- Benchmark ASINB0GTVGM39J
- MarketplaceUS
- Category ID3760911
- Analyzed Products
- Keywordbeauty tool, makeup tool
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.48estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战区，而且接近饱和；大品牌和小商家都不该把它当成机会市场。 现有数据里，新品牌只有4个，但新品牌新品盈利率只有7.14%，新品整体成功率7.69%，远低于10%的高风险线；同时大多数新品利润率落在0%以下到接近0%，说明不是“稍微优化一下”就能赚钱，而是已经被成本和同质化压穿。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，预算也不够打穿。 目前市场利润率难看、同质化严重，已经是典型价格战区；对大品牌和小品牌都不是好机会，尤其新品牌成功率非常低，继续投入大概率只会放大损失。
证据很硬：市场整体盈利率只有 2.17%，新上架产品盈利率也只有 7.14%，远低于可接受水平；而且市场盈利难度被标记为“高”，主要原因就是价格竞争。 你要求的关键样本里，ALBEAUT 作为新品牌里唯一明确盈利案例，单品 B0G1H54TKP 价格 9.03 美元，月销 200，月营收约 18.06 万美元，利润率 16.86%，看起来能跑通，但它只是少数例外，不代表市场可复制；相反，COCIDE 的新款 B0FM3RQ7F1、B0FS5LWRLP 以及 B0GLFF8Y8D 都是非盈利，新品利润率分别为 -5.49%、-13.01%、6.48%，说明新品牌一旦没有足够差异化，就很容易被成本和竞争压穿。老品牌 Vaincre 更能说明问题：3 个可识别产品里 0 个盈利，老款 B0B99QD3TG 和 B0B1Q9KY95 分别是 -5.64% 和 -6.69%，但它们仍有 2605 条评论、月销 500 和 4000，典型地属于“靠量硬撑”的成熟玩家，不是小商家可模仿的成功案例。唯一看起来更像低门槛切入的是 B0G1H54TKP 这种锥形眼影刷，靠“低价 + 功能微差异”取胜；但这类机会已经很窄，且不足以支撑你长期进入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?21.42%New listing success rate (old brands):0.00%New listing success rate (new brands):9.09%Which new brands have these successful new listings?Alternatives- 一次性唇刷/唇棒套装：如果用户主要是为了口红、唇釉的精细上妆或试色，这类一次性耗材更便宜，也更适合怕交叉污染的人群。
- 棉签 + 化妆棉尖头棉签：可用于唇部修边、晕染和局部修正，购买门槛低、几乎随手可得，适合临时替代专业唇刷。
- 自带唇刷的口红/唇釉产品：直接用产品自带刷头完成上妆，省去单独购买工具，使用更简单，尤其适合日常快速化妆。
- 硅胶唇刷/矽胶唇棒：可重复使用、易清洁，适合想降低长期耗材成本的人；虽然手感不同，但在卫生和便携性上有优势。
- 多用途小号平头遮瑕刷/细节刷：如果用户需要的是更精准的局部修饰，这类通用型小刷子能兼顾唇部轮廓、遮瑕和细节补妆，性价比通常更高。
- 指腹上妆：对于唇膏、润唇泥或部分液体唇彩，直接用手指轻拍即可完成基础晕染，几乎零成本，适合低频使用或外出应急。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：新品牌成功率只有7.14%，全市场可识别的盈利产品占比只有2.17%，而新产品利润区间只有-11.87%到3.49%，已经是明显的低利润价格战市场。再看品牌结构，老品牌16个、新品牌只有4个，但能打出真正可复制成功的样本几乎只有ALBEAUT这一单，说明不是机会多，而是少数低成本、小体积、差异化产品勉强活下来。
New products with Highest revenueALBEAUT
Recent Monthly Revenue (USD):$1,806.00(200pcs/month)B0G1H54TKP (4.7/5 (56 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsVaincre
Recent Monthly Revenue (USD):-(-)B0B1Q83S7BBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$3,935.00(500pcs/month)B0B99QD3TG (4.8/5 (2605 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Recent Monthly Revenue (USD):$30,760.00(4000pcs/month)B0B1Q9KY95 (4.8/5 (2605 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsMost investment in new productsCOCIDE
Recent Monthly Revenue (USD):-(-)B0FM3RQ7F1 (4.8/5 (133 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FS5LWRLP (4.8/5 (133 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GLFF8Y8D (4.8/5 (133 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsOR KO
Recent Monthly Revenue (USD):-(-)B0GTVGM39J (4.3/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 锥形眼影刷头，适合眼褶晕染，外观和功能都比普通刷具更有辨识度。
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- 白色刷柄配浅色刷毛，干净专业，容易吸引化妆新手和日常用户点击。
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- 小巧便携，主打局部上妆和过渡晕染，适合通勤补妆场景。
B0G1H54TKP (4.7/5 (56 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 800支一次性唇刷，和单支/少量刷具相比差异最大，适合批量消耗场景。
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- 黑白对比强烈、成束展示很醒目，图片容易抓住彩妆师和工作室买家。
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- 主打防交叉污染和试色补涂，功能明确，购买动机直接。
B0FM3RQ7F1 (4.8/5 (133 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经明显偏向价格战和饱和。 新品里只有1/13实现盈利，成功率仅7.69%；而新品牌新品盈利率也只有1/11，失败率高达92.31%。
证据很直接：近期开出的新品牌几乎都在亏。 2025年后新上市里，COCIDE连发8个新品全部亏损，OR KO 的 B0GTVGM39J 也亏损；真正跑出来的只有 ALBEAUT 的 B0G1H54TKP，售价$9.03，月销200，月利润约$304.5，利润率16.86%，它靠的是低价+功能差异，但这类“能活下来”的案例非常少。相反，老品牌 Vaincre 的 B0B99QD3TG 虽有2605条评论、月销4000，但利润率-5.64%，说明评论多、销量大也不等于赚钱；这类高评论产品更像是激进打法/疑似掠夺型竞争者，不是小商家可复制的样板。市场趋势也在变差：2025年还有1个盈利新品，但2026年已经是5个新品全部亏损，说明进入后期竞争在加重。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G1H54TKPALBEAUT2025-11-08Yes$9.03200pcs$1806.016.86%$304.5Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G1H54TKPALBEAUT2025-11-08Yes$9.03200pcs$1806.016.86%$304.5#New Product Success Rates
Listing这个市场不值得进入，已经进入高风险价格战区。 新品整体成功率只有7.69%，远低于10%的高风险线；所有新品里几乎都是亏损，利润率分布也显示大多数产品集中在0%以下或接近0%，说明不是靠“少量优化”就能赢，而是被低价、同质化和强品牌挤压。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ALBEAUTNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
COCIDEOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近价格战/饱和区间。 最近新增新品牌的成功率只有 10.00%（10 个新品牌新品里仅 1 个盈利），而整体可识别盈利产品占比只有 2.17%，说明大多数新进入者都在亏损，竞争强度已经非常高。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 7 2026 0 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 4 2025/9 0 0 0 0 0 0 0 3 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 1 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 3 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAlbeaut Tapered Eye Shadow Brush, Medium Powder Eyeshadow Blending Brush for Crease, Fluffy Eye Makeup Tool for Women and Girls (195 Pro Blender)
This listing is deemed profitablePrice (USD)$9.03Released TypeNew Release (2025-11-08)Brand is a new entry in this marketSize and Weight20.7 x 5.4 x 0.6 cm, 10.00gProfitable Factors
Distinct functions and featuresLow pricing strategyDesign & Appearance
白色刷柄搭配浅色刷毛，整体是典型专业化妆刷外观，没有明显跳出竞品的配色, 尖头收拢的圆锥刷型，适合眼褶晕染与局部过渡，外观属于常见眼影刷设计Key Buying Motive
锥形刷头兼顾精细眼褶上色与大面积晕染，且强调天然毛刷的柔软抓粉与均匀释粉Target Customers
面向新手与通勤/旅行补妆人群，主打低学习成本的眼妆晕染需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,806.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight14.63% / 16.86%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight14.02% / 16.25%Peak / Non PeakSales & BSR Performance