- Benchmark ASINB0G1SQWQBH
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordtoner cartridge, printer toner, laser printer cartridge
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥30.83estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经明显走向强竞争和价格挤压。 新品牌新品的盈利率只有13.79%，最近一批新品里80%都没跑通，且2026年新发布样本里几乎清一色是未盈利/未验证，说明现在不是“还能捡漏”，而是“抢位越来越难”。
证据上看，市场里真正能赚钱的新品很少，而且成功集中在少数品牌：SUDLTO 有 B0FNWLZM78、B0G4QVVQFG，LxTek 有 B0G1SQWQBH，Quomo 有 B0FRF9G28B；这些能活下来的款，基本都靠带芯片、明确适配、低价、功能差异，而不是普通同质化跟卖。反过来，失败样本更多，HP 一家就有多款新品未盈利，像 B0GL92Y3SV、B0GHGQ5KM5、B0GHZQVTLM、B0GHK6XPQ9、B0GF99G9F6、B0GHH3MWLX，说明连老牌都在被压利润池。市场里品牌数也已经很拥挤：13个新品牌、16个老品牌同时活跃，但真正的高利润样本只落在极少数品牌手里，这就是典型的大品牌能打、小商家很难稳进的结构。
对预算来说，你的50万人民币只能覆盖单个ASIN的前期入场，够做，但不代表够长期打赢。参考成功新品的入场预算大约是7296.47美元级别，但这只是前几个月的基础成本，不含研发、品牌和认证；如果你是大品牌，仍然可以进，但必须接受更重投放和更长回本周期，且应盯着 Brother、HP 这类强势品牌的打法；如果你是小商家，虽然 Quomo、SUDLTO、LxTek 证明了“有机会”，但这个机会不是低成本轻松复制型，你基本需要更激进的营销和更强的产品差异化才可能挤进去。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场。 用户预算 50万 CNY 只够做单个ASIN的前期入场，但这个市场已经明显偏向价格战：整体可判断为盈利的产品里，盈利率 54.35%，但新发布产品的盈利率只有 13.79%，而新品牌新发布产品的盈利率仅 21.05%，新品牌新发布的非盈利率高达 42.11%；同时老品牌新发布的非盈利率更高，达到 80.00%，说明新货进入后很容易被压到低回报甚至亏损。
Early sourcing + logistics + marketing budget (USD)$7,296.47 - $7,296.47Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?34.48%New listing success rate (old brands):0.00%New listing success rate (new brands):21.05%Which new brands have these successful new listings?Alternatives- 再灌装/加粉旧硒鼓方案：购买兼容空硒鼓或保留原装硒鼓后找本地加粉服务，通常比直接买新墨粉盒更便宜，也更适合打印量不大、能接受轻微质量波动的用户。
- 订阅式打印耗材服务：通过打印机品牌或第三方耗材补给服务按月获取墨粉/硒鼓，用户不用一次性找型号，适合想降低决策成本、减少断货风险的场景。
- 带芯片的一体化兼容耗材替代：如果原产品需要匹配复杂芯片/区域限制，可改用“自带芯片”的兼容耗材，购买和安装更简单，减少错误提示带来的售后成本。
- 办公型租赁/以租代买方案：对于小团队或高频打印用户，直接租赁激光打印机并包含耗材与维护，往往比单独采购墨粉盒更省心，尤其适合不想处理型号兼容问题的用户。
- 激光打印机原厂大容量整机耗材包：如果用户只追求稳定而非单次最低价，可购买原厂套装/大容量耗材包，虽然单价可能更高，但兼容性和故障率通常更低，决策成本也更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不该进，已经明显偏饱和，而且正滑向价格战。 新品牌进入的成功率只有21.05%，但失败率更高达42.11%；更关键的是，2026年短时间内集中冒出多家新品牌，新品里亏损/未跑通的数量已经压过赚钱案例，说明不是“还有空间”，而是“抢位很难”。
大品牌还能打，但必须带着重投入和强供应链；小商家不适合贸然进入。 这类市场里，真正能跑出来的高利润样本主要来自老牌大厂 HP：HP 138A（B09Z4W4MVN）售价约$78.89，月销5000，利润率40.0%，4,104条评论；HP 134A（B08QMQNR76）售价约$64.89，月销6000，利润率37.76%，2,781条评论。它们说明老品牌靠品牌势能、渠道和规模吃掉了大部分利润池，但这些都不是小商家能复制的。反过来，老品牌的新上架产品里，盈利率是0%，亏损率却高达80.0%，这说明连老玩家做新品都在被拖进更激烈的竞争里。
小商家这边，唯一能算“真成功”的是 Quomo 的 B0FRF9G28B：售价约$36.70，129条评论，利润率21.38%，上市后还能活下来，属于可抄的正面样本；但它的失败样本 B0H2MHBZM6 已经直接没销量、没价格、没利润，说明小品牌在这个类目里容错率极低。要复制只该抄“有芯片、明确适配型号、标准大包装、利润率>15%”这条路；不要碰低定价、无差异、只靠跟卖的款式。结论很直接：大品牌可进但要重投，小商家不建议进；如果硬要做，只能盯着少数高利润、强适配、非价格战款，不然基本会被卷死。
New products with Highest revenueSUDLTO
Recent Monthly Revenue (USD):$14,295.00(300pcs/month)B0G4QVVQFG (4.9/5 (59 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$11,619.00(300pcs/month)B0FNWLZM78 (4.1/5 (171 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsHP
Recent Monthly Revenue (USD):$394,450.00(5000pcs/month)B09Z4W4MVN (4.6/5 (757 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$389,340.00(6000pcs/month)B08QMQNR76 (4.7/5 (2781 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$309,450.00(5000pcs/month)B09N4Z8DNL (4.6/5 (4104 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsQuomo
Recent Monthly Revenue (USD):$3,670.00(100pcs/month)B0FRF9G28B (4.3/5 (129 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsv4ink
Recent Monthly Revenue (USD):-(-)B0GFN35B8T (5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GZVQ7FWKBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 原厂品牌，图像识别度最高
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- 黑色包装+硒鼓外观，购买决策直观
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- 适合重视稳定打印的老用户，点击意愿强
B00LJO8EQS (4.7/5 (28588 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 双支装+蓝色爆裂风包装，视觉上更醒目
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- 专利芯片卖点明确，差异点突出
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- 面向HP 58A用户，需求明确，转化更直接
B0CQXX5LX8 (4.2/5 (219 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入，已经进入高竞争、低容错阶段，新品牌要想活下来，几乎必须靠高投放和强品牌力，不是普通小商家能稳妥切入的市场。 当前新品利润结构并不差，但胜出者高度集中在少数品牌和老牌阵营，市场已经呈现明显的挤压式竞争。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B075X7TFY5Brother2017-11-27Yes$55.4110000pcs$554100.033.81%$187341.21B09Z4W4MVNHP2022-08-01Yes$78.895000pcs$394450.040.0%$157780.0B08QMQNR76HP2021-01-14Yes$64.896000pcs$389340.037.76%$147014.79B09N4Z8DNLHP2021-12-06Yes$61.895000pcs$309450.036.78%$113815.71B00LJO8EQSBrother2014-07-15Yes$68.843000pcs$206520.038.99%$80522.15
B07B6LKF98HP2018-03-14Yes$68.892000pcs$137780.039.52%$54450.66
B0843HYR3GHP2020-03-22Yes$67.891000pcs$67890.040.2%$27291.78
B07J2LZCPFHP2018-11-01Yes$64.891000pcs$64890.038.17%$24768.52
B0843HQY6QHP2020-03-22Yes$74.89700pcs$52423.040.75%$21362.38B0CQXX5LX8ALLWORK2023-12-25Yes$56.49700pcs$39543.027.95%$11052.27
B0CVRJPPXHToner H-Party2024-02-16Yes$30.741000pcs$30740.021.69%$6667.51
B07PSKZ31XTRUE IMAGE2016-05-04Yes$32.531000pcs$32530.014.28%$4645.29
B0C2HGNYB5AOLIBE2023-04-14Yes$28.941000pcs$28940.015.8%$4572.52B0G4QVVQFGSUDLTO2025-12-02Yes$47.65300pcs$14295.025.11%$3589.48B0G1SQWQBHLxTek2025-11-11Yes$51.38200pcs$10276.027.25%$2800.21B0FNWLZM78SUDLTO2025-08-27Yes$38.73300pcs$11619.022.11%$2568.97
B088GSMNDJTRUE IMAGE2020-05-11Yes$40.09200pcs$8018.026.61%$2133.59
B0D6QHZFYYAOLIBE2024-07-01Yes$27.49400pcs$10996.017.99%$1978.19
B0DKM3M541myCartridge2024-10-09Yes$55.73100pcs$5573.032.65%$1819.59
B0GVSPT3TZPAPERVIBE2017-11-29Yes$32.18100pcs$3218.040.61%$1306.83Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4QVVQFGSUDLTO2025-12-02Yes$47.65300pcs$14295.025.11%$3589.48B0G1SQWQBHLxTek2025-11-11Yes$51.38200pcs$10276.027.25%$2800.21B0FNWLZM78SUDLTO2025-08-27Yes$38.73300pcs$11619.022.11%$2568.97B0FRF9G28BQuomo2026-02-22Yes$36.7100pcs$3670.021.38%$784.65#New Product Success Rates
Listing这个市场不适合现在进入。新品牌新品成功率只有33.33%，但整体新上架产品成功率只有13.79%，老品牌新上架产品成功率更是0%；同时29个品牌里已经有13个新品牌、16个老品牌，成功又集中在少数头部品牌，说明竞争强、门槛高，已经接近价格战。
证据很清楚：真正能作为新品牌参考的只有 SUDLTO、LxTek、Quomo 这类少数案例，其中 SUDLTO 两款新品都盈利，品牌成功率100%，但单品 B0G4QVVQFG 近月利润只有3589.48美元，早期总投入17472.35美元，说明要靠更高投放和更完整运营才能跑出来；LxTek 的 B0G1SQWQBH 月利润2800.21美元、利润率27.25%，同样依赖带芯片、低价、功能差异化。反面样本更说明问题：XJI 的 B0FR8HFXBX、v4ink 的 B0GFN35B8T 都是同质化后卖不动，HP 这类老品牌新品在样本里则是 8 个全亏，说明老牌都在被挤压，不是轻松赚钱的市场。
从结构上看，市场里可识别产品的总体盈利率是54.35%，但新上架产品只有13.79%盈利，而且利润主要集中在20%~30%区间，没有大量高利润新品；这说明能活下来的产品，普遍都要靠“旧型号替换 + 带芯片 + 低价 + 明确功能差异”才能过关。对大品牌来说，虽然不是完全不能进，但至少要按约7296.47美元的单品起步预算，再额外准备品牌、认证和持续广告投入；对小商家来说，能参考的真实成功案例极少，而且都不是低投入轻松复制型。结论：这个市场不值得进入。
短结论：大品牌也不算好机会；小商家不建议进场。
可参考品牌/ASIN：SUDLTO（B0FNWLZM78、B0G4QVVQFG）、LxTek（B0G1SQWQBH）、Quomo（B0FRF9G28B）；应避开失败样本：XJI（B0FR8HFXBX）、v4ink（B0GFN35B8T）、HP（B0GL92Y3SV、B0GHGQ5KM5等）。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
QuomoSUDLTOLxTekNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HPXJIv4inkOther#Success Rate by Entry Time
Listing这个市场不适合进入：最近新增品牌并不算多，但新入场产品的盈利率只有13.79%，整体新产品盈利率也只有20%，说明现在已经明显进入了强竞争区，赚钱变难了。对小商家尤其不友好，因为真正的新品牌成功样本很少，且失败远多于成功；大品牌也不能把它当成低风险市场，必须接受较高投放和较长回本周期。
证据很直接：2025年只有少量新品牌产品出现盈利，到了2026年虽然新发布量明显放大，但2026年新发布中 21 个样本都落在“非盈利/暂未确认”区间，而同期可确认的盈利新品只有1个，市场明显在走向更激烈的价格战。最近能跑出来的成功案例集中在少数品牌：SUDLTO 有 B0FNWLZM78、B0G4QVVQFG，LxTek 有 B0G1SQWQBH，Quomo 有 B0FRF9G28B；但失败案例更多，像 HP 一家就占了大量非盈利新品，相关 ASIN 包括 B0GL92Y3SV、B0GHGQ5KM5、B0GHZQVTLM、B0GHK6XPQ9、B0GF99G9F6、B0GHH3MWLX，这说明市场不是“谁都能进”，而是已经被强势玩家和更重营销投入的人占住了。按预算看，单个新产品建议起步投入约 7,296.47 美元，而你的预算 50万人民币 足够做单品进入，但不足以对抗需要长期品牌化、研发和更重推广的打法。
结论：不要进。 大品牌虽“有能力硬打”，但也要接受高投放和低回报；小商家没有足够空间，且若想竞争，往往会被迫走激进营销路线。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 3 0 0 4 2026 0 0 0 0 1 0 0 21 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 1 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 1 0 0 1 2025/12 0 0 0 0 1 0 0 3 2026/1 0 0 0 0 0 0 0 7 2026/2 0 0 0 0 1 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 4 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBrother Genuine High Yield Toner Cartridge, TN660, Replacement Black Toner, Page Yield Up to 2,600 Pages, Amazon Dash Replenishment Cartridge, Black, 1 Pack
This listing is deemed profitablePrice (USD)$68.84Released TypeOld Release (2014-07-15)Brand is an old entry in this marketSize and Weight36.2 x 17.8 x 10.4 cm, 658.00gProfitable Factors
Established brand with longevityBased on old ASINKey Buying Motive
原厂认证，强调与兄弟打印机深度兼容，打印稳定性和一致性更强, 支持 Amazon Dash 自动补货，降低用户断货风险并提升复购便利Target Customers
适合重视打印稳定性、原厂品质和自动补货体验的 Brother 激光打印机老用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$206,520.003000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight36.73% / 38.99%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight28.80% / 31.06%Peak / Non PeakSales & BSR Performance
TRUE IMAGEB088GSMNDJ (4.4/5 (387 Reviews))202A 202X Black Toner Cartridges for HP CF500A CF500X M281fdw High Yield
This listing is deemed profitablePrice (USD)$40.09Released TypeOld Release (2020-05-11)Brand is an old entry in this marketSize and Weight32.2 x 19.1 x 10.0 cm, 1238.00gProfitable Factors
Based on old ASINDesign & Appearance
标准黑色双支装墨粉盒，外观为通用兼容耗材设计，没有明显差异化造型Key Buying Motive
适配HP 202A/202X系列，主打M281/M254等常见机型的兼容替换，卖点是2包装高容量黑色碳粉Target Customers
面向使用HP Color LaserJet Pro M281/M254系列机型、需要稳定替换耗材的办公室和中小企业用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,018.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight22.98% / 26.61%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.88% / 11.51%Peak / Non PeakSales & BSR Performance
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