转桌面收纳架（亚克力/塑料）
- 化妆刷竖放杯/笔筒式收纳筒
- 抽屉内化妆刷分隔收纳盒
- 带防尘拉链袋的便携化妆刷包
- 简易牙刷牙具收纳杯（多用途）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经是明显的价格战/过度饱和市场。 现有数据里，新品成功率是0%，新品牌新品盈利率也是0%，而样本里所有可判断利润的产品都在亏损区间（<0%），根本没有可复制的稳定正向案例。
Least investment in new productsNew products with Highest revenueMost investment in new productsRcemlip
Recent Monthly Revenue (USD):$2,792.00(200pcs/month)B0GT4645J1 (4.5/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsCq acrylic
Recent Monthly Revenue (USD):-(-)B0FDJSDMN1Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$649.50(50pcs/month)B095M4K372 (4.4/5 (2376 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$2,598.00(200pcs/month)B095M5KFK5 (4.4/5 (2373 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsCozyWeave
Recent Monthly Revenue (USD):-(-)B0GH673CTGBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 白色透明外观，和常见黑色/透明款差异明显
- |
- 滑盖防尘+360°旋转，卖点更直观，容易吸引点击
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- 化妆刷/牙刷两用，细分场景更强，实用感高
B0GT4645J1 (4.5/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 奶油色+菱格纹，外观风格和常见收纳盒不同
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- 六分格旋转结构，桌面展示感更强
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- 兼顾刷具、文具、小物，多用途更容易被一眼注意
B0DZLMFX1L (2.2/5 (2 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经明显偏向低利润价格战。 新品利润分布里，已知利润率产品全部落在0%以下，其中50%是低于-10%，没有任何新品达到15%以上的可接受区间；这说明不只是竞争激烈，而是新进入者很难把价格和成本做平。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B095M5KFK5Cq acrylic2021-05-01No$12.99200pcs$2598.0-12.46%$-323.71B0GT4645J1Rcemlip2026-05-13No$13.96200pcs$2792.0-10.45%$-291.76
B07K4BLZSMSooyee2018-11-02No$12.9950pcs$649.5-26.01%$-168.93
B0DDXCX56FYieach2024-08-22No$10.5450pcs$527.0-31.46%$-165.79
B0D5Y26QF4Mektler2024-08-01No$8.7950pcs$439.5-27.58%$-121.21B095M4K372Cq acrylic2021-05-22No$12.9950pcs$649.5-14.81%$-96.19B0DZLMFX1LSAYEEC2025-03-06No$9.99-pcs$--6.55%$-
B0DZLMLSPRSAYEEC2025-03-06No$9.99-pcs$--23.7%$-B0DB76ZPZ7Mektler2024-06-05No$--pcs$--%$-
B0FSRMTJ61Poeland2025-05-26No$--pcs$--%$-B0FDJSDMN1Cq acrylic2025-06-18No$--pcs$--%$-B0DK1839YJYieach2024-10-14No$--pcs$--%$-B0GH673CTGCozyWeave2026-01-16No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GT4645J1Rcemlip2026-05-13No$13.96200pcs$2792.0-10.45%$-291.76B0GH673CTGCozyWeave2026-01-16No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经是高风险的价格战区。 新品成功率是0%，而且这次可识别的新品牌样本里没有任何成功案例；从时间上看，2026年的新进入全部失败，市场不是在给新人机会，而是在持续吞噬新人。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
RcemlipCozyWeave#Success Rate by Entry Time
Listing这不是一个可进入的市场：近端新品牌进入只有2个，盈利率0%，而且最近新增的2个新品牌产品全部亏损，说明这里不是机会区而是高竞争、低回报区。 以当前数据看，市场明显偏向价格战，继续进入的胜率很低。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 1 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 1 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases