- Benchmark ASINB0CNCWVDQL
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordexpandable drawer organizer, adjustable drawer organizer tray, mesh drawer organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥23.62estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是明显的高竞争、低利润、偏饱和赛道。 新品牌一共20个，已经触发过度拥挤警戒；新发布产品56个里只有1个能盈利，成功率1.79%，而且新产品里98.18%都不赚钱，最近一批新品也几乎全军覆没，说明这是实打实的价格战环境，不是靠正常打法能轻松切进去的市场。
证据很直接：利润区间已经被压到很低。 新发布产品的利润范围是-6.37%到8.68%，整体属于高难度且被价格竞争拖垮的状态；按时间看，2025到2026年新进产品大多落在“其他/未验证盈利”区间，真正被确认盈利的极少，且没有任何新产品本身形成稳定的高利润带。这意味着市场不是在扩张，而是在挤压，越晚进入越难。
- 大品牌进入：可做，但必须有明显升级、供应链和投放优势；可参考的品牌是 Marbrasse、Vtopmart、Oubonun、Briwooody、ITAYVAN、YOOUSOO、Simple Houseware。已盈利样本里，Marbrasse 的 B0CNCWVDQL 月收入 11808 美元、B0CNCMTKRQ 2006 美元、B0D2GPRDB1 2166 美元；Vtopmart 的 B0F18GJWZH 月收入 5625 美元。问题是这些成功基本都依赖旧款延伸、功能差异和品牌势能，不是低成本新人能直接复制。
- 小商家进入：不建议。真正能说明小商家可行的样本几乎没有；新品牌里如 ShinyDew、Neuqiho、BLULEE、ZEXALOR、TREWAVE、Yalikop、KLYGOBSR 等多数新品都没跑出来，且 B0GGGW3Z1L（Neuqiho）和 B0GGH94FP9（Briwooody）都属于失败样本。结合样本里大量产品只有10%以内利润，想用普通打法进入基本会被压价和投放成本吞掉。
短结论：不要进。 500000 CNY 只能覆盖单品前期测试，无法解决这个赛道的长期品牌、研发和持续投放压力；如果一定要做，只能走大品牌式升级路线，否则小商家胜率极低。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场对新卖家和小商家都不友好。 你的预算 50万人民币够做一条单品的入场测试，但不够支撑长期突围；市场里可确认盈利的产品只占 12.90%，而新品盈利率只有 1.79%，这说明新品几乎很难靠正常打法跑出来，已经是明显的价格竞争区。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.92%New listing success rate (old brands):5.26%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 可调节抽屉分隔板/弹簧分隔条：通常比整套抽屉收纳盒更便宜，安装也更快，适合用户只想把一个抽屉临时分区而不想整套更换内胆的场景。
- 可裁切EVA/PU泡棉抽屉垫+标签分区：成本低、适配性强，能先解决防滑和基础分隔问题；对不想买硬质收纳盒的用户更容易接受。
- 简易桌面小物收纳格/零件盒套装：价格往往更低，且可单独拿取、搬移，适合办公文具、化妆品、手工零件等多场景替代使用。
- 一次性/低价塑料餐具收纳分隔盒：在厨房和办公室场景里更容易买到，且通常无需复杂组装，作为抽屉分区替代方案更省事。
- 文件盘/信件盘叠放式收纳：对于办公桌抽屉里的纸张、便签、票据等小物，比专用可伸缩抽屉托盘更简单，且在亚马逊外也更容易替代采购。
- 可堆叠透明鞋盒式小收纳箱：虽然不是专门抽屉产品，但价格常更低、容量更大，适合把物品先分类再整体放入抽屉或柜子中。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：不是增量市场，而是高度拥挤的抽屉收纳赛道。样本里只有 25.00% 的品牌产品可盈利，且新品牌 ShinyDew、Neuqiho 的可盈利率都是 0%，说明新进入者基本没有站稳；更关键的是，像 Marbrasse 这样的老品牌能靠旧款持续出单，但它的新品只有 1/4 能赚钱，说明市场已经进入“靠老款吃红利、新品很难打穿”的阶段。对小商家来说，这个赛道不是正常竞争，而是逼近价格战/高投放环境，不建议进入。
New products with Highest revenueShinyDew
Recent Monthly Revenue (USD):$1,309.50(50pcs/month)B0GWWMTG43 (4.8/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$3,044.00(100pcs/month)B0FNMPHQF9 (4.9/5 (29 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsMarbrasse
Recent Monthly Revenue (USD):$11,808.00(300pcs/month)B0CNCWVDQL (4.6/5 (1574 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$2,166.00(100pcs/month)B0D2GPRDB1 (4.6/5 (1571 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,163.00(100pcs/month)B0CLTNTFHQ (4.6/5 (1562 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsLeast profitable new productsNeuqiho
Recent Monthly Revenue (USD):-(-)B0GGGW3Z1L (4.2/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H75GWN9GBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 紫色渐变外观最醒目，图片点击感强
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- 可伸缩+可拆隔板，功能差异明显
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- 兼顾办公和化妆收纳，受众更广
B0D2GPRDB1 (4.6/5 (1571 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 竹木材质和其它金属/亚克力款差异最大
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- 大号深抽屉托盘，体量感强、易被注意
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- 天然木色更有家居质感，适合礼品和高客单用户
B0FCFN91WM (4.8/5 (317 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经明显偏向饱和和低利润内卷。 新品里只有极少数能做到15%以上利润，且新品牌几乎没有真正跑通的成功样本；想靠普通小卖家模式进入，胜率很低。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CNCWVDQLMarbrasse2023-11-15Yes$39.36300pcs$11808.018.82%$2222.27
B0DHV5JD8TOubonun2024-09-24Yes$27.01600pcs$16206.011.48%$1860.45
B0BH4MBS55ITAYVAN2022-10-03Yes$15.19500pcs$7595.014.1%$1070.9
B08PDQZHZWSimple Houseware2020-12-01Yes$28.87300pcs$8661.012.07%$1045.39
B0F18GJWZHVtopmart2025-03-12Yes$18.75300pcs$5625.013.9%$781.88
B07JPH1PNCOubonun2018-10-25Yes$36.92200pcs$7384.010.42%$769.42
B0CNCMTKRQMarbrasse2023-11-15Yes$40.1250pcs$2006.019.23%$385.76
B0DPZSBXQRBriwooody2024-12-10Yes$37.3350pcs$1866.514.96%$279.23
B0DFLVD83PBriwooody2024-08-29Yes$34.9750pcs$1748.515.51%$271.2
B0G1RGLXW6Marbrasse2025-11-11Yes$34.5450pcs$1727.014.78%$255.26
B0DJVCR62MMarbrasse2023-07-20Yes$21.61100pcs$2161.010.44%$225.61B0D2GPRDB1Marbrasse2023-07-21Yes$21.66100pcs$2166.010.27%$222.45B0CLTNTFHQMarbrasse2023-07-20Yes$21.63100pcs$2163.010.2%$220.63
B0DSWKWQY4ITAYVAN2025-01-13Yes$29.9950pcs$1499.513.83%$207.39
B0CJQZL9PRYOOUSOO2023-09-25Yes$25.450pcs$1270.015.05%$191.14
B0CKVDKLRHMarbrasse2023-07-20Yes$21.650pcs$1080.010.46%$112.97Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G1RGLXW6Marbrasse2025-11-11Yes$34.5450pcs$1727.014.78%$255.26#New Product Success Rates
Listing这个市场不适合进入，且对新品牌和小商家都不友好。整体可识别利润产品只有12.90%，新发布产品的成功率只有1.79%，而新品牌这边是36个新产品里0个盈利，说明不是“有机会”，而是已经进入了明显的失败高发区。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MarbrasseNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BriwooodyHiitytinOther#Success Rate by Entry Time
Listing这个市场已经进入过度拥挤区，结论是不建议进入。 新品牌进入很多，但新品牌做出来的有效利润几乎没有；最近一批新品里，40个样本里有36个失败，成功率只有0%，而且新品牌总数已到20个，处在明显的危险区。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 3 1 0 0 0 20 2026 0 2 5 0 0 0 0 24 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 2 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 4 2025/10 0 0 0 0 0 0 0 2 2025/11 0 1 1 1 0 0 0 11 2025/12 0 0 0 0 0 0 0 1 2026/1 0 2 3 0 0 0 0 9 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 6 2026/5 0 0 2 0 0 0 0 4 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesYOOUSOO Expandable Drawer Organizer, 2 PCS Adjustable Drawer Organizer Trays, Drawer Dividers Organizers and Storage For Office Supplies, Pens, Makeup,Utensils, Tools, Flatware and Junks, White
This listing is deemed profitablePrice (USD)$25.40Released TypeOld Release (2023-09-25)Brand is an old entry in this marketSize and Weight30.1 x 16.4 x 11.9 cm, 812.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色款，偏简洁百搭, 可伸缩抽屉托盘结构，支持11.4–18.11英寸抽屉适配Key Buying Motive
可伸缩托盘+可调隔板，兼顾抽屉尺寸适配与内部分类Target Customers
需要把办公、化妆、厨房杂物统一收纳到浅抽屉中的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,270.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight9.51% / 15.05%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.34% / -3.79%Peak / Non PeakSales & BSR Performance
MarbrasseB0CNCMTKRQ (4.6/5 (1554 Reviews))Marbrasse Expandable Desk Drawer Organizer, Mesh Drawer Organizer Tray with 10 Adjustable Compartments, Desk Organizers and Accessories for Office Supplies, Makeup & Vanity (Expandable White-2 pack)
This listing is deemed profitablePrice (USD)$40.12Released TypeOld Release (2023-11-15)Brand is an old entry in this marketSize and Weight31.2 x 23.3 x 13.4 cm, 1842.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色网格款，区别于常见透明塑料和原木色款式, 可伸缩宽度设计，适配约 9.17 英寸到 17.12 英寸抽屉Key Buying Motive
2 个滑动延展区 + 4+1 可拆隔板，兼顾长度适配与内部分类Target Customers
需要同时适配不同尺寸抽屉、又希望做桌面/化妆台多场景收纳的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,006.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight13.71% / 19.23%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-8.73% / -3.22%Peak / Non PeakSales & BSR Performance
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