- Benchmark ASINB0CNCMTKRQ
- MarketplaceUS
- Category ID1069540
- Analyzed Products
- Keywordoffice organizer, desk supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥24.07estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，属于接近价格战的高风险赛道，不管是大品牌还是小品牌，都不建议现在切入。 全市场新上架产品里只有12.50%能跑出盈利，新品牌新品成功率更低，只有9.09%；而且最近新上的产品多数都在亏，说明竞争不是“还能优化”，而是已经在把普通新款直接压死。
证据也很清楚：市场里已有5个新品牌、14个老品牌，说明不是空白市场；更重要的是，5个新品牌里只有KOCWELL做出1个盈利新品，其余基本没有跑通。 KEMETHY是典型失败样本，6个新产品0个盈利，且这6个新产品都出现了亏损；Prsildan目前也没有跑出可验证盈利；而真正盈利的案例大多来自老品牌改款或差异化款，比如 Marbrasse 的 B0CNCWVDQL、B0D2GPRDB1，Vtopmart 的 B0GTK75TV6，KOCWELL 的 B0FVSBRKZP。尤其要注意，WOWBOX 这类老品牌有4个非盈利产品，但它们依然能靠存量和规模维持影响力，说明新品牌要进来，不是靠低价就够，而是得有明显设计/功能差异和更强投放。
对大品牌来说，理论上能进，但也必须重投入；对小品牌来说，按现在的数据几乎没有自然出路，除非愿意走很激进的营销打法。 现成成功案例里，B0FVSBRKZP 这类新品虽盈利，但它是竹制、可拆分、桌面/抽屉双用途的差异化款，已经不是普通塑料分格能复制的路线；反过来，KEMETHY 的 B0FPWTX4KB、B0FPWV5DMK 这类产品价格在17美元左右，利润率只有7.23%和1.84%，已经落入低利润区，说明这个品类的主流打法正在被成本和价格战吞掉。你的50万CNY表面上够启动单个ASIN，但对这个赛道的长期研发、品牌和认证成本来说并不宽裕；短句结论就是：现在不要进，除非你已经有强差异化、强品牌或能承担高投入硬打的能力。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合现在进入，结论是NO。 你手上50万CNY预算看起来能覆盖单个ASIN的前期铺货和投放，但这个赛道已经明显进入价格战：可判断盈利的产品里，盈利率只有17.65%，新品盈利率只有12.50%，而且新品里亏损样本远多于盈利样本，说明新入场很难靠常规打法跑通。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?31.25%New listing success rate (old brands):20.00%New listing success rate (new brands):9.09%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 低成本分隔收纳盒/抽屉小盒组合：用超市或电商上更便宜的塑料小收纳盒、零件盒、化妆收纳盒拼装替代，比竹制抽屉托盘更容易按尺寸自由搭配。
- 文件盘/文具盘叠放方案：如果主要是桌面纸张、便签、回形针等高频小物，2-3层简单文件盘或桌面托盘通常更便宜、拿取更快，也不依赖抽屉尺寸。
- 可裁切泡棉/抽屉垫+标签方案：用廉价EVA泡棉板、抽屉防滑垫自己切割分区，再配标签管理，成本更低，适合想要“按自己习惯定制”而不是买成品的人。
- 桌面磁吸/挂架式小配件收纳：如果用户办公桌有金属侧板、隔板或支架，可用磁吸笔筒、挂钩、小袋替代抽屉整理，安装更简单，且不占抽屉空间。
- 手提工具盒/美术收纳盒：对于需要经常移动物品的人，轻便的手提收纳盒比固定抽屉整理盘更灵活，价格通常也更低，适合办公室、家用和学生场景。
- 透明化妆分格盒彩盒：在文具、办公小物和化妆品混合收纳场景里，透明PP分格盒往往更便宜、更易找物，且不用太在意材质与风格匹配。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是高风险价格战市场。 新品牌KEMETHY 6个产品0个盈利，成功率0%；新品牌新上架未盈利比例81.82%，老品牌新上架未盈利比例80%，说明这里不是“做得好就能赢”，而是大多数新品都会被低利润吞掉。
Most investment in new productsLeast investment in new productsNew products with Highest revenueKEMETHY
Recent Monthly Revenue (USD):-(-)B0FYQ1XNCXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$885.50(50pcs/month)B0FPWTX4KB (4.5/5 (524 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$3,360.00(200pcs/month)B0FPWV5DMK (4.5/5 (528 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsWOWBOX
Recent Monthly Revenue (USD):-(-)B0D9MYNX1PBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$982.50(50pcs/month)B0F389TMXS (4.4/5 (14559 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$4,048.00(200pcs/month)B0BDRVQJPM (4.4/5 (14559 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsPrsildan
Looks like this brand has no product that is significant nonprofitable#Differentiations
Unique productsCommon productsDifferentiation:- 深森林绿毛毡，外观与常见透明/黑色收纳差异大
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- 浅托盘分格+8件套，和抽屉盒/网格盒形态明显不同
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- 静奢极简风，桌面摆放更有装饰感，容易吸引点击
B0CQW752YN (4.7/5 (653 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 圆柱形透明亚克力杯筒，和抽屉分格收纳完全不同
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- 单筒大口径造型很醒目，桌面展示感强
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- 多用途定位，既可放文具也可做刷筒/收纳筒，图片更易抓眼球
B0CW1S34YJ (4.7/5 (425 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场：整体已接近价格战区，且新品牌成功率太低。 你有50万人民币预算，资金表面上够做单品启动，但按这组数据，真正能赚钱的不是“普通新品”，而是少数靠差异化、品牌力或较高投入撑起来的款。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CNCWVDQLMarbrasse2023-11-15Yes$39.36300pcs$11808.018.82%$2222.27
B0BNL1Q49LVtopmart2022-11-29Yes$21.56400pcs$8624.016.65%$1435.9
B0FVSBRKZPKOCWELL2025-10-11Yes$36.59100pcs$3659.023.43%$857.31B0CNCMTKRQMarbrasse2023-11-15Yes$40.1250pcs$2006.019.23%$385.76B0CQW752YNWelaxy2024-08-29Yes$27.9950pcs$1399.526.07%$364.85
B0DF75QT1VLucasden2024-09-19Yes$23.15100pcs$2315.015.47%$358.14
B0G1RGLXW6Marbrasse2025-11-11Yes$34.5450pcs$1727.014.78%$255.26
B0DJVCR62MMarbrasse2023-07-20Yes$21.61100pcs$2161.010.44%$225.61
B0D2GPRDB1Marbrasse2023-07-21Yes$21.66100pcs$2166.010.27%$222.45
B0CLTNTFHQMarbrasse2023-07-20Yes$21.63100pcs$2163.010.2%$220.63B0CW1S34YJMaxGear2024-05-19Yes$19.9950pcs$999.514.09%$140.83
B0CKVDKLRHMarbrasse2023-07-20Yes$21.650pcs$1080.010.46%$112.97Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FVSBRKZPKOCWELL2025-10-11Yes$36.59100pcs$3659.023.43%$857.31B0G1RGLXW6Marbrasse2025-11-11Yes$34.5450pcs$1727.014.78%$255.26#New Product Success Rates
Listing这个市场不适合进入：整体新产品成功率只有6.67%，新品牌里只有10%新上架产品能跑通，而老品牌新上架也只有20%成功，说明这是一个高竞争、低容错的市场，不是适合新手或小团队切入的盘子。更关键的是，真正能跑出来的案例几乎都在靠老产品改造和明显差异化，说明门槛不是“做个新款”这么简单，而是要花更高预算做功能、外观和投放。
证据很直接：全市场可识别盈利产品占17.65%，新上架产品盈利率只有12.50%，非盈利新产品占86.67%。新品牌里，盈利新产品只有KOCWELL的B0FVSBRKZP这一条，32条评论、23.4%利润率、月销100、月营收3659美元、早期投入6688.42美元，其中广告就占1614.58美元；它能赢，不是因为低成本，而是因为基于旧ASIN、功能差异化、外观差异化。反过来，KEMETHY有6个非盈利新产品，占新品牌失败样本的66.67%，Vtopmart和HOTOOLME也各有失败；老品牌里Marbrasse的盈利新产品只有1条，而Vtopmart和HOTOOLME分别有2条非盈利样本，说明老牌也在互相挤压。更重要的是，B0FVSBRKZP虽然利润率23.4%，但这类成功是建立在高品质竹制设计、可拆分结构、桌面/抽屉双用途上的，明显不是普通同质化产品能复制的路线。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MarbrasseKOCWELLNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KEMETHYVtopmartHOTOOLMEOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近价格战区，且对新品牌非常不友好。 近年新品牌新品成功率只有12.50%，而新品牌新品里90.00%不赚钱；最近新增产品里，2025年9月6个新上架全部亏损，2026年1到7月持续只有零星成功，说明竞争在加剧、赚钱越来越难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 4 1 1 0 0 4 2026 0 0 1 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 1 4 0 0 0 0 1 2025/10 0 0 0 0 1 0 0 2 2025/11 0 0 0 1 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 1 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMarbrasseB0CKVDKLRH (4.6/5 (1554 Reviews))Marbrasse Expandable Desk Drawer Organizer, Mesh Tray with 10 Adjustable Compartments, Desk Organizers for Office Supplies, Makeup & Vanity (Expandable-Silver)
This listing is deemed profitablePrice (USD)$21.60Released TypeOld Release (2023-07-20)Brand is an old entry in this marketSize and Weight31.7 x 23.4 x 7.4 cm, 912.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
银色金属网格外观，区别于常见透明塑料或竹木款, 可伸缩结构，长度可从9.17英寸扩展到17.12英寸；网格托盘+可调隔板组合Key Buying Motive
可伸缩适配不同抽屉尺寸，且可通过5个可拆隔板自由分区Target Customers
需要按抽屉尺寸灵活收纳的办公桌用户，以及同时用于化妆台/首饰台的多场景收纳人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,080.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight4.30% / 10.46%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-16.41% / -10.24%Peak / Non PeakSales & BSR Performance
MarbrasseB0CLTNTFHQ (4.6/5 (1562 Reviews))Marbrasse Expandable Desk Drawer Organizer, Mesh Tray with 10 Adjustable Compartments, Desk Organizers for Office Supplies, Makeup & Vanity (Expandable-Pink)
This listing is deemed profitablePrice (USD)$21.63Released TypeOld Release (2023-07-20)Brand is an old entry in this marketSize and Weight32.1 x 23.5 x 7.4 cm, 939.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色版本在同类黑色/透明收纳盒中更偏家居与美妆审美, 可伸缩宽度从9.17英寸延伸到17.12英寸，适配不同抽屉尺寸, 网状金属托盘+可调隔板的组合形态在同类产品中更有辨识度Key Buying Motive
可伸缩结构与可调隔板结合，兼顾不同抽屉尺寸和收纳分区Target Customers
同时面向办公室收纳与化妆台/梳妆台场景，尤其适合需要按抽屉尺寸定制分区的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,163.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight3.97% / 10.20%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-17.25% / -11.02%Peak / Non PeakSales & BSR Performance
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