- Benchmark ASINB0F5Q97ZK1
- MarketplaceUS
- Category ID12901041
- Analyzed Products
- Keywordoffice desk organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥7.78estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，已经明显走到价格战区。 数据里新品牌只有2个，看起来没到“30+新品牌”的绝对过热线，但利润更关键：新上架产品里只有28.57%赚钱，71.43%不赚钱，而且新产品利润大多卡在0%~20%之间，说明不是高回报市场，而是低利润、强内卷市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场已经进入明显的价格战区，且对新卖家不友好。 用户预算 50万人民币虽然能覆盖部分单品前期投入，但不足以把握长期竞争；更关键的是，市场里新品盈利率只有 28.57%，整体盈利率也只有 10.77%，而且大量相似款把利润压得很薄，属于高风险赛道。
Early sourcing + logistics + marketing budget (USD)$4,266.60 - $10,620.13Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?28.57%New listing success rate (old brands):0.00%New listing success rate (new brands):40.00%Which new brands have these successful new listings?Alternatives- 橡皮筋/束带式笔杆固定方案：用廉价橡皮筋、魔术贴束带或扎带把笔固定在台面边缘、文件夹、记事本上，成本更低，且不依赖粘胶耗材。
- 桌边/抽屉内现成分隔方案：用抽屉分隔盒、旧纸盒、快递盒裁切成小格，直接放进抽屉或桌面角落整理文具，安装门槛低、几乎零成本。
- 自带粘贴功能的替代收纳贴：如可移除挂钩、3M小挂片、粘贴式手机支架/遥控器支架，用来临时固定笔、剪刀、记事本等，适合想要“贴在桌边随手拿”的场景。
- 磁吸类小配件：若办公环境有金属柜、文件柜、白板或磁性桌面，可用磁吸笔筒/磁吸盒替代，稳定性高且不占桌面空间。
- 工位常备“单支高频使用笔”策略：直接减少桌面散放文具数量，只保留1支主用笔和1个备用笔，结合口袋夹或笔帽，能从源头降低对桌面收纳件的需求。
- 可重复利用的临时收纳容器：空茶罐、糖果盒、药盒、奶粉勺罐等改造为笔筒或小物盒，获取容易、成本极低，适合预算敏感用户。
- 桌面管理流程替代：把笔、便签、回形针等统一放到固定“取用点”而不是分散放置，通过习惯管理替代购买新收纳件，尤其适合共享办公或频繁换工位的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：已经进入价格战区，且整体回报偏弱。 新品牌新上架成功率只有28.57%，但市场总体可盈利产品只有10.77%，利润分布里亏损与低于10%利润的产品占了绝大多数；同时旧品牌新上架盈利率为0%，说明连老品牌都很难靠新品赚钱，市场不是“谁进来都能做”的阶段。
Least investment in new productsMost investment in new productsNew products with Highest revenueUEHSNI
Recent Monthly Revenue (USD):$21,680.00(2000pcs/month)B0FRXZHZBH (4.6/5 (422 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$499.50(50pcs/month)B0H65G2RDJ (4.6/5 (412 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsSKYDUE
Recent Monthly Revenue (USD):-(-)B0C9ZG58NRBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0CR9PMT28Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$3,592.00(400pcs/month)B0CR9TYXTQ (4.6/5 (1749 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsEasyPAG
Recent Monthly Revenue (USD):-(-)B0G8J3SCHPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 白色花卉陶瓷外观，装饰感最强，图片更容易吸引点击
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- 与其他功能型笔筒/黏贴笔夹差异大，风格更独特
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- 多用途收纳，适合桌面装饰和礼品购买场景
B0BN32K6R7 (4.8/5 (6126 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黏贴式双孔笔夹，和普通笔筒形态差异明显
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- 可贴在桌面、白板、夹板上，使用方式更特别
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- 黑白灰组合，极简实用，适合办公学习场景
B0D96S4T7P (4.6/5 (753 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入。 核心原因很明确：新产品里只有28.57%赚钱，71.43%亏钱；而且新产品的盈利率集中在10%~20%之间，真正超过20%的只有1个，说明这是一个低利润、强竞争、接近价格战的市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FRXZHZBHUEHSNI2025-09-19Yes$10.842000pcs$21680.020.6%$4466.08B0BN32K6R7WAVEYU2022-11-22Yes$13.59400pcs$5436.014.82%$805.62B0F5Q97ZK1Tinrbip2025-05-20Yes$12.9650pcs$648.017.69%$114.64
B0C5MCDQNKWAVEYU2023-05-18Yes$13.4750pcs$673.513.96%$94.03B0H65G2RDJUEHSNI2026-06-20Yes$9.9950pcs$499.518.25%$91.16B0D96S4T7PFreewindo2024-07-10Yes$7.950pcs$395.010.95%$43.26
B0D96SHQSHFreewindo2024-07-10Yes$7.8950pcs$394.510.9%$43.01Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FRXZHZBHUEHSNI2025-09-19Yes$10.842000pcs$21680.020.6%$4466.08B0H65G2RDJUEHSNI2026-06-20Yes$9.9950pcs$499.518.25%$91.16#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战区，而且对新品牌并不友好。 现有数据里，新产品盈利率只有28.57%，但大多数新产品都不赚钱；已明确看到老品牌 SKYDUE 的新老产品几乎全部亏损，而真正能赚钱的，主要集中在少数有老 listing 基础或已有成熟打法的品牌上。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
UEHSNINonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
UEHSNIMarbrasseLebenrichEasyPAG#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近价格战区，而且对新品牌并不友好。 近一年新品牌只有2个，表面上不是“30+新品牌”的绝对过热，但利润数据很差：全市场可识别样本里只有10.77%盈利，新上架产品盈利率也只有28.57%，而最近新品牌样本里60%是亏损，说明竞争正在变难，不是在变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 1 0 1 0 0 2 2026 0 1 0 1 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 1 0 1 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 1 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 1 0 0 0 0 0 0 2026/6 0 0 0 1 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesWAVEYU Large Capacity Colored Pen Holder for Desk, Ceramic Pencil Holder Pen Cup Marker Holder Makeup Brush Holders, Desk Accessories & Workspace Organizers for Home, Office, White Flower
This listing is deemed profitablePrice (USD)$13.59Released TypeOld Release (2022-11-22)Brand is an old entry in this marketSize and Weight12.2 x 10.3 x 9.5 cm, 299.00gProfitable Factors
Based on old ASINDesign & Appearance
白色花卉印花，偏清新轻装饰风，区别于常见纯色或大理石纹款, 陶瓷圆柱杯型，花卉图案更偏家居装饰感，而非纯功能收纳款Key Buying Motive
兼具笔筒、化妆刷筒、牙刷筒等多用途收纳，且陶瓷材质更有质感Target Customers
偏好桌面装饰感、礼品属性更强的女性用户、学生和办公桌轻收纳人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,436.00400 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight11.25% / 14.82%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.50% / 4.07%Peak / Non PeakSales & BSR Performance
WAVEYU Cute Ceramic Pen Holder for Desk, Pencil Cup Pot, Makeup Brush Holders, Desk Accessories & Workspace Organizers for Home, Office, White Flower
This listing is deemed profitablePrice (USD)$13.47Released TypeOld Release (2023-05-18)Brand is an old entry in this marketSize and Weight12.1 x 10.1 x 9.4 cm, 331.00gProfitable Factors
Based on old ASINDesign & Appearance
白色花卉图案，偏清新、家居感更强, 圆柱形陶瓷笔筒，花卉印花，属于偏装饰型桌面收纳Key Buying Motive
兼顾笔筒、化妆刷收纳与桌面装饰，偏礼品化定位Target Customers
偏好花卉/清新风桌面装饰、同时需要笔筒和化妆刷收纳的女性用户与礼品购买者Early Investment
Investment
Monthly Revenue (Recent) (USD)$673.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight10.42% / 13.96%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.60% / 1.95%Peak / Non PeakSales & BSR Performance
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