- Benchmark ASINB0F5Q97ZK1
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordadhesive pen holder, silicone pen holder, marker holder for clipboard
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥7.78estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显进入低利润、强竞争的价格战区。 新品牌并不少，14个新品牌里只有4个新上架产品跑通，成功率15.38%；但一旦看全部新品，41个里只有5个能盈利，整体成功率9.76%，87.80% 的新品都没跑出来，说明这不是靠普通上新就能赚钱的赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经接近价格战区，且对新卖家并不友好。 用户预算 50万 CNY 虽然能覆盖单个新品前期上架与投放，但对真正能跑出来的打法来说偏紧：市场里可识别盈利产品占 15.96%，新上架产品盈利率只有 12.20%，低于你要求的“可接受”水平；同时大量产品利润只在 0%~20% 之间，10%以下的低毛利产品已经明显成堆，说明一旦进场，很容易被迫卷价格。
Early sourcing + logistics + marketing budget (USD)$2,144.14 - $10,620.13Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?36.58%New listing success rate (old brands):6.67%New listing success rate (new brands):15.38%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 可重复使用的魔术贴笔套/笔环：比胶粘硅胶座更便宜，直接套在夹板边缘或笔杆上，适合临时收纳，不太依赖平整表面。
- 夹板自带笔夹/弹簧笔夹：很多办公夹板本身或配件就能夹住笔，成本低、获取容易，不需要额外胶贴。
- 剪贴板侧边弹力带/松紧带笔位：用一条弹力带固定在夹板边缘即可，DIY成本极低，适合学校和临时工单场景。
- 可移除胶点/可替换双面胶配笔位：如果用户主要需求是固定在特定位置，这类方案更便宜，且在更换位置时更灵活。
- 带笔槽的写字板/夹板替代款：一次性升级到自带收纳槽的夹板，虽然不一定更便宜，但省去单独购买笔座和反复粘贴的麻烦。
- 桌面笔筒/磁吸笔座：对不需要固定在夹板上的用户，桌面笔筒或磁吸底座通常更常见、更容易买到，安装也更简单。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显接近价格战区，且新品牌成功率低。 你现在看到的是一个高度拥挤的细分：市场里新品牌有14个、老品牌有20个，新上架产品共41个，其中只有12.20% 的新品能做到可验证盈利，整体可盈利产品也只有15.96%；更关键的是，很多产品利润率已经压到10%以下，像 Tiizze 的 B0FMDNF2LP 只有 6.43%，B0D1YPQ21C 只有 6.9%，XXBUSSING 的 B0GZV2WGZ9 甚至是 -2.55%。这不是一个适合大品牌或小品牌“正常切入”的市场，应该直接谨慎或放弃。
Most investment in new productsNew products with Highest revenueLeast investment in new productsUEHSNI
Recent Monthly Revenue (USD):$21,680.00(2000pcs/month)B0FRXZHZBH (4.6/5 (422 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$499.50(50pcs/month)B0H65G2RDJ (4.6/5 (412 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsTiizze
Recent Monthly Revenue (USD):-(-)B0CLK34C9LBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$440.00(50pcs/month)B0FMDNF2LP (4.7/5 (890 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$870.00(100pcs/month)B0D1YPQ21C (4.7/5 (864 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsXXBUSSING
Recent Monthly Revenue (USD):-(-)B0GZV2WGZ9 (3.4/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 颜色鲜艳，视觉更醒目
- |
- 停车位式编号管理，图像差异大
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- 整套课堂收纳工具，适合教师和低年级
B0GXF6ZQRT (5/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色简洁，办公感强
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- 双孔硅胶结构，外观和功能更通用
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- 适合夹板、桌面等多场景，图片更容易被点击
B0GJ9L45TQ (4.2/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：它已经进入低利润、强竞争的价格战区，小品牌和大品牌都不值得现在下场。 新品里可识别利润率只有41个样本中，0%-10%占29.27%，连同负利润一起看，低于10%的占51.22%；而没有任何新品跑到30%以上，说明想靠普通上新拿高利润几乎不可能。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FRXZHZBHUEHSNI2025-09-19Yes$10.842000pcs$21680.020.6%$4466.08
B0FPG1MNJ3Sherr2025-09-02Yes$16.94100pcs$1694.023.8%$403.18
B086BL4HM8Outus2020-03-25Yes$11.99100pcs$1199.019.34%$231.89
B0CG8FPCYZBOBOKA2023-08-22Yes$12.73100pcs$1273.016.18%$205.98
B0CR47H7M2Freewindo2023-12-28Yes$10.01100pcs$1001.019.72%$197.4
B0CR45FS1MFreewindo2023-12-28Yes$10.0100pcs$1000.019.54%$195.4B0GXF6ZQRTEngrowtic2026-04-16Yes$17.7650pcs$888.020.21%$179.47B0F5Q97ZK1Tinrbip2025-05-20Yes$12.9650pcs$648.017.69%$114.64
B0DT946CVLVZZNN2025-01-17Yes$12.9550pcs$647.517.53%$113.51
B0CR45ZFLYFreewindo2023-12-28Yes$10.0850pcs$504.019.65%$99.04B0H65G2RDJUEHSNI2026-06-20Yes$9.9950pcs$499.518.25%$91.16B0GJ9L45TQMkway2026-01-23Yes$13.1750pcs$658.511.95%$78.7
B0CF1WC3Q9AIERSA2023-08-08Yes$8.9850pcs$449.011.42%$51.28
B0D96S4T7PFreewindo2024-07-10Yes$7.950pcs$395.010.95%$43.26
B0D96SHQSHFreewindo2024-07-10Yes$7.8950pcs$394.510.9%$43.01Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FRXZHZBHUEHSNI2025-09-19Yes$10.842000pcs$21680.020.6%$4466.08B0FPG1MNJ3Sherr2025-09-02Yes$16.94100pcs$1694.023.8%$403.18B0GXF6ZQRTEngrowtic2026-04-16Yes$17.7650pcs$888.020.21%$179.47B0H65G2RDJUEHSNI2026-06-20Yes$9.9950pcs$499.518.25%$91.16B0GJ9L45TQMkway2026-01-23Yes$13.1750pcs$658.511.95%$78.7#New Product Success Rates
Listing这个市场不适合进入：新品牌成功率只有12.20%，整体新产品成功率只有9.76%，而失败品占87.80%，已经接近高风险价格战区；再看旧品牌，新品成功几乎被压制，说明这是一个被成熟玩家主导、门槛很高的市场。对小商家来说，只有像 UEHSNI、Engrowtic 这类真正靠差异化做出来的新品有机会，但样本里多数新品牌都在亏，不能把它当成容易赚钱的赛道。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MkwayUEHSNISherrEngrowticNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BOBOKASherrOther#Success Rate by Entry Time
Listing结论很明确：这个市场不适合进入。 近一年新品牌大量涌入，但盈利新品只有4个、非盈利新品有36个，新品牌新品盈利率仅15.38%，整体新产品盈利率只有9.76%，已经落入明显的价格战和高失败率区间。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 0 2 0 0 23 2026 0 0 2 2 1 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 1 0 0 0 0 6 2025/9 0 0 1 0 2 0 0 8 2025/10 0 0 0 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 4 2026/1 0 0 0 1 0 0 0 1 2026/2 0 0 1 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 1 0 1 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 1 0 0 0 2 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAIERSA Pencil Holder for Desk,10Pcs Pen Holders for Classroom Clipboard Attachment,Silicone Adhesive Pencil Holder for School Student Kids Desk Teacher Office Accessories
This listing is deemed profitablePrice (USD)$8.98Released TypeOld Release (2023-08-08)Brand is an old entry in this marketSize and Weight13.6 x 13.5 x 1.9 cm, 118.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
硅胶贴式笔套，外形为小型圆角管状夹持结构，便于贴在夹板/桌面等平面上Key Buying Motive
可重复粘贴且不易留胶，适合夹板、桌面、白板等场景固定收纳笔Target Customers
需要在夹板、教室、办公桌上随手固定笔的老师、学生和办公人员Early Investment
Investment
Monthly Revenue (Recent) (USD)$449.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight8.52% / 11.42%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.10% / 4.99%Peak / Non PeakSales & BSR Performance
Sherr 24 Pack Adhesive Silicone Pencil Holders Bulk for Desk,Wave,Vivid
This listing is deemed profitablePrice (USD)$16.94Released TypeNew Upgraded Version on Old ASIN (2025-09-02)Brand is an old entry in this marketSize and Weight13.7 x 7.3 x 4.3 cm, 195.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
四种柔和配色组合（白、浅粉、浅黄、浅蓝），比常见单色黑款更有礼品感和轻办公审美, 波浪风格外观更柔和，且采用上下双孔结构，兼顾细笔与马克笔收纳Key Buying Motive
双孔分层设计可同时适配细笔和较粗马克笔，覆盖场景更广Target Customers
面向教师、护士、医生、办公桌与夹板场景中需要随手固定笔具的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,694.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight21.83% / 23.80%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.21% / 18.18%Peak / Non PeakSales & BSR Performance
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