- Benchmark ASINB0FBM6BPJ4
- MarketplaceUS
- Category ID3764231
- Analyzed Products
- Keywordhome health
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥15.00estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 数据显示它不是增长型机会，而是被 NOX SLEEP 这类老品牌占住的窄市场；新品牌数量为 0，新发布可用样本也为 0，说明根本没有可验证的新进入窗口。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合你现在进入。 现有数据没有显示出清晰的新品牌盈利窗口，反而是典型的老品牌主导、靠差异化功能和品牌力吃利润的市场；以你 500,000 CNY 的预算，只够做单个 ASIN 的前期起步，够入场，但不足以支撑长期品牌战。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
Alternatives- 普通平面遮光眼罩（无3D立体杯型）
- 酒店/航空一次性睡眠眼罩
- 可调节遮光窗帘贴膜或临时遮光布
- 白噪音耳塞组合替代方案（耳塞+遮光帽/眼罩）
- 手机/平板的夜间模式与低亮度设置结合（用来降低对完全遮光眼罩的需求）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：目前看到的不是新品牌机会，而是老品牌主导的高门槛市场。唯一可见的老品牌 NOX SLEEP 只有 1 个盈利 ASIN B0FBM6BPJ4，利润率 34.1%，月销 1000、月营收 2.5 万美元，但同品牌另一个同类 ASIN B0FBM8DTG9 已经亏损并且无销量，说明这个赛道不是“做一个眼罩就能卖”，而是要靠明显差异化和持续投放才能跑出来。
Old brand with the most profitable new productsNOX SLEEP
Recent Monthly Revenue (USD):$25,000.00(1000pcs/month)B0FBM6BPJ4 (4.6/5 (245 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FBM6BPJ4 (4.6/5 (245 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FBM8DTG9Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入，核心问题不是“能不能卖”，而是已经被头部品牌用差异化和品牌力占住了，普通新卖家很难稳定复制。 从已知样本看，市场里只有1个可盈利产品、1个不可盈利产品，整体盈利率是50%，但新上架产品的盈利率是0%，这说明真正能跑通的新入口几乎没有。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FBM6BPJ4NOX SLEEP2025-05-26Yes$25.01000pcs$25000.034.1%$8525.01No profitable product data available for new products#New Product Success Rates
Listing这个市场不值得进入：当前数据只看到 1 个老品牌 NOX SLEEP 在撑盘，样本里没有新品牌、没有新发布，说明不是机会型增量市场，而是被成熟品牌占住的窄盘。更关键的是，能赚钱的只是老品牌自己的一条成熟老链接，且新发布成功率没有可用正样本，结合你给的判定规则，这类市场对新进入者没有现实胜算。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这个市场不适合现在进入：已明显偏向成熟竞争区，而且新品牌几乎没有成功样本。 目前能看到的核心信号是，老品牌 NOX SLEEP 这个产品 B0FBM6BPJ4 还能做到 34.1% 利润率、月销 1000、月营收约 2.5 万美元，但它属于旧上架产品，不代表新进入者也能复制；真正的新上市产品盈利率为 0%，说明新玩家基本没跑出来。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesNOX SLEEPB0FBM6BPJ4 (4.6/5 (245 Reviews))Nox Sleep 3D Sleep Mask for Men, 100% Blackout Eye Mask for Sleep, Ice Silk Adjustable Sleeping Mask for Side Sleepers, Soft Breathable Blindfold, Perfect Sleep Mask for Travel & Women (Black)
This listing is deemed profitablePrice (USD)$25.00Released TypeOld Release (2025-05-26)Brand is an old entry in this marketSize and Weight25.1 x 10.5 x 2.7 cm, 34.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色极简配色，偏向商务/旅行场景，识别度主要来自品牌包装而非独特颜色, 3D立体眼罩结构，贴合眼窝并减少压眼；冰丝面料与鼻梁遮光结构组合，外观上区别于普通平面眼罩Key Buying Motive
主打100%遮光、3D不压眼、冰丝四季体感与侧睡适配，功能组合更偏高客单睡眠优化Target Customers
偏向侧睡人群、出差旅行用户，以及注重睡眠质量和白噪/遮光体验的高压力工作者Early Investment
Investment
Monthly Revenue (Recent) (USD)$25,000.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight32.57% / 34.10%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight30.25% / 31.78%Peak / Non PeakSales & BSR Performance