- Benchmark ASINB0FBWDW3DK
- MarketplaceUS
- Category ID13861693011
- Analyzed Products
- Keywordbeauty personal care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥20.53estimated
- Data Date2026-08-06
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品牌几乎没有可复制的盈利样本，当前已经落入低利润、强竞争的价格战区。 现有数据里，新品牌 HBlife 只有 1 个可见新产品，成功率 0%，而且唯一清晰样本 B0FBWDW3DK 虽然月销约100、月营收约$3,422，但利润率只有 3.92%，直接低于健康门槛，说明不是靠正常利润就能稳定跑通的市场。
从证据看，市场没有增长型机会，反而在向更卷的方向走：按时间看，最近的新入场样本仍然只有 0%~10%利润，没有任何 10% 以上的成功新款；按品牌看，HBlife 这个新进入品牌的新产品盈利率是 0%，可识别的非盈利新产品占 100%。样本里也没有老牌成功群体来证明“强品牌能吃下市场后再分流”，目前更像是单点试错失败而不是成熟机会。具体产品上，B0FBWDW3DK 定价$34.22，但被物流、平台费、采购成本吃掉后只剩 3.92% 毛利；它的卖点只是常见的桌面收纳盒+抽屉+刷位组合，缺乏独特性，说明这个类目竞争靠差异化并不容易。
对两类卖家都不友好：小商家不建议进，大品牌也不值得硬闯。用户预算 50万 CNY 表面上能覆盖部分前期铺货与投放，但这类单品即使能卖，也需要更强的品牌、投放和长期运营预算，且当前没有看到足够的高利润样本来支撑放量。若一定要找参考，只能看 HBlife 这类新进入者的失败样本，而不是老品牌案例。短结论：不要进入；市场已进入价格战区，成功率太低，利润太薄。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这不是一个值得进入的市场：用户预算 50万 CNY 只能覆盖少数单品的前期铺货与投放，但市场样本里新上架产品的盈利率为 0%，整体处在低利润、强竞争的状态。 目前唯一明确可见的新品 B0FBWDW3DK 来自 HBlife，月销 100、月营收 $3,422，但利润率只有 3.92%，直接落在价格战区间，说明这个类目不是靠正常利润就能轻松跑通的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 抽屉式桌面分隔收纳盘：通常价格更低、无需组装，适合只想把口红、粉扑、棉签等小件快速分区的人；比带刷筒和多侧槽的化妆收纳架更轻量，也更容易挪动。
- 透明亚克力台面收纳盒：在美妆场景里算更容易买到的替代品，视觉上也更直观；如果用户主要需求是“看得见、拿得到”，它比带复杂结构的收纳架更简单，价格区间也往往更广。
- 可堆叠塑料收纳盒/托盘组合：可以按现有物品数量逐步加购，初始投入低，适合预算敏感用户；相比一体式大容量收纳架，更灵活，后续搬家或调整布局也更方便。
- 小型旋转收纳架：占地通常更小，取用效率高，适合瓶罐类护肤品或香水；如果用户不需要固定刷位和多抽屉结构，这类方案更省空间、也更容易直接上手。
- 旧盒改造方案（鞋盒、礼盒、首饰盒内衬分隔）：几乎零成本，适合临时过渡或轻度收纳需求；虽然颜值和耐用性不如专门产品，但在“不想买新收纳”的情况下是最便宜、最容易获得的替代。
- 壁挂/门后收纳袋：如果桌面空间紧张，这类方案比台面收纳架更能释放台面面积，且安装简单；适合护肤品、发夹、棉片等轻量物品，作为桌面收纳的替代较有策略性。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入。当前样本里只有 1 个新品牌 HBlife，没有老牌，也没有形成可复制的正向样本，反而已经出现了明显亏损信号；这不是机会市场，而是高风险试错市场。 以现有数据看，市场远没到可下注阶段，用户应直接回避，尤其不适合小商家。
Least investment in new productsMost investment in new productsNew products with Highest revenueHBlife
Recent Monthly Revenue (USD):$3,422.00(100pcs/month)B0FBWDW3DK (4.6/5 (423 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FBWDW3DK (4.6/5 (423 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。 目前看到的不是健康竞争，而是明显的低利润/高投入型市场：新产品盈利率为0%，已知利润样本里一半只有0%~10%利润，另一半甚至利润口径都不清晰；再加上新品成功样本几乎没有，说明新卖家很难靠正常打法跑出来。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FBWDW3DKHBlife2025-08-26No$34.22100pcs$3422.03.92%$134.15Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FBWDW3DKHBlife2025-08-26No$34.22100pcs$3422.03.92%$134.15#New Product Success Rates
Listing这个市场不能进。 现有证据显示这是一个价格战/高风险市场：已识别产品中可判定盈利的比例为0%，新品牌新上架产品的盈利率也是0%；当前唯一清晰样本 HBlife 的新发布 ASIN B0FBWDW3DK 以 34.22 美元售价、月销100件，但利润率只有 3.9%，远低于 10% 的盈利门槛。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HBlife#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已进入价格战状态，且对新品牌和小商家都不友好。 目前可见的新品牌只有 HBlife，近两次新发布里只有 1 个新ASIN，且新品牌新发布盈利率是 0%，市场整体可识别盈利率也是 0%；与此同时，最近这条新入场路径还出现了 3.9% 的低利润，说明即使有销量，也几乎被物流、平台费和投放吃掉了。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 1 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases