- Benchmark ASINB0DSZGQDKG
- MarketplaceUS
- Category ID1069540
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥19.35estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经接近价格战+过度拥挤的状态。 目前已识别的新品牌只有1个，但新上新产品4个里盈利率是0%，而且近几个月新增入场几乎全部失败；同时可验证的新产品利润区间只有-8.40%到11.03%，多数样本都落在低利润甚至亏损区间，小品牌没有真实可复制的成功模板。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 500,000 CNY 的预算表面上够覆盖单个新品首期投入，但市场已经被老品牌和新进入者共同挤压成低利润、强竞争的环境；你拿这笔钱进去，更多是在和价格战对冲，而不是买到增长。
Early sourcing + logistics + marketing budget (USD)$8,394.52 - $8,394.52Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?75.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 文件盒/文件托盘：用于桌面纸张和文件的快速收纳，成本通常更低，且适合办公场景；用户不一定需要整套抽屉分隔盒也能实现基本整理。
- 纸板文件收纳盒：可折叠、轻量、价格更低，适合临时或预算有限的桌面整理需求；相比塑料收纳更容易买到。
- 可打印标签 + 现有抽屉/盒子重分区：不买新收纳件，直接用标签把现有容器分区管理，几乎零成本，尤其适合文件和小物分类。
- 文件夹/票据夹组合：用文件夹、风琴包、资料夹替代桌面文件整理，操作门槛低，适合以文档为主的收纳需求。
- 一次性纸箱/快递盒改造收纳：用家中闲置纸箱做临时文件或办公用品分类，比购买专用桌面收纳更便宜、更容易立刻上手。
- 文件立架/书立：针对竖放文件、薄册、文件袋的整理，比整套多格抽屉系统更简单，占用空间也更少。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经出现低利润、零新品牌盈利的信号，而且明显在向价格战收缩。 现有数据里没有任何可作为小商家成功模板的真实案例，反而是新品牌一上来就亏损，说明小卖家进场胜率很低；大品牌即使有资源，也只能靠更重的投放和更强的品牌力硬扛。
Least investment in new productsNew products with Highest revenueMost investment in new productsKEMETHY
Recent Monthly Revenue (USD):-(-)B0FYQ1XNCXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsARSTPEOE
Recent Monthly Revenue (USD):-(-)B0GG8YM4XTBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$7,896.00(300pcs/month)B0DRCPZCS4 (4.7/5 (993 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$118,600.00(4000pcs/month)B0D7Q1DWPF (4.7/5 (995 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 胡桃木+金属质感，外观差异明显
- |
- 三格随身收纳，功能与常见抽屉盒不同
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- 适合桌面/床头/玄关，多场景更易点击
B0DSZGQDKG (4.7/5 (148 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 米色PU皮商务风，与木质/网格款区分大
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- 抽屉式叠放文件盒，形态更像小型档案柜
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- 适合办公桌与家居桌面，目标用户清晰
B0BVYQLQ78 (4.3/5 (50 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，属于高风险价格战市场，不适合大品牌也不适合小品牌。 目前新品可见利润率只有0%~11.03%，其中新产品里只有25%落在0%~10%利润区间，75%还处在无法验证或不稳定状态；更关键的是，已确认的新品牌只有1个，且它的新品KEMETHY B0FYQ1XNCX直接亏损，说明小品牌没有被验证的可行路径。
证据也很直白：老品牌在新产品里占比75%，新释放产品共4个里，0个确认盈利，2个在2025年、2个在2026年，都是亏损；市场不是在给新玩家机会，而是在筛掉新玩家。 目前旧品牌阵营里，WOWBOX、ARSTPEOE、Manalete 都有新品但都没赚钱；ARSTPEOE 的 B0D7Q1DWPF 月销4000、营收$118,600，却仍然是-9.27%利润率，B0DRCPZCS4 也是-5.57%，这说明靠销量并不能救利润，已经进入明显的成本挤压和价格战。相比之下，真正能赚钱的样本集中在老品牌 UPERGO 的 B0DSZGQDKG，利润率26.5%，月销200、月利润$1,707.96，早期投入约$9,480.07；Marbrasse 也有 B0CNCWVDQL（18.82%，月利润$2,222.27）和 B0CNCMTKRQ（19.23%），但这些都属于老牌资源和持续投放能力的结果，不是小品牌能轻松复制的低门槛成功。
短结论：别进。 你给的预算是500,000 CNY，表面上足够覆盖单个ASIN前期投入，但这个市场真正的问题不是钱够不够，而是“赚钱样本”几乎都来自老品牌/强投放，且新品整体成功率为0%，新品牌成功率也是0%；如果非要做，只能按UPERGO这类高投入、强差异化、强品牌感路线去打，但对小品牌来说基本等同于必须带有攻击性投放和更强营销手段，仍然不建议启动。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CNCWVDQLMarbrasse2023-11-15Yes$39.36300pcs$11808.018.82%$2222.27B0DSZGQDKGUPERGO2025-01-18Yes$32.25200pcs$6450.026.48%$1707.96
B0CNCMTKRQMarbrasse2023-11-15Yes$40.1250pcs$2006.019.23%$385.76
B0DJVCR62MMarbrasse2023-07-20Yes$21.61100pcs$2161.010.44%$225.61
B0D2GPRDB1Marbrasse2023-07-21Yes$21.66100pcs$2166.010.27%$222.45
B0CLTNTFHQMarbrasse2023-07-20Yes$21.63100pcs$2163.010.2%$220.63
B0CKVDKLRHMarbrasse2023-07-20Yes$21.650pcs$1080.010.46%$112.97Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FQ2G41BWWOWBOX2025-11-01No$19.9250pcs$996.00.54%$5.38B0FYQ1XNCXKEMETHY2025-10-31No$--pcs$--%$-B0GG8YM4XTARSTPEOE2026-01-12No$--pcs$--%$-
B0GMBCYTYLManalete2026-02-08No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战高风险区，新品牌几乎没有可复制的合法成功路径。 现有数据里，新品整体盈利率只有12.73%，但所有已识别的新上架产品盈利率是0.00%，新品牌新品同样是0.00%；更关键的是，旧品牌新品也全部亏损，说明不是“谁来都能做”，而是这个赛道本身对新品极不友好。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ARSTPEOEWOWBOXManaleteKEMETHY#Success Rate by Entry Time
Listing这个市场不适合进入，已经是明显的低利润高风险区。 近一年新品牌新产品盈利率是0%，最近几个月新增的几位入场者也全部没跑通；同时市场总体可识别的盈利产品只有12.73%，而新上新产品盈利率同样是0%，说明不是“还有机会”，而是“新进入者几乎都在亏”。
从时间趋势看，2025年后新上新明显在变少，但收益没有改善，反而只看到失败案例：2025年10月KEMETHY的B0FYQ1XNCX、2025年11月WOWBOX的B0FQ2G41BW、2026年1月ARSTPEOE的B0GG8YM4XT、2026年2月Manalete的B0GMBCYTYL，全都未达盈利标准。市场不是在变好，而是在进入门槛越来越高、竞争越来越硬的阶段；这类环境对大品牌和小品牌都不是好市场，尤其不值得小品牌硬冲。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 1 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 1 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMarbrasseB0CKVDKLRH (4.6/5 (1554 Reviews))Marbrasse Expandable Desk Drawer Organizer, Mesh Tray with 10 Adjustable Compartments, Desk Organizers for Office Supplies, Makeup & Vanity (Expandable-Silver)
This listing is deemed profitablePrice (USD)$21.60Released TypeOld Release (2023-07-20)Brand is an old entry in this marketSize and Weight31.7 x 23.4 x 7.4 cm, 912.00gProfitable Factors
Distinct functions and featuresUnique appearance designEstablished brand with longevityDesign & Appearance
银色网格金属外观，比常见透明塑料抽屉盒彩色收纳更显办公感, 可伸缩结构，宽度可从9.17英寸延展到17.12英寸，适配不同抽屉尺寸Key Buying Motive
10个可调分区，兼顾文具、化妆品和小工具分类收纳Target Customers
适合需要按抽屉尺寸灵活适配、且偏好金属质感桌面/抽屉收纳的办公与梳妆用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,080.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight4.30% / 10.46%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-16.41% / -10.24%Peak / Non PeakSales & BSR Performance
MarbrasseB0CLTNTFHQ (4.6/5 (1562 Reviews))Marbrasse Expandable Desk Drawer Organizer, Mesh Tray with 10 Adjustable Compartments, Desk Organizers for Office Supplies, Makeup & Vanity (Expandable-Pink)
This listing is deemed profitablePrice (USD)$21.63Released TypeOld Release (2023-07-20)Brand is an old entry in this marketSize and Weight32.1 x 23.5 x 7.4 cm, 939.00gProfitable Factors
Distinct functions and featuresUnique appearance designBased on old ASINDesign & Appearance
粉色扩展式抽屉收纳，偏女性/美妆场景配色, 可伸缩宽度从 9.17 英寸扩展到 17.12 英寸，适配不同抽屉尺寸的网格托盘Key Buying Motive
可伸缩结构 + 4+1 可拆分隔板，兼顾抽屉适配和小物分类Target Customers
同时面向办公文具与化妆台收纳需求的用户，尤其适合抽屉尺寸不固定、需要灵活分格的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,163.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight3.97% / 10.20%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-17.25% / -11.02%Peak / Non PeakSales & BSR Performance
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