
这个市场不值得进入,结论很直接:它已经被老品牌锁死,新品牌没有真实成功样本,小商家和跨赛道大品牌都不应当现在入场。 当前数据里新品牌数为0,近期开出的新产品里只有1个能算盈利,盈利率只有25.00%;而且新产品大多只是老款延伸,说明市场不是在扩张,而是在存量里卷功能和价格。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是适合现在进入的市场:利润不差,但增长已被老品牌和常见款锁死,新品牌几乎没有真实成功样本。 你有50万CNY,做单个ASIN的早期投入是够碰这个类目的,但这只够覆盖前几个月的供货、物流和投放,不包含研发、品牌和认证;以当前数据看,进去也很难打出稳定回报。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:老品牌主导、2026年新品牌为0,属于成熟但已经被头部品牌吃透的市场。虽然当前样本里可识别盈利率还有71.43%,但新上架产品盈利率只有25.00%,而且近期新产品发布几乎没有持续增长,说明不是机会扩张期,而是只剩下少数大品牌在做功能微创新的存量竞争。
结论很明确:这个市场不适合进入,尤其不适合小商家。 新品里只有 25.00% 可验证为盈利,且可见的盈利新品全部来自老品牌;真正的新品牌成功样本为 0,说明不是新手友好的市场,而是被成熟品牌和功能型差异占住了。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DKF33SP2 | Andesfit | 2024-10-21 | Yes | $48.93 | 1000pcs | $48930.0 | 35.48% | $17360.37 |
![]() | B0H3P74MT9 | VOLUETH | 2026-06-02 | Yes | $49.99 | 100pcs | $4999.0 | 36.78% | $1838.64 |
![]() | B0D9Y91L76 | VOLUETH | 2024-07-23 | Yes | $49.99 | 100pcs | $4999.0 | 36.66% | $1832.64 |
![]() | B01B4PKQL2 | Beurer | 2022-08-26 | Yes | $34.49 | 100pcs | $3449.0 | 33.33% | $1149.56 |
![]() | B0DSQ7Y77N | Homedics | 2025-01-10 | Yes | $57.36 | 50pcs | $2868.0 | 38.62% | $1107.63 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0H3P74MT9 | VOLUETH | 2026-06-02 | Yes | $49.99 | 100pcs | $4999.0 | 36.78% | $1838.64 |
这个市场不适合进入,整体是高竞争、接近价格战的市场,新品牌的真实机会很弱。 现有样本里可识别的整体盈利率只有71.43%,但新上架产品的盈利率只有25.00%,而且新品牌/旧品牌的新产品胜率都只有33.33%,说明真正的新机会很少,更多是老品牌在用成熟打法继续吃市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入。 结论很直接:新品牌成功率只有25.00%,而且最近新增里真正跑出来的只有VOLUETH的B0H3P74MT9,整体已经在向更激烈的价格竞争走;对小商家来说,这不是可复制的机会,而是高投入、高淘汰的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |