- Benchmark ASINB08BK2WLB9
- MarketplaceUS
- Category ID3778371
- Analyzed Products
- Keywordpurple toothpaste, color corrector toothpaste, teeth whitening toothpaste
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.82estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品牌成功率偏低、最近释放又明显在加速，已经是高竞争、接近价格战的区间。 现有数据里，新品牌新品盈利率只有15.56%，失败率高达73.33%，而且最近一批新产品里几乎都在亏或未跑稳，市场不是“还能捡漏”，而是越来越挤。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 新品牌新货成功率只有16.36%，但新品牌新货失败率高达73.33%，而且市场里大量新品都在靠强品牌或重投放硬推，已经接近价格战和流量战的混合区，普通新卖家很难跑出来。
Early sourcing + logistics + marketing budget (USD)$1,248.03 - $8,758.72Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?18.18%New listing success rate (old brands):20.00%New listing success rate (new brands):15.56%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 美白牙贴：通常比紫色修正牙膏更便宜、见效更直观，适合想要短期提亮而不想改变日常刷牙流程的人。
- 一次性牙齿美白笔/点涂笔：携带方便、使用门槛低，适合临时出门前快速改善观感，比整套美白产品更轻量。
- 含氟抗牙渍日常牙膏：如果用户只是想减少咖啡、茶渍的日常累积，这类普通功能牙膏更便宜、购买更容易，替代“紫色修正”方案。
- 漱口水型去渍/清新口气产品：适合不想额外增加刷牙步骤的用户，作为更省事的口腔护理替代方案。
- 专业洁牙/抛光服务：虽然不是日常用品，但对外源性色渍的可见改善更稳定；若只需要阶段性处理，比持续购买修正牙膏更划算。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是值得进入的市场：新品挤满、价格战已经成立，想靠普通打法几乎没有空间。 现有数据里，新品里只有少数能跑出正利润，但失败样本很多，而且不少“成功”其实靠的是大品牌资源或明显更高投入，小品牌如果照搬大概率会亏。
Least investment in new productsNew products with Highest revenueSAKYPRORAL
Recent Monthly Revenue (USD):$15,760.00(800pcs/month)B08BK2WLB9 (3.9/5 (75 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsColgate
Recent Monthly Revenue (USD):$234,800.00(10000pcs/month)B0G2T1S85K (4.6/5 (1026 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$17,290.00(1000pcs/month)B0G5V48CB5 (4.7/5 (216 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,596.00(200pcs/month)B0D94FDHBY (4.1/5 (3870 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsKUERTEBUY
Recent Monthly Revenue (USD):-(-)B0H6XFVLCSBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,144.00(50pcs/month)B0GXFFGZXR (3.2/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsDr.vov
Recent Monthly Revenue (USD):-(-)B0HBBX6HJY (5/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0HDB28ZHM (5/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseToo Early to DetermineWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):-(-)B0H3KRB3TMBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 品牌知名度高，缩略图更容易吸引点击
- |
- 紫色膏体+白紫包装，视觉反差强，和普通牙膏差异最大
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- 主打即时提亮、色彩校正，卖点一眼能看懂，购买动机强
B0DSKZ4Y27 (4.2/5 (1494 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 牙膏片形态最特别，和膏体/泵式产品差异明显
- |
- 瓶装片剂外观干净便携，适合旅行场景，容易吸引点击
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- 紫色调校正+TSA友好，功能和外观都更独特
B0C7MFMCXS (3.4/5 (152 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经明显偏向饱和和价格战。 新品里可识别利润率只有55个样本，10%以下占比已经到10.91%，再加上大量新品都挤在20%~30%区间，说明利润空间不宽；而且新品牌新品盈利率只有15.56%，新品牌新品亏损率高达73.33%，不是“普通小卖家靠选品就能赢”的市场。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CP62LWKPSensodyne2023-11-29Yes$23.730000pcs$711000.030.48%$216712.8B0G2T1S85KColgate2026-01-01Yes$23.4810000pcs$234800.032.29%$75816.93
B0788C493CParodontax2018-01-05Yes$17.3510000pcs$173500.023.4%$40599.01B0DSKZ4Y27Euthymol2025-01-10Yes$14.9710000pcs$149700.024.7%$36975.9
B09LH36816HISMILE2021-11-10Yes$14.918000pcs$119280.024.49%$29211.68
B01GKA1MZALumineux2016-06-03Yes$13.969000pcs$125640.023.16%$29098.23
B0D1HHQ8R8Crest2024-06-13Yes$19.26000pcs$115200.021.47%$24733.44
B0CPKQVF79Crest2023-12-05Yes$19.186000pcs$115080.021.33%$24546.57
B0CGL1QT25Crest2023-08-24Yes$14.998000pcs$119920.017.6%$21105.92
B09VJYR5B2Arm & Hammer2022-03-14Yes$15.616000pcs$93660.019.84%$18582.15
B07NGVHSPNDr. Sheffield's2019-02-07Yes$13.996000pcs$83940.020.84%$17493.1
B0F9Y49X4MEuthymol2025-05-27Yes$28.381000pcs$28380.036.33%$10310.46
B0D2Z5XRKYLumineux2024-04-29Yes$20.94700pcs$14658.032.4%$4749.2
B01N9D68H3Himalaya2016-12-30Yes$24.62700pcs$17234.024.04%$4143.06B08BK2WLB9SAKYPRORAL2026-04-06Yes$19.7800pcs$15760.025.34%$3993.59
B0GYP88T69NQO2026-04-27Yes$22.04600pcs$13224.026.01%$3439.57B0G5V48CB5Colgate2025-12-09Yes$17.291000pcs$17290.019.83%$3428.61
B0DK41FDLFHimalaya2024-10-15Yes$17.9600pcs$10740.029.15%$3130.71
B09WJN8L5VHimalaya2022-03-25Yes$13.991000pcs$13990.016.99%$2376.91
B0G1C15JZ3Aarav2025-11-07Yes$15.33700pcs$10731.020.3%$2178.4Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G2T1S85KColgate2026-01-01Yes$23.4810000pcs$234800.032.29%$75816.93B08BK2WLB9SAKYPRORAL2026-04-06Yes$19.7800pcs$15760.025.34%$3993.59B0GYP88T69NQO2026-04-27Yes$22.04600pcs$13224.026.01%$3439.57B0G5V48CB5Colgate2025-12-09Yes$17.291000pcs$17290.019.83%$3428.61B0G1C15JZ3Aarav2025-11-07Yes$15.33700pcs$10731.020.3%$2178.4
B0H2MQ1PWVDr. Dream White2026-05-22Yes$14.99250pcs$3747.518.6%$697.04
B0H39PR8HVMEXYA2026-05-29Yes$16.53100pcs$1653.019.6%$323.99
B0GKQNLWLQPureasy2026-03-02Yes$14.7550pcs$737.522.18%$163.58
B0GHYGC3C1BETYBOPT2026-01-21Yes$15.9850pcs$799.019.56%$156.29#New Product Success Rates
Listing这个市场不适合进入，结论很明确：虽然新品牌有少量成功，但整体失败率高、旧品牌壁垒强，已经接近价格战/高竞争区。 新产品里只有18.37%赚钱，81.63%不赚钱；只看新品牌，成功率也只有17.50%，说明不是“很多新人都能赢”的市场，而是少数产品靠明显差异化和较强投入才能活下来。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
BETYBOPTColgatePureasyAaravMEXYANQOSAKYPRORALDr. Dream WhiteNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Other#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入高风险价格战区。 新品牌新上架的成功率只有17.50%，但最近一年新增品牌里有33个新产品不赚钱、只有7个赚钱；而且2026年新增产品明显集中爆发，6月单月就出现14个新产品全部不赚钱，7月又有9个新产品，其中大部分仍未体现稳定盈利，说明竞争不是在变好，而是在迅速变难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 1 1 0 0 5 2026 0 0 2 3 3 1 0 38 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 1 0 0 0 0 0 2025/11 0 0 0 0 1 0 0 2 2025/12 0 0 0 1 0 0 0 1 2026/1 0 0 1 1 0 1 0 2 2026/2 0 0 1 0 0 0 0 1 2026/3 0 0 0 0 1 0 0 4 2026/4 0 0 0 0 2 0 0 4 2026/5 0 0 0 2 0 0 0 3 2026/6 0 0 0 0 0 0 0 14 2026/7 0 0 0 0 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSAKYPRORALB08BK2WLB9 (3.9/5 (75 Reviews))SAKYPRORAL Purple Whitening Toothpaste for Teeth Whitening, Fluoride Free & Peroxide Free & Enamel Safe for Sensitive Teeth, Instant Color Corrector, Dual Enzyme Stain Removal, 3 Pack(11.64 oz)
This listing is deemed profitablePrice (USD)$19.70Released TypeNew Release (2026-04-06)Brand is a new entry in this marketSize and Weight17.1 x 12.1 x 5.7 cm, 330.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
紫色膏体/紫色校色概念明显，能直接形成与普通白色牙膏的视觉区隔, 3支装家庭装，且主打“紫色膏体、白色泡沫、冲洗后无残留”的组合卖点Key Buying Motive
双酶去渍 + 即时紫色校色，兼顾短期可见效果与日常去渍Target Customers
针对咖啡/茶/红酒导致泛黄、又希望避开过氧化物刺激的敏感牙人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$15,760.00800 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight22.89% / 25.34%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight14.70% / 17.15%Peak / Non PeakSales & BSR Performance
ClearerSmileB0C64WRKZ8 (3.6/5 (1209 Reviews))ClearerSmile™ Best Purple Toothpaste for Teeth whitening for Sensitive Teeth - Teeth Whitener - blanqueador de dientes
This listing is deemed profitablePrice (USD)$20.08Released TypeOld Release (2023-05-24)Brand is an old entry in this marketSize and Weight13.5 x 4.0 x 3.9 cm, 100.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
紫色外观本身就是核心卖点，能直接传达“色彩校正”概念, 紫色瓶身/包装，整体视觉更像专业色彩校正护理产品而非普通牙膏Key Buying Motive
主打紫色色彩校正，中和牙齿黄调，属于可感知的即时视觉差异Target Customers
针对咖啡、茶、红酒导致牙面泛黄、希望快速改善观感且牙齿敏感的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,008.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight30.17% / 31.54%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight27.73% / 29.11%Peak / Non PeakSales & BSR Performance
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