- Benchmark ASINB0FH4C9J7Z
- MarketplaceUS
- Category ID1069470
- Analyzed Products
- Keywordoffice desk organizer, office supply organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥7.79estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，核心原因是已经进入低利润、强同质化的价格战区。 目前可见的新品牌只有 2 个，真正跑通的只有 Nekmit；新品牌新品成功率 20%，而最近 2026/6 上新的 3 个新品全部亏损，趋势明显在走弱，不是一个适合新增单品的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 以用户50万人民币预算来看，单个ASIN的前期启动资金是够的，但市场已经进入明显的价格战区，且新品牌成功率偏低；对大品牌和小商家都不是好赛道。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Alternatives- 手机/电脑日历与提醒应用（如系统日历、待办清单App）——几乎免费、无需占用桌面空间，适合替代“看板式”日程管理；对只需要提醒和月视图的人尤其方便。
- 打印一张月历/周计划表贴在工位或放入文件夹——成本极低，制作简单，可按需更换，比购买成品桌面日历更灵活。
- 白板/磁性白板小套装——一次购买后可反复擦写，适合临时排程、会议记录和优先级管理；在办公室里比纸质桌历更耐用。
- 桌面便签纸 + 便签座/便签盒——更便宜、获取更容易，适合只需要快速记事、提醒和临时待办的人，不必买整套组织收纳产品。
- 电子纸小屏日程显示器/智能显示屏（低配款）——如果用户本来就是想“抬头就看到计划”，这类设备可替代桌面日历的可视化提醒功能，但通常更贵；仅适合作为升级路径。
- 日程本/子弹笔记本——无需桌面固定摆放，携带性更强，适合习惯手写规划但不想买桌面翻页日历的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌成功率只有20%，但新品牌失败率高达60%，且当前可见样本里老品牌新上架全军覆没，说明这是一个低容错、强竞争的市场。 更关键的是，唯一赚钱的新入场品牌 Nekmit 只靠一款 ASIN B0FH4C9J7Z 跑通，不能代表普通新卖家；而 icceemee 这类新品牌连续3个新款都亏，证明大多数新进入者在这里很难站住。\n\n证据很直接：Nekmit 的 B0FH4C9J7Z 售价 12.99 美元，利润率 19.8%，月销 700 件、月收入 9,093 美元，月利润 1,804.06 美元，早期投入约 4,016.48 美元，其中广告约 903.31 美元。 它能赢，靠的是花卉视觉差异、18个月跨度、赠送贴纸这些明确差异化；反过来看，icceemee 的 B0H6J3TXJJ、B0H6HY6KHT、B0H6J29XY2 三个新款，售价都 9.99 美元，利润率只有 3.23%~3.88%，销量和收入都起不来，品牌层面新产品盈利率为 0%。老品牌 PRSTINCOL 的 B0FK9V4F1Q 和 B0FK9T5GCK 也都亏，说明这个类目不是“老品牌稳赢”，而是“低利润+高同质化”把多数人都压死了。\n\n如果一定要找可复制样本，只能抄 Nekmit 的单品打法：做出外观差异+功能差异+更高定价，并把预算至少按 4,000 美元以上/单款 的早期投入来准备；但对小商家来说，这个类目并不友好，因为真正能跑通的不是低价基础款，而是带设计感和产品差异的款式。\n\n结论：不要进。 对大品牌和小商家都不是高胜率市场；当前更像价格战和同质化消耗区，不是适合新增单品的机会市场。
New products with Highest revenueNekmit
Recent Monthly Revenue (USD):$9,093.00(700pcs/month)B0FH4C9J7Z (4.6/5 (70 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsPRSTINCOL
Recent Monthly Revenue (USD):-(-)B0FK9V4F1Q (4.3/5 (34 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FK9T5GCKBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQMost investment in new productsLeast profitable new productsLeast investment in new productsicceemee
Recent Monthly Revenue (USD):-(-)B0H6J3TXJJ (3/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H6HY6KHT (4/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H6J29XY2 (3/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 花卉封面更有装饰感，视觉上更容易吸引点击
- |
- 8×6英寸立式翻页台历，桌面存在感强但不占太多空间
- |
- 赠送贴纸+18个月规划，兼顾实用与趣味
B0FH4C9J7Z (4.6/5 (70 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 名画/月度艺术主题最特别，和常规台历差异最大
- |
- 蓝调油画风封面很抢眼，适合点击型图片展示
- |
- 日历+便签+笔架+索引贴，功能更丰富，适合学生和文创用户
B0H6HY6KHT (4/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经处在低利润、强竞争的高风险区。 新品牌里只有 Nekmit 这一个正向案例，但它更像是靠差异化设计和更高定价打出来的单点成功；其余新品牌 icceemee 的新产品全部不达标，说明普通小卖家想靠同质化产品切入，成功率很低。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FH4C9J7ZNekmit2025-11-10Yes$12.99700pcs$9093.019.84%$1804.06Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FH4C9J7ZNekmit2025-11-10Yes$12.99700pcs$9093.019.84%$1804.06#New Product Success Rates
Listing这个市场不适合进入：新品牌成功极少，且失败集中、竞争明显偏向存量挤压。 从现有样本看，真正可复制的新人成功只有 Nekmit 的 B0FH4C9J7Z，利润率 19.8%，月营收 9,093 美元，早期投入约 4,016.48 美元；但同样是新进入品牌，icceemee 的 3 个新上架 ASIN（B0H6J3TXJJ、B0H6J29XY2、B0H6HY6KHT）全部不盈利，说明新品牌整体成功率只有 25%，失败率 75%，而且最近月份（2026/6）出现的是 3 个失败、0 个成功，趋势在走弱，不是增长。
小品牌能不能合法成功：可以，但只剩极少数“差异化明显”的案例；不能靠通用款硬拼。 Nekmit 这个成功款是 100% 新品牌盈利样本里的唯一案例，卖点是花卉主题、18 个月跨度、赠送贴纸，属于明显的外观+功能差异化，且是白帽新品；对照失败样本，Hosfairy、DIYEAH、PRSTINCOL、icceemee 的失败 ASIN 多数都因“缺乏独特性、市场太小/竞争过强、利润率低”而败北，价格集中在 7.99–12.99 美元，说明这是低客单、强同质化市场。用户预算 50 万元人民币足够覆盖单个 ASIN 的前期启动，但这不改变市场本身的竞争结构；要做出 Nekmit 这种结果，往往还需要额外的设计、品牌和长期推广投入，不是普通小卖家能稳定复制的。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
NekmitNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
icceemee#Success Rate by Entry Time
Listing这个市场不值得进入：已经接近/进入价格战型拥挤区，新品牌成功率低，且新进入者多数都在亏。 证据很直接：新品牌里只有 Nekmit 的 B0FH4C9J7Z 跑通了，利润率 19.84%，月销约 700、月营收约 9093 美元；而 icceemee 一口气上了 4 个新款，3 个直接亏损、1 个结果还不明确，最近这批新品成功率只有 25%，失败率 75%。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 0 2026 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 1 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 3 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDesk Calendar 2026, Nekmit Standing Flip Desktop Calendar Covers 18 Months Runs from July 2026 to December 2027, Flip Small Desk Calendars with Stickers and Flower Design 8x6"
This listing is deemed profitablePrice (USD)$12.99Released TypeNew Release (2025-11-10)Brand is a new entry in this marketSize and Weight20.5 x 19.1 x 1.6 cm, 231.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
花卉主题封面，区别于竞品常见的纯色/极简风, 8×6英寸立式翻页台历，搭配花卉装饰设计与赠送贴纸Key Buying Motive
18个月日历跨度（2026年7月-2027年12月）+ 赠送贴纸，兼顾规划和标记效率Target Customers
适合希望在桌面上同时完成日程管理和装饰感提升的办公用户、家庭桌面用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,093.00700 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight17.40% / 19.84%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight8.71% / 11.15%Peak / Non PeakSales & BSR Performance