- Benchmark ASINB0FY5395PC
- MarketplaceUS
- Category ID3744381
- Analyzed Products
- Keywordslim laundry basket, collapsible laundry basket
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥7.49estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是低利润、强竞争的价格战区。 用户预算50万CNY表面上够做单个ASIN，但真正的问题不是钱不够，而是市场本身已经把普通打法挤出去；现在的胜出路径只剩“强品牌力、明显差异化、或者更激进的营销”，对小品牌尤其不友好。
证据上看，市场已经明显偏向老品牌主导。 当前只有2个新品牌（Essme、Lifewit），却有7个老品牌在场；新上新产品里只有2个盈利、7个不盈利，整体新上新盈利率22.22%，而最近一批新产品的盈利上限只有13.58%和10.02%，连稳定的中高利润都很少。更关键的是，近期利润区间已经压到-37.08%到9.38%，说明大多数产品已经跌进10%以下的利润带，属于明确的价格战信号。样本里Caroeas的B0C7BLP6JD、B0C7BPFHWQ还能靠13.98美元做到12.99%和13.4%利润，但同品牌也有B0BP117XRP做到-2.16%、B0BLV946NK做到-10.87%；LANGYASHAN有6个新上新样本全都不赚钱，说明大量同质化款在这里根本跑不动。虽然Caroeas仍有21476条评论、月收入602.91万CNY的强势体量，但这更像规模压制，不是新玩家可以复制的轻松机会。
- 大品牌能进，但也只能靠资源硬打；小品牌不建议进。 适合对标的大品牌是Caroeas，能跑出的样本是B0C7BLP6JD和B0C7BPFHWQ；但它的多个旧款和新款都在亏，说明这个赛道不是“进了就能赚”，而是“有足够预算和渠道才勉强能守住”。
- 小品牌只有极少数真实成功样本，且必须做出明显差异。 目前真正站住的只有Essme的B0FNM43GHZ和Lifewit的B0FY5395PC：前者靠粉色豹纹、礼品感和外观差异，后者靠超窄立式设计、低价和品牌力；但Lifewit同品牌另一款B0H3TPVLHN已是亏损，说明不是品牌进来就稳赢。这里没有“低成本稳妥切入”的空间，若没有强设计、强定位或更高预算，不值得做。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：用户预算可以入场，但这个市场不值得进入。 核心问题不是钱不够，而是市场已经进入低利润、强竞争状态；在当前样本里，只有9.30%的产品是盈利的，新品盈利率也只有22.22%，而且新品里有3个样本里2个是亏损，说明新入场并不稳定。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?66.66%New listing success rate (old brands):0.00%New listing success rate (new brands):66.67%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 自制简易狭缝收纳：用纸箱、塑料周转箱或旧收纳盒贴墙放置，通常更便宜、立刻可用，适合临时或租房场景。
- 门后挂式脏衣收纳袋：利用门背空间，不占地面，安装简单，价格通常低于带支架的折叠洗衣篮，适合空间极紧张的用户。
- 网布/尼龙抽绳脏衣袋：比硬挺篮子更轻、更便携，可直接提走或塞进洗衣机前分拣，适合学生、公寓和宿舍。
- 可堆叠塑料脏衣桶：无需组装、耐潮、便于清洁，若用户更看重耐用和湿衣物收纳，它常比布艺可折叠款更省心。
- 带轮塑料洗衣桶/收纳桶：对需要频繁搬运的人更友好，虽然不一定更小巧，但在移动便利性上可替代折叠篮。
- 洗衣袋 + 现有柜边/角落收纳：如果用户只需要把脏衣集中，不追求独立容器，可直接用洗衣袋或家中现成储物格，成本最低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场可以做，但不是给所有人做的；它更偏向“有品牌力的大玩家能吃到量，小玩家只有在做出明显差异化时才有机会”。 现有数据里，新品牌新品盈利率只有66.67%，但样本非常小，而且老品牌新品盈利率是0%，说明这里不是简单靠上新就能赢，而是需要更强的定位、预算和执行力；同时，用户预算500000 CNY足够启动一条单品线，但不够覆盖长期品牌战。
New products with Highest revenueLifewit
Recent Monthly Revenue (USD):$12,490.00(1000pcs/month)B0FY5395PC (4.3/5 (238 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsCaroeas
Recent Monthly Revenue (USD):$1,398.00(100pcs/month)B0C7BLP6JD (4.4/5 (21476 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,398.00(100pcs/month)B0C7BPFHWQ (4.4/5 (21476 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsLeast profitable new productsEssme
Recent Monthly Revenue (USD):$1,306.00(100pcs/month)B0FNM43GHZ (4.6/5 (5539 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 粉色豹纹外观最醒目，点击率高
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- 女性化、礼品感强，和常见纯色款差异大
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- 适合儿童房/育儿收纳，受众更明确
B0FNM43GHZ (4.6/5 (5539 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 超窄型设计很少见，差异最明显
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- 适合洗衣机与烘干机夹缝，功能诉求强
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- 米色+网纱顶盖组合，实用感强、易被购买
B09MQ4YBXV (4.3/5 (180 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，属于高风险的价格战市场。 现有数据里，新产品几乎都卡在10%~20%利润区间，低于10%的产品也不少；新品牌只有2个、但老品牌占到7个，说明不是“新品牌大量涌入”的那种全面过热，而是老品牌主导、靠规模和老链接继续压价，新入局者很难靠普通打法跑出来。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FY5395PCLifewit2026-01-23Yes$12.491000pcs$12490.013.58%$1696.15B0C7BPFHWQCaroeas2023-06-07Yes$13.98100pcs$1398.013.4%$187.34B0C7BLP6JDCaroeas2023-06-07Yes$13.98100pcs$1398.012.99%$181.61B0FNM43GHZEssme2025-08-25Yes$13.06100pcs$1306.010.02%$130.87Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FY5395PCLifewit2026-01-23Yes$12.491000pcs$12490.013.58%$1696.15B0FNM43GHZEssme2025-08-25Yes$13.06100pcs$1306.010.02%$130.87#New Product Success Rates
Listing这个市场不值得进入：已明显进入价格战区，且老品牌几乎垄断新产品成功，真正的新品牌机会很少。 现有数据里，新上架产品整体盈利率只有22.22%，而老品牌发布的新产品盈利率是0%，失败率100%；市场里大多数高销量样本都靠“老爆款延伸+功能微调”撑住，说明新进入者要么依赖强品牌力，要么只能靠极低价和明显差异化硬挤。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
EssmeLifewitNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LANGYASHANLifewit#Success Rate by Entry Time
Listing结论很明确：这个市场不适合进入，属于高竞争、低利润的价格战区。 近一年新品牌里只有 2 个成功样本、1 个失败样本，成功率约 66.7% 但样本极小；更关键的是，2026 年新进入的 6 个新产品里，只有 1 个盈利，其余 5 个都不盈利，说明最近在明显变难，而不是变好。
证据很直接：市场不是靠“低成本切入”赚钱，而是靠成熟品牌、老链接改款和强差异化硬推出来的。 用户预算 50 万 CNY 看似够单个 ASIN 起盘，但报告里真正跑通的样本并不多：Lifewit 的 B0FY5395PC 以 12.49 美元售价做到 13.58% 利润率，Essme 的 B0FNM43GHZ 约 10.02% 利润率；而大量近端样本掉到 0%~10% 或直接亏损，像 Caroeas 的 B0BP117XRP 为 -2.16%，B0BLV946NK 为 -10.87%。这说明该品类已经进入低于 10% 利润率的价格战区，新品牌如果没有明显差异化、品牌力或额外营销投入，很难稳定盈利。旧品牌 Caroeas 仍然有 21,476 条评论的强势样本，但它旗下也出现了多个亏损款，说明老品牌也只能靠爆款和规模撑住，绝不是轻松市场。
最后给你的判断：小品牌不要进，大品牌也不值得进。 最近的新成功案例偏向“基于旧款做功能/外观微创新”，不是纯新品自然起量；而失败样本多为同质化、窄缝收纳、圆筒折叠篮这类高度重复产品，明显不是普通小商家能靠正常打法赢的。若硬要对标，只能看 Caroeas 的 B0C7BLP6JD、B0C7BPFHWQ，以及新品牌里唯一站住的 Essme B0FNM43GHZ、Lifewit B0FY5395PC；但即便如此，这个赛道也已经表现出近期利润下滑、竞争加剧、失败率上升的趋势。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 2 2026 0 0 0 1 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 1 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 1 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCaroeas 90L Laundry Basket (13 Colors), Waterproof Laundry Hamper, Laundry Bag with Padded Handles, Clothes Hamper, Collapsible Laundry Basket Easy Storage
This listing is deemed profitablePrice (USD)$13.98Released TypeOld Release (2023-06-07)Brand is an old entry in this marketSize and Weight21.7 x 12.1 x 7.8 cm, 272.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
13种颜色可选，覆盖更广的家居风格需求, 超窄直筒高身形，适合放在洗衣机与墙体/柜体之间的狭小缝隙Key Buying Motive
90L大容量同时强调轻量化、可折叠收纳和加厚软胶铝把手，兼顾收纳与搬运Target Customers
公寓、宿舍、狭小洗衣区、需要利用窄缝空间收纳的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,398.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight8.40% / 12.99%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.53% / 1.06%Peak / Non PeakSales & BSR Performance
Caroeas 90L Laundry Basket (13 Colors), Waterproof Laundry Hamper, Laundry Bag with Padded Handles, Clothes Hamper, Collapsible Laundry Basket Easy Storage
This listing is deemed profitablePrice (USD)$13.98Released TypeOld Release (2023-06-07)Brand is an old entry in this marketSize and Weight21.4 x 11.9 x 7.6 cm, 260.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
窄长竖向收纳袋造型，适合夹缝空间放置Key Buying Motive
90L大容量且可折叠，兼顾收纳量与省空间Target Customers
面向宿舍、公寓、洗衣机与墙缝之间等狭窄空间用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,398.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight8.95% / 13.40%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-2.33% / 2.12%Peak / Non PeakSales & BSR Performance
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