- Benchmark ASINB0H3ZTN1PF
- MarketplaceUS
- Category ID1069312
- Analyzed Products
- Keywordoffice supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥15.33estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，且对新品牌和小生意都不友好。 现在只有 1 个新品牌 VUSIGN，2 个新上架产品全部亏损，新品牌新产品成功率 0%；市场里真正赚钱的是老品牌 Mehaving，说明这里已经不是“新手可轻松切入”的状态，而是靠老玩家和强投放硬扛的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合现在进入。 结论很直接：你这 50 万人民币预算能覆盖单个 ASIN 的前期铺货和投放，但当前样本里新品几乎没有可复制的盈利案例，新品盈利率是 0%，而整体可判断为盈利的产品里，盈利产品占比也只有 23.53%，更像是一个需要强品牌和强投放才能挤进去的市场，不是小生意友好的机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 可移除墙面白板贴纸/白板膜：通常比整块金属白板更便宜，安装更灵活，适合临时办公室、租房或小空间。
- 桌面迷你白板或台式计划板：占地更小、无需打孔，适合个人待办和日程记录，使用门槛更低。
- A4/A3 夹板式白板夹写板：可手持或放桌面，移动方便，适合会议记录、巡检和短期任务管理。
- 可擦写透明文件袋/套式白板写写套：把纸质模板放入即可反复书写，成本低、内容可替换，适合周计划和表单管理。
- 纸质周计划板/桌面日历板：一次性或低价替代方案，适合预算敏感用户，编辑和更换都很简单。
- 便签墙方案（便签纸 + 墙贴/夹条）：无需专用白板，便于分组、迁移任务，适合头脑风暴和敏捷看板。
- 电子白板/共享备忘录应用（如手机或平板上的协作白板）：初期可直接用现有设备，适合远程协作与内容保存，无需安装实体板。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不建议进入：新品牌进入后 100% 都亏，已经是明显的价格战/高风险市场。 现有数据里，VUSIGN 作为新入场品牌，2 个新上架 ASIN 全部亏损，成功率 0%；而市场里能跑通的样本主要来自老品牌 Mehaving，说明真正赚钱的是有历史积累、能长期摊薄成本的老玩家，不是新手。\n\n证据很直接：VUSIGN 的 B0H3ZTN1PF 虽然月销 300、月营收约 7,665 美元，但利润率是 -35.4%，早期投入约 15,330 美元，其中广告就吃掉约 3,826 美元；另一条 B0H444T1TK 甚至还没形成有效销量。按市场整体看，已识别样本里可盈利产品占 23.53%，但新上架产品盈利率是 0.00%，这说明新进入者几乎没有可复制的盈利路径。与此同时，Mehaving 的成功 ASIN B0C7WGDHSY、B0C7WHPWKX、B0C7WFSQ9N 都是老产品，售价约 14.90 美元，利润率分别约 21.62%、26.32%、26.19%，月销 50~100，年内评论已到 341~342；这类结果不是小企业可轻易照搬的“真实小品牌案例”，而是成熟老品牌的存量优势。\n\n如果硬要看样板：大品牌应模仿 Mehaving 的老款便携白板路线，复制 9.5×6.6 英寸、小尺寸、双面可擦、随货配笔和擦布、面向学生和轻办公人群；小企业没有真正的成功样本可跟，VUSIGN 这类新品牌样本全部失败，且 23 条评论的 B0H3ZTN1PF 已经投入 1.5 万美元仍是负利润，说明你至少需要更强的品牌力、投放和持续资金。结论很硬：不要进。** 市场对新品牌是明显不友好的，甚至有逼近“必须烧钱打价格战”的信号。
Least investment in new productsMost investment in new productsNew products with Highest revenueVUSIGN
Recent Monthly Revenue (USD):-(-)B0H444T1TKBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$7,665.00(300pcs/month)B0H3ZTN1PF (4.4/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsMehaving
Recent Monthly Revenue (USD):$1,491.00(100pcs/month)B0C7WGDHSY (4.5/5 (342 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$747.00(50pcs/month)B0C7WHPWKX (4.5/5 (341 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$745.00(50pcs/month)B0C7WFSQ9N (4.5/5 (342 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 36×24英寸墙挂大白板，与其他便携小白板差异最大
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- 适合家庭/办公室/教室，使用场景更广
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- 磁性表面+铝框，图片看起来更专业、实用，易吸引点击
B0H3ZTN1PF (4.4/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 9.5×6.6英寸便携翻页式小白板，和墙挂白板在尺寸与功能上差别明显
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- 粉色外壳视觉更醒目，适合送礼和学生人群
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- 便携、可重复书写，图片更像随身记事本，容易吸引需要移动使用的买家
B0C7WGDHSY (4.5/5 (342 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功空间，而且已经出现明显的亏损新入场信号。 目前新品牌只有 VUSIGN，2 个新产品全部不盈利；新发布产品盈利率是 0%，新品牌新发布盈利率也是 0%。
证据很直接：市场里可识别盈利的产品只有 23.53%，而新产品里 100% 都是亏损；两款新产品 B0H3ZTN1PF 和 B0H444T1TK 都属于新品牌 VUSIGN，前者 300 单/月、收入约 766,500 CNY，但利润率是 -35.44%，后者甚至还处于无销量状态。 对比老品牌 Mehaving，虽然它有 4 个盈利款、7 个亏损款，但真正赚钱的样本集中在 21.62% 和 26.32% 这两个区间，说明只有成熟品牌才能在这个类目维持正利润；与此同时，最新一批新产品全部在 2026 年集中出现，没有任何新品牌成功案例，说明新入场并没有被验证，反而更像被挤压的价格战市场。用户预算 500,000 CNY 只能勉强覆盖单个 ASIN 的前期投入，而 B0H3ZTN1PF 这种大件白板单品本身就已经吃掉大量运费和 FBA 成本，根本不适合小品牌靠常规打法切入。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C7WGDHSYMehaving2023-07-27Yes$14.91100pcs$1491.021.62%$322.36B0C7WHPWKXMehaving2023-07-31Yes$14.9450pcs$747.026.32%$196.62B0C7WFSQ9NMehaving2023-06-13Yes$14.950pcs$745.026.19%$195.12
B0F7HSQDVRMehaving2025-05-05Yes$14.8950pcs$744.525.38%$188.96Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0H3ZTN1PFVUSIGN2026-06-04No$25.55300pcs$7665.0-35.44%$-2716.47B0H444T1TKVUSIGN2026-06-04No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合现在进入：新品牌几乎没有成功窗口，且近期新产品全部失败，已经是明显的价格战/高竞争环境。 现有数据里，VUSIGN 作为新品牌在 2026/6 入场，2 个新品全部不盈利，品牌成功率 0%；全市场可识别盈利率只有 23.53%，但新上新产品盈利率是 0%，这说明越新的产品越难赚钱，市场不是成长型，而是在快速内卷。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
VUSIGN#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：新品牌几乎没有真正跑通，且已经进入明显的价格竞争/低差异化区。 用户预算虽有500000 CNY，但这类钱只能覆盖单个ASIN前期铺货、物流和投放，数据里看不出足够的利润空间来支撑长期投入；更关键的是，最近的新入局品牌只有1个，2个新上架ASIN全部失败，成功率是0%。
证据很硬：市场里旧品牌有5个、新品牌只有1个，说明这不是一个“新手能轻松切入”的开放市场。 最近的新增主要集中在2026年6月，只有VUSIGN的2个新ASIN（B0H3ZTN1PF、B0H444T1TK），但这2个全部不赚钱；按新品牌口径，新品牌成功率0%，而市场整体可识别的盈利产品占比只有23.53%。从时间趋势看，新增并没有形成健康扩张，反而是“有新增、没利润”，这是典型的竞争加剧信号，而不是机会窗口。样本里真正赚钱的都是老品牌Mehaving的老产品改款，靠的是基于旧款做功能和外观微差异（如B0C7WGDHSY、B0C7WFSQ9N、B0C7WHPWKX），单品月营收约744.5~1491美元，但这些成功更像成熟品牌的稳定吃量，不是小品牌可复制的轻松案例。相反，失败品普遍卡在“没有独特性、市场小但竞争极强、利润率低”上；VUSIGN的两个新品B0H3ZTN1PF和B0H444T1TK就是直接例子，全部非盈利，且没有差异化支撑。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 1 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 1 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMehavingB0C7WFSQ9N (4.5/5 (342 Reviews))Mehaving Portable Small White Board Dry Erase Board, Reusable 9.5 * 6.6in Notebook Memo, Office Home Supplies Desk Accessories MH760 (Blue)
This listing is deemed profitablePrice (USD)$14.90Released TypeOld Release (2023-06-13)Brand is an old entry in this marketSize and Weight24.2 x 18.1 x 1.5 cm, 168.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
蓝色外壳在同款系列中有明确配色区分，适合偏好轻便文具风格的用户, 9.5×6.6英寸的便携折叠式小白板本体，强调可随身携带和360度翻页结构Key Buying Motive
可反复书写的双面干擦内页，附带马克笔和擦布，开箱即可使用Target Customers
更适合需要随身记笔记、外出临时记录、学生和轻办公人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$745.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight24.09% / 26.19%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight18.58% / 20.68%Peak / Non PeakSales & BSR Performance
MehavingB0C7WGDHSY (4.5/5 (342 Reviews))Mehaving Portable Small White Board Dry Erase Board, Reusable 9.5 * 6.6in Notebook Memo, Office Home Supplies Desk Accessories MH760 (Pink)
This listing is deemed profitablePrice (USD)$14.91Released TypeOld Release (2023-07-27)Brand is an old entry in this marketSize and Weight24.2 x 16.8 x 2.3 cm, 168.00gProfitable Factors
Based on old ASINDesign & Appearance
多色外壳可选，粉色/红色/蓝色/黑色/石灰灰等配色便于做风格区分, 9.5×6.6英寸便携式小尺寸，折叠后可360°翻页，类似笔记本形态Key Buying Motive
可重复书写的双面干擦内页，配套马克笔和擦布，开箱即用Target Customers
适合需要随身记录、课堂笔记、外出便携记事的学生和轻办公人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,491.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight18.80% / 21.62%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight13.30% / 16.12%Peak / Non PeakSales & BSR Performance
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