- Benchmark ASINB0G69R5SCK
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordpocket planner, small planner, weekly monthly planner
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.74estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合现在进入，结论明确：已进入低利润挤压期，小商家不该进，大品牌也不是好赛道。 新品盈利率只有15.46%，而新产品里84.04%都不盈利；更关键的是，2026年新发布明显放量但多数亏损，说明竞争在加剧，不是在变好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已进入价格战区，且对小商家不友好。 用户预算 50万CNY 约合远高于新产品建议启动预算区间（约1642–1935 USD），所以“钱够不够”不是问题；真正的问题是市场利润太薄、成功率偏低，投入后仍很难稳定跑赢。
Early sourcing + logistics + marketing budget (USD)$1,642.18 - $1,935.36Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?79.38%New listing success rate (old brands):11.69%New listing success rate (new brands):30.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 数字日历/手机日程应用（如 Google Calendar、Apple Calendar）：比纸质小型计划本更低成本，随手可用，提醒功能更强，适合只需要周/月视图的人。
- 可打印的周月计划模板：用户自行下载打印，几乎零门槛、成本更低，也能按需替换页面，适合不想一次买整本的人。
- 可重复使用的干擦式周计划板/桌面白板：只需一次购买，之后反复书写擦除，适合固定在家或办公室做周计划，长期更省钱。
- 子弹笔记本/空白点阵本：用一册通用本自己画月历和周安排，价格通常低于成品规划本，也更灵活，适合接受轻度手工整理的用户。
- 螺旋装订记事本 + 月历贴纸/便签：比专门 planner 更便宜且更容易买到，用户可按自己的节奏搭配，适合只需要少量规划功能的人。
- 简化版待办清单本/任务清单本：如果用户主要需求是记录事项而非完整日程管理，这类产品更便宜、更直观，上手更快。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing不建议进入，这个市场已经明显偏饱和，且新卖家成功率不高。 当前可识别的盈利产品比例只有13.97%，新发布产品盈利率也只有15.46%；更关键的是，2026年新发布里非盈利产品远多于盈利产品，整体是明显的低胜率市场，不适合把它当成稳妥机会。
证据很直接：Taja 作为老品牌，41个产品里只有6个盈利，成功率14.63%；其最能打的单品是 B0GH58MRSL，售价12.83美元，利润率16.88%，月销500，月收入6415美元，但进入市场的早期投入高达7369.30美元，广告就占1646.30美元。另一款 B0GH53JMXQ 虽然也赚钱，但利润率只有11.09%，月销300，月收入3294美元；反过来，B0GS4W476W 和 B0GS52RKFP 的利润率分别只有10.07%和9.93%，已经跌到临界线以下。对小卖家更不友好的是，真正的新品牌案例里，Journaltastic 1个新品全部亏损，连一个可作为正向样板的商品都没有；而 bloom daily planners 虽然是新品牌里少数能跑出来的案例，但它的成功单品 B0FQ61HWSL / B0FQ61RLXQ 也都只是 15.96%~18.66% 的中等利润，且都要靠 662 条评价和持续销售支撑，不是低门槛打法。市场趋势上，2025年新产品较少，但2026年新产品激增，其中大量是非盈利，说明竞争正在快速加剧，不是放缓。
如果硬要学，大品牌应参考 Taja 的成功款 B0GH58MRSL 和 B0GH53JMXQ：复制其 12美元左右定价、轻量化尺寸、白帽推广、简洁功能与周历/月历组合；小卖家只能参考 bloom daily planners 的 B0FQ61HWSL / B0FQ61RLXQ 这种“已有品牌背书+18%左右利润+持续成交”的结构，但你自己的预算 50万人民币虽然足够做单个ASIN的前期投入，仍然挡不住这个类目后续的品牌、内容和广告消耗。结论：这个类目不适合现在入场，尤其不适合小卖家。
Least investment in new productsNew products with Highest revenueMost investment in new productsbloom daily planners
Recent Monthly Revenue (USD):$1,114.00(100pcs/month)B0FQ61HWSL (4.7/5 (662 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,035.00(100pcs/month)B0FQ61RLXQ (4.7/5 (662 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$557.00(50pcs/month)B0FQ61VSY1 (4.7/5 (662 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsTaja
Recent Monthly Revenue (USD):$6,415.00(500pcs/month)B0GH58MRSL (4.7/5 (1876 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,576.00(400pcs/month)B0GH4SRM7N (4.7/5 (1876 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,294.00(300pcs/month)B0GH53JMXQ (4.7/5 (1872 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsJournaltastic
Recent Monthly Revenue (USD):-(-)B0GFV7G8TGBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 花卉水彩封面更醒目，和常见纯色/商务款差异大
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- A5学年周月计划本，功能完整，适合学生和职场人
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- 螺旋装订+硬壳+标签+口袋+松紧带，观感更精致
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- 礼品感强，图片点击和购买吸引力更高
B0GH58MRSL (4.7/5 (1876 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 6.5"x3.5"口袋长条尺寸很少见，辨识度高
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- 两年跨期月历布局，和常见学年本差异明显
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- 彩色渐变风景封面更活泼，图片更抓眼
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- 适合随身携带和中长期规划，目标人群清晰
B0GWHJS9YN (4.7/5 (973 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论是明确的：新品牌/新上架的盈利率只有15.46%，但真正有数据可判定的样本里，10%以下利润的产品占了65%以上，且20%以上高利润只占7%不到，说明这是典型的低利润、强竞争市场。 市场正在往后变差：2025年新产品 17个里只有7个盈利，2026年新产品则是 85个里只有8个盈利，新增品牌与新增产品都在放量，但赚钱的比例明显走弱。\n\n从证据看，这不是适合小商家切入的市场。新品牌里真正能拿来当样板的只有 POPRUN 和 bloom daily planners，且它们的盈利产品集中在 B0FWJ6TNYX、B0FQ62BHSK、B0FQ61HWSL、B0FQ61RLXQ、B0FQ62M6JH 这类 ASIN，利润率大多只有 15%~20% 左右，预算门槛也在 1642~1935 美元区间，但这只是开局成本，不含长期研发、品牌和认证。反过来，失败样本非常多：Yunaeduo 的 B0GYXBQQ39、B0GYXQBTWD、B0GYYSMG4N 连续亏损，利润率分别是 -27.5%、-24.84%、-22.05%；Heveboik 的 B0C99RZ2WS、B0D94R94P1 也都是重亏。更关键的是，很多“看起来卖得很好”的产品其实是老品牌在打仗：Forvencer 的 B0G69R5SCK 卖到每月 200 件、利润率 13.6%、累计投入约 1769 美元，但品牌整体 41 个产品里只有 6 个盈利，成功率仅 14.63%；Taja 也是 41 个产品里只盈利 6 个，成功率 14.63%。这说明市场靠的是老品牌资源和持续铺货，不是普通新卖家轻松能复制。\n\n最终判断：不要进。 这个类目已经进入低利润挤压期，靠正常打法很难跑赢，若没有强品牌、强供应链或差异化创新，几乎没有胜算；对小商家更不友好，想活下来往往得靠高投放甚至激进打法。可参考的只有老品牌里的少数样本，如 Forvencer 的 B0G69R5SCK、B0DHXDDTSW，Taja 的 B0GH58MRSL、B0GH4SRM7N、B0GH53JMXQ、B0GH599L1S、B0GWHJS9YN，但这些更像是大品牌/重投入打法，不是小商家模板。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GH58MRSLTaja2026-01-16Yes$12.83500pcs$6415.016.88%$1082.86B0GH4SRM7NTaja2026-01-16Yes$11.44400pcs$4576.012.78%$584.82
B0GHS5BVP6JEJEGO2026-01-20Yes$9.23300pcs$2769.015.01%$415.63B0GH53JMXQTaja2026-01-16Yes$10.98300pcs$3294.011.09%$365.31
B0DHXDDTSWForvencer2024-09-25Yes$8.78400pcs$3512.010.3%$361.74
B0CQN9W44LSUNEE2023-12-20Yes$9.69200pcs$1938.013.42%$260.08B0G69R5SCKForvencer2025-12-11Yes$9.57200pcs$1914.013.58%$259.93B0FQ61HWSLbloom daily planners2025-09-08Yes$11.14100pcs$1114.018.28%$203.64B0FQ61RLXQbloom daily planners2025-09-08Yes$10.35100pcs$1035.015.96%$165.19
B0GHSKNDN2JEJEGO2026-01-20Yes$11.23100pcs$1123.011.95%$134.2
B0FWJ6TNYXPOPRUN2025-10-16Yes$12.5250pcs$626.020.34%$127.33
B0DYV9ML92Forvencer2025-02-28Yes$9.16100pcs$916.012.38%$113.41
B0GH599L1STaja2026-04-20Yes$10.77100pcs$1077.010.31%$111.04
B0FQ62BHSKbloom daily planners2025-09-08Yes$10.4450pcs$522.020.4%$106.49B0FQ61VSY1bloom daily planners2025-09-08Yes$11.1450pcs$557.018.66%$103.94B0GWHJS9YNTaja2026-04-08Yes$8.32100pcs$832.011.41%$94.94
B0FQ62M6JHbloom daily planners2025-09-08Yes$10.4450pcs$522.016.55%$86.4
B0CQXS5H6XArtfan2023-12-25Yes$12.2450pcs$612.011.72%$71.73
B0GS4X999WTaja2026-06-03Yes$11.3550pcs$567.512.44%$70.6Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GH58MRSLTaja2026-01-16Yes$12.83500pcs$6415.016.88%$1082.86B0GH4SRM7NTaja2026-01-16Yes$11.44400pcs$4576.012.78%$584.82B0GHS5BVP6JEJEGO2026-01-20Yes$9.23300pcs$2769.015.01%$415.63B0GH53JMXQTaja2026-01-16Yes$10.98300pcs$3294.011.09%$365.31B0G69R5SCKForvencer2025-12-11Yes$9.57200pcs$1914.013.58%$259.93B0FQ61HWSLbloom daily planners2025-09-08Yes$11.14100pcs$1114.018.28%$203.64B0FQ61RLXQbloom daily planners2025-09-08Yes$10.35100pcs$1035.015.96%$165.19B0GHSKNDN2JEJEGO2026-01-20Yes$11.23100pcs$1123.011.95%$134.2B0FWJ6TNYXPOPRUN2025-10-16Yes$12.5250pcs$626.020.34%$127.33B0GH599L1STaja2026-04-20Yes$10.77100pcs$1077.010.31%$111.04B0FQ62BHSKbloom daily planners2025-09-08Yes$10.4450pcs$522.020.4%$106.49B0FQ61VSY1bloom daily planners2025-09-08Yes$11.1450pcs$557.018.66%$103.94B0GWHJS9YNTaja2026-04-08Yes$8.32100pcs$832.011.41%$94.94B0FQ62M6JHbloom daily planners2025-09-08Yes$10.4450pcs$522.016.55%$86.4B0GS4X999WTaja2026-06-03Yes$11.3550pcs$567.512.44%$70.6#New Product Success Rates
Listing这个市场不值得进入：新品盈利率只有15.46%，但失败率高达84.04%，而且成功几乎被老品牌垄断，属于高竞争、低容错的成熟市场。 用户预算50万人民币看起来足够做单个ASIN的早期投入，但这类市场的真正门槛不在首批打样和投放，而在持续品牌、差异化和长期广告消耗；对小商家来说，合法成功空间很小，对大品牌来说也只是“能进但要重投”的级别，不是好赛道。
证据很直接：整体可识别盈利产品占13.97%，新品盈利率15.46%，已经贴近你给的“可接受下限”，但新品非盈利占84.04%，说明大部分新款都在亏。更关键的是，成功集中在少数成熟品牌——Taja贡献了6个盈利新品、bloom daily planners贡献5个、JEJEGO贡献2个；而失败面里Taja又有32个亏损新品、JEJEGO有17个、SUNEE有9个，说明这不是“谁都能做”的蓝海，而是老品牌高强度内卷。真正常见的盈利新品都不是靠空白创新，而是靠在旧款基础上做外观和功能微创新；例如 B0GH58MRSL（Taja）月销约500、收入约641,500、利润率16.88%，但峰值运费情景下只剩14.46%，说明利润对物流和投放非常敏感；B0FQ61HWSL（bloom daily planners）利润率18.28%，B0FQ61RLXQ 15.96%，B0FQ61VSY1 18.66%。这些成功款都集中在 10.35~12.83 美元价位，且都需要明显差异化外观/功能，不是低价硬拼。反过来，失败款如 SUNEE 的 B0GX1DVJQ6、B0GX1HN6BM 都是常规版式、常见配色、同质化严重；Taja 的 B0GS52RKFP、B0GS52JZT4 等已跌到约9.6%~9.93%利润边缘，说明一旦成本、广告或物流稍微变差，就会掉进亏损区。
结论很明确：不要进入，除非你能做出明显差异化且接受较重投入。 大品牌可参考 Taja、bloom daily planners、JEJEGO 的打法，但要知道它们是靠老列表延展和品牌势能在吃红利；小商家若没有真正独特设计、稳定供应链和持续投放，很难合法复制成功，且市场里还混有大量“近一年评论数过高”的强推型竞品，竞争环境偏激进。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
bloom daily plannersTajaJEJEGOOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SUNEETajaJEJEGOOther#Success Rate by Entry Time
Listing这个市场不值得进入：新品牌成功率只有33.33%，但新上架产品整体盈利率仅15.46%，且近期3个月几乎被非盈利新品淹没，竞争正在明显加剧。 以当前数据看，已不是“容易赚钱”的阶段；大品牌还能靠更高预算和品牌力硬打，小卖家则基本只剩少量可复制的真实成功案例，且很多看起来像是靠强营销堆出来的结果。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 2 1 5 2 0 0 6 2026 3 3 16 8 0 0 0 50 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 2 0 0 0 0 0 2 2025/9 1 0 0 4 1 0 0 1 2025/10 0 0 0 0 1 0 0 3 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 1 1 0 0 0 0 2026/1 0 3 12 5 0 0 0 5 2026/2 0 0 0 0 0 0 0 5 2026/3 0 0 0 0 0 0 0 17 2026/4 3 0 3 2 0 0 0 10 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 1 1 0 0 0 8 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Casesbloom daily plannersB0FQ61HWSL (4.7/5 (662 Reviews))bloom daily planners 2026-2027 Academic Year Pocket Planner (July 2026 - July 2027) 13 Months - SMALL 4” x 6” Weekly Monthly Agenda Organizer & Calendar Book - Butter Yellow Daisies
This listing is deemed profitablePrice (USD)$11.14Released TypeNew Release (2025-09-08)Brand is a new entry in this marketSize and Weight15.5 x 10.6 x 1.8 cm, 159.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黄底雏菊封面，视觉上更明亮、更偏女性化和春夏感, 4" x 6" 口袋尺寸，兼顾周月双视图与学年制 13 个月排布Key Buying Motive
在便携小尺寸中保留月视图+周视图，并加入生活教练工作表、价值观页、月度账单追踪、激励语录等增值内容Target Customers
需要随身携带、同时兼顾课堂/工作/日常安排的学生与女性通勤用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,114.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.03% / 18.28%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.05% / 11.30%Peak / Non PeakSales & BSR Performance
bloom daily plannersB0FQ61RLXQ (4.7/5 (662 Reviews))bloom daily planners 2026-2027 Academic Year Pocket Planner (July 2026 - July 2027) 13 Months - SMALL 4” x 6” Weekly Monthly Agenda Organizer & Calendar Book - Garden Party, Beige
This listing is deemed profitablePrice (USD)$10.35Released TypeNew Release (2025-09-08)Brand is a new entry in this marketSize and Weight15.4 x 11.2 x 1.9 cm, 150.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
花园派对风浅米色封面，偏柔和自然系，与常见纯色/简约封面相比更有女性化装饰感, 4"×6"口袋尺寸，适合随身携带；花卉园艺主题封面在同类周计划/月计划本中辨识度较高Key Buying Motive
学年制13个月（2026年7月-2027年7月）+月视图/周视图双布局，兼顾长期与日常规划；同时加入教练式工作表、价值观页、账单追踪、愿景/肯定语等内容，区别于只做基础排期的竞品Target Customers
偏好随身携带、需要学年规划的学生、教师及通勤女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,035.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight13.48% / 15.96%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.39% / 8.87%Peak / Non PeakSales & BSR Performance
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