- Benchmark ASINB0GSVJQKGT
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keyworddesk organizer, desktop organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥16.19estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是明显的价格战市场，不适合小商家，也不适合新大品牌硬闯。 目前可识别样本里只有25.00%产品盈利，新上架产品里真正盈利的只有50.00%，但这1个成功案例来自旧品牌改款，不是纯新品牌的可复制机会；纯新品牌成功率是0.00%，而且已有产品利润率落在-26.24%到12.25%之间，说明大多数产品都在薄利甚至亏损。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场。 当前市场已经明显偏向价格战：已确认的可盈利产品占比只有25%，而新上架产品里可盈利占比50%并不代表安全，因为样本里已经出现低于10%利润率的产品，说明很多卖家在用薄利甚至亏损换量。用户预算50万人民币可以覆盖单个ASIN前期启动，但不足以支撑这种需要持续砸钱、且后续还可能追加研发/品牌/认证成本的环境；大盘里真正能跑出来的是大品牌级资源和少数做出明显差异化的产品。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):100.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 云端/手机待办清单应用（如免费版任务管理App）
- 纸质便签纸/便利贴+台历组合
- 抽屉式文件筐或桌面收纳篮
- 文件夹+标签贴纸的低成本分类方案
- 挂墙式插页收纳袋/文件袋
- 电脑端文档扫描+电子归档（用手机扫描即可）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经出现价格战信号，且对新品牌并不友好。 目前样本里只有 1 个新品牌 Zzrywuty，老品牌 4 个；新品牌整体只拿到 0% 的可盈利样本，市场可盈利率也只有 25%，而且已出现明显亏损案例，说明不是“好做的增量市场”。
证据很直接。 新品牌 Zzrywuty 的 ASIN B0FN7MPL43：售价 $12.10，月销 400，月营收 $4,840，投入约 $2,395.80，但利润率 -7.0%，首月后仍是亏损；虽然评分 4.8、评论 161，看起来不是刷评型“野路子”，但它靠白帽推广也没跑通，说明这个价位下扣完物流、FBA、平台费后空间太薄。对照老品牌 Amazon Basics 的 B00V5DG6IQ：售价 $12.69，月销 20,000，月营收 $253,800，评论 127,038，但利润率仍是 -33.4%，早期投入高达 $342,630，说明这个类目不是靠规模就能轻松赚钱，强势老品牌也在承压。市场里老品牌还包括 SKYDUE、Sooez、Ospelelf，且利润样本集中在少数产品，整体更像被压价和高成本吞噬的战场，而不是可稳定复制的增量机会。
结论很明确：大品牌也不应贸然进，小品牌更不应进。 若一定要看参考对象，大品牌只能盯 Amazon Basics 的打法，但它的利润是负的，不能照抄；小品牌唯一能勉强参考的是 Zzrywuty 的产品思路——低价、白帽推广、基础功能款，但它本身已经亏损，不能当成功案例。可复制的只有外观与基础功能定位，不能复制它的定价策略；真正该避免的是 $12 左右的薄利款、重尺寸重运费款，以及把高销量误判成高利润的做法。
Most investment in new productsNew products with Highest revenueLeast investment in new productsZzrywuty
Recent Monthly Revenue (USD):$4,840.00(400pcs/month)B0FN7MPL43 (4.8/5 (161 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsAmazon Basics
Recent Monthly Revenue (USD):$253,800.00(20000pcs/month)B00V5DG6IQ (4.7/5 (127038 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 绿色植物主题，视觉更清新，和常见办公文件夹区分明显
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- 32×48超大墙挂月历，尺寸和用途都很突出
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- 适合家庭、教师和办公日程管理，功能直观，封面图容易吸引点击
B0GSVJQKGT (4.2/5 (446 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 粉彩悬挂文件夹，外观风格与普通办公款差异较大
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- 12只装、可见标签页，整体画面更整齐醒目
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- 柔和配色更有装饰感，适合想提升桌面/文件柜颜值的用户
B0FN7MPL43 (4.8/5 (161 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：它已经被大品牌和价格战压住了，新品牌几乎没有舒服的生存空间。 现在看到的利润结构非常差，只有25.00%的样本是盈利的，而且新上架产品里真正赚钱的只有50.00%（还只来自旧链接改款，不是纯新品）；纯新品这边已经出现亏损，说明新入口的容错率很低。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CD2CBS4WSKYDUE2023-07-28Yes$18.88600pcs$11328.012.79%$1448.86B0GSVJQKGTOspelelf2026-03-31Yes$26.99100pcs$2699.023.83%$643.18Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GSVJQKGTOspelelf2026-03-31Yes$26.99100pcs$2699.023.83%$643.18#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战区，且新品牌几乎没有真实成功空间。 现有数据里，整体可判定产品只有25%盈利；新上架产品的盈利率只有50%，但这只是2个样本里的1个，不能代表健康机会，反而更说明成功高度集中在少数老品牌改版款上。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
OspelelfNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Zzrywuty#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显偏向价格战和高门槛竞争。 目前能看到的新增节奏不强，但新品牌的真实成功率很低，且最近唯一的成功案例来自老品牌做新上架，不是小商家可复制的路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 0 0 0 0 0 2026 0 0 0 0 1 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 1 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 1 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSKYDUE 8 Pockets Accordion File Organizer, Expanding File Folders, Portable Document Paper Organizer, A4 Letter Size, Snap Closure, Pack of 4
This listing is deemed profitablePrice (USD)$18.88Released TypeOld Release (2023-07-28)Brand is an old entry in this marketSize and Weight33.4 x 26.3 x 4.2 cm, 454.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
浅绿色/低饱和配色相对常见黑色、绿色办公文件夹更有“桌面收纳感”，但不算强差异。, 8个口袋的蛇腹式文件夹，配合标签页和按扣封口，主打便携分类收纳；属于成熟公模路线，不像私模。Key Buying Motive
可同时容纳A4与Letter尺寸，适合票据、税务文件、课程资料等多场景分类；附标签贴纸，强调快速分区检索。Target Customers
需要在家、学校、办公室之间频繁携带纸质文件的人群，如学生、自由职业者、小微企业主、报税与票据整理用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,328.00600 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight7.75% / 12.79%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-8.18% / -3.13%Peak / Non PeakSales & BSR Performance
OspelelfB0GSVJQKGT (4.2/5 (446 Reviews))Ospelelf Large Dry Erase Calendar for Wall 2026-2027, 32'' x 48'' Big Yearly Laminated Family Calendar, 2 Year Calendar, Use July 2026 - June 2028 (Green Plant)
This listing is deemed profitablePrice (USD)$26.99Released TypeNew Upgraded Version on Old ASIN (2026-03-31)Brand is an old entry in this marketSize and Weight38.7 x 29.8 x 3.2 cm, 481.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
绿色植物主题配色，区别于常见纯色或办公风格文件整理产品, 超大32'' x 48''双面年度月历版式，且采用可折叠发货，便于展开后保持平整Key Buying Motive
兼具2年跨度、可擦写、配件齐全（笔、橡皮、图钉、贴纸）的大尺寸家庭/办公日历Target Customers
面向需要长期家庭日程、学生教学安排、以及多成员家庭任务统筹的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,699.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight20.30% / 23.83%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.16% / 12.69%Peak / Non PeakSales & BSR Performance