- Benchmark ASINB0GH8JBC2Y
- MarketplaceUS
- Category ID18502611011
- Analyzed Products
- Keyworddiffuser oil, aromatherapy diffuser oil set, home fragrance oil
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.99estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经接近价格战和品牌战的高风险区。 新品牌能赚钱的比例只有13.16%，新品整体失败率高达86.84%，而且近几个月新品牌持续涌入，但大多数都没跑出来，说明竞争是在变差，不是在变好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：对大多数新卖家来说，预算够不够不是核心问题，核心问题是已经进入了价格战和品牌战。 目前可见的新品牌里，SIPHLAN 3/10 盈利、Fiora Naturals 1/1 盈利、Somniare 0/2 盈利；整体新上架盈利率只有 12.5%，而全市场可识别盈利率也只有 35.34%，说明机会并不宽，且新品牌成败分化很大。
Early sourcing + logistics + marketing budget (USD)$1,023.88 - $1,023.88Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?32.50%New listing success rate (old brands):7.69%New listing success rate (new brands):14.81%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 香薰蜡烛：比扩香精油更直观，不需要设备，适合想要“点燃即用”的用户，入门成本也通常更低。
- 藤条香薰/无火香薰：无需插电、无需调配，放在房间即可持续散香，适合想绕开扩香机和油品兼容问题的人。
- 室内喷雾/枕头喷雾：见效快、使用门槛低，适合只想临时改善空间气味、不想长期购买扩香油的用户。
- 香包/衣柜除味包：价格更低、维护更省事，适合小空间、衣柜、抽屉等局部场景，替代“家居留香”需求。
- 香氛片/车载香片：无需电源和水，便于放在入口、车内或小空间，适合对使用便利性要求高的用户。
- 可替换香味的洗衣香珠或衣物香氛增效剂：如果用户的真实需求是“衣物和家里有香味”，这类产品更贴近日常刚需，且购买路径更成熟。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入。新品利润看起来不差，但市场已经进入高强度内卷：新品牌盈利率只有14.81%，新品牌新品亏损率高达81.48%，而且近几个月新品牌新品数量明显增加，竞争在升温，不是降温。
从证据看，能赚钱的案例几乎都在复制“酒店同款香型”这条路，但真正跑出来的不是小品牌轻资产逻辑，而是要么靠老品牌势能，要么靠极强的投放和铺货。老品牌 Air-Scent 的 B0DMWGCC4S 月销6000、月收入1799.4万，B0D5WL3GLY 月销2000、月收入599.8万，利润率都在38%左右；它们属于明显的强势大品牌样本，不是小商家可直接照搬的案例。新品牌里真正站稳的只有 SIPHLAN 的 B0GH8JBC2Y，售价19.99美元，利润率24.97%，月销200、月收入39.98万，发布后38条评论；但同品牌另外两条新品 B0GGJHFCDK、B0GGJHF56T 也只是同样路线下的中等表现，另外7个新品全亏，品牌新品盈利率只有30%。更危险的是，Somniare 的两个新品 B0GYWBZC59、B0GYWG9VMG 都亏，说明这条赛道不是“做出来就能卖”，而是“做得像也未必赢”。
给你的结论很直接：大品牌可以借势切入，但要准备重投入；小品牌不建议进场，除非你能做出明显差异化和更强的品牌背书。可参考的成功样本是 Air-Scent 的 B0DMWGCC4S / B0D5WL3GLY，以及新品牌里相对可模仿的 SIPHLAN 的 B0GH8JBC2Y；可复制的点是“酒店灵感香型、礼盒感包装、多场景兼容、20美元左右定价”。但对小品牌来说，真正该学的是 SIPHLAN 这类新品的打法，而不是 Air-Scent 的老品牌打法；如果你只能做普通香型复刻、没有研发/品牌/投放预算，建议直接放弃。
New products with Highest revenueSIPHLAN
Recent Monthly Revenue (USD):$3,998.00(200pcs/month)B0GH8JBC2Y (4.6/5 (38 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,999.00(100pcs/month)B0GGJHFCDK (3.8/5 (48 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,999.00(100pcs/month)B0GGJHF56T (4.1/5 (44 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsAir-Scent
Recent Monthly Revenue (USD):$179,940.00(6000pcs/month)B0DMWGCC4S (4.5/5 (4919 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$59,980.00(2000pcs/month)B0D5WL3GLY (4.4/5 (2522 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$19,990.00(1000pcs/month)B0DMWD8Q3M (4.5/5 (4911 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsFiora Naturals
Recent Monthly Revenue (USD):$4,848.00(300pcs/month)B0G6LTQ9W6 (4.6/5 (3597 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsSomniare
Recent Monthly Revenue (USD):-(-)B0GYWBZC59 (4.7/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GYWG9VMG (4.4/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 酒店同款香型，差异化明显
- |
- 滴管小瓶，图像简洁醒目
- |
- 适合入门用户和便携使用
B0FYX5863G (3.6/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 120mL大容量补充装，尺寸最突出
- |
- 高端酒店香氛定位明确
- |
- 棕色玻璃瓶更像专业香氛产品
B0DPZYPRL9 (4.5/5 (897 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入：新品利润被压在低位，且新品牌成功率只有15.38%，失败率84.62%，已经明显进入高竞争区。 但这不是“完全没钱赚”，而是只有少数带品牌力、选品差异化足够强的玩家能活下来；对小商家来说，不走强营销或强差异化基本很难赢。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DMWGCC4SAir-Scent2024-11-01Yes$29.996000pcs$179940.038.2%$68737.08B0D5WL3GLYAir-Scent2024-06-05Yes$29.992000pcs$59980.038.39%$23026.33
B09YZ57S5HScentify2022-08-10Yes$30.01000pcs$30000.035.26%$10578.0
B0BQZF5CHWScentify2022-08-12Yes$30.0700pcs$21000.036.97%$7763.7B0DPZYPRL9Air-Scent2024-12-11Yes$29.99600pcs$17994.037.85%$6810.73B0DMWD8Q3MAir-Scent2024-11-01Yes$19.991000pcs$19990.029.89%$5975.02
B084WKW6F7sesneslabs2020-02-12Yes$18.321000pcs$18320.030.69%$5622.41
B0BQZDCQD1Scentify2022-08-12Yes$30.0400pcs$12000.036.8%$4416.0
B0DF471Z8FLifelines2024-08-23Yes$29.88300pcs$8964.036.0%$3227.04
B0D5WKHKS2Air-Scent2024-06-05Yes$19.99500pcs$9995.029.64%$2962.52
B08KDLPRMCDoratelier2020-09-29Yes$18.31500pcs$9155.030.12%$2757.49
B07WM1YZXKMaple Holistics2019-08-12Yes$11.951000pcs$11950.020.42%$2440.19
B0BQZDKJHGScentify2022-08-12Yes$30.0200pcs$6000.036.87%$2212.21
B084RY8L85REVIVEEO2020-11-04Yes$16.0400pcs$6400.027.56%$1763.84
B0DPZZ166MAir-Scent2024-12-11Yes$19.99200pcs$3998.029.87%$1194.21
B0CHQMMPN8Scentify2023-07-04Yes$30.0100pcs$3000.036.94%$1108.2
B07X2ZVW8ZREVIVEEO2022-12-17Yes$29.0100pcs$2900.037.87%$1098.23
B0BKY1VPXQMaple Holistics2022-10-30Yes$29.95100pcs$2995.035.75%$1070.72
B0CHQPZ3X8Scentify2023-07-03Yes$30.0100pcs$3000.035.56%$1066.81B0G6LTQ9W6Fiora Naturals2026-03-12Yes$16.16300pcs$4848.021.03%$1019.54Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G6LTQ9W6Fiora Naturals2026-03-12Yes$16.16300pcs$4848.021.03%$1019.54B0GH8JBC2YSIPHLAN2026-02-24Yes$19.99200pcs$3998.024.97%$998.31B0GGJHFCDKSIPHLAN2026-02-24Yes$19.99100pcs$1999.029.4%$587.71B0GGJHF56TSIPHLAN2026-02-24Yes$19.99100pcs$1999.028.65%$572.72
B0FPG99Y4WMaple Holistics2025-09-02Yes$14.9550pcs$747.519.51%$145.84#New Product Success Rates
Listing这个市场不适合进入，已经接近/进入严重竞争区，新品牌和老品牌都很难靠正常打法赚钱。 现在新品总体成功率只有13.16%，失败率86.84%；新品牌新品成功率15.38%，但老品牌新品成功率只有8.33%，说明市场不是“新手友好”，而是强者更强、失败面很大。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Maple HolisticsSIPHLANFiora NaturalsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AOLEIXIYASIPHLANMavwicksOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入高风险竞争区。 近期新品牌新产品成功率只有15.38%，但失败率高达84.62%，而且最近一年几乎所有新增都偏向低利润或未达标，说明竞争在迅速加剧，利润被压得很薄。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 4 1 0 0 0 11 2026 0 0 0 0 4 0 0 20 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 1 0 0 0 0 2025/10 0 0 4 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 4 2025/12 0 0 0 0 0 0 0 4 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 3 0 0 9 2026/3 0 0 0 0 1 0 0 4 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAir-ScentB0DPZYPRL9 (4.5/5 (897 Reviews))AirScent Santal Diffuser Oil No. 1033 - Cardomom Sandalwood Iris - 120 mL
This listing is deemed profitablePrice (USD)$29.99Released TypeOld Release (2024-12-11)Brand is an old entry in this marketSize and Weight15.7 x 5.3 x 5.2 cm, 113.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
120mL大容量棕色玻璃瓶，偏高端香氛补充液形态Key Buying Motive
主打酒店同款高浓度香型，兼容有水/无水扩香机、藤条香薰、加湿器和冷风扩香设备Target Customers
偏好高端酒店香氛、追求大容量补充装并需要多设备通用的家庭/办公用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$17,994.00600 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight36.81% / 37.85%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight34.96% / 36.01%Peak / Non PeakSales & BSR Performance
Maple HolisticsB0FPG99Y4W (4/5 (34 Reviews))Pumpkin Spice Essential Oil Blend - Warm & Cozy Pumpkin Spice Oil for Diffuser Candles Soaps & DIYs with Real Nutmeg Cinnamon Clove & Ginger Extracts - Fall Scented Aromatherapy Blend (1 Fl Oz)
This listing is deemed profitablePrice (USD)$14.95Released TypeNew Release (2025-09-02)Brand is an old entry in this marketSize and Weight18.2 x 9.9 x 4.8 cm, 82.00gProfitable Factors
Established brand with longevityDesign & Appearance
橙色/南瓜主题标签在同类香薰油中更有节日季节感, 常见标准滴管瓶设计，搭配秋季南瓜香氛包装图案Key Buying Motive
主打真实肉豆蔻、肉桂、丁香和姜等复合秋日香调，适合扩香、蜡烛和手工皂多场景使用Target Customers
偏好秋季氛围、节日家居香氛和DIY香薰手作的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$747.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.77% / 19.51%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight12.06% / 14.79%Peak / Non PeakSales & BSR Performance
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