
结论很直接:这个市场不值得进入,已经是明显的价格战高压区。 新品牌共6个、已识别的新上架产品22个,但新上架可盈利率是0%,最近的利润率区间也只有-8.19%到6.79%,说明不是“能不能做”的问题,而是“做进去也很难赚到钱”。
证据很硬:市场里老品牌占40个,新品牌只有6个;新上架产品100%都没有达到可盈利状态,且整体可识别盈利产品占比只有19.39%。 进入节奏上,2025年到2026年持续有新产品,但利润并没有改善,反而多数落在0%以下或低于10%的弱利润带,属于典型的低价互卷市场。老品牌里 Handy Laundry、THE CLEAN PEOPLE、Truly Free、Dirty Labs 这类品牌仍在占据样本中的成功位,而新品牌里 Qiseec、SKXIYEBS 都没有任何可验证的新盈利样本;Qiseec 只有1个新产品 B0G3HG8RWV,售价8.99美元,月销约200件,但利润率为-10.81%,并不构成小卖家成功案例。SKXIYEBS 的3个新产品 B0GT4KHNGH、B0GFMSN19X、B0GFMZSYZS 全部亏损,利润率分别约-4.35%、-5.31%、-13.73%,且单品评论只有11条,明显不是靠真实爆发形成的健康样本。相反,像 Handy Laundry 的 B08P3TWBK1 有9.5万+评论、月销1万件但利润率仅3.97%,B014WOWNAY 利润率6.24%且评论也高达9.5万+,这更像是成熟大品牌在用规模硬扛利润,而不是适合中小卖家的入口。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 以当前数据看,它已经接近价格战和过度拥挤状态,新品牌几乎没有成功样本,且用户预算虽然够做首批单品启动,但不够支撑长期品牌投入、创新和合规成本。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不值得进入,已经是高竞争、接近价格战的市场。 新品牌进入后几乎没有盈利样本,当前数据更像是“老品牌守盘 + 新品牌亏损试错”,不是适合中小卖家切入的机会。
这不是一个适合进入的市场,核心问题是新品牌已经明显失真:新发布里新品牌与老品牌都几乎没有盈利,且新产品盈利带完全空缺在15%以上,说明这是一个低利润、强竞争、靠品牌和投放硬撑的市场。 用户预算50万人民币看起来够做单个SKU,但在这个赛道里,钱更多只能买到入场资格,买不到稳定胜率。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B00GA9P5P0 | Smart Sheep | 2013-10-29 | Yes | $19.6 | 3000pcs | $58800.0 | 21.76% | $12794.88 | |
![]() | B0CZG2B3TX | GroundLuxe | 2024-03-29 | Yes | $21.43 | 2000pcs | $42860.0 | 22.45% | $9622.07 |
![]() | B0CHSHBSW5 | Hustle & Blush | 2023-09-11 | Yes | $16.49 | 2000pcs | $32980.0 | 28.55% | $9415.79 |
![]() | B0FKSYC8ZY | Truly Free | 2025-01-10 | Yes | $21.96 | 1000pcs | $21960.0 | 29.05% | $6379.38 |
![]() | B0D98N5Q8S | Hustle & Blush | 2024-08-14 | Yes | $16.49 | 900pcs | $14841.0 | 28.54% | $4235.63 |
![]() | B0C67S44Q6 | Bloom & Bright | 2023-08-22 | Yes | $21.95 | 900pcs | $19755.0 | 19.28% | $3808.77 |
![]() | B0D78ZMRNH | Prushh | 2024-06-17 | Yes | $19.96 | 1000pcs | $19960.0 | 16.78% | $3349.29 |
![]() | B0F8ZDC626 | Homestead Houseware | 2025-05-17 | Yes | $18.75 | 1000pcs | $18750.0 | 14.08% | $2640.0 |
![]() | B0CMMNDT63 | Friendsheep | 2023-03-10 | Yes | $20.85 | 300pcs | $6255.0 | 21.5% | $1344.83 |
![]() | B0DXXDMGC5 | THE CLEAN PEOPLE | 2025-02-20 | Yes | $16.49 | 600pcs | $9894.0 | 12.86% | $1272.37 |
![]() | B0CZFQ5GLV | Dirty Labs | 2024-04-21 | Yes | $20.0 | 200pcs | $4000.0 | 27.06% | $1082.4 |
![]() | B0BZHDCG52 | Friendsheep | 2023-03-10 | Yes | $21.0 | 200pcs | $4200.0 | 25.24% | $1060.08 |
![]() | B0BZHGV734 | Friendsheep | 2023-03-10 | Yes | $21.0 | 100pcs | $2100.0 | 25.92% | $544.32 |
![]() | B0D792TX3L | Prushh | 2024-06-17 | Yes | $27.85 | 50pcs | $1392.5 | 24.3% | $338.38 |
![]() | B0BZHCP8ZZ | Friendsheep | 2023-03-10 | Yes | $21.0 | 50pcs | $1050.0 | 25.45% | $267.23 |
![]() | B0C11M1XS5 | Friendsheep | 2023-03-10 | Yes | $21.0 | 50pcs | $1050.0 | 22.25% | $233.63 |
![]() | B0BZHDX44D | Friendsheep | 2023-03-10 | Yes | $21.0 | 50pcs | $1050.0 | 22.14% | $232.47 |
![]() | B07PNHVRC7 | Raffaelo | 2019-03-14 | Yes | $15.99 | 50pcs | $799.5 | 12.87% | $102.9 |
![]() | B0D8FCD1WG | CHIAFFI | 2024-06-29 | Yes | $16.99 | 50pcs | $849.5 | 12.11% | $102.88 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G3HG8RWV | Qiseec | 2025-11-22 | No | $8.99 | 200pcs | $1798.0 | -10.81% | $-194.36 |
![]() | B0FS98CTNR | Generic | 2025-09-23 | No | $9.73 | 100pcs | $973.0 | -6.57% | $-63.92 |
![]() | B0FNQTGXCK | Softkomfyy | 2025-08-26 | No | $8.99 | 50pcs | $449.5 | -2.36% | $-10.6 |
![]() | B0G2LMKL74 | YONSEN | 2025-11-17 | No | $16.8 | 50pcs | $840.0 | 4.1% | $34.44 |
![]() | B0G2LN4KQR | YONSEN | 2025-11-17 | No | $15.85 | 50pcs | $792.5 | 7.21% | $57.14 |
![]() | B0GV3JQ943 | Generic | 2026-04-18 | No | $11.47 | 700pcs | $8029.0 | 3.12% | $250.51 |
![]() | B0GT4KHNGH | SKXIYEBS | 2026-03-19 | No | $11.39 | -pcs | $- | -4.35% | $- |
![]() | B0FC246JQP | ACTTE | 2025-09-06 | No | $15.63 | -pcs | $- | 0.3% | $- |
![]() | B0G6D45WH5 | Generic | 2025-12-11 | No | $10.48 | -pcs | $- | -5.78% | $- |
![]() | B0GVB2V9GT | Softkomfyy | 2026-03-29 | No | $9.17 | -pcs | $- | -4.2% | $- |
![]() | B0GFMSN19X | SKXIYEBS | 2026-01-08 | No | $11.1 | -pcs | $- | -5.31% | $- |
![]() | B0H11KHC48 | Vetuslumen | 2026-07-13 | No | $11.32 | -pcs | $- | 0.32% | $- |
![]() | B0GKMXTK8M | Jenaai | 2026-01-30 | No | $17.62 | -pcs | $- | 11.24% | $- |
![]() | B0FMB71BJH | Rootsar | 2025-08-13 | No | $17.85 | -pcs | $- | 21.98% | $- |
![]() | B0H1WT2YJ5 | Softkomfyy | 2026-05-15 | No | $8.99 | -pcs | $- | -0.15% | $- |
![]() | B0GFMZSYZS | SKXIYEBS | 2026-01-08 | No | $9.5 | -pcs | $- | -13.73% | $- |
![]() | B0GJ4RGG6Z | Wrimen | 2026-01-22 | No | $16.21 | -pcs | $- | 15.77% | $- |
![]() | B0FPKGZ2BN | THE CLEAN PEOPLE | 2025-09-03 | No | $- | -pcs | $- | -% | $- |
![]() | B0G6DCQ2BX | Generic | 2025-12-11 | No | $- | -pcs | $- | -% | $- |
![]() | B0GH8C8VQD | Ezhippie | 2026-01-16 | No | $- | -pcs | $- | -% | $- |
这不是适合进入的市场:新品牌新上架成功率为0%,整体可见盈利率只有19.39%,而所有已识别的新上架产品盈利率也是0%,说明这里已经不是试错市场,而是典型的高压竞争区。更直接地说,当前数据没有给出任何可验证的“新品牌小卖家”成功样本,反而显示老品牌在用品牌力和旧链接继续吃走利润,新进者很难正面突围。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这不是一个值得进入的市场:新品牌几乎全军覆没,最近的新增也在持续变差,已经呈现明显的价格战/过度拥挤特征。 结论很直接:无论大品牌还是小商家,现在进入都不合适;小商家尤其不该进,除非你能接受重投入、强营销,甚至接近“掠夺式投放”的打法。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2026 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 11 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |