- Benchmark ASINB0D1VKSD4T
- MarketplaceUS
- Category ID1069456
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥14.24estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入。 不是“能不能买得起”的问题，而是已经明显偏向价格竞争，新品牌几乎没有成功空间；对小商家尤其不友好，对大品牌也只能靠更强品牌力和更高投入硬打。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入，结论很明确：预算能进场，但市场已经偏向价格竞争，且新品牌成功率太低。 用户预算 50万CNY 看似足够覆盖单个ASIN的前期打样、运费和投放，但从样本看，真正能跑出来的只有老品牌的强势新品，且新品牌 100% 失利，说明小品牌不是“能不能买得起”，而是“买得起也很难活下来”。
证据很直接：整体可判断盈利的样本里，盈利率只有16.67%，新上架产品盈利率只有33.33%，而新品牌新品盈利率是0%，老品牌新品盈利率是100%。 目前可见的盈利样本主要来自 Scribbles That Matter 的 B0FW1L7LQ3，售价24.97美元，月销50单、月收入124,850美元、利润率23.36%，但它是老品牌在旧ASIN上做的新款，依赖品牌力和存量流量，不是小 бизнес 可复制路径；反过来，W. Maxwell Studio 的 B0GYSXMS3C 虽然定价18.95美元、按成本测算表面利润率8.49%，但实际为非盈利、仅1个评价、无销量，直接说明低价段已经卷到很难覆盖真实获客成本。与此同时，市场总样本收入只有2435美元可识别，说明能跑出来的主要是少数头部款，而非广泛爆发；时间趋势上，2026年新品牌新品连续出现非盈利，且近月并没有出现明显扩张式成功，属于走弱且竞争加剧的信号。
对两类卖家都一样：大品牌可以参考 Scribbles That Matter 的 B0FW1L7LQ3 和 Lamare 的 B0D1VKSD4T，但小商家不该把它们当作可复制模板。 这两个样本都不是“低预算试错”模型，而是品牌力+差异化功能+旧链接基础的结果；小商家这边没有任何真实可参考的成功样本，甚至新品牌样本 Bloomost B0GQ9XBFSX 与 W. Maxwell Studio B0GYSXMS3C 都是失败案例。结论：现在不要进场，除非你有老品牌资源、足够品牌预算、以及能做出明显功能差异，否则这就是一个高风险、低成功率、偏价格战的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):100.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 改用现有文件夹/文件盒 + 纸质索引标签：比专门的桌面文件整理器更便宜，且大多数家庭和办公室已经有存量，可直接分流文件、账单和待办纸张。
- 用可折叠收纳盒/鞋盒改造：成本更低、容量更灵活，适合临时分类文件、信件、收据，不需要购买专门的办公收纳件。
- 使用活页夹或三孔夹文件系统：适合把文件按项目、月份、家庭成员分类，维护成本低，且比桌面文件架更容易扩容。
- 用墙面粘贴式文件袋/资料袋：占桌面空间更少，安装简单，适合桌面空间紧张、只需要把进出文件分层管理的用户。
- 使用书立/杂志架替代桌面文件架：更容易买到、价格通常更低，也能很好地竖放分类文件、手册和薄册。
- 采用数字化扫描 + 云笔记/待办应用：如果目标只是减少桌面纸张堆积，这通常比购买实体桌面整理产品更省钱，也更便于检索与共享。
- 用信封式分类法或纸质分拣托盘：对收件、待处理、已归档三个状态非常有效，实施门槛低，适合轻量文件管理。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：新品牌已经只有2个、老品牌7个，且新品盈利率只有33.33%，核心利润区间只有10.10%~22.27%，明显处在价格竞争压力下。对小商家来说，唯一能参考的是真实成功新品很少；对大品牌来说，虽然有机会，但要靠更强品牌力和更高投入硬打，普通入场不值得。
Least investment in new productsNew products with Highest revenueMost investment in new productsW. Maxwell Studio
Recent Monthly Revenue (USD):-(-)B0GYSXMS3C (4/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsScribbles That Matter
Recent Monthly Revenue (USD):$1,248.50(50pcs/month)B0FW1L7LQ3 (4.5/5 (1161 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 黑色极简封面+黄色点缀，和常见浅色计划本差异大
- |
- 横向周视图，一眼可见整周安排，适合桌面快速查看
- |
- 功能整合度高：周计划、待办、习惯追踪、月度概览
- |
- 适合学生、教师、办公室高频规划人群，目标明确
B0FW1L7LQ3 (4.5/5 (1161 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 蓝色纯色硬壳封面，视觉识别度高且专业
- |
- 教师专用场景很强，和普通计划本区分明显
- |
- 内页包含课表、学生信息、出勤、评分、沟通日志
- |
- 更适合老师、家教和在家教育人群，购买意图清晰
B0D1VKSD4T (4.4/5 (132 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：当前已经进入明显的价格战/低利润区，且新品牌几乎没有成功样本。 现有数据里，市场可识别利润产品只占16.67%，新上架产品里只有33.33%有盈利，而最新两款新品牌产品都亏损，说明后续进入者大概率先撞上亏损墙而不是赚钱。
证据很直接：12个样本里只有2个可盈利产品，分别是老品牌 Scribbles That Matter 的 B0FW1L7LQ3，利润率23.36%，月销50、月收入约1248.5美元；以及 Lamare 的 B0D1VKSD4T，利润率16.71%，月销50、月收入约1186.5美元。 反过来看，最新的新品牌 W. Maxwell Studio 的 B0GYSXMS3C 利润率只有8.49%，已经低于你要求的安全线；Bloomost 的 B0GQ9XBFSX 也亏损。更关键的是，品牌层面 W. Maxwell Studio 100%亏损，Bloomost 也是亏损，说明新品牌不是“低成本可复制成功”，而是明显被挤压出局。当前样本里看不到30~100+新品牌涌入的超饱和警报，但已经出现“新品牌失败、老品牌吃掉利润”的早期价格战特征。
对大品牌：可进，但必须带着品牌力和更高预算，不是普通切入。 Scribbles That Matter 这个老品牌的新品 B0FW1L7LQ3 是唯一真正成立的案例，说明要赚钱更依赖老品牌背书、已有流量和产品延展，而不是单纯靠低价；但这个样本的利润率也只有23.36%，并不高，说明市场并不宽松。对小生意：不建议进入。 目前没有任何“<300评论/年”的真实小品牌成功样本，现有能赚钱的都是老品牌案例；而亏损新品已经落在8.49%这种危险区，意味着小品牌若想活下来，大概率得靠高强度投放、压价或很强的产品创新，这超出了单纯单ASIN启动预算的舒适区。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FW1L7LQ3Scribbles That Matter2025-10-13Yes$24.9750pcs$1248.523.36%$291.65B0D1VKSD4TLamare2024-07-14Yes$23.7350pcs$1186.516.71%$198.27Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FW1L7LQ3Scribbles That Matter2025-10-13Yes$24.9750pcs$1248.523.36%$291.65#New Product Success Rates
Listing这个市场不值得进入：新品牌新品成功率为0%，非新品牌新品里也只有Scribbles That Matter这一家老品牌的单品跑通，说明真正赚钱的是老品牌凭品牌力和旧链接改款，新人直接做全新上架几乎没戏。 目前不是可持续的新品机会，而是一个明显偏向老品牌和“改老链接”打法的高门槛市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Scribbles That MatterNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
W. Maxwell StudioBloomost#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入价格战/拥挤区。 近一年新品牌里可验证的成功率是0%，新品牌新品100%都没跑出来；市场里新品整体可见盈利率只有33.33%，且最近新增的两个新品牌 Bloomost（B0GQ9XBFSX）和 W. Maxwell Studio（B0GYSXMS3C）都失败了，说明最近入场难度在升高，不是变简单。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 1 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesLamare Teacher Planner 2026-2027 Academic Year – Undated Lesson Plan Book
This listing is deemed profitablePrice (USD)$23.73Released TypeOld Release (2024-07-14)Brand is an old entry in this marketSize and Weight29.6 x 22.7 x 2.4 cm, 898.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
蓝色极简封面，识别度较高, 硬壳装订的教师规划本，封面采用简洁纯色+白字的专业风格Key Buying Motive
面向教师深度场景，包含课表、学生信息、学生记录、出勤、评分和沟通日志等更细的教学管理模块Target Customers
需要详细教务记录与课堂管理的教师、家教和在家教育人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,186.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight14.16% / 16.71%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-4.35% / -1.79%Peak / Non PeakSales & BSR Performance
Scribbles That MatterB0FW1L7LQ3 (4.5/5 (1161 Reviews))Undated Weekly Planner 2026 | Daily Agenda To Do List Notepad Day Planner Notebook | Monthly School Task, Work Schedule Planners | Yearly Horizontal Calendar Spiral Desk Organizer | Habit Tracker V2
This listing is deemed profitablePrice (USD)$24.97Released TypeNew Upgraded Version on Old ASIN (2025-10-13)Brand is an old entry in this marketSize and Weight30.1 x 18.5 x 2.7 cm, 580.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色极简封面搭配黄色点缀，整体识别度高于常见纯白/浅色周计划本, 横向周视图版式，单页展示周一到周日，适合桌面快速扫视与书写Key Buying Motive
把周计划、待办清单、习惯追踪、月度概览和便签式笔记整合在一本无日期周计划本中Target Customers
适合需要快速脑暴和周任务管理的ADHD用户、学生、教师以及办公室桌面高频计划人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,248.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight21.08% / 23.36%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.73% / 12.00%Peak / Non PeakSales & BSR Performance