- Benchmark ASINB0FSYBZ266
- MarketplaceUS
- Category ID1069540
- Analyzed Products
- Keywordoffice desk organizer, desktop storage rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥27.44estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，且已经明显进入价格战区。 关键证据很直接：新品牌成功率是0%，新上市产品8个里没有一个盈利；新产品利润区间只在-10.02%到9.23%，说明多数产品都卡在低利润甚至亏损边缘，不管大品牌还是小商家，现在进场都不是好时机。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经接近价格战区，且新品牌成功几乎为零。 你的预算 50万 CNY 只能覆盖前期上架与初期投放，但按现有数据看，连“可盈利的新入场样本”都没有，进场后更像是在和老品牌拼亏损。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?75.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 廉价文件盒/档案盒：用来替代桌面抽屉式收纳，把票据、说明书、A4纸和杂物统一竖放分类，通常比亚克力桌面收纳架更便宜，也更容易在办公文具店或超市买到。
- 可堆叠塑料收纳盒（无抽屉）：适合桌面小物、文具和配件，拿取方式更直接，价格通常低于透明亚克力抽屉组，且不需要复杂组合或维护。
- 一次性/可重复使用的桌面分格托盘：适合高频使用的笔、剪刀、回形针、便签等，能快速替代部分桌面储物需求，成本更低、上手更快。
- 内置分隔的抽屉整理盘：如果用户已有办公桌抽屉，这类浅盘可直接放入抽屉内完成分类，通常比额外购买桌面储物架更便宜，也不占桌面空间。
- 壁挂式软袋/文件挂袋：把桌面物品转移到墙面或柜侧，能减少桌面占用；安装简单，预算也往往低于桌面储物架。
- 回收包装盒/鞋盒改造收纳：用家里现成纸盒做临时分区，几乎零成本，适合预算敏感或临时整理场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经进入价格战/过度竞争区。 目前可见新品整体盈利率只有0%，市场总体盈利产品占比也只有5.88%，而且近一段时间新增产品几乎全部是亏损或未达标，说明不是“还能靠优化拿利润”的市场，而是“越进越卷”的市场。
证据很直接：JNFUZ 作为新品牌，2个新上架ASIN全部亏损，成功率0%；老品牌里也没有形成可复制的成功样本，新品盈利率同样是0%。 JNFUZ 的 B0FSYBZ266 定价约45.74美元，月销100、月营收4574美元，利润率只有8.4%，早期投入约9056.52美元，其中广告就要2036.81美元；另一个新品 B0GF9QPRVT 也亏损。对比成熟品牌 caktraie，B0CNRP5WXG 月销600、营收17604美元、3107条评论，B0C89WZXZT 月销1000、营收42870美元、3101条评论，但利润率分别是-5.59%和-1.3%，这已经很像靠规模硬扛的老牌位置，不适合小卖家照抄。更关键的是，市场里“常见款”太多，比如 Prsildan 的 B0GF7SBPFN 也是新上架但亏损；而真正有盈利信号的少数样本，比如 Marbrasse 的 B0DJVCR62M，卖点是可伸缩、可调隔板、外观和结构明显差异化，说明要想赚钱必须做出功能和外观双重差异，不是简单换个壳就行。
结论：大品牌也不建议现在进入，小品牌更不建议。 小卖家这条路如果硬做，基本只能靠高预算、强投放、甚至接近“掠夺式”打法去抢流量；但这类打法不算健康成功案例。你现在的500000元人民币预算，虽然足够覆盖单个ASIN的前期启动，但面对这种0%新品盈利、5.88%全市场盈利、且新入场品牌连续亏损的环境，投入回报风险过高。
Least investment in new productsMost investment in new productsNew products with Highest revenueJNFUZ
Recent Monthly Revenue (USD):-(-)B0GF9QPRVTBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$4,574.00(100pcs/month)B0FSYBZ266 (4.6/5 (91 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productscaktraie
Recent Monthly Revenue (USD):$17,604.00(600pcs/month)B0CNRP5WXG (4.7/5 (3107 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Recent Monthly Revenue (USD):$42,870.00(1000pcs/month)B0C89WZXZT (4.7/5 (3101 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$315,100.00(10000pcs/month)B0BY8V2VMS (4.7/5 (3115 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 木纹复古外观与常见桌面收纳明显不同，视觉识别强
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- 阶梯式多层+双抽屉，既能收纳也更像桌面摆件
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- 适合办公桌/化妆台展示型用户，图片更容易吸睛
B07S2N5RM6 (4.7/5 (510 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 绿色金属网格外观很醒目，和常见白色/透明款差异大
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- 可伸缩结构适配不同抽屉，功能点一眼可见
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- 适合重度分类收纳人群，产品图信息感强、易促点击
B0DJVCR62M (4.6/5 (1558 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不该进入。 结论很直接：新品牌成功率是 0%，新上市产品里没有任何一个达到可接受的盈利表现，且新品利润率几乎全部卡在 0% 以下到 10% 以下，已经是明显的价格战/过度拥挤市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CNCWVDQLMarbrasse2023-11-15Yes$39.36300pcs$11808.018.82%$2222.27B0DJVCR62MMarbrasse2023-07-20Yes$21.61100pcs$2161.010.44%$225.61Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FP4TYNZ1Prsildan2025-08-29No$24.64200pcs$4928.0-4.67%$-230.13
B0GF7SBPFNPrsildan2026-01-06No$24.04100pcs$2404.0-8.36%$-200.97
B0GDX6JH7LCOMFYROOM2026-01-04No$20.03100pcs$2003.0-7.55%$-151.22
B0GDX73NXNCOMFYROOM2026-01-04No$18.2350pcs$911.5-14.12%$-128.7
B0GF83YR5VPrsildan2026-01-06No$17.3750pcs$868.5-6.47%$-56.19B0FSYBZ266JNFUZ2025-12-28No$45.74100pcs$4574.08.39%$383.76B0GF9QPRVTJNFUZ2026-01-06No$--pcs$--%$-
B0GG8YM4XTARSTPEOE2026-01-12No$--pcs$--%$-#New Product Success Rates
Listing这个类目不适合进入，结论很直接：新品成功率为0%，且市场正在往价格战/低利润方向走。 你要看的不是“有没有机会”，而是“谁还能承受更高投入、还能用更强差异化硬打进去”；以你当前 50万人民币预算，能做单品入场，但不够覆盖长期品牌、研发和认证型投入，所以对小商家来说风险极高。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
PrsildanCOMFYROOMARSTPEOEJNFUZ#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：新品牌几乎没有成功窗口，已经进入高压竞争区。 过去一年到最近几个月，新品发布并没有形成健康增长，最近 2025/12 到 2026/1 只看到新增新品却全部失败；新品牌新上架成功率为 0%，而市场整体可识别盈利产品只有 5.88%，明显偏低。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 1 0 0 0 0 0 2026 1 2 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 1 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 1 0 0 0 0 0 2026/1 1 2 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMarbrasseB0CNCWVDQL (4.6/5 (1574 Reviews))Marbrasse Expandable Desk Drawer Organizer, Mesh Drawer Organizer Tray with 10 Adjustable Compartments, Desk Organizers and Accessories for Office Supplies, Makeup & Vanity (Expandable Black-2 pack)
This listing is deemed profitablePrice (USD)$39.36Released TypeOld Release (2023-11-15)Brand is an old entry in this marketSize and Weight31.0 x 23.4 x 13.4 cm, 1810.00gProfitable Factors
Distinct functions and featuresUnique appearance designLow pricing strategyEstablished brand with longevityDesign & Appearance
黑色金属网格外观，区别于常见透明亚克力桌面收纳, 可伸缩长度设计，适配 9.17 到 17.12 英寸抽屉；10 个可调分隔位Key Buying Motive
可伸缩抽屉式收纳盘，能按抽屉宽度自由适配Target Customers
需要按抽屉尺寸定制收纳的办公室用户、化妆台用户和小物分类重度整理人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,808.00300 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight13.21% / 18.82%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.28% / -3.67%Peak / Non PeakSales & BSR Performance
MarbrasseB0DJVCR62M (4.6/5 (1558 Reviews))Marbrasse Expandable Desk Drawer Organizer, Mesh Drawer Organizer Tray with 10 Adjustable Compartments, Desk Organizers and Accessories for Office Supplies, Makeup & Vanity (Expandable-Green)
This listing is deemed profitablePrice (USD)$21.61Released TypeOld Release (2023-07-20)Brand is an old entry in this marketSize and Weight32.0 x 23.5 x 7.2 cm, 921.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
绿色扩展款在同类桌面收纳中更醒目，区别于常见透明/白色款, 可伸缩宽度从 9.17 英寸延展到 17.12 英寸，属于更强的尺寸适配型结构；网格金属抽屉托盘形态也与常见亚克力抽屉箱不同Key Buying Motive
可伸缩 + 可调隔板，能按抽屉尺寸和物品大小灵活重组收纳空间Target Customers
需要适配不同抽屉尺寸、同时收纳办公文具与化妆小物的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,161.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight4.33% / 10.44%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-16.50% / -10.40%Peak / Non PeakSales & BSR Performance