- Benchmark ASINB0H25HC36Q
- MarketplaceUS
- Category ID13861693011
- Analyzed Products
- Keywordskin care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.64estimated
- Data Date2026-08-08
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，且对大品牌和小品牌都不友好。 目前看不到任何可复制的成功路径，反而是新品牌 Collectara 的 2 个新品全部失败，利润率整体偏低，已经落入同质化和价格压力区，进场大概率先亏后难翻身。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing不能进入，这个市场对新卖家不友好，而且当前样本已经显示出明显的同质化和低成功迹象。 用户预算 50万人民币，账面上足够覆盖单个 ASIN 的前期进货、运费和投放，但不够把一个缺少差异化的产品长期打穿；更关键的是，现有新入场品牌样本里，Collectara 的 2 个新发布产品全部非盈利，成功率 0%，这不是可以靠小预算硬冲的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 普通透明PP/PS小收纳盒（无品牌、无礼盒）
- 可重复使用的分格小药盒/饰品盒
- 现成的珠宝展示卡 + 自粘胶点/双面胶
- 亚马逊/文具店通用的收纳盒彩盒套装
- 自封袋 + 硬质卡纸插页的低成本展示方案
- 简易泡棉板/卡纸展示架 + 胶点固定方案
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：当前可见的新品牌进入后，盈利率是0%，新品牌新上架失败率100%，而且已经出现明显的价格战/低回报信号。对大品牌和小商家都不友好，现阶段不是可行赛道。
Most investment in new productsLeast investment in new productsNew products with Highest revenueCollectara
Recent Monthly Revenue (USD):-(-)B0H25HC36Q (4.4/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H26256K3Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0H25HC36Q (4.4/5 (54 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H26256K3Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，尤其不适合小品牌。 目前只看到2个新发布产品，全部都没有跑通，Collectara 这一个新品牌的2个新产品全部失败，说明真实结果不是“有机会”，而是“连最早的验证都没过”。
证据上，这不是高利润机会，而是低成功率、低吸引力的市场。 新品牌新发布产品盈利率是0%，非盈利率是100%；按你给的规则，这已经是直接出局信号。B0H25HC36Q 售价19.4美元，利润率只有13.6%，但销量是 inactive，54条评论也没带来稳定成交，早期投入已经到2910美元，广告就占654.46美元，说明即使花钱也没有换来可持续结果。另一个新品 B0H26256K3 甚至连可核算的利润和销量都没有。时间趋势上，2026年只有这2个新产品出现，而且全部失败，没有看到可扩张的增长信号；市场规模太小，不能证明有持续机会，更看不出正在形成可复制的成功路径。
对大品牌和小品牌都不友好：大品牌没有可复制的高成功样本，小品牌也没有真正的成功案例。 目前没有任何可当作小品牌标杆的“低评论高利润”成功品；反而这2个样本都来自新品牌 Collectara，且都失败。要么这个品类需要更重的投放和更强的品牌力，要么就是产品同质化太强，利润被压到只能靠硬砸钱；在这种情况下，小品牌若想进场，必须靠非常强的差异化和额外预算，不然大概率还是失败。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0H25HC36QCollectara2026-07-01No$19.4-pcs$-13.57%$-B0H26256K3Collectara2026-05-18No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0H25HC36QCollectara2026-07-01No$19.4-pcs$-13.57%$-B0H26256K3Collectara2026-05-18No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，已经进入低利润+低成功率的价格战区。 目前只有1个新品牌Collectara、2个新上架产品，但这2个新品全部失败，品牌成功率0.00%，新产品成功率0.00%；市场里没有任何可验证的盈利样本，说明不是“还有空间”，而是“连起步都很难”。
对小品牌来说，几乎没有合法可复制的成功案例。 Collectara的两个产品B0H25HC36Q、B0H26256K3都不盈利，其中B0H25HC36Q最新月销只有50件、54个评论、售价18.99美元，仍然是非盈利；两个样本都被判定为“缺乏差异化、市场太小或竞争过强、利润率太低”。这类表现不属于健康的小商家成功，更像是被同质化包装挤压的失败样本。市场整体利润率分布里，所有样本都落在“其他”区间，没有任何清晰的正利润梯队，说明不是少数品牌赢，而是大多数都赚不到钱。
对大品牌来说也不是机会，而是需要重投入才能硬闯的高风险盘。 用户预算50万人民币只能覆盖单个ASIN前期的供货、物流和基础投放，但这里连现成的利润样本都没有，意味着如果想做出结果，必须额外砸研发、包装差异化、品牌教育和持续投放；而当前市场没有旧品牌主导的成功案例，也没有“新品牌靠纯新品成功”的证据。直接结论：不要进入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Collectara#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，而且当前数据是零利润、零成功率，已经是高风险的价格战/饱和信号。 近一年的新进入者里没有任何可复制的赚钱样本，反而只看到新品牌 Collectara 的 2 个新上架产品全部失败，说明现在不是“还能优化就能赚”的阶段，而是“进场就很容易亏”的阶段。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases