- Benchmark ASINB0H3C1H89G
- MarketplaceUS
- Category ID234951011
- Analyzed Products
- Keywordbeard trimmer, mustache trimmer, facial hair trimmer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥13.12estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且已经接近价格战环境。新品牌只有5个，真正跑通的只有 URBANER 这一家；13个新上市里只有1个盈利，成功率只有7.69%，远低于你要求的可接受水平。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，你现在的50万人民币够做单个ASIN的早期启动，但不够改变市场里已经形成的低胜率和价格挤压局面。 现有数据更像是大品牌和少数强势新品在吃走量，小品牌若硬进，失败概率很高；这不是值得推进的赛道。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?38.46%New listing success rate (old brands):0.00%New listing success rate (new brands):12.50%Which new brands have these successful new listings?Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 一次性剃须刀 + 修眉刀：更便宜、到处都能买到，适合只做偶尔修边和维持短胡须线条的人。
- 传统安全剃刀/双刃剃须刀：单次耗材成本低，配合剃须泡沫可完成胡须边缘和上唇精修，长期维护更省钱。
- 电动鼻毛/眉毛修剪器的替代用法：很多用户会把现有的小型修剪器用于鬓角、唇线和胡须细节修整，虽然不如专用款精细，但更容易“顺手替代”。
- 理发店/社区快修服务：如果用户只是偶尔需要整理胡须轮廓，低频到店修边往往比购买专用修剪器更划算，且省去保养与清洁。
- 带修边梳的普通入门级理发器：价格常接近或略高，但可同时处理头发和胡须，适合想减少单独购买‘只修胡须工具’的人。
- 手动修眉刀/剃须刀片：用于清理唇线、下巴边缘和杂毛很方便，几乎零学习成本，适合预算非常敏感或只需要局部处理的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌不断涌入，但能跑通的几乎没有，已经明显偏向价格战和高风险区。对大品牌和小品牌都不是好市场，尤其小品牌更难打，因为多数新进入者都没转化成盈利。
New products with Highest revenueElehomyou
Recent Monthly Revenue (USD):$2,997.00(300pcs/month)B0G5YS9RKK (4.3/5 (139 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsWahl
Recent Monthly Revenue (USD):$50,850.00(3000pcs/month)B00068EXQ8 (4.3/5 (19914 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsLeast investment in new productsMost investment in new productsLQT
Recent Monthly Revenue (USD):-(-)B0GZVY3K4Q (4.6/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H4VDKN4RBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 窄刀头，适合胡须边线和唇线细修
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- 黑色哑光，外观简洁专业
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- IPX8防水，使用和清洁更方便
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- AA电池供电，便携性强，适合随身修整
B0H3C1H89G (4.4/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 绿色机身配金色字样，视觉上更醒目
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- 礼盒包装感强，送礼场景更吸睛
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- 配件丰富，图片信息量大，容易引发点击
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- 整体与常见黑色修剪器区分明显
B0GZVY3K4Q (4.6/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合现在进入，整体偏高竞争、低利润，接近价格战环境。 新品牌里真正赚钱的只有 URBANER，且只有 1 个样本；其余新品牌多数要么不赚钱，要么利润很薄，说明小品牌想靠常规打法进入，成功率很低。\n\n从利润结构看，已知利润产品里低于 10% 的占 15.38%，而新产品里低于 10% 的占 23.08%，再加上大量产品落在“其他/无法稳定判断”区间，市场并不是靠广泛高利润在跑，而是靠少数强势品牌与少数差异化产品在吃单。已出现的高利润样本几乎都来自老牌：Wahl、Panasonic、Conair、Remington；这些产品的成功原因基本是品牌力+老款复用，而不是新品牌轻松复制的模式。相反，失败样本里 RCA 的 B0H32262Y6 只有 0.54% 利润率，ZENLICO 的 B0FLTZ29MW 只有 1.96%，Elehomyou 的 B0G5YS9RKK 只有 6.95%，都属于明显的低利润/高风险区。\n\n新品牌现实非常残酷：5 个新品牌里，只有 URBANER 的 B0H3C1H89G 赚钱，且表现依赖细分功能差异化——0.8 英寸窄刀头、IPX8 防水、AA 电池便携，月销约 100、月收入约 2,186 美元，利润率 34.36%，这才是少数可复制的成功样本；但像 LQT 的 B0GZVY3K4Q、Thonlai 的 B0G2MXSFC3 都因缺少明显差异化而失败。更关键的是，市场里旧品牌发布新产品的盈利率是 0%，而新品牌发布新产品的盈利率只有 12.5%，非盈利率高达 87.5%，说明这里并不是一个能让普通小品牌稳定赚钱的市场。\n\n短结论：不要进入。 如果硬要做，只能按“大品牌级投入”去打：跟随 Wahl、Panasonic、Conair、Remington、URBANER 这种路线，做明显功能差异化，并准备长期品牌与营销投入；对小商家来说，没有足够的差异化和品牌预算，基本不具备可持续成功机会。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B00068EXQ8Wahl2011-03-25Yes$16.953000pcs$50850.015.67%$7968.2
B00006WNQ8Panasonic2016-10-05Yes$29.73200pcs$5946.036.47%$2168.51
B003LKU1KKConair2011-03-25Yes$17.65600pcs$10590.020.02%$2120.12
B008B4TNT6Remington2012-07-09Yes$18.15300pcs$5445.020.37%$1109.15
B008BHO53MConair2012-11-02Yes$26.07100pcs$2607.029.8%$776.89B0H3C1H89GURBANER2026-06-08Yes$21.86100pcs$2186.034.36%$751.11
B008RU662QConair2012-07-30Yes$23.75100pcs$2375.030.65%$727.94Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0H3C1H89GURBANER2026-06-08Yes$21.86100pcs$2186.034.36%$751.11#New Product Success Rates
Listing这个市场不适合进入，已经接近价格战区，而且新品牌成功率只有7.69%，属于高风险市场。 从数据看，市场不是被新品牌打开，而是被老品牌和少数强势产品占住；新品牌几乎全军覆没，真正能合法做起来的小品牌案例只有 URBANER 这一条，而且它明显带着更高投入和更强差异化。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
URBANERNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LQTThonlaiConairRCAPHIGOOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近价格战/饱和区。 近一年新品牌入场并没有带来健康的利润扩张，反而只有 8 个新品牌样本里 1 个真正盈利（12.5%），其余 7 个亏损；按你的规则，这已经是高风险信号，而不是可复制的机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 6 2026 0 0 1 0 0 1 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 3 2025/12 0 0 1 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 1 0 0 0 0 0 2026/6 0 0 0 0 0 1 0 4 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPanasonicB00006WNQ8 (4.5/5 (921 Reviews))Panasonic ER240B Beard & Mustache Trimmer for Men
This listing is deemed profitablePrice (USD)$29.73Released TypeOld Release (2016-10-05)Brand is an old entry in this marketSize and Weight21.0 x 12.2 x 3.6 cm, 159.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
黑色极简机身，外观低调，偏经典工具型风格, 细长圆柱式机身，便携收纳感强，整体更像传统经典款修剪器Key Buying Motive
AA电池供电、无需充电座，适合随身携带和应急使用Target Customers
偏好松下老牌口碑、追求稳定耐用且不想依赖充电的基础修剪用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,946.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight35.06% / 36.47%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight32.45% / 33.85%Peak / Non PeakSales & BSR Performance
Wahl Groomsman Battery Facial Hair Trimmer for Beard & Mustache Trimming
This listing is deemed profitablePrice (USD)$16.95Released TypeOld Release (2011-03-25)Brand is an old entry in this marketSize and Weight26.1 x 13.2 x 7.5 cm, 92.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
经典黑银电动修剪器外观，属于通用市场设计Key Buying Motive
2节AA电池供电、10档长度调节、6位胡须导梳，适合日常胡须/小胡子基础修剪Target Customers
偏好传统大牌、需要便携且不依赖充电、用于日常胡须和小胡子基础维护的男性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$50,850.003000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight11.29% / 15.67%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.13% / 3.25%Peak / Non PeakSales & BSR Performance
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