- Benchmark ASINB0GTVGM39J
- MarketplaceUS
- Category ID13861693011
- Analyzed Products
- Keywordskin care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.48estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：已经进入低利润、强同质化的价格战区，而且新品牌几乎全军覆没。 目前可识别的新品牌只有 2 个，Imakmasion 和 OR KO；它们 3 个新上架产品里 0 个盈利，成功率是 0.00%。同时，新上架产品的利润区间只有 -35.09% 到 1.43%，说明不是“还能优化一点”，而是多数新品从一开始就难以打平。市场里真正赚钱的产品比例也只有 2.56%，这已经是高风险盘，不建议推进。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入。 关键信号很清楚：新品牌几乎没有成功案例，整体利润空间偏薄，已经呈现出价格战特征；你现在的 50万人民币预算虽然足以覆盖单个 ASIN 的前期启动，但不足以改变这个市场的竞争结构。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 密封化妆棉/棉签收纳罐：比带盖亚克力盒更便宜，也更容易在药店、超市和电商平台买到，适合放棉签、化妆棉、一次性工具等高频小物。
- 桌面文具收纳盒/餐具沥水收纳筒：用普通文具收纳或厨房小筒替代，成本更低，结构简单，适合临时存放刷具、睫毛刷、棉棒这类细长物品。
- 药盒式分格收纳盒：价格通常更低、分隔清晰，适合把假睫毛、小试用装、胶水、发卡等零散美妆小件分门别类收纳。
- 带盖食品级塑料盒 + 竖放分隔片：用通用收纳盒自行改造，购买门槛低，容量可灵活调整，适合预算更敏感、只想快速解决桌面杂乱的人。
- 一次性/可替换式工具袋或补充装套件：如果核心需求是卫生和便携，而不是长期展示收纳，可直接改用独立包装的一次性刷具、棉签和试用装，省去专门收纳盒。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个值得进入的市场：新品牌几乎全军覆没，利润率也已经落入价格战区。 目前能看到的唯一新品牌案例里，Imakmasion 和 OR KO 都是 0% 新品盈利，市场新上架产品盈利率也是 0.00%，而整体可识别盈利产品比例只有 2.56%，这已经是高风险、低回报的典型信号。
Booklov 是唯一可当作大品牌对标的成功案例：其爆款 ASIN B0C1BQG963，售价 $25.89，利润率 18.8%，月销 100，月收入 $2,589，累计评价 1574，但它的早期投入高达 $50,233.27，其中广告就占 $11,237.18。这说明大品牌要进来，必须准备重投入和长期品牌预算；同时 Booklov 自己的其他老品里也出现 0.43%、-5.76% 这种几乎没利润甚至亏损的表现，说明这个细分里连老牌也在被挤压，根本不是轻松赚钱的盘子。
小品牌这边没有真正的成功样本。Imakmasion 的新 ASIN B0FMNBNY33 虽然月销 100、月收入 $1,599、评价 21，但利润率是 -1.58%；OR KO 的新 ASIN B0GTVGM39J 只有 10 个评价，且无可验证销量，属于典型的“做了新品但没跑通”。结论很直接：大品牌勉强有机会靠大投入做出单品成功，小品牌没有可复制的真成功案例，且该市场已经接近或进入价格战/饱和状态，不建议进入。 可对标的仅有 Booklov 的 B0C1BQG963；小品牌应重点避开 Imakmasion 的 B0FMNBNY33 和 OR KO 的 B0GTVGM39J 这种“看似有曝光、实际不赚钱”的打法。
Least investment in new productsNew products with Highest revenueMost investment in new productsImakmasion
Recent Monthly Revenue (USD):-(-)B0FMNBJBPGBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,599.00(100pcs/month)B0FMNBNY33 (4.3/5 (21 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsBooklov
Recent Monthly Revenue (USD):$2,589.00(100pcs/month)B0C1BQG963 (4.7/5 (1574 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsOR KO
Recent Monthly Revenue (USD):-(-)B0GTVGM39J (4.3/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑色亚克力+磁吸盖，外观与常见梳妆收纳差异明显
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- 附带一次性刷具/棉签，偏美业专业套装，更容易吸引目标用户
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- 适合化妆师和工作台场景，图片上用途更明确，点击感更强
B0GTVGM39J (4.3/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 奶油色旋转结构很少见，和普通固定式收纳盒区分度高
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- 360°旋转+开放分区，视觉上更像展示型家居摆件
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- 能收纳高瓶护肤品，适合梳妆台用户，图片更容易传达使用价值
B0C1BQG963 (4.7/5 (1574 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已经进入低利润、强同质化的价格战区，而且新品牌几乎没有真正跑通。 现有数据里，已知利润率产品只有2.56%是赚钱的，新上架产品的赚钱比例是0.00%，这不是可优化的小问题，而是市场本身的成功概率太低。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C1BQG963Booklov2023-04-03Yes$25.89100pcs$2589.018.77%$485.96Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FMNBNY33Imakmasion2025-08-16No$15.99100pcs$1599.0-1.58%$-25.26B0GTVGM39JOR KO2026-06-11No$19.1450pcs$957.023.83%$228.06
B0FMDXTNFJCq acrylic2025-08-14No$--pcs$--%$-
B0FMDX35GJCq acrylic2025-08-14No$--pcs$--%$-B0FMNBJBPGImakmasion2025-08-16No$--pcs$--%$-
B0GVZ1LMSZBooklov2026-04-03No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：已出现明显的低利润、低成功率和新品牌全军覆没的信号，属于高风险竞争区，不适合中小卖家，也不适合大品牌盲目切入。 目前样本里新上架产品的成功率是0%，整体可识别的盈利产品只有2.56%，而新产品利润分布里100%落在非盈利；这不是健康增长，而是价格战和低效投放并存的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Cq acrylicBooklovImakmasionOR KO#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：已经进入价格战/高饱和状态。 近期新品牌几乎没有真正跑通，新进入者基本都在亏；以你现在50万人民币预算看，能做启动，但不够支撑在这个赛道里打到稳定盈利。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 0 0 0 0 3 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 1 0 0 0 0 0 3 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBooklov Rotating Makeup Organizer for Vanity Countertop, Cream
This listing is deemed profitablePrice (USD)$25.89Released TypeOld Release (2023-04-03)Brand is an old entry in this marketSize and Weight35.6 x 16.3 x 8.7 cm, 680.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
奶油色在同类透明/白色收纳中更偏家居装饰风，视觉辨识度更强, 360°旋转托盘+开放式分区的组合结构，区别于常见抽屉式或固定格子收纳盒Key Buying Motive
旋转球轴承结构，取放更顺手；可容纳较高护肤瓶，兼顾化妆品与护肤品收纳Target Customers
偏好梳妆台“展示型收纳”的护肤/彩妆用户，尤其是需要快速取用高瓶护肤品的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,589.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight14.00% / 18.77%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.89% / 2.89%Peak / Non PeakSales & BSR Performance