- Benchmark ASINB0GSVJQKGT
- MarketplaceUS
- Category ID1069474
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥16.19estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经接近价格战区，对新品牌和小商家都不友好。 目前只有5个新品牌、11个新品牌新品样本，但真正盈利的只有1个，新品牌新品成功率只有9.09%，失败率高达90.91%；同时大多数新产品利润都被压在10%以下或直接不赚钱，说明这不是一个靠常规选品就能赢的赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经接近价格战区，且对新进入者不友好。 用户预算有50万CNY，表面上足够覆盖单个ASIN前期铺货、运费和投放，但不足以支撑长期品牌战；而且样本里只有11.11%产品可盈利，新品可盈利率也只有16.67%，说明不是“容易赚钱”的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?8.33%New listing success rate (old brands):100.00%New listing success rate (new brands):9.09%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 超大白板/磁性白板：用来替代墙面计划表，价格通常更低、可重复书写，适合家庭和办公室做周计划或任务分配。
- A4/A5活页本 + 打印模板：用便宜的活页纸、月历模板或可下载打印页替代成品桌面/墙面收纳日历，灵活度高，成本更低。
- 便签板/留言板组合：用软木板、磁条板或可移贴便签来管理待办与文件提醒，比大型墙挂日历更轻量，安装也更容易。
- 数字日历共享方案：如 Google Calendar、iCloud 日历、Outlook 共享日历，适合多人协同，几乎零成本且不用占墙面空间。
- 文件架+标签夹的极简桌面方案：用便宜的文件盘、文件夹和标签代替“文件整理器”的部分功能，更适合只需要收纳少量纸张的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近/落入价格战和过度拥挤状态。 新品牌里真正跑出来的只有少数，当前样本里新品牌新品盈利率约9.09%，而新品牌新品非盈利率高达90.91%；同时老品牌新品盈利率看起来很高，但这更像是资源型选手在抢位，不是小商家可以直接复制的路径。
New products with Highest revenueSUNEE
Recent Monthly Revenue (USD):$538.50(50pcs/month)B0GTPCSSJZ (4.6/5 (577 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsThboxes
Recent Monthly Revenue (USD):$2,835.00(300pcs/month)B0DCJGXP36 (4.8/5 (893 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsLeast profitable new productsMost investment in new productsGraphique
Recent Monthly Revenue (USD):-(-)B0GS4BKCLG (4.1/5 (21 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H618BYP6Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 超大32×48英寸整墙日历，尺寸最醒目，点击率高
- |
- 绿色植物主题，装饰感强，和普通白底日历差异大
- |
- 附带记号笔、橡皮、图钉，可开箱即用，吸引家庭和办公用户
B0GSVJQKGT (4.2/5 (446 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 米色野花封面，礼品感强，视觉风格与通用款差异明显
- |
- 7×10英寸大尺寸月历书，像桌面装饰本，容易吸睛
- |
- 26个月长周期+备注页，适合长期规划和送礼场景
B0GTPCSSJZ (4.6/5 (577 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，属于明显的高风险价战市场：新产品里只有16.67%盈利，且83.33%新产品都不赚钱；更关键的是，真正赚钱的只有两个案例，分别是 SUNEE 的 B0GTPCSSJZ 和 Ospelelf 的 B0GSVJQKGT，说明成功高度依赖老品牌底盘+明显差异化+较强投放/品牌力，不是普通小卖家能稳定复制的。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GSVJQKGTOspelelf2026-03-31Yes$26.99100pcs$2699.023.83%$643.18B0GTPCSSJZSUNEE2026-03-24Yes$10.7750pcs$538.515.73%$84.71Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GSVJQKGTOspelelf2026-03-31Yes$26.99100pcs$2699.023.83%$643.18B0GTPCSSJZSUNEE2026-03-24Yes$10.7750pcs$538.515.73%$84.71#New Product Success Rates
Listing结论很明确：这个市场不适合进入。 新品盈利率只有16.67%，但真正能稳定跑出来的只有SUNEE和Ospelelf两条线，其余新品牌几乎全军覆没；而且老品牌占比更高，说明这个类目已经被成熟玩家卡住了，属于高竞争、明显价格挤压的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SUNEEOspelelfNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GraphiqueSUNEEOrange Circle StudioOther#Success Rate by Entry Time
Listing这不是一个适合进入的市场。当前已经进入明显的高压竞争区，最近新品牌几乎全军覆没，只有个别老品牌借助差异化才跑出来。
从时间趋势看，2022-2024几乎没有可见的新进入；到了2025-2026，新品牌开始集中涌入，但结果非常差：新品牌新上架成功率只有9.09%，失败率高达90.91%。更关键的是，最近一年里可识别的新品牌成功只有SUNEE 的 B0GTPCSSJZ，而失败样本里有SUNEE 4个、Graphique 2个、Orange Circle Studio 2个、Gueevin 1个、Roosyo 1个；这说明不是“新品牌整体有机会”，而是绝大多数新品牌都在同一条拥挤赛道里撞墙。市场利润难度也不是轻松型，整体属于中等偏难，而且最近新进入的产品里大量被挤到非盈利区，典型就是 B0GTPPTCFJ、B0GTP85RMF、B0GTPJYFBL、B0GS4BKCLG、B0GXWZ13BM、B0GXRX8G2C、B0H618BYP6 这些新款都没跑起来；这种结构更像是价格战+流量争夺，不是好市场。
对大品牌来说，唯一能参考的成功案例是 Ospelelf 的 B0GSVJQKGT：售价约26.99美元，月销约100件，月营收约26.99万日元/按数据口径折算，利润率约15.73%，靠的是老Listing承接+明显的功能/外观差异化，不是简单堆货。对小商家来说，真正能作为样板的只有 SUNEE 的 B0GTPCSSJZ：售价约10.77美元，月销约50件，月营收约53,850，利润率约15.73%，但它其实是大投入的差异化新品，带有野花封面、26个月长周期、礼品感与规划功能组合，这类成功不是低预算就能复制。与此同时，Thboxes 这种老品牌也出现了1.19%的极低利润样本，说明通用款已经被压到几乎没利润；而 Graphique 两个新款都失败，且其中 B0GS4BKCLG 只有21条评价却仍失败，属于典型的高营销/高试错但不赚钱的信号。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 1 1 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 1 1 0 0 4 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesOspelelfB0GSVJQKGT (4.2/5 (446 Reviews))Ospelelf Large Dry Erase Calendar for Wall 2026-2027, 32'' x 48'' Big Yearly Laminated Family Calendar, 2 Year Calendar, Use July 2026 - June 2028 (Green Plant)
This listing is deemed profitablePrice (USD)$26.99Released TypeNew Upgraded Version on Old ASIN (2026-03-31)Brand is an old entry in this marketSize and Weight38.7 x 29.8 x 3.2 cm, 481.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
绿色植物主题，视觉上比普通白底/花卉款更有家居装饰感, 超大32'' x 48''挂墙式年度双年日历，折叠发货，且带可干擦书写表面Key Buying Motive
自带橡皮、4支记号笔、图钉和透明贴纸，开箱即可使用Target Customers
适合需要整面墙长期统筹日程的家庭、教师和办公场景用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,699.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight20.30% / 23.83%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.16% / 12.69%Peak / Non PeakSales & BSR Performance
SUNEE Monthly Planner May 2026 to June 2028-7" x 10" Large Calendar Book – Big Size Desk Organizer for Business, School, Notes, 100 GSM Paper, Beige Wildflower
This listing is deemed profitablePrice (USD)$10.77Released TypeNew Release (2026-03-24)Brand is a new entry in this marketSize and Weight24.7 x 18.8 x 0.8 cm, 181.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
米色野花封面，比常见纯色/简约款更偏装饰性与礼品感, 7"×10"大尺寸月历书，带野花花卉封面，视觉上更像桌面装饰型日历本Key Buying Motive
26个月超长月视图（2026年5月到2028年6月）+ 备注页/联系人页/重要日期页，兼顾长期规划与日常记录Target Customers
更适合想要兼顾办公规划与礼物属性的女性用户、学生、教师以及需要跨两年做项目/学期安排的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$538.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight13.28% / 15.73%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.06% / 7.51%Peak / Non PeakSales & BSR Performance