- Benchmark ASINB0G69R5SCK
- MarketplaceUS
- Category ID1069456
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥5.74estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，而且对小品牌尤其不友好：新品牌 2 个、但新品牌新产品成功率是 0%，全市场新发布产品只有 12.5% 赚钱，最近新增发布还在继续往亏损区走，说明不是机会在变多，而是价格战在加深。以你 50万人民币预算来看，能覆盖单个 ASIN 的前期成本，但不足以对抗这里的长期投放、品牌拉力和持续亏损压力，更不适合拿来和老牌直接硬拼。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合进入。 结论很直接：利润率和成功率都太差，市场已经被老牌和高压竞争占满；以用户 50万人民币预算来看，最多只够碰到入场门槛的一部分，根本不够覆盖长期投放、品牌和潜在认证成本。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?62.50%New listing success rate (old brands):20.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 电子日历/待办事项应用（如手机自带日历、Google Calendar、Microsoft To Do）：几乎零成本，提醒和同步更方便，适合不想再买实体本的人。
- 可打印的免费周计划模板：直接下载打印，成本远低于成品计划本，格式可按周/月自由替换，适合短期试用或预算很紧的用户。
- 白板日程板或冰箱磁贴计划表：一次购买后可反复擦写，适合家庭、共享办公桌或需要多人查看的场景，使用门槛低。
- 普通笔记本 + 便签纸：比专用桌面收纳/计划产品更便宜、获取更容易，既能记日程也能临时扩展成收纳清单。
- 办公软件中的表格/模板（Excel、Google Sheets、Notion 模板）：免费或低价，适合喜欢自定义分类、优先级和追踪的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：整体已经进入低利润、强价格战状态，且新品牌成功面极弱。市场里可识别的盈利产品只占7.41%，新上架产品盈利率只有12.50%，但新品牌自己推出的新产品盈利率为0%；同时，老品牌新上架产品里大量不赚钱，说明这里不是“谁来都能做”，而是被老品牌和低价竞争锁死了。
Least investment in new productsMost investment in new productsNew products with Highest revenueTuun Fuplan
Recent Monthly Revenue (USD):-(-)B0H1L74W1L (4.9/5 (42 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsThboxes
Recent Monthly Revenue (USD):$442.00(50pcs/month)B0F3JBPV58 (4.8/5 (393 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$443.00(50pcs/month)B0FPLW83CX (4.8/5 (392 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$449.50(50pcs/month)B0FPLSJ1Z3 (4.8/5 (393 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 浅蓝封面更清爽，和常见粉色/花卉款差异明显
- |
- 口袋小尺寸，便携性强，适合随身记事
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- 学年制周/月双视图，功能明确，学生和上班族都易点击
B0G69R5SCK (4.6/5 (1206 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 粉色封面+彩色分区，视觉更醒目，图片更容易吸引点击
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- 周计划+待办+备注的结构清晰，符合高频日常规划需求
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- 螺旋装订和透明封面，产品形态直观，购买识别度高
B0CZNZHTYZ (4.8/5 (1167 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：新品牌新产品盈利率为0%，新产品利润带几乎都落在0%以下到10%以下，已经是典型的价格战/超饱和区。从趋势看，2025到2026的新发布明显在增加，但新增的都是亏损款，说明不是机会变多，而是竞争更挤了。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G69R5SCKForvencer2025-12-11Yes$9.57200pcs$1914.013.58%$259.93
B07GC9YQLCTwo Tumbleweeds2018-09-04Yes$9.95100pcs$995.012.43%$123.68Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G69R5SCKForvencer2025-12-11Yes$9.57200pcs$1914.013.58%$259.93#New Product Success Rates
Listing这个市场不适合进入，已经明显偏向饱和且低利润厮杀。新品牌样本里 3 个新上架产品全部不赚钱，成功率是 0%；全市场可识别利润产品只有 7.41%，新上架产品整体仅 12.50% 赚钱，典型的价格战和高失败率市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ForvencerNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ThboxesTuun FuplanSUNEE#Success Rate by Entry Time
Listing这不是适合进入的市场。 数据显示它已经进入明显的价格战区：新发布产品整体利润区间只有 -4.01% 到 2.61%，市场盈利率仅 7.41%，而新发布产品盈利率也只有 12.50%。
从节奏看，市场不是在变好，而是在变难：2025 年只有 1 个新发布盈利、2 个亏损；到了 2026 年，新增的新发布全是亏损，最近几个月连续出现 Thboxes、SUNEE、Tuun Fuplan 的失败案例。新品牌这边更糟，Tuun Fuplan 1 个新上架直接亏损，SUNEE 2 个新上架全亏损，新品牌新发布盈利率是 0%，这说明真正的新品牌几乎没有成功窗口，而且成功越来越依赖老品牌或老链接改款，而不是纯新品创新。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 0 1 0 0 0 0 2026 0 2 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 2 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 1 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 1 2026/4 0 2 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesTwo TumbleweedsB07GC9YQLC (4.6/5 (1328 Reviews))Weekly Planner Pad - Undated 6x9" Weekly To-Do List Notepad with Calendar and Task List, Perfect Desk Organizer for School & Work | 50 Tear Off Sheets
This listing is deemed profitablePrice (USD)$9.95Released TypeOld Release (2018-09-04)Brand is an old entry in this marketSize and Weight22.9 x 15.3 x 0.9 cm, 200.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
6x9英寸便携尺寸，适合桌面和随身携带Key Buying Motive
周计划+日程+习惯跟踪+Top 3优先事项的组合布局，偏向轻量高效的任务管理Target Customers
需要轻便、随手记录每周任务的学生、上班族和家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$995.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight9.88% / 12.43%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.05% / 2.60%Peak / Non PeakSales & BSR Performance
ForvencerB0G69R5SCK (4.6/5 (1206 Reviews))Forvencer Pocket Planner, 2026 2027 Calendar, Small Planner Weekly Monthly
This listing is deemed profitablePrice (USD)$9.57Released TypeNew Upgraded Version on Old ASIN (2025-12-11)Brand is an old entry in this marketSize and Weight15.3 x 8.9 x 1.7 cm, 136.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
浅蓝色封面更偏清爽、学生感，区别于常见粉色/绿色款。, 口袋尺寸 3.5" x 6"，硬壳+松紧带+书签一体化，便携性强。Key Buying Motive
学年制 2026-2027 月/周双视图，并附 2027-2028 未来规划页，适合跨学年连续安排。Target Customers
更适合学生、教师和需要随身记录的小体积高频规划人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,914.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight11.07% / 13.58%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.13% / 6.63%Peak / Non PeakSales & BSR Performance