- Benchmark ASINB0GW7DQZR4
- MarketplaceUS
- Category ID1069080
- Analyzed Products
- Keywordoffice supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥13.79estimated
- Data Date2026-08-10
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入。 不是预算不够，而是已经被低利润和同质化锁死；新品牌、新上新、全部都没有跑出可接受利润，进入后大概率继续烧钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，预算也不够形成安全入场。 目前样本里盈利产品比例是0%，新上架产品盈利率也是0%，而且新品牌新上架全部都没跑出来；同时近期开新品数量集中在2026年，竞争是往上走，不是往下走。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 可直接用普通圆点贴纸/标签贴代替，通常更便宜、品类更多，也更容易在本地文具店或超市买到；如果只是做奖励记录，不一定需要闪光或夜光效果。
- 用手工纸自己剪小星星/小图案，材料成本更低，颜色和尺寸可控，适合学校/家庭临时补充库存。
- 改用奖章印章或盖章贴纸本（sticker stamp book），单次使用成本低，分发更快，也不容易出现贴纸不足的问题。
- 用奖励卡片/积分卡替代贴纸激励，尤其适合课堂和行为管理；不需要逐张贴，执行更省事。
- 如果只是做日历或任务跟踪，可用便利贴或小记号贴来标记完成情况，获取容易、用途更广。
- 用电子激励工具替代，例如手机/平板上的打卡应用、积分表模板或打印版行为表；适合低预算且不想频繁补货的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品成功率为0%，且12个新上市样本全部非盈利，已经是明确的价格战/同质化市场。 用户预算50万CNY看起来够做单品启动，但这不是钱不够的问题，而是市场里几乎没有可复制的正向样本，进去大概率继续烧钱。
New products with Highest revenueLeast investment in new productsMost investment in new productsAphumedc
Recent Monthly Revenue (USD):-(-)B0GWDLYJ36 (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsGSINODRS
Recent Monthly Revenue (USD):$1,518.00(300pcs/month)B0FLK7TNGF (4.7/5 (143 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 金属硬币造型，与贴纸类产品差异最大
- |
- 中空镂空+文字刻印，像奖励纪念币，视觉更特别
- |
- 更适合送礼/表扬场景，图片更容易吸引点击
B0DSC76JMW (4.7/5 (10 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 银色全息星形，颜色最亮眼、最显眼
- |
- 卷装500枚，展示出强烈的批量奖励感
- |
- 和常规贴纸相比更有金属闪光视觉冲击
B0DZ5WDZDP (4.6/5 (51 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经进入明显的价格战/饱和状态。 12个新发布产品里，没有一个达到可接受的盈利水平，且所有已知新产品利润率都集中在0%以下到9%之间，说明新进入者几乎只能在亏损或接近亏损里竞争。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FLK7TNGFGSINODRS2025-08-07No$5.06300pcs$1518.0-24.75%$-375.7
B0D636W24SGZFCSL2024-06-04No$4.22100pcs$422.0-26.72%$-112.75
B0DZ5R8VTXLinsuminn2025-05-07No$4.9950pcs$249.5-25.38%$-63.32
B0FQP584QPLinsuminn2025-10-11No$6.7450pcs$337.0-11.44%$-38.55
B0BBZZ6TTBJANYUN2022-08-26No$6.9950pcs$349.5-1.44%$-5.03B0GW7DQZR4AOFEGRLT2026-04-06No$22.99300pcs$6897.026.75%$1844.95B0GWDLYJ36Aphumedc2026-04-07No$5.84-pcs$--14.87%$-
B0DZ5PN4VSLinsuminn2025-05-07No$6.99-pcs$--6.43%$-B0DZ5WDZDPLinsuminn2025-05-07No$5.99-pcs$--13.54%$-
B0GY8HB1PLOpenfly2026-04-23No$6.4-pcs$--8.91%$-
B0GTNZ7F5GGeneric2026-03-24No$9.9-pcs$-8.52%$-
B0GXF78JCLEIVOUR2026-04-16No$7.99-pcs$--5.61%$-
B0FQP1D7RMLinsuminn2025-10-11No$6.99-pcs$-3.51%$-
B0GY8FG6W7Openfly2026-04-23No$6.22-pcs$--13.41%$-
B0GY8BP5JDOpenfly2026-04-23No$5.99-pcs$--15.78%$-
B0FQNZVKNQLinsuminn2025-10-11No$7.99-pcs$-9.01%$-
B0GTNXYZBKGeneric2026-03-24No$9.9-pcs$-3.86%$-B0DSC76JMWMOSIOBERDAVIAN2025-01-06No$13.31-pcs$-19.91%$-
B0GKFJPZ9Fsalbsever2026-01-29No$5.73-pcs$--11.59%$-
B0DZ5TW5ZLLinsuminn2025-05-07No$5.99-pcs$--12.92%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FQP584QPLinsuminn2025-10-11No$6.7450pcs$337.0-11.44%$-38.55B0GW7DQZR4AOFEGRLT2026-04-06No$22.99300pcs$6897.026.75%$1844.95B0GWDLYJ36Aphumedc2026-04-07No$5.84-pcs$--14.87%$-B0GY8HB1PLOpenfly2026-04-23No$6.4-pcs$--8.91%$-B0GTNZ7F5GGeneric2026-03-24No$9.9-pcs$-8.52%$-B0GXF78JCLEIVOUR2026-04-16No$7.99-pcs$--5.61%$-B0FQP1D7RMLinsuminn2025-10-11No$6.99-pcs$-3.51%$-B0GY8FG6W7Openfly2026-04-23No$6.22-pcs$--13.41%$-B0GY8BP5JDOpenfly2026-04-23No$5.99-pcs$--15.78%$-B0FQNZVKNQLinsuminn2025-10-11No$7.99-pcs$-9.01%$-B0GTNXYZBKGeneric2026-03-24No$9.9-pcs$-3.86%$-B0GKFJPZ9Fsalbsever2026-01-29No$5.73-pcs$--11.59%$-#New Product Success Rates
Listing这个市场不值得进入，已经是明显的价格战/饱和区。 核心证据是：新品牌与新上架里几乎没有真正成功案例，新产品成功率为0%，新品牌成功率也为0%；同时样本里低利润和亏损产品占主导，说明不是靠小优化就能赢的市场。
对大品牌来说也不是好机会。 现有旧品牌 GSINODRS 这类产品虽然有 151,800 美元月销售额、300 单/月，但仍然是 -24.75% 利润率；AOFEGRLT 的 B0GW7DQZR4 也有 84 评、26.8% 利润率、首期投入 2,781.90 美元（含 625.65 美元广告），却依然是非盈利。也就是说，这个类目里连“有销量”的旧品牌都在亏，进入门槛不是钱少钱多，而是被同质化和费用结构压死了。
对小商家更不可能。 新品牌样本 Aphumedc、Openfly、EIVOUR、Generic、salbsever 的新产品成功率是 0%，且样本 8 个新品牌产品全部非盈利；具体亏损例子里，B0GWDLYJ36 亏损 -14.87%，B0GY8HB1PL 也是非盈利，B0GWDLYJ36 只拿到 1 条评价却已经亏损，说明“做个类似款”没有出路。更关键的是，市场里现有产品普遍是普通星形/贴纸/奖励类的高度同质化设计，缺乏明显差异，入场若想硬拼，只能走高投放、强促销甚至更激进的打法，这不适合正常小商家。
结论很直接：不要进入。 这个市场不是“有机会但难”，而是已经被低利润和同质化锁死；大品牌进场也只是高成本试错，小商家几乎没有合法、稳定的成功样本可抄。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LinsuminnOpenflyGenericOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经是高风险的价格战市场。 新品牌进入明显在增加，但最近新品牌新发布的成功率是0%，而且最近8个新品牌新品全部不盈利；这不是可复制的机会，而是典型的“烧钱也难出结果”的赛道。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 2 2026 0 0 0 0 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 1 0 0 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 6 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases