
这不是可进入的市场,结论是否定的。 现在的新品牌样本成功率是0%,新上架产品100%都没跑通;利润也被压到-2.81%到11.93%,已经是明显价格战区,且最近新增品牌没有任何盈利迹象,市场正在往更差的方向走。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这不是值得进入的市场,不能用你这笔预算当作低风险切入。 目前新品牌新上架产品的成功率是0%,新上架产品里100%都是非盈利;同时可见的利润率区间只有-2.81%到11.93%,已经落在明显的价格战区间,市场对新入局者非常不友好。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经是高风险、接近价格战的市场。 目前只有1个可明确盈利样本,市场整体盈利率只有18.18%,而新品盈利率是0%,新品牌新品非盈利率高达66.67%,说明新进入者几乎没有稳定赚钱空间。
这不是适合进入的市场:利润被压到低位,新品牌成功率为0%,而且目前看不到小商家能靠正常打法跑出来的证据。 现有数据更像是“低价竞争+老品牌压制”的局面,500000 CNY 预算对单个ASIN来说够启动,但不够改变市场结构,贸然进场风险很高。
证据很直接:新产品利润区间只有 -2.81% 到 11.93%,新产品里0%~10%利润的占33.33%,负利润占33.33%,整体新品牌新发售成功率是0.00%,新品牌新发售失败率是66.67%,且全部新发售里成功率也是0.00%。 具体看 B0FNMSBZJS(e-Times)卖到月销50、月收468.00 USD,但利润率只有2.7%,早期投入却达到1853.28 USD;B0FRSJW1T4(Fyndoria)更差,利润率-22.1%,几乎没销量。按你的规则,这已经是明显的价格战区,不是健康市场。更关键的是,真正赚钱的样本几乎都来自老品牌:Cecilio 的 B075DP5SMQ 利润率16.39%,月销100、月收1230.00 USD;Libretto 的 B0F5PWNX58 利润率16.27%,月销50、月收449.50 USD。它们都属于老品牌或老链接打法,说明这里是品牌力和老链接优势在赚钱,不是新商家轻松切入的机会。
结论:大品牌也不值得现在重投,小商家更不行。 目前能看到的“成功案例”全是老品牌或带老链接基础的打法;新品牌 e-Times 和 Fyndoria 两个新品牌合计3个新发售,0个盈利,100%都没跑通。B0FNMSBZJS 这类产品能卖货但不赚钱,说明想在这里活下来很可能要更高投放、更强品牌背书,甚至带有明显“硬推”的竞争方式;对小商家来说,这不是可复制的正常成功路径。不要进入。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B075DP5SMQ | Cecilio | 2017-09-05 | Yes | $12.3 | 100pcs | $1230.0 | 16.39% | $201.6 |
![]() | B0F5PWNX58 | Libretto | 2025-04-21 | Yes | $8.99 | 50pcs | $449.5 | 16.27% | $73.14 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FNMSBZJS | e-Times | 2025-08-25 | No | $9.36 | 50pcs | $468.0 | 2.7% | $12.64 |
![]() | B0FRSJW1T4 | Fyndoria | 2025-10-26 | No | $5.99 | -pcs | $- | -22.1% | $- |
这个市场不值得进入,已经是高竞争、接近价格战的市场。 目前可识别的盈利产品占比只有18.18%,而新上架产品的盈利率是0%,说明新进入者几乎没有成功窗口;同时,市场里2个新品牌全部失败,成功样本为零,短期内不是适合大品牌或小商家切入的赛道。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不该进入,已经是高风险、接近价格战的环境。 新品牌几乎没有成功样本,最近新增品牌的成功率是0%,而且当前可见的新品牌案例里,失败和不确定性占绝对多数。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |