- Benchmark ASINB0GRBLL1BV
- MarketplaceUS
- Category ID3775391
- Analyzed Products
- Keywordhome health products
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥38.24estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，原因很明确：已进入价格竞争区，利润被压在中低位，且新品成功主要靠少数差异化单品支撑，不是一个适合跟风通用款的市场。 现有样本里没有看到你要求的那种30+新品牌涌入的彻底过热信号，但“通用款难赚、差异化才活”的特征已经非常清楚。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场可进入，但只适合有明确差异化的新品，不适合跟风通用款；小商家能做，前提是做出功能和外观差异，靠低价硬拼不行。 从现有样本看，市场并没有出现你要求的“30~100+ 新品牌涌入”那种彻底过热信号，但利润已经被压到中低区间，说明这是一个竞争明确、但仍留有窗口的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Alternatives- 马桶增高器/加高坐便垫：通常比完整安全扶手架更便宜、安装更简单，适合只需要降低起身难度的用户。
- 壁挂式或床边便携扶手：如果用户主要需要借力而非完整框架，单独扶手或便携扶手往往更轻便、占空间更小。
- 浴室防滑扶手贴/免打孔吸盘扶手：对于短期过渡或租房场景，成本更低、安装更快，但承重和稳定性通常不如完整马桶安全架。
- 带扶手的老年人马桶椅/便携坐便椅：适合行动受限但不想改造现有马桶的用户，虽然体积更大，但使用门槛低、购买即用。
- 一次性/临时康复辅助方案（如可折叠便携起身辅助器）：适合术后短期恢复人群，购买门槛低，且比固定式安全框架更容易收纳和转移。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，原因很直接：新品里能赚钱的只有少数，整体盈利率只有50%，而且真正跑出来的新品靠的不是低价，而是明显差异化和品牌力；同类通用款已经被挤压成低利润甚至亏损。对小品牌来说，这不是一个自然赢面的市场，除非你能做出明显功能升级和更强的品牌包装，否则不建议推进。
New products with Highest revenueLeast investment in new productsMost investment in new productsHOMENURSE
Recent Monthly Revenue (USD):$25,492.00(400pcs/month)B0GRBLL1BV (4.4/5 (38 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsCarex
Recent Monthly Revenue (USD):$34,490.00(1000pcs/month)B00354B818 (4.3/5 (4006 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 黑灰配色更醒目，视觉差异大
- |
- 可折叠可收纳，形态更独特
- |
- 7档高宽可调，功能更丰富
- |
- 带吸盘、收纳袋和纸巾架，卖点更多
B0GRBLL1BV (4.4/5 (38 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 双件装，购买感知更强
- |
- 同类中包装形式更少见
- |
- 适合一次配齐，适用场景更广
B0D1848QZT (4.3/5 (3992 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。核心原因很直接：新品利润率只在12.24%~19.52%，大部分还卡在10%~20%的低位，属于明显的价格战区；同时最近只看到2个新品牌/旧品牌新上新样本里，新品牌HOMENURSE靠1个产品赚钱，老品牌Carex的新上新反而亏损，说明这里不是“谁都能靠铺货赚钱”的市场，而是需要更强品牌力和更高投入才可能站住。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GRBLL1BVHOMENURSE2026-05-13Yes$63.73400pcs$25492.019.55%$4983.69B00354B818Carex2023-09-20Yes$34.491000pcs$34490.010.92%$3766.31Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GRBLL1BVHOMENURSE2026-05-13Yes$63.73400pcs$25492.019.55%$4983.69#New Product Success Rates
Listing这个市场不值得进入，当前已经是明显的高风险价格战市场。 现有样本里只有2个可判定新品，盈利/亏损各1个，整体新品成功率50%，看起来不差，但真正能代表“可复制机会”的只有一条：新品牌 HOMENURSE 的 B0GRBLL1BV；而老牌 Carex 的新推出 B0GSVCSK9X 直接失败，说明旧品牌优势并没有把新品成功率拉起来，市场不是靠品牌数量在扩张，而是靠少数差异化强、预算更重的单品在硬撑。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
HOMENURSENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Carex#Success Rate by Entry Time
Listing结论很直接：这个市场不值得进入，已经进入价格竞争区，且对新品牌并不友好。 现有数据只看到2个新品牌样本，成功率50%，但这是被极小样本误导的；真正能代表新品牌的只有HOMENURSE一条成功案例，Carex一条失败案例，市场信号更像是“少量高差异化产品能活，其余通用款很难赚”。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 1 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 1 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCarex Toilet Safety Frame - Toilet Safety Rails With Adjustable Width - Toilet Rails For Elderly, Handicap, Home Health Care Equipment After Surgery, Supports 300lbs
This listing is deemed profitablePrice (USD)$34.49Released TypeOld Release (2023-09-20)Brand is an old entry in this marketSize and Weight43.8 x 21.2 x 8.2 cm, 2268.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
经典白色浴室支撑框架，外观为通用型双扶手结构Key Buying Motive
16-18英寸可调宽度，适配多数圆形和加长马桶；300磅承重，安装简单Target Customers
面向术后恢复、老年人、行动不便者以及需要如厕起身辅助的家庭护理用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$34,490.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight5.56% / 10.92%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-26.59% / -21.23%Peak / Non PeakSales & BSR Performance
HOMENURSEB0GRBLL1BV (4.4/5 (38 Reviews))HOMENURSE Toilet Safety Rails for Seniors, Adjustable Foldable Frame, 350lb
This listing is deemed profitablePrice (USD)$63.73Released TypeNew Release (2026-05-13)Brand is a new entry in this marketSize and Weight43.9 x 34.2 x 12.5 cm, 3679.00gProfitable Factors
Established brand with longevityDistinct functions and featuresUnique appearance designDesign & Appearance
黑灰配色搭配白色马桶环境，视觉更醒目，偏家用医护风格, 可折叠可收纳的框架结构，整体形态比常规固定式马桶扶手更完整Key Buying Motive
7档高度/宽度可调，支持350磅承重，并带吸盘、防滑、收纳袋和纸巾架Target Customers
术后康复、行动不便、需要便携式如厕辅助的老年人与照护家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$25,492.00400 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight13.65% / 19.55%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-14.57% / -8.67%Peak / Non PeakSales & BSR Performance