
这个市场不适合进入,结论很明确:新品牌几乎没有真实成功样本,当前已经接近价格战和拥挤市场,继续投入大概率是在用预算换失败。 现有数据里,用户预算 50万人民币看起来足够做单个ASIN的前期入场,但不够覆盖研发、品牌和认证的长期成本;而市场里新品牌成功率是 0%,新发布产品盈利率也是 0%,这对大品牌和小商家都不是好信号。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是适合进入的市场。 当前市场已经是明显的价格战/高风险状态:可识别利润产品占比为0.00%,新上市产品盈利占比也为0.00%,而且像 MelodySusie 这类新进入品牌的新品表现是0%盈利,说明新品牌几乎没有稳定盈利空间。用户预算 500000 CNY 只能覆盖单个ASIN前期的进货、头程和投放,连长期研发、品牌建设和认证成本都没算进去,预算本身不构成优势。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品成功率为0%,且当前样本里只有1个新品牌MelodySusie,两个新上架ASIN都亏损,已经显示出明显的高风险和价格竞争压力。 现有证据不足以支持无论大品牌还是小商家入场;如果按当前节奏继续做,基本是在用预算换失败。
这个市场不适合进入,属于高风险且接近价格战环境。 目前可见数据里,MelodySusie 作为新进入品牌,上新 2 个产品全部未盈利,品牌新产品盈利率 0%,而且已出现单品 41.2% 利润率但仍被判定为非盈利,说明要么销量不足、要么投入结构并不稳,不能把它当成健康机会。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0FM3RVCS5 | MelodySusie | 2025-10-22 | No | $77.79 | 50pcs | $3889.5 | 41.22% | $1603.26 |
![]() | B0GZ22DXMQ | MelodySusie | 2026-04-30 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FM3RVCS5 | MelodySusie | 2025-10-22 | No | $77.79 | 50pcs | $3889.5 | 41.22% | $1603.26 |
![]() | B0GZ22DXMQ | MelodySusie | 2026-04-30 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入,已经接近价格战/过度拥挤状态;新品牌几乎没有真实成功样本,继续投入的胜率很低。 目前可识别样本里,整体可盈利率是0%,新上架产品可盈利率也是0%;两位样本产品都来自 MelodySusie,且都失败了,说明新切入者在这个细分里很难靠常规打法跑通。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入:新品牌几乎没有成功样本,且近期入场都在亏损,说明竞争在加剧而不是变宽。 用户预算 50万人民币看起来不低,但在这个类目里更像是“够做入场”,不是“够买成功”。
过去几年几乎没有可用的新品牌成功轨迹;最近两次明确的新上市都来自 MelodySusie,ASIN B0FM3RVCS5(2025/10)和 B0GZ22DXMQ(2026/4),两单都被判定为不盈利,意味着新品牌新上架成功率 0%,失败率 100%。时间趋势也在变差:2022-2024 没有可见的新发布成功,2025-2026 只看到 2 个新发布样本且全部失败,说明市场不是在打开,而是在收紧;同时利润分析里,2025/10 和 2026/4 的新发布都落在“其他”区间,没达到可确认盈利标准,进一步说明近期新品还没跑出来。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |