- Benchmark ASINB0GTVGM39J
- MarketplaceUS
- Category ID3760911
- Analyzed Products
- Keywordskin care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.48estimated
- Data Date2026-08-05
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是低利润、低成功率的失败市场。 现有数据里只有 1 个新品牌 OR KO，1 个新上架产品 B0GTVGM39J，结果是 0% 盈利、0% 新品牌成功率；这不是“竞争激烈但还能打”，而是“连可复制的成功样本都没有”。
证据很明确：B0GTVGM39J 价格 19.14 美元，已投入约 2349.63 美元，其中广告约 614.43 美元，利润率表面上 23.83%，但仍然是非盈利、Inactive Sales。 这个产品是深色亚克力三格收纳+磁吸盖，外观和结构都很常见，差异化弱，市场又被定义为通用公开款；这类产品通常只能靠持续砸投放和低价跑量，而不是靠自然利润。市场时间维度也没有看到任何转好的迹象，2026 年的新增样本依然是亏损，说明不是暂时波动，而是进入门槛本身就不成立。
对大品牌和小商家都不友好。 大品牌如果硬进，最多只是凭更大预算和品牌力去烧；小商家没有真实成功案例可抄，而且这类通用款本身就容易进入价格战。用户预算 50 万人民币表面上能覆盖单个 ASIN 的前期上架，但在这个类目里，钱并不能换来可持续利润，还要额外承担研发、品牌和认证成本。结论：不要进入。
- 可参考的只有失败样本：OR KO 与 B0GTVGM39J。
- 新品牌成功率：0%；新上架盈利率：0%。
- 当前信号不是“可优化后进入”，而是“进场后大概率继续亏”。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这个市场不适合进入，连最基本的利润和新品牌成功率都已经塌了。 用户预算是500,000 CNY，表面上足以覆盖单个ASIN的前期上架，但当前市场里可识别的盈利产品占比是0.00%，新上架产品盈利率也是0.00%，这意味着不是“预算不够”，而是“进场后大概率也赚不到钱”。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 可重复使用的化妆刷收纳筒/笔筒：用普通笔筒替代专用亚克力收纳盒，成本更低、购买更容易，也更适合放在梳妆台或浴室台面上。
- 带盖化妆棉/棉签收纳罐：如果核心需求是防尘和整洁，分开买透明带盖罐分别放棉签、海绵棒、睫毛刷，通常比整套专业收纳盒更便宜。
- 抽屉式桌面分格收纳盘：适合把刷子、一次性工具、口红等分区放置，价格通常低于带磁吸盖的亚克力盒，且更容易融入现有梳妆台抽屉系统。
- 帆布或塑料化妆工具收纳包：若用户更看重便携和外出使用，收纳包比台式收纳盒更轻便，适合化妆师、学员或临时补妆场景。
- 简易透明塑料收纳盒：用文具类或家居类的基础透明盒替代美容专用款，外观和防尘功能接近，但价格更低、选择更多。
- 一次性工具组合包搭配原有收纳容器：如果主要目的是补货一次性刷头/睫毛棒/棉签，直接购买耗材并配合家里已有的盒子或托盘使用，能避免为收纳结构额外付费。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：样本里只有 1 个新品牌 OR KO，而且它的新上架产品 B0GTVGM39J 直接亏损，市场当前没有形成可复制的盈利路径。 现在看到的不是健康竞争，而是一个几乎没有验证成功案例、只能拿失败样本做参照的市场。
Most investment in new productsNew products with Highest revenueLeast investment in new productsOR KO
Recent Monthly Revenue (USD):-(-)B0GTVGM39J (4.3/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GTVGM39J (4.3/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：样本里只有1个新品牌 OR KO、1个新上架 ASIN B0GTVGM39J，而且结果是 0% 可盈利、100% 不可盈利。 目前看不到任何可复制的成功案例，反而已经出现了新品牌首发即失败的信号；这不是一个适合小商家试错的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GTVGM39JOR KO2026-06-11No$19.14-pcs$-23.83%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GTVGM39JOR KO2026-06-11No$19.14-pcs$-23.83%$-#New Product Success Rates
Listing这个市场不值得进入，已经接近/属于价格战高风险区，而且新品牌几乎没有真实成功样本。 目前能看到的新品牌成功率是0%，整体可识别的盈利产品占比也是0%，说明不是“少数人做得好”，而是“绝大多数都做不起来”。
证据很直接：OR KO 这个新品牌只有1个产品，ASIN B0GTVGM39J，售价22.99美元，利润率23.8%，但仍然是非盈利，且处于Inactive Sales。 该品类里可见的品牌表现里，非盈利新产品几乎全部都落在OR KO身上；同时市场利润分布图显示，所有利润区间都没有形成有效盈利样本，说明当前市场没有成熟的正向利润池。更关键的是，这个新品的早期投入已经到2349.63美元，其中广告614.43美元，但仍没跑通销量，反而证明这个类目不是靠基础铺货就能进场。该产品还是常见公开结构、深色亚克力、三格收纳+磁吸盖，差异化很弱，属于很容易被复制的通用型设计。用户预算50万人民币对单ASIN来说表面上够，但这个类目并不是“有钱就能赢”，而是要额外承担研发、品牌和认证成本；从现有数据看，投入放大只会更像在价格战里加码。
对大品牌和小品牌都不友好。 目前没有看到老牌用稳定盈利证明“强者通吃”，也没有看到小品牌的真实成功案例；相反，唯一出现的新品样本是新品牌且非盈利，成功率0%，这不只是竞争激烈，而是进入后大概率会被迫走低价、重投放甚至带有强营销手段的路线。若硬要找可参考对象，也只能参考OR KO和ASIN B0GTVGM39J的失败路径：通用款、低辨识度、投入已高但销量不稳、利润没转正。结论很明确：不要进入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OR KO#Success Rate by Entry Time
Listing这不是可进入的市场，而是明显的价格战/低利润市场，且当前样本里新品牌几乎没有成功案例。 目前只看到 1 个新品牌 OR KO 的新上架产品 B0GTVGM39J，结果是非盈利；新品牌成功率 0%，且近一年没有形成可复制的盈利趋势，说明现在入场不是机会，是高风险踩坑。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases