- Benchmark ASINB0FBM6BPJ4
- MarketplaceUS
- Category ID3764231
- Analyzed Products
- Keywordhome health supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥15.00estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且已经是老品牌主导的窄市场。 目前没有任何新品牌进入，也没有任何新品牌盈利案例；真正赚钱的只有老品牌 NOX SLEEP 的少数成熟款，说明新玩家几乎没有跑通空间。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这个市场不适合进入。 现有数据只看到少量样本，但已经出现“成熟公版、同质化高、靠文案差异”的特征；盈利产品虽然有，但新上新产品的盈利率为 0%，说明新进入者几乎没有跑通，用户 50 万 CNY 的预算只能覆盖单个 ASIN 的前期起量，连品牌化、研发、认证都不够，风险很高。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
Alternatives- 普通平面睡眠眼罩（无3D立体杯设计）的低价款：更便宜、选择更多，适合不追求眼周无压感的人。
- 一次性酒店/旅行眼罩：单次使用成本低、获取方便，适合临时出差或偶尔遮光需求。
- 遮光窗帘或临时遮光贴膜：如果主要场景是卧室/午休环境，通常比高端眼罩更省心，效果也更稳定。
- 白噪音App/耳塞组合：当用户的核心问题是环境干扰而不只是光线时，这类替代方案更易获取、总体成本更低。
- 睡眠头带/发带式遮光产品：通常比专门的3D记忆棉眼罩更轻便，佩戴门槛低，适合不喜欢厚重贴合感的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：当前已明显偏向同质化和价格竞争，真正能跑出来的只是少数靠老品牌资源和功能微创新的产品，小品牌不应贸然进场。对大品牌来说也不是好市场，除非你愿意投入很重的品牌和投放成本；对小品牌来说，更像是被挤压的红海。
Old brand with the most profitable new productsNOX SLEEP
Recent Monthly Revenue (USD):$25,000.00(1000pcs/month)B0FBM6BPJ4 (4.6/5 (245 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FBM6BPJ4 (4.6/5 (245 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FBM8DTG9Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入。 当前样本里只有 1 个老品牌 NOX SLEEP，且两款产品一胜一负，整体利润率只有 50% 但“可判断盈利”的样本极少；更关键的是，新品结果为空，没有看到任何新品牌成功案例，说明不是新品牌友好的市场，而是由老品牌用单品拉动的窄市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FBM6BPJ4NOX SLEEP2025-05-26Yes$25.01000pcs$25000.034.1%$8525.01No profitable product data available for new products#New Product Success Rates
Listing这个市场不值得进入：当前已经是老品牌主导、低壁垒但高竞争的价格战市场，新品牌几乎没有成功空间。 你这次样本里只有 1 个品牌 NOX SLEEP，而且唯一可见的盈利产品 B0FBM6BPJ4 还是老品牌老链接，说明成功主要来自既有品牌积累，不是新人机会；新品牌样本里没有任何可验证的盈利案例，连新上架盈利率都为 0。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这不是一个适合进入的市场。 核心信号很直接：新品牌新发布的盈利率为0%，而整体可判断为盈利/亏损的样本里，真正赚钱的只占50%，但赚钱样本几乎全部来自老品牌的旧款改良，说明市场已经被成熟玩家卡住，新品牌没有跑通。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesNOX SLEEPB0FBM6BPJ4 (4.6/5 (245 Reviews))Nox Sleep 3D Sleep Mask for Men, 100% Blackout Eye Mask for Sleep, Ice Silk Adjustable Sleeping Mask for Side Sleepers, Soft Breathable Blindfold, Perfect Sleep Mask for Travel & Women (Black)
This listing is deemed profitablePrice (USD)$25.00Released TypeOld Release (2025-05-26)Brand is an old entry in this marketSize and Weight25.1 x 10.5 x 2.7 cm, 34.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色极简配色，偏通用型睡眠用品风格, 3D立体眼罩结构，贴合眼窝并减少压眼感Key Buying Motive
冰丝面料+3D护眼结构+鼻梁遮光设计，兼顾凉感、全遮光与侧睡舒适Target Customers
侧睡人群、旅行场景用户，以及对遮光和睡眠质量要求较高的高压工作人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$25,000.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight32.57% / 34.10%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight30.25% / 31.78%Peak / Non PeakSales & BSR Performance