
结论很直接:这个市场不适合普通小品牌硬闯,也不建议把它当成低风险新赛道。 现在已经进入明显的老品牌主导格局,新品牌能跑出来的只有少数,且很多成功款都靠低价、兼容旧型号和功能小改;如果你是大品牌,还有机会靠资源和渠道切入,但如果是小商家,除非能做出明确功能差异和持续投放,否则胜率不高。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场可以用500,000 CNY进入,但并不值得小资金硬冲;更准确地说,它是一个被老品牌主导、靠低价和微改款吃利润的市场。 你现在的预算足够做单个ASIN的起步,但如果目标是做出稳定胜率,必须照着已验证的成功款走,而且还要接受后续品牌、内容和投放成本会继续吃钱。
证据很清楚:单个新发布ASIN的推荐起步预算只有约2048.39 USD,换算后远低于你的500,000 CNY预算,所以“能不能进场”答案是YES;但市场利润并不宽松。 已识别产品里,整体可判定盈利的比例是92.31%,看起来很高,但新发布产品的盈利率只有42.86%,说明新货并不是随便上就能赚。更关键的是,近一年真正能确认的成功新品牌只有2个——TESEN 的 B0FCXVH8MH(约3319 USD,332条评论,利润率40.38%,月收入约331.9万;新品牌案例)和 Chromojet 的 B0FLXGHLHS(约3342 USD,365条评论,利润率39.31%,月收入约668.4万;新品牌案例);而老品牌 E-Z Ink 的 B0H3TV5F2Z 也是成功款,约3054 USD、4.2星、评论未明但属于老品牌成功新款。对比之下,Gaiyeep Tuny 只有未能判断盈利、月收入为0的样本,说明新品牌里并不是每个入场者都能起量。市场节奏上,2025年只看到2个新成功款,2026年又出现1个成功款和4个“无法判断盈利”的新入场,说明市场还在出新,但不算宽松扩张,更像是少数款在抢位。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个适合现在进入的市场。 现有数据里,能稳定做出利润的几乎全是大品牌/老品牌打法,新品牌只有少数样本能赚钱,而且新品牌新上架成功率只有40%,说明门槛高、不是小商家友好的赛道。
结论很直接:这个市场不值得进入,尤其不适合小品牌;它已经是高竞争、接近价格战的市场,新品牌要想站稳,几乎都得靠低价+功能微创新,且要有足够投放。 现有数据里,只有少数新品能做到不错利润,但新品牌里真正的成功案例非常少,且更多像是靠“旧型号兼容+品牌能力”而不是普通小商家可复制的模式。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B07G4GVKBF | Smart Ink | 2018-08-02 | Yes | $42.35 | 8000pcs | $338800.0 | 39.85% | $135011.8 |
![]() | B09SB33J2G | SAILNER | 2022-02-11 | Yes | $30.54 | 6000pcs | $183240.0 | 37.66% | $69008.19 |
![]() | B0836MYJSD | TEINO | 2019-12-27 | Yes | $26.92 | 3000pcs | $80760.0 | 35.8% | $28912.08 |
![]() | B0FLXGHLHS | Chromojet | 2025-08-11 | Yes | $33.42 | 2000pcs | $66840.0 | 39.31% | $26274.81 |
![]() | B09TR1S4T7 | Ankink | 2022-03-02 | Yes | $40.74 | 1000pcs | $40740.0 | 41.67% | $16976.36 |
![]() | B0DFWMLZSG | Oillike | 2025-02-10 | Yes | $37.08 | 1000pcs | $37080.0 | 39.63% | $14694.81 |
![]() | B0B747ZNX1 | Ubinki | 2022-07-20 | Yes | $36.12 | 1000pcs | $36120.0 | 39.52% | $14274.63 |
![]() | B0FCXVH8MH | TESEN | 2025-08-28 | Yes | $33.19 | 1000pcs | $33190.0 | 40.38% | $13402.13 |
![]() | B0C7GYQ8RV | OEGGOINK | 2023-03-07 | Yes | $33.17 | 1000pcs | $33170.0 | 39.27% | $13025.86 |
![]() | B0C36ZSDZ4 | myCartridge SUPRINT | 2023-04-21 | Yes | $31.09 | 1000pcs | $31090.0 | 38.45% | $11954.11 |
![]() | B0H3TV5F2Z | E-Z Ink | 2026-04-20 | Yes | $35.48 | 700pcs | $24836.0 | 34.76% | $8633.0 |
![]() | B08GWN2F9P | E-Z Ink | 2020-08-28 | Yes | $16.4 | 50pcs | $820.0 | 20.99% | $172.12 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FLXGHLHS | Chromojet | 2025-08-11 | Yes | $33.42 | 2000pcs | $66840.0 | 39.31% | $26274.81 |
![]() | B0FCXVH8MH | TESEN | 2025-08-28 | Yes | $33.19 | 1000pcs | $33190.0 | 40.38% | $13402.13 |
![]() | B0H3TV5F2Z | E-Z Ink | 2026-04-20 | Yes | $35.48 | 700pcs | $24836.0 | 34.76% | $8633.0 |
这个市场不值得进入:它已经接近价格战区,而且对新品牌来说是被大品牌和老品牌双重压制的状态。 目前看,真正能跑出来的新产品几乎都依赖低价+旧款兼容+功能微改,想靠普通新品切入,风险很高。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
这不是适合进入的市场。 目前看起来是“能赚钱,但已经被大品牌和既有品牌占住”的状态:新品能跑出来,但成功高度集中,且近一年新品牌并没有形成足够广的成功面,说明后续竞争会越来越硬,小商家不适合硬闯。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |