- Benchmark ASINB0D1VKSD4T
- MarketplaceUS
- Category ID1069456
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥14.24estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经接近价格战区，对新卖家不友好。 目前新品牌只有8个，但新上架产品里真正跑出盈利的只有Scribbles That Matter，盈利率只有18.18%，而且近一批新入场产品大多亏损，市场是在变差，不是在变好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经明显偏向价格战，且对新卖家不友好。 现在可见的新品牌里，真正跑出盈利的几乎只有 Scribbles That Matter，其他新入场品牌大多亏损；按已识别样本看，整体盈利率只有17.39%，新上架产品盈利率只有16.67%，但近期新增产品里亏损占绝对多数，2026年4月到6月连续出现多家新品牌新品亏损，市场是在变差，不是在变好。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?8.33%New listing success rate (old brands):0.00%New listing success rate (new brands):18.18%Which new brands have these successful new listings?Alternatives- 数字化待办工具：用手机备忘录、Google Keep、Notion 或 Apple Reminders 代替实体桌面收纳/文件收纳的“桌面管理”功能，成本更低、随时可用，且不占空间。
- 打印版模板收纳法：直接下载并打印免费/低价的待办清单、月度计划表和文件索引页，放进现有文件夹或托盘中，比买专用桌面收纳器更便宜，也更灵活。
- 白板或磁性计划板：用小型白板、磁性日历板替代部分桌面组织和文件跟踪需求，擦写方便，适合快速更新任务与文件流转状态。
- 简易文件夹系统：使用标准牛皮纸文件夹、分类夹或弹簧夹来整理纸质文件，通常比多层桌面文件架更轻便、便宜，也更容易在抽屉/书包/包内携带。
- 文件立式分隔板/书挡：用书挡、文件分隔板或可扩展文件袋替代固定式桌面文件组织器，适合临时扩容，购买门槛低，安装和使用都更简单。
- 桌面托盘+标签方案：用廉价小托盘、收纳盒配合标签，把来件、待办、已完成文件分区管理，能覆盖桌面收纳的大部分需求，且可按需拼搭。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近/进入价格战区，而且利润质量太差。 新品牌和旧品牌都在硬碰硬：整体可识别盈利产品只有17.39%，新发布产品盈利率只有16.67%，而非盈利新发布产品占到72.73%；这不是健康增长，而是低利润、低容错的竞争环境。
大品牌方面，能抄的只有强品牌加差异化功能，不是靠低价硬冲。 典型成功样本是 Scribbles That Matter 的 B0FW1L7LQ3，售价 $24.97，月销约50件，月营收约 $124,850，盈利，关键是横向周视图、周计划+习惯追踪+月度总览的组合，并且是强品牌效应；同品牌的 B0FXBBXPZG 也盈利，售价 $22.97，月销约100件，月营收约 $229,700。对应的进入门槛不低，单个新品早期投入已到 $1,332.54，且页面数据明确显示这是靠品牌力和差异化功能赢，不是普通小卖家可复制的低成本打法。
New products with Highest revenueBloomost
Recent Monthly Revenue (USD):$4,038.00(600pcs/month)B0FYXMSQ4Y (4.6/5 (37 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsBLU MONACO
Recent Monthly Revenue (USD):-(-)B0D7MQ3RFY (3.6/5 (6 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$460.00(50pcs/month)B0D7MP7DQD (3.7/5 (8 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$499.50(50pcs/month)B0C9NW8YNS (4.3/5 (64 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast investment in new productsMost investment in new productsLeast profitable new productsW. Maxwell Studio
Recent Monthly Revenue (USD):-(-)B0GYSXMS3C (4/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GYSN4MNZ (4/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 横向周视图，和常见竖版计划本差异大
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- 无日期设计，适合随时开始使用
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- 周计划、习惯追踪、月度总览合一
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- 桌面快速浏览感强，适合高频规划用户
B0FW1L7LQ3 (4.5/5 (1161 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 教师专用场景很明确，和通用计划本区别大
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- 内页包含课表、学生记录、出勤和沟通日志
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- 硬壳蓝色封面，产品形态更像教学管理本
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- 更适合中小学教师和 homeschool 用户
B0D1VKSD4T (4.4/5 (132 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，原因很明确：新品牌盈利率太低、非盈利新产品占绝对多数，而且 2026 年新进入品牌明显增多，已经接近过热。 对大品牌和小商家都不是好市场；想靠正常打法进入，胜率偏低。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FXBBXPZGScribbles That Matter2025-10-22Yes$22.97100pcs$2297.020.82%$478.24B0FW1L7LQ3Scribbles That Matter2025-10-13Yes$24.9750pcs$1248.523.36%$291.65B0D1VKSD4TLamare2024-07-14Yes$23.7350pcs$1186.516.71%$198.27
B07GC9YQLCTwo Tumbleweeds2018-09-04Yes$9.95100pcs$995.012.43%$123.68Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FXBBXPZGScribbles That Matter2025-10-22Yes$22.97100pcs$2297.020.82%$478.24B0FW1L7LQ3Scribbles That Matter2025-10-13Yes$24.9750pcs$1248.523.36%$291.65#New Product Success Rates
Listing这个市场不值得进入：新品牌新上架成功率只有16.67%，但新品牌新上架失败率高达80%，整体可识别盈利产品仅17.39%，而且老品牌新上架成功率为0%，说明这里不是增量市场，而是强竞争、强筛选的高压市场。 对小商家来说，只有极少数真正的新品牌成功案例能参考；对大品牌来说，也不是好市场，因为现有成功高度集中在少数头部品牌，进入门槛高、试错成本大。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Scribbles That MatterNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
W. Maxwell StudioTemplatablesBloomostTuun FuplanMyrthonaTimber Box DesignGraphiqueSUNEE#Success Rate by Entry Time
Listing这个市场不适合进入，属于明显的高风险、接近过热的竞争环境。 近一年新品牌几乎没有形成稳定可复制的成功，新增品牌成功率只有16.67%，而近期新进入的9个可判断样本里只有2个盈利、7个不盈利，竞争正在变难，不是在变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 2 0 0 0 2026 0 0 0 0 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 2 0 0 0 2025/11 1 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTwo TumbleweedsB07GC9YQLC (4.6/5 (1328 Reviews))Weekly Planner Pad - Undated 6x9" Weekly To-Do List Notepad with Calendar and Task List, Perfect Desk Organizer for School & Work | 50 Tear Off Sheets
This listing is deemed profitablePrice (USD)$9.95Released TypeOld Release (2018-09-04)Brand is an old entry in this marketSize and Weight22.9 x 15.3 x 0.9 cm, 200.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
极简黑白内页与常见周计划板式，外观更偏通用办公风Key Buying Motive
无日期周计划+TOP3优先事项+习惯跟踪，满足轻量级周管理Target Customers
适合预算敏感、偏好轻量纸质周计划的学生与上班族Early Investment
Investment
Monthly Revenue (Recent) (USD)$995.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight9.88% / 12.43%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.05% / 2.60%Peak / Non PeakSales & BSR Performance
Lamare Teacher Planner 2026-2027 Academic Year – Undated Lesson Plan Book
This listing is deemed profitablePrice (USD)$23.73Released TypeOld Release (2024-07-14)Brand is an old entry in this marketSize and Weight29.6 x 22.7 x 2.4 cm, 898.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
蓝色极简硬壳封面，偏教师场景感，区别于常见黑白或花卉款。, 硬壳装订的教师规划本形态，内页偏重课堂管理与学生记录，不是通用周计划本。Key Buying Motive
包含课表、学生信息、学生记录、出勤、沟通日志与额外笔记页，明显更偏教师教学管理。Target Customers
面向需要细致记录课程、成绩与课堂事务的中小学教师和 homeschool 教学者。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,186.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight14.16% / 16.71%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-4.35% / -1.79%Peak / Non PeakSales & BSR Performance
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