- Benchmark ASINB0H3TNSR1L
- MarketplaceUS
- Category ID234951011
- Analyzed Products
- Keywordmens body groomer, body trimmer men
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥18.65estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且对小商家尤其不友好：新品牌成功率只有20.00%，看似不算极低，但样本只有5个新品牌新品，不能当成稳机会；同时新品里80.00%不赚钱，市场已经明显在往低利润、强竞争方向走。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入这个市场。 用户预算 50万CNY 表面上够覆盖单个ASIN前期铺货、物流和投放，但这个赛道已经明显被挤压，且低价化非常严重；按当前数据看，进入后更像是卷价格，不像是赚利润。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?54.54%New listing success rate (old brands):16.67%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 一次性剃须刀/多刀片手动剃刀：初始成本更低、购买渠道更广，适合只想偶尔处理身体毛发的人，虽然没电动修剪器那么省时，但替代性强。
- 基础电动鼻毛/修眉修剪器 + 手动剃刀组合：如果用户主要只处理少量部位，可以用更便宜的单功能工具分开完成，学习成本和价格都更低。
- 理发店/Barber按次修整：适合不想自己购买设备、也不想维护清洁的人，按需付费，尤其适合偶尔修胡须、体毛轮廓或大面积整理。
- 脱毛膏（身体专用）：对想要更光滑效果的人来说，通常比多功能身体理容器更直观，几乎不需要技巧；可作为低门槛替代方案，但需注意皮肤敏感风险。
- 蜜蜡贴/冷蜡脱毛条：单次成本不高、覆盖面积大，适合腿部、胸背等区域的周期性处理；虽然痛感更高，但不需要电器和充电维护。
- 修眉/细节修整用小型修剪器：如果用户只需要打理鬓角、胡须边缘或少量体毛，小型单头修剪器往往比全套多功能 groomer 更便宜，也更容易上手。
- 人体除毛喷雾/脱毛喷雾：在电动设备之外提供更快的‘涂抹-等待-冲洗’流程，适合对操作便利性要求高但不想购买复杂套装的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，尤其不适合小商家；价格战已经很明显，而且老品牌主导新上架，成功门槛偏高。 新品牌里能跑出来的只有极少数，且你这类单品预算下，能复制的不是“低价硬拼”，而是少量差异化打法；否则大概率会被挤出。
Least investment in new productsMost investment in new productsNew products with Highest revenueDSP
Recent Monthly Revenue (USD):-(-)B0FNMNBDBB (3.9/5 (40 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsZENLICO
Recent Monthly Revenue (USD):$9,990.00(1000pcs/month)B0FLTZ29MW (4.5/5 (431 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 6个磁吸刀头+底座收纳，套装感最强
- |
- 功能覆盖头发、胡须、体毛、鼻耳毛，最不一样
- |
- 外观像整套理容工具，图片更容易吸引点击
B0H3TNSR1L (5/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 复古机械风外观很醒目，和常见款差异大
- |
- 透明保护壳+金属支架，视觉识别度高
- |
- 零间隙修剪搭配长续航，兼顾颜值和实用
B0BPX8QJ3M (4.4/5 (17182 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入，尤其对小品牌更不友好。新品利润结构偏低、失败新品明显多于成功新品，而且新品牌/老品牌都在靠较强投放和品牌力硬撑，说明这不是一个靠普通铺货就能赢的市场。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09ZDKMSS8PRITECH2022-05-03Yes$20.53100pcs$2053.026.9%$552.26
B0FK9T54JDHatteker2025-08-22Yes$27.3850pcs$1369.023.33%$319.39B0BPX8QJ3MAMULISS2023-01-09Yes$21.0950pcs$1054.529.09%$306.76
B0DQKTYC9BLanumi2024-12-16Yes$16.2850pcs$814.018.95%$154.26
B0F6MNWPXKRUIBO2025-04-28Yes$16.3950pcs$819.512.23%$100.23B0H3TNSR1LBomxin2026-07-20Yes$31.09-pcs$-23.23%$-Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FK9T54JDHatteker2025-08-22Yes$27.3850pcs$1369.023.33%$319.39B0H3TNSR1LBomxin2026-07-20Yes$31.09-pcs$-23.23%$-#New Product Success Rates
Listing这个市场不值得进入，核心原因是新品牌成功率太低、老品牌占位明显，而且已经出现明显价格战迹象。 目前可识别的盈利产品占比只有20.69%，新上新产品的盈利率也只有18.18%，但新品牌里真正赚钱的只有Bomxin 1个，其他新品牌DSP、TogBeut、Vnina都没有跑出可复制的盈利结果。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
HattekerBomxinNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
PHIGODSPENSSUHattekerTogBeutAMULISSVnina#Success Rate by Entry Time
Listing这个市场不值得进入：已经进入高风险的价格战区，且新品牌成功率只有25%，最近新增品牌大多在失败。 现有证据显示，市场不是靠大量真正新品牌创造机会，而是被老品牌和少数做出明显差异化的产品占住；对小商家来说，这不是可复制的稳定机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 4 2026 0 0 0 0 1 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 1 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 1 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPRITECH Cordless Beard Trimmer for Men, 3-in-1 Grooming Kit, USB Charging
This listing is deemed profitablePrice (USD)$20.53Released TypeOld Release (2022-05-03)Brand is an old entry in this marketSize and Weight19.7 x 12.5 x 5.4 cm, 290.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
机身为银黑配色，整体偏经典通用款，不属于明显差异化外观Key Buying Motive
3合1组合（剃须、鼻毛修剪、微型剃刀）满足日常全身基础理容，功能覆盖够用且价格低于部分竞品Target Customers
预算敏感、希望一机多用的基础理容用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,053.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight24.43% / 26.90%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight17.52% / 20.00%Peak / Non PeakSales & BSR Performance
AMULISS Beard Trimmer for Men,Zero Gapped Vintage Professional Hair Clipper
This listing is deemed profitablePrice (USD)$21.09Released TypeOld Release (2023-01-09)Brand is an old entry in this marketSize and Weight19.3 x 8.9 x 4.8 cm, 290.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
复古机械风外观，透明保护壳与金属支架形成更强的视觉辨识度, 机身更像“复古理发器/机械件”风格，区别于常见黑色或银黑极简款Key Buying Motive
支持零间隙修剪，且配有180分钟长续航与低噪设计，兼顾精修和日常便携Target Customers
偏好复古机械感外观、同时需要一机多用且适合居家自理修剪的男性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,054.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight27.09% / 29.09%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight20.37% / 22.37%Peak / Non PeakSales & BSR Performance
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