- Benchmark ASINB0FCMFTF15
- MarketplaceUS
- Category ID13861693011
- Analyzed Products
- Keywordskin care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥23.99estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入价格战区，而且对新品牌几乎没有可复制的成功路径。 新品牌只有1个，4个新品全部亏损，成功率0%；整体新品成功率也只有5.26%，而且最近新增产品的利润大多落在0%以下到10%以下，说明竞争不是“还能优化”，而是已经被压到低利润甚至亏损。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这不是一个适合进入的市场。 用户预算500000 CNY看起来够覆盖单个新品前期启动，但市场已经明显偏向高竞争、低利润，且新品牌几乎没有成功样本，按现在的数据不建议进入。
Early sourcing + logistics + marketing budget (USD)$5,731.76 - $28,496.78Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?78.94%New listing success rate (old brands):6.67%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 二手/平价多层桌面抽屉收纳盒：比专用彩妆收纳更便宜，适合把护肤品、香水和刷具分开摆放；用户常直接在家居收纳区就能买到。
- 透明亚克力文具收纳架：在 Amazon 和线下办公用品店都更容易找到，价格通常更低，且外观接近化妆收纳，能兼容护肤小样、瓶罐和工具。
- 可堆叠塑料抽屉盒：模块化更强，用户可按现有护肤品数量逐步扩展，不必一次买大号专用架，入门成本更低。
- 带分隔的浴室置物篮/托盘：更轻便、无需安装，适合把日常护肤品集中到洗手台或浴室台面，使用门槛低。
- 厨房调味料/香料置物架改用：结构简单、承重和分层思路类似，常比“化妆品专用”款更便宜，能容纳瓶装护肤品和小盒装产品。
- 旋转桌面收纳盘（Lazy Susan）：取放更方便，适合高频使用的护肤品和香水，通常比带抽屉的专用收纳更省空间且更易买到。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品牌已经在同类里集体亏损，价格战已经成型。 现有数据里，新品牌 Asdbko 的4个产品全部不盈利，品牌盈利率0%；老品牌 HBlife 虽然有一个成功款，但其其余新推产品大多也亏，说明这不是靠普通选品就能跑出来的市场，而是高成本、强投放、甚至带明显“冲量”痕迹的竞争环境。
证据很直接：Asdbko 这类新品牌样本里，4个产品100%亏损，代表新进入者几乎没有正向结果。 其中 B0GF7PS617 售价$32.72，月销200件，月营收$6,544，但利润率仍是-7.0%，最近月利润亏$457.42；另一个同品牌 B0GF7Z9W8V 售价$33.46，月销100件，利润率-6.66%。这已经不是“优化一下就能翻身”的问题，而是这条价格带被运费、FBA、平台抽佣和采购成本一起压到负利润区。HBlife 的成功款 B0G52HJDJS 也只做到12.1%利润率，虽然月销100件、月营收$3,570，表面能赚，但它用了老品牌资源，且总预算$11,691.28，早期投入甚至到$14,244.30，明显不是小卖家轻资产能直接复制的打法。更关键的是，HBlife 近似“新款”里失败项远多于成功项，说明这个市场里真正能跑通的不是常规新品，而是有品牌势能、老链接承接、以及更激进投放能力的玩家。
给你的行动建议很简单：不要进。 如果一定要研究，Big Brand 只能盯 HBlife 的成功款 B0G52HJDJS 学“老链接上新+高预算+大件结构控制”，但这条路需要至少接近$11,700的单ASIN预算，实际还要预留品牌和创新成本；Small Business 这边没有看到可作为正向样本的真实成功案例，现有新品牌样本全军覆没，且亏损产品还存在疑似冲量痕迹，若要硬进，风险极高、并且很可能需要激进营销手段才能勉强维持销量。
Most investment in new productsLeast investment in new productsNew products with Highest revenueAsdbko
Recent Monthly Revenue (USD):-(-)B0GT8BHMTKBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$3,346.00(100pcs/month)B0GF7Z9W8V (4.7/5 (172 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$6,544.00(200pcs/month)B0GF7PS617 (4.7/5 (172 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Old brand with the most profitable new productsHBlife
Recent Monthly Revenue (USD):$3,570.00(100pcs/month)B0G52HJDJS (4.6/5 (749 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQBlack HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 黑色极简，更偏男士/办公桌面风格
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- 左侧刷具竖槽+抽屉布局更有辨识度
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- 适合作为父亲/丈夫礼物，送礼吸引力强
B0G52HJDJS (4.6/5 (749 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 纯白配色，视觉更清爽通用
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- 大容量+多分格，适合梳妆台整理
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- 爆款成熟外观，容易吸引常规美妆用户
B0DQ378K28 (4.6/5 (749 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显进入价格战区，而且对新品牌不友好。 36个样本里，按已知利润算，只有1个产品高于10%利润率，约89%都低于10%或为亏损；新产品里真正盈利的也只有1个，盈利率大约5.3%，低于你要求的10%安全线，属于高风险市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G52HJDJSHBlife2026-02-01Yes$35.7100pcs$3570.012.1%$431.97Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G52HJDJSHBlife2026-02-01Yes$35.7100pcs$3570.012.1%$431.97#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经是高风险价格战市场，且对新品牌几乎不友好。 新品盈利率只有2.86%，新上架产品里只有5.26%能盈利；更关键的是，新品牌进入后的新品盈利率为0%，而老品牌新品盈利率虽有66.7%，但几乎全靠老品牌HBlife在撑场，说明门槛高、竞争集中。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
HBlifeNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HBlifeAsdbkoBooklov#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入价格战区，而且对新品牌几乎是失败局。 近端数据显示，2025年以来新上架几乎全军覆没：新品牌 Asdbko 的新发布产品成功率是0%，失败率100%；整体新发布成功率只有5.56%，而失败率高达94.44%。
证据很直接：新品进入在加快，但利润在走弱。 2026年已经出现至少13个新发布样本，其中11个是亏损，且近几个月的新增产品大多都落在0%~10%甚至负利润区间；市场利润分布里，0%以下与0%~10%的产品合计占主流，只有1个样本落在10%~20%，没有任何40%以上高利润产品。更关键的是，最新成功只来自 HBlife 的一个“老链接上新”款 B0G52HJDJS，投入约11691.28 USD，月销约100件、月营收约3570 USD，利润率12.1%，这不是可复制的新人成功，而是老品牌借助旧链接和差异化功能做出来的例外；相反，Booklov 和 Asdbko 的多个新品都在 -12.44% 到 7.5% 之间，说明普通新品连覆盖前期投放和物流都很吃力。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 4 0 0 0 0 1 2026 0 3 1 1 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 1 4 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 2 1 1 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 2026/7 0 1 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHBlife Cologne Organizer for Men Makeup Organizer with Brush Holder for Vanity, Large Plastic Bathroom Countertop Organizer Skin Care Storage, Fathers Day Gift for Dad Husband, All Black
This listing is deemed profitablePrice (USD)$35.70Released TypeNew Upgraded Version on Old ASIN (2026-02-01)Brand is an old entry in this marketSize and Weight36.0 x 26.7 x 12.9 cm, 1411.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色版本在同类中更偏中性极简，适合男性化/办公场景, 桌面抽屉+左侧刷具竖槽的一体式收纳布局，和常规单纯盒式收纳相比更有辨识度Key Buying Motive
2个抽屉、4个顶部分区和专用刷具/笔筒槽位，兼顾护肤品、香水与办公小物收纳Target Customers
更偏向男士梳妆台、送父亲/丈夫礼物，以及需要桌面多场景收纳的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,570.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight4.62% / 12.10%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-23.68% / -16.20%Peak / Non PeakSales & BSR Performance